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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 194 Documents
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TIPOLOGI, MOTIVASI DAN KARAKTERISTIK PERILAKU KOMUNITAS PECINTA ALAM WANADARI DALAM MELAKUKAN AKTIVITAS WISATA ALAM Rifki Rahmanda Putra; Ute Lies Siti Khadijah; Cecep Ucu Rakhman; Awaludin Nugraha
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3476

Abstract

The aim of this study is to identify the motives behind the natural tourism activity made by Community of Nature Lovers Wanadri. The output of this study can be a reference for stakeholders or managers of a natural tourist attraction to do segmentation taking into account the preferences of archipelagic tourists based on the community and the development of natural tourism trends. This research is a quantitative approach. Primary data was collected through surveys and questionnaires to 88 respondents who were active members of the Wanadri Nature Lovers Community who were distributed through groups on one of the community's social media. The collected data is then processed using frequency analysis techniques. The results of the study showed that the Nature Lovers Community of Wanadri had novelty/learning motivation in conducting natural tourism trips, where they enjoyed learning new things in the natural attractions they visited. And then they had a preference for the types of tourism activities visiting historic/cultural activities namely studying sites or relics in a natural tourist attraction both in terms of history or culture. Based on their typology they belong to the type of hard core nature tourist where they carry out natural tourism activities by positioning themselves as observers of the environment and nature preservation
STRATEGI PENGEMBANGAN DOESOEN KAKAO SEBAGAI DESTINASI WISATA EDUKASI DI BANYUWANGI Ayu Purwaning Tyas; Eka Afrida Ermawati
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3544

Abstract

This research was done at Dosoen Kakao, Banyuwangi. The aims of this research are to find strength, weaknessess, opportunity and threath and also define the development strategy for Doeson Kakao as educational tourism destination in Banyuwangi. This research is a qualitatif research using SWOT analysis. This research results some strategis such as (1) SO strategy: expanding information, marketing and networking with travel agents, BPJS Ketenagakerjaan, and also networking with UMKM around Banyuwangi, marketing relationship is done in the form of co-marketing, and co-branding or public private partnership involvement, optimizing tools and equipments of education tourism, improving the inovation on chocolate products. ST strategy: improving  inovation and creativity in creating education tourism, urging tourists not to destroy plants in kakao plantation, community empowering in the destination by informing the value and the purpose of education tourism. WO strategy: Doing promotion and sosialisation especially in the form of word of mouthor electronic media about education tourism package, improving service quality and amenity quality by creating special feature, improving human resource competence through competence sertification or human resource tourism training by profession certification institution, adding supporting facilities, bureaucracy reformation. WT strategy: conducting promotion with various educational tourism packages to kill the boredom of the tourists.
GREEN TOURISM MARKETING FOR SUSTAINABLE DEVELOPMENT ENVIRONMENT Ganjar Ndaru Ikhtiagung; Sari Widya Utami
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3621

Abstract

This study was conducted at Payau Mangrove Forest Tourism in Cilacap Regency KelurahanTritihkulon. The reason for the selection of the site because the object of this research has occurred changes in mangrove forest function to be a tourism place with its management has not been insightful in the environment. The concept of building regional tourism, especially in Cilacap Regency, must be based on sustainable development. This means that through green tourism marketing in the tourism development efforts in forest brackish mangrove in the village Tritih Kulon is an integrated and organized effort to develop the quality of life by regulating the provision, development, Sustainable utilization and maintenance of resources. However, it can be implemented if the good governance system that involves the active and balanced participation between the Government, education, business people, media, and society. This research is a qualitative-exploratory study that emphasizes the enrichment aspect in the field of research strength. But in this study not only came to describe the problem only, but the research will come to the stage of drafting the development model, and applicative by conducting observations and evaluation in the field so that the data Obtained will be done mapping and identification with SWOT analysis approach. SWOT analysis results Demonstrate the strategy used is SO (strength to opportunities) namely by optimizing the whole power and make use of all opportunities in the forest tourism Payau Mangrove.
MODEL KOMUNIKASI PARIWISATA RELIGI DALAM PENGEMBANGAN WISATA KABUPATEN ROKAN HULU Ismandianto Ismandianto; Belli Nasution; Evawani Elysa Lubis
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4644

Abstract

Tourism is a travel activity carried out by a person or group of people to a place to meet their needs and desires. This study aims to produce a model of religious tourism communication in the Rokan Hulu Regency. This research begins describing the development of religious tourism attraction objects in Rokan Hulu, analyzing the communication strategies adopted to attract tourists to the Rokan Hulu Regency. The method applied in this study was qualitative by interviewing several informants from the MAMIC, the Rokan Hulu District Culture and Tourism Office and the Suluk community. Results of this study indicate that religious tourism in area has begun to develop quite well, integrated don’t tourism management and communication between the local government, MAMIC and the Suluk mosque which are relied upon as religious tourism objects seem to run on their own terms. Likewise, tourism communication applied is also not integrated, each of these attractions is known because of the word of mouth communication The existence of social media, radio and tv is a communication channel for these attractions so that it is widely known, magnificent buildings and rituals of worship are the main attraction of this religious tourism object.
PENGEMBANGAN BUDAYA PENCAK SILAT SEBAGAI ATRAKSI PARIWISATA BUDAYA DI INDONESIA (STUDI PADA PERGURUAN PENCAK SILAT MERPATI PUTIH) Elang Kusumo; Diena Mutiara Lemy
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5872

Abstract

Traditional Indonesian martial art called Pencak Silat , as one of the nation's cultural assets, pencak silat is increasingly developing in Indonesian society, both from the sports and from the socio-cultural. The purposed of this research was conducted to determine the potential development of pencak silat at Merpati Putih as a cultural tourism attraction. The research was conducted on active and passive members (who had been members) of the Merpati Putih Pencak Silat  (with total 612 of respondents). pencak silat  “Merpati Putih” (known as PPS Betako Merpati Putih) was formed around the 1550s BC. This research used a qualitative descriptive method, with primary data from the results of the questionnaire, and enriched with secondary data obtained from the internet and several other sources to complement this research. This research used a qualitative descriptive method, explaining the situation and facts found in the field. To explore members' perceptions of the potential development of pencak silat “Merpati Putih” as a cultural tourism attraction, questionnaires, online observations and interview conducted on the members of PPS Betako Merpati Putih. Pencak silat “Merpati Putih” has the potential to be developed as a cultural tourism attraction, by developing and managing it more professional so that it becomes a cultural tourism asset in term of tourists interest.
PENGEMBANGAN EKOWISATA BERBASIS MASYARAKAT DALAM MENINGKATKAN DAYA TARIK WISATA DI PEMANDIAN KOLAM PENAWAR ATAS KETAPANG BANYUWANGI Nadiya Lifa Ningrum; Widya Puspa Andika
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5119

Abstract

This research was conducted in Kolam Penawar Atas, Dusun Pancoran, Ketapang, Banyuwangi and aims to identify the supporting and inhibitory factors as well as design strategies in community-based ecotourism development. This study is descriptive and qualitative research. The data collection was conducted by interview, observation, and documentation method. The informants in this study were determined by purposive sampling techniques. Data analysis is using triangulation techniques and SWOT analysis. The results showed that: (1) Supporting factors in development of community-based ecotourism in Kolam Penawar Atas include: natural potential and cultural attractions, Support from Local Government, Community Expectations. While the inhibitory factors are: Community Knowledge, Low Community Participation, Land Ownership (2) Strategies that can be implemented based on SWOT analysis include: S-O strategy: utilizing natural and cultural potential as a tourist attraction and empowering the surrounding community for ecotourism development; W-O strategy: establish pokdarwis to manage tourist attractions, establish cooperation with investor to invest, establish cooperation with the government to conduct promotion activities, and cooperate with travel agent; S-T strategy: create photo spot attraction, innovation to manage the attractions to deal with competition, and develop tourism with the ecotourism-environmentally friendly friendly concept tourism; W-T strategy: provide education or training on tourism to the community, approach and coordinate with the community regarding the system of tourism management and revenue sharing, build and maintain tourist facilities and infrastructure, and optimize promotion activities through social media.
POLA MUSIMAN KUNJUNGAN WISATAWAN MANCANEGARA AUSTRALIA KE NEGARA INDONESIA, THAILAND, DAN SINGAPURA Addin Maulana; Chamma Fitri Putri Pradjwalita Koesfardani; Norman Sasono
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4855

Abstract

The number of tourist arrivals is one of the main points in assessing the success of the tourism sector. Because of that, the seasonal pattern of tourist arrivals is an important thing that must be observed in making policies in the field of tourism marketing. Therefore, identifying seasonal patterns will influence the strategy of allocating available resources, especially in markets that have great potential in producing quality tourists like Australia. By using the calculation of Seasonality Ratio, Seasonality Indicator, Gini Coefficients, and Seasonality Index, this study compares the seasonal patterns of Australian tourists arriving in Indonesia with other competing countries, namely Singapore and Thailand. This research has succeeded in identifying that the Seasonality Ratio and Seasonality Indicator values show the pattern of Australian tourists arrives in Indonesia has more fluctuations every month. Despite this, the seasonal level of Australian tourists to Indonesia is low the same as the two other countries. This is seen from the results of the Gini Coefficient calculation in the three countries are below 0.5, or the difference in tourist arrivals per month is not significant. The Seasonality Index indicator shows that January, April, and December are the peak season periods for Australian tourists arriving Singapore and Thailand. However, this is different in Indonesia which is in the off-season phase. Thus, Indonesia has opportunities to optimize Australian tourist arrives in the off-season with the right marketing policies.
STRATEGI KOMUNIKASI PRAMUWISATA DALAM MEMPROMOSIKAN PARIWISATA KOTA MAKASSAR Windra Aini; Hijrah Hijrah; Suardi Suardi
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4664

Abstract

This study aims to describe the communication strategies carried out by tour guides in promoting tourism of Makassar City. The communication made by tour guides has a strategic role in building a good impression with tourists. The good impression that tourists get can be an effective means of promotion when tourists share their experiences with others. The approach used in this research is a qualitative descriptive method with interviews as a data collection technique. There are 7 informants, all of whom are tour guides in Makassar city. The results showed that the Makassar city tour guide provided information using good communication, provided the best service and was able to understand the characteristics of tourists well.
IMPLEMENTASI PERAN STAKEHOLDERS DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA KEPULAUAN BANDA) Elvis Salouw
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5543

Abstract

Banda Islands, also known as the "Spice Islands", is a group of spice-producing islands located in central Maluku District. The Banda Islands are included in the UNESCO tentative list as the World Heritage Centre with the criteria (iv), (vi), (x). Banda islands are also included in the National Tourism Destination (DPN) Maluku province and one of the National Tourism Development Area of Indonesia (KPPN). Banda Islands as a tourist destination has been known for a long time because of the diversity of attractions. However, in its development, tourism in the Banda islands has not shown significant results in the last decade. The management of the Banda Islands tourism involves many actors both from the government, private and community sectors. This study was conducted to find out 1) the development of the Banda Islands Tourism Management, 2) identify the participating stakeholders, 3) know the role of each stakeholders and 4) describe the collaboration between stakeholders in Banda Islands Tourism Management. This research uses qualitative methods, primary data collection is done by observation, interviews and Focus Group Discussion (FGD). The selection of respondents in the interview is determined purposive sampling based on consideration and capacity in the tourism management of Banda District. The data analysis technique used in this study is a qualitative descriptive analysis used to qualitatively describe the data obtained from the research site. The results shows that 1) Coordination between stakeholders has not been well so that the role of each stakeholder in tourism management has not shown maximum results, 2) The role of the private sector is too . so that the tourism development carried out by the public sector has not worked well.
STRATEGI ADAPTASI ALLIUM TANGERANG HOTEL PADA MASA PANDEMI COVID-19 Yustisia Kristiana; Daniel Yohanes; Yismaya Irving Gunawan
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5359

Abstract

The COVID-19 pandemic that occurred in March 2020 resulted in a drastic decrease in the occupancy rate of Allium Tangerang Hotel. In April 2020, the room occupancy rate has dropped dramatically. This resulted in the Allium Tangerang Hotel being closed throughout May 2020. Allium Tangerang Hotel is trying to adapt to the COVID-19 pandemic. The research objectives were to (1) describe the impact of the COVID-19 pandemic on Allium Tangerang Hotel, and (2) analyze the adaptation strategy of Allium Tangerang Hotel during the COVID-19 pandemic. The method used is qualitative. The data sources were selected using purposive sampling method. The selected informants were General Manager of Allium Tangerang Hotel, Human Resources Department Manager of Allium Tangerang Hotel, Front Office Manager of Allium Tangerang Hotel, and Front Office Supervisor of Allium Tangerang Hotel. The data analysis technique used in this research is interactive analysis. The findings of the research show that the COVID-19 Allium Tangerang Hotel pandemic must close the hotel operations as a whole which affects labor policies. The strategy used by Allium Tangerang Hotel is downsizing. Allium Tangerang Hotel management has developed a confronting style in supporting adaptation strategies to face the COVID-19 pandemic. The results of this study can encourage the management of Allium Tangerang Hotel for planning in facing crises, especially in the hotel industry for business sustainability.

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