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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 207 Documents
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The Analysis of service quality and price on consumer loyalty through customer satisfaction as a mediating variable during the Covid-19 transition period (case study of 4-stared hotels in Jember) Syah Riza Octavy Sandy; Feozen Feozen
Jurnal Pariwisata Pesona Vol. 9 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i1.9577

Abstract

This research focuses on the Jember Branch of the PHRI (Indonesian Hotel and Restaurant Association) Association as the main reference in formulating hotel marketing strategy policies, both during the transition period of the COVID-19 pandemic and after. Quantitative methods using SPSS 21 were used in this study, with the population consisting of hotel visitors who had stayed at four-star hotels in Jember City. This research began by conducting surveys and testing research instruments. After obtaining valid instruments, surveys are conducted through interviews and questionnaires to collect primary and secondary data. The collected data is then processed using the SPSS statistical application. The next step is to compile a final report based on the results of data analysis, as well as produce scientific publications as an output of this research. The results showed that service quality has a significant influence on customer loyalty and satisfaction. In addition, price also affects customer loyalty and satisfaction at Four Star Hotels in Jember Regency. Customer satisfaction, in turn, affects customer loyalty, as well as mediates the relationship between service quality and price with customer loyalty to Four Star Hotels in Jember Regency.
Local wisdom-based tourism and creative economy development strategies in Cisantana Village Aep Saefullah; Ahmad Fadli; Hilda Fariha
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.11357

Abstract

The objective of this research is to perform an analysis aimed at identifying tourism development strategies for Cisantana village in the Cigugur district of Kuningan regency, as no tourism development model has been previously studied in this area. Semi-structured interviews with 100 respondents, including village authorities, company owners, tourist object managers, and Kuningan district office officials, were conducted throughout the research's six-month period from February to August 2023. It employs descriptive qualitative analysis. Literature, FGDs, interviews, and observation are used to acquire data. Using Nvivo 12 software, qualitative data analysis approaches were used. The findings indicated that the tourism and creative economy development model based on local wisdom in Cisantana village can be developed through strategies including a) prioritizing local tourism businesses, b) contributions from all parties, c) community empowerment, d) cooperation, collaboration, and synergy across sectors, e) strengthening partnerships so they don't become competitors, f) sustainability and continuity, g) infrastructure improvement, h) research studies and development applications. The benefits of tourist development and creative companies include great tourism potential, boosting local economies, enhancing local knowledge, and chances to build businesses and jobs for nearby areas. The marginalization of farmer groups, the decrease of cultural culture, the appearance of trash, waste, and pollution in tourist regions, as well as the loss of local knowledge, are the negative effects. The public sector, the government, and other relevant parties can benefit from this study. The research's overall goal is to improve public awareness of the value of fostering a creative economy and tourism based on local knowledge.
The influence of sustainable leadership and sustainable performance through frugal innovation in tourist villages in Indonesia Ratih Anggraini; Karen Kho; Dessy Aliandrina
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.11405

Abstract

Tourism village is one of the tourist attractions that have the potential to increase development in Indonesia tourism. Tourism village have natural, cultural and historical attractions to catch tourist’s attention. The involvement of local people, government and tourism village manager in managing village resources is needed so the tourism village can be sustainable. This research aims to know how to improve the development of village tourism through frugal innovation, sustainable leadership, and sustainable performance and how they influence and relate with each other to tourism village. This research used PLS-SEM for testing hypotheses and significance between variables amd used snowball sampling as a data collection method in this research. Based on the result of data testing, the research results show there’s positive effect between sustainable leadership and sustainable performance with frugal innovation as mediation variable. Which means that frugal innovation has be a success role of sustainable leadership to achieve sustainable performance. Therefore, the manager of village tourism can plan the village tourism’s future by leading the members in creating value to the village’s resources through frugal innovation and maintaining optimal performance.  
Assessing tourist satisfaction, future behavior, and destination image: a case study of Pantai Pasir Putih in Blitar Rohsuli Edi Peni; Cynthia Yohanna Kartikasari; Idfi Setyaningrum
Jurnal Pariwisata Pesona Vol. 9 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v9i1.12781

Abstract

The rapid growth of the tourism industry in Indonesia has prompted the government to actively engage in efforts to develop the tourism sector to stimulate economic growth. One of the developments in the industry is the construction of the Southern Cross Road in several cities or districts. For example, Blitar Regency is renowned for its beautiful beaches, one of which is Pasir Putih Beach. This study measures the relationship between visitor satisfaction and future Behavior or recommendations to other tourists regarding destination image. Data for this study were obtained through questionnaires to individuals who have visited Pasir Putih Beach in Blitar Regency, with 200 questionnaires distributed. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that visitor satisfaction has a positive impact on destination image. Moreover, visitor satisfaction positively influences future Behavior in recommending Pasir Putih Beach to other tourists. Additionally, future Behavior positively impacts destination image and contributes to the economic benefits of individuals directly involved in tourism activities. Thus, an increase in tourist arrivals not only increases local revenue through tourism levies and taxes, but also creates business opportunities for local communities, creating a positive multiplier effect in the local economy around tourism destinations.
Analysis of typology and tourist satisfaction museum sandi Yogyakarta Putri, Chania Ratu Iriana; Purnomo, Agus
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15566

Abstract

Museum Sandi as the only cryptology museum in Indonesia and Asia has an educational tourism function, but faces challenges, namely low interest and number of tourists so development is needed. The purpose of this study is to identify the typology of tourists and analyze tourist satisfaction with the Museum Sandi tourist attraction. This research uses exploratory quantitative research methods with data collection techniques, namely surveys on 386 tourists, data analysis using descriptive statistics and IPA (Importance Performance Analysis) methods. The results of this study are in the form of a typology of tourists who are dominated by groups of tourists with explorer types, namely tourists with a focus on finding unique tourism experiences and minimal travel planning. The satisfaction analysis using the IPA method produces attractions in quadrant A (top priority), namely the showing of documentary videos on the history of coding; quadrant B (maintain achievement), namely the collection of historical coding objects, the layout of the exhibition space, museum tour activities, and playing Sandi Caesar games by the guide; quadrant C (low priority), namely workshop and event activities, merchandise; and no attractions were found in quadrant D (attractions that were considered excessive). The level of satisfaction with tourist attractions at Museum Sandi, as a whole, is stated in the satisfied. The implications of research in the field produce development recommendations for Museum Sandi tourism managers, namely conducting destination branding by strengthening educational promotional content, developing documentary video attractions, workshops, and regular events, and providing structured tour packages.
Gamification as a cultural tourism marketing strategy for generation z Ulfa, Nurul; Irfansyah
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15596

Abstract

Generation Z as 33% of Samarinda City's population. Represents significant opportunity for the development of digital-based cultural tourism, as highlighted by the East Kalimantan Tourism Office, which emphasizes the critical role of Gen Z in smart-tourism promotion and creative industries, particularly in the areas surrounding the Ibu Kota Negara (IKN). Gen Z's preference for visual, interactive, and tech savy experiences makes them a key target audience in tourism promotion strategies. This study aims to design an engaging cultural tourism experience for Generation Z using Augmented Reality (AR) technology and gamification. Employing the Double Diamond method with a qualitative approach, the process begins with needs exploration and progresses to prototype testing. The tourism concept “Bahari, Kini, Kena” was tested on ten Gen Z respondents in the form of an exploration of the Samarinda Seberang area, involving interactive activities such as quizzes, searching for hidden objects using AR, and introducing local culture, such as visiting the Shiratal Mustaqiem Mosque cultural heritage site, crossing the Mahakam River using traditional Tambangan boats, and tasting Ramadan-specific dishes like Peca' porridge. Tourism media included an AR app, a pocket guidebook, and interactive souvenirs. The pilot test results showed that amenities received the highest satisfaction score (4.8/5), followed by attractions and activities (4.6), accessibility (4.4), and technology (4.3). The main challenges included limitations in the app system and insufficient tourism infrastructure. This study concludes that an AR-based and gamification approach can enhance Gen Z's engagement in cultural tourism and serve as an effective strategy for promoting local destinations in a contextual, immersive, and sustainable manner.
Softskill profile analysis of food and beverage service sector workforce among the hotel industry in Yogyakarta area Purnama, Elita Candra; Komariah, Kokom
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15641

Abstract

Service quality in the hospitality industry is highly dependent on the workforce's soft skills, yet empirical data regarding the profile and mastery level of these competencies, particularly in the Food and Beverage (F&B) Service sector, remains limited despite its crucial role in addressing industry dynamics. This study aims to identify the profile and analyze the mastery level of soft skills among the F&B Service sector workforce in Yogyakarta City, focusing on five main dimensions: interpersonal skills, self-management, ethics and professionalism, collaboration and problem-solving, and innovation and initiative. The method used is quantitative descriptive through a cross-sectional survey of 48 respondents from six 3-star and 4-star hotels in the Yogyakarta City area. The questionnaire instrument used has been tested for both content and construct validity, as well as reliability, to ensure measurement feasibility. The results showed that the five main soft skills possessed by the F&B Service sector workforce in the hospitality industry in the Yogyakarta City area were in the excellent category: interpersonal skills (88.15%), self-management (87.78%), ethics and professionalism (89.10%), collaboration and problem-solving (89.33%), and innovation and initiative (86.22%), with an overall average of 88.31%. These findings interpretatively confirm that soft skills are an essential foundation for a professional workforce in the hospitality industry. The implication is that future hospitality HR development and vocational education curricula need to focus on strengthening and continuous training to maintain excellent service quality consistently.
QRIS in the NTB tourism industry: Unified Theory of Acceptance and Use of Technology (UTAUT) model Suwardi, Didi; Suharti; Aprirachman, Rozzy
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15725

Abstract

Rapid technological growth has significant increased in Indonesia. This development has driven the expansion of internet-based innovations, particularly in the financial technology (fintech) sector, which promotes digital payment systems to enhance efficiency, accessibility, and convenience. This study aims to examine the factors influencing the adoption and use of the Quick Response Code Indonesian Standard (QRIS) among tourism industry players in Nusa Tenggara Barat (NTB), as well as to formulate effective strategies to enhance its utilization. This study using quantitative methods, focus on statistical analysis to determine the correlation between various factors and QRIS adoption rates among tourism industry stakeholders in NTB. The quantitative analysis utilized Structural Equation Modeling (SEM) based on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, which comprises six key constructs including Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Behavioral Intention, and Use Behavior. Data were collected from 101 respondents selected through proportionate random sampling, representing various sectors of the tourism industry, including travel agencies, hotels, restaurants, bars, spas, and diving operators. The empirical results demonstrate that Behavioral Intention has a significant positive effect on Use Behavior These findings indicate that perceptions of usefulness, ease of use, and supporting conditions are the primary determinants of QRIS adoption, whereas social factors have limited influence in this context. Based on the findings, several strategic recommendations are proposed to enhance QRIS adoption among NTB tourism industry players, including strengthening awareness and user education, improving infrastructure and technical support, fostering institutional partnerships, and providing targeted incentives to encourage sustained utilization.
Preserving Sunda Kelapa port as a heritage tourism with a sustainable tourism approach to increase tourist visiting interest Lim, Elsye; Berutu, Feronika
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15731

Abstract

Sunda Kelapa Harbor is a historic site with high cultural value and great potential as a heritage tourism destination in Jakarta. However, tourist interest remains low due to insufficient promotion, inadequate facilities, and low awareness of cultural heritage preservation. This study aims to analyze efforts to preserve Sunda Kelapa Harbor as a heritage tourism site through a sustainable tourism approach in order to increase tourist interest. This study employs a descriptive qualitative method, utilizing observation, in-depth interviews, and documentation techniques. Data for this study was collected from March to April and conducted directly in the Sunda Kelapa Port area. The results of this study indicate that the preservation of the Sunda Kelapa Port area can be achieved through several strategies, such as improving supporting infrastructure, educating the community and tourists, and strengthening digital-based promotion to ensure the sustainability of this heritage area. With the right strategies, Sunda Kelapa Port has great potential to develop as a premier heritage tourism destination that can preserve historical value while also generating positive economic impacts for the surrounding community. Through this research, the researchers have identified the factors influencing the low tourist visitation rates and formulated strategic recommendations that can be implemented to enhance the area's appeal. These findings are expected to contribute meaningfully to the development of sustainable and attractive heritage tourism management for both domestic and international tourists.
Improving destination attachment and revisiting tourist intention of mount Mutis cultural heritage East Nusa Tenggara Niha, Simon Sia; Goetha, Selfiana; Fallo, Apryanus; Nay, Yustina Alfira
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15786

Abstract

Tourist destinations are one aspect that supports the economic development of a region. The selection of tourist destinations in the modern era cannot be separated from the help of social media where tourist destinations can be promoted and can be accessed by prospective tourists, whenever and wherever they are. This study was conducted at the Gunung Mutis Cultural Heritage tourist destination located in NTT Province. The purpose of the study was to see the magnitude of the influence of Destination Brand Personality, Destination Influencer, and Tourist Personality, on Destination Attachment and Revisit Intention of Tourists at the Gunung Mutis Cultural Heritage. The research method used is a quantitative method using the Structural Equation Modeling (SEM) Partial Least Square (PLS) analysis tool. The sample in this study amounted to 175 respondents who had visited the Gunung Mutis tourist destination. The results showed that Destination Brand Personality had no significant effect on Destination Attachment or Revisit Intention. Meanwhile, Influencer of Destination had a significant influence on Destination Attachment and Revisit Intention. The Tourist Personality variable is proven to have a significant effect on Destination Attachment, but does not have a significant effect on Revisit Intention. This study can provide theoretical and practical contributions in the development of destination marketing science, especially in understanding how destination personality, tourist personality, and the role of local Influencers influence tourist attachment to the destination and encourage revisit intentions. In addition, the results of this study can also be a reference for tourism actors and destination managers in designing more effective promotional strategies through the use of local Influencers who are culturally and emotionally relevant to target tourists.

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