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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 194 Documents
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MENGGALI EFEKTIFITAS KOMUNIKASI PEMASARAN OBJEK WISATA KOTA PADANG MELALUI INSTAGRAM Afifah Afifah; Ranti Komala Dewi; Yosi Suryani
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2528

Abstract

Advertising acts as a medium that will introduce a product or service provide an explanation of the benefits and attract someone to consume it. Nowadays advertisements can be displayed in print and electronic media. Businesses, non-profit organizations and even government agencies use almost all types of media to advertise. Padang City Tourism Office as a government agency that deals with Padang City tourism uses electronic media in promoting the attractions of Padang City. Promotional media used are Instagram, advertising media based on social media applications. This article aims to investigate whether the advertisements or information provided by Instagram has been effective. The effectiveness evaluation of the Instagram uses the EPIC Model approach which consists of four variable dimensions: (1) Empathy, (2) Persuasion, (3) Impact and (4) Communication. The four dimensions were analyzed through answers obtained through a survey of 120 respondents. From the analysis done, it can be seen that Instagram in general can be categorized as an effective promotional media. But there are still a few things that need to be considered so that the effectiveness of this media achieves maximum quality, namely: (1) The completeness and updating of the information presented must be maintained in order to attract empathy from the connoisseurs of advertising; (2) creativity in compiling ad content needs to be developed in order to appear happy feelings and desires to become followers of the Instagram account; (3) Instagram should have its own communication style such as creating an interesting narration to accompany a photo or video so as to create a deep impression for ad lovers.
PERILAKU BERWISATA PENDUDUK SUMATERA BARAT DITINJAU DARI FAKTOR SOSIAL EKONOMI Dewi Astuti
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2529

Abstract

The West Sumatra tourism sector has the potential to be developed. Increasing tourism supporting infrastructure continues. The characteristics of the residents who are traveling need to be a concern to determine the direction of policy in the tourism sector. This study aims to look at the influence of socio-economic characteristics to the decision of residents who are traveling in West Sumatra. The data used is the 2017 Indonesian Socio Economic Survey data. The method used is the Binary Logistic Regression Model. Binary logistic regression is a method of data analysis to find the relationship of dependent variables that only consist of two categories. The results of this study explained that the decision of the resident of West Sumatra to travel was significantly influenced(α=5%) by socio-economic factors of age, age, sex, education, marital status, family status, and residence.
REVITALISASI DAYA TARIK WISATA BUDAYA DI DESA LINGGA KABUPATEN KARO Jhonson Pardosi; Nurcahaya Bangun; Asmyta Surbakti; Samerdanta Sinulingga
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2531

Abstract

This research is motivated by the problem of the increasingly weak understanding of the Lingga Village community regarding the Lingga Traditional House. To overcome this, the research stages are aimed at: 1) knowing the tourist attractions contained in the Traditional House in Lingga Village. 2) to find out the shape of the Traditional House Revitalization model in Lingga Village. This research method uses phenomenological qualitative research methods. The results of this study are: 1) Lingga Traditional House can be said as a Tourist Attraction Spot because it has a Uniqueness, Beauty and Value. 2) The Revitalization Model of Traditional Houses in Lingga Village consists of 2 forms, namely the Conservation Form and the Economic Rehabilitation Form. For our next research we recommend reviewing the Opportunities and Challenges Analysis of the Establishment of Tourism Awareness Groups in Lingga Village as a technical step in implementing cultural revitalization in this location.
KAJIAN PERHITUNGAN GLOBAL GROSS TRAVEL PROPENSITY (GTP) DAN COUNTRY POTENTIAL GENERATION INDEX (CPGI) 2016 Addin Maulana
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2594

Abstract

This study is intended to provide an overview of the position of countries in the world based on Gross Travel Propensity (GTP) and the Country Generation Potential Index (CPGI), which are expected to become one of the considerations in determining the potential market for tourism development. This study uses a formula developed by Hurdman. Using this formula, the results as follows: 58 from 89 countries with CPGI of more than 1.0 were obtained, indicating that this country produced more international tourists than expected from their population; Of these 58 countries, 23 countries have higher GTP than their country's population, meaning that these countries have a population with a tendency to travel abroad high, so that it will be very potential to put them as the main market; A total of 17 countries have more than half the GTP population, allowing these countries to be considered as secondary markets; While 18 other countries have GTP less than ½ of the population, so it has a low potential to be considered as a market. This study provides recommendations to the government in determining the country to be a target market for international tourists, from the perspectives aspect of the population and the number of tourist trips abroad produced in the country.
PEMBERDAYAAN MASYARAKAT SEKTOR PARIWISATA BUDAYA DI KOTA CIMAHI Cecep Ucu Rakhman
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2705

Abstract

This research is a tourism culture study that aims to find out how community empowerment in the cultural tourism sector in the City of Cimahi is seen based on five dimensions of empowerment, namely enabling, strengthening, supporting, protecting, and foresting. The research method used is qualitative with data collection techniques using in-depth interviews, observation, documentation studies, and triangulation techniques. The emic analysis model and the analytical method are descriptive. From the results of research in the field it is known that community empowerment in the cultural tourism sector has been able to provide many benefits to the community in Cimahi City. In addition, community empowerment in the cultural tourism sector in the city of Cimahi that is studied based on the dimensions of enabling, strengthening, supporting, and protecting has also been going well. Only in a foresting dimension that has not been good. This is because community empowerment in the cultural tourism sector has not been based on strong commitment from all stakeholders.
INDEKS KESESUAIAN WISATA TERUMBU KARANG DALAM PENGEMBANGAN PARIWISATA DI LAMPUNG SELATAN Ahmad Herison; Yuda Romdania; Dipo Akbar; Doni Pramanda
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.2715

Abstract

Abstract Indonesia has a vast coastal area and is very potential to be developed, one of which is in tourism. In the Lampung area itself, tourism activities are industries that are growing very rapidly. One of them is in South Lampung Regency, which is now starting to emerge new tourist attractions but still not well managed by the government or the local community. One of them is Sekepal Island which is a new tourist destination in South Lampung Regency. This destination is developed and managed independently by the local community. The purpose of this study was to analyze the suitability of coral reef ecotourism in the development of tourism in South Lampung Regency. This study uses the Tourism Completeness Index by Yulianda (2007). Data collection is done by observation, documentation. The scores obtained are then matched with assessment points so that the value of suitability from ecotourism can be obtained. The results of the study show that the coral reef suitability index, including the category, is quite suitable and can be developed in its potential. But in development also must involve the role of the community and the government to run perfectly. Based on the matter, the researchers suggested to the community, especially Totoharjo Village, to involve the Lampung Regency Tourism Office to develop coral reef ecosystems in the future. Then the suggestion for further research is that researchers are advised to conduct more in-depth research into all ecosystems in coastal areas, such as mangroves and coral reefs, and to involve more leaders in their fields in conducting future research.
PENGEMBANGAN PARIWISATA MELALUI PEMBERDAYAAN MASYARAKAT DILIHAT DARI PERSPEKTIF IMPLEMENTASI KEBIJAKAN Ikke Febriandhika; Teguh Kurniawan
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.2793

Abstract

Tourism has an important contribution to development, so to realize sustainable tourism requires effective policy and planning. Then, one of the pillars in tourism development strategies is through community empowerment. However, in the tourism development policy implementation through community empowerment doesn’t work as planned. The purpose of this study is to offer a review of the tourism development policy through community empowerment and what are influencing factors of the tourism development policy implementation through community empowerment. This study used qualitative research methods through literature studies. These study findings show that tourism development policy through community empowerment have to prioritize the needs of the local community itself, in addition the aspects of tourists and tourism service providers. Tourism development policy comes from the community, by the community, and for the community. Through community empowerment can increase participation and active involvement of local community in order to develop local tourism. Factors affecting tourism development policy through community empowerment consist of internal and external factor. Internal factors related to social, cultural, environmental, and local resources. While external factors related to political support and interest groups within the tourism policy itself.
ANALISIS KEPUASAN WISATAWAN DI DESA EKOWISATA PANCOH, KABUPATEN SLEMAN Jussac Maulana Masjhoer; Muhammad Dzulkifli
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.3084

Abstract

This study aims to determine the satisfaction of tourists and the performance of the components of attractions, accessibility, and amenities found in the Pancoh Ecotourism Village (PEV). This study uses qualitative and quantitative research (mixed-method) type. The research variables in this study are the attraction, accessibility, and amenities as tourism components. The population in this study is tourists who buy tour packages in PEV. The research sample was taken as many as 100 people using the Purposive Sampling method. The technique used in this study is a gradual mixed method. Data collection carried out by distributing questionnaires, interviews, and observations. This study uses phased quantitative-qualitative data analysis.The first analysis was conducted using a Likert Scale, followed by an Importance-Performance Analysis, and the last one using Qualitative Analysis. Tourist satisfaction for the attraction component and accessibility in the PEV is in the Satisfied category, while the amenities component is in the Satisfied Enough category. The performance that needs to be improved is online information easiness, homestay facilities, also distinctive and diversity of the souvenirs products. The performance that needs to be maintained includes homestay rooms cleanliness, roads and signposts leading to the village, road and signs conditions in the village, rural natural conditions, and the diversity of activities that can be carried out by tourists.Deficiencies in the amenities component do not affect the overall satisfaction of tourists in the PEV, as long as the indicators in the attraction and accessibility components are considered satisfactory.
ANALISIS PERSEPSI PENGUNJUNG TERHADAP FASILITAS, PROMOSI DAN DAYA TARIK WISATA DI PANTAI PASIR PADI PANGKALPINANG Tri Utami; Nanang Wahyudin; Christianingrum Christianingrum
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.3385

Abstract

Pasir Padi Beach is located in Pangkalpinang City and has the goal of being a prominent, popular and sustainable marine tourism area. The beach was once the most crowded beach visited by people in Bangka, but now, when compared with other beaches the amount of visit to Pasir Padi Beach less desirable. This study aimed to analyze how the perception of visitors about the facilities, promotions and tourist attraction offered in Pasir Padi Beach. This research was the research using descriptive analysis with a quantitative and qualitative approach. The samples were taken as many as 225 respodents using accidental sampling techniques. In this study, the independent variables consisted of facilities, promotion, and tourist attraction, while the dependent variable was perception. The instrument testing was validity and reliability testing. While the method of data analysis used was descriptive statistical analysis.The findings of this study concluded that in general the visitors' perceptions were good and interesting, especially in the tourism attraction variable, while the facility variable had many shortcomings, and promotion was very minimal so that it was the main priority in making improvements
KONTEN IKLAN YANG RAMAH WISATAWAN MILENIAL Hakim, Imam Nur
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3415

Abstract

The significant increase of millennial tourist trips makes the Indonesian tourism sector consider it as a market opportunity. Consequently, stakeholders must adjust their development policies with the characteristics of the millennial tourist market, including marketing and advertising domains. As a Stakeholder, Destination Management Organization (DMO) needs to change the way they advertise, including determining the content that fits millennial preferences. Through a descriptive qualitative approach, this paper combines millennial characteristics with their travel habits, to form content that is friendly to millennial tourists. The results of this study showed that advertisement content should be; focus on experience over tourism destination; is presented simple and organic; use the price approach; take advantage of eWoM's reputation; focus on social impacts in local life.

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