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Jurnal Pariwisata Pesona
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 194 Documents
PERAN AESTHETIC EXPERENTIAL QUALITIES DAN PERCEIVED VALUE UNTUK KEPUASAN DAN LOYALITAS PENGUNJUNG WISATA BAHARI DI PROVINSI LAMPUNG Nurul Husna; Dian Novita
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4732

Abstract

Tourism is important sector of economy in Indonesia, because including the top 10 contributors of foreign exchange. Indonesia’s marine tourism is one of Indonesia’s charm that attracts much attention for Indonesian visitors and also International visitors. The purpose of this research is to find out how the aesthetic experiential qualities and perceived value by tourist visitors in influencing the satisfaction and loyalty of marine tourism visitors in Lampung Province. Sample of this research is 100 visitors Pahawang Island in Lampung Province. This research use data analysis method uses smartPLS. The result of this research shows that aesthetic experiential qualities and perceived value have effect on visitor’s satisfaction, and visitor’s satisfaction has effect on visitor’s loyalty.
STRATEGI KOMUNIKASI DAN PEMASARAN EFEKTIF DALAM PENGEMBANGAN DESA WISATA MIRAT Kunkun Kurniawan; Reiza D Dienaputra; Awaludin Nugraha
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5381

Abstract

Unique and authentic landscapes attract tourists. Hanging Rock and Camping Ground Arya Kemuning and Sanghyang Dora are natural tourist attractions owned by Mirat Village. As a new tourist destination in Majalengka Regency, the tourism stakeholders of Mirat village play an important role in developing the existing tourism potential to increase the number of tourist visits. This study aims to determine the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS), the factors that support and hinder the marketing communication strategy in increasing tourist visits to the Mirat tourism village. This study uses a phenomenological method with a qualitative approach. The data source used is primary with data collection techniques through observation, interviews, and documentation. The results showed that the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS) had a positive impact on increasing the number of tourists. The success of the marketing communication strategy is supported by the unique appeal of tourist destinations in Mirat Village. Although there are obstacles in terms of accessibility and amenities, it is hoped that in the future there will be the right solution through alternative shuttle bus transportation to tourist locations and improving the quality of amenities to support tourist comfort.
PROSPEK WISATA HALAL DI KOTA MALANG: SEBUAH TINJAUAN ATAS PELUANG DAN TANTANGAN Aprillia Rahmadian; Mochammad Musafa'ul Anam
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5587

Abstract

Malang City was chosen as the leading destination for national halal tourism because the concept of halal tourism that has been owned by Malang city since 2018 has matured. Apart from that, the large number of both foreign and domestic tourists is also a determining factor. The purpose of this study is  to find out the opportunities and challenges of halal tourism in Malang. There are so many opportunities and potentials in developing halal tourism programs, as well as the challenges faced by tourism stakeholders are getting bigger. This is what underlies this research,  to find out opportunities and challenges in the development of halal tourism in the Malang city. The type of research design is exploratory and qualitative research. Exploratory research is a research design that explores situations or situations to gain insight and understanding. The results of this study are several points of opportunity from halal tourism: 1) Halal tourism is already popular in foreign markets. (Malaysia, Singapore, Middle East), 2) increasing public awareness in adopting a halal lifestyle, 3) the variety and number of tourist attractions (halal) which are popular with foreign tourists, 4) the potential for adequate infrastructure and accommodation in Malang city. Meanwhile, some challenges in halal tourism include; 1) the quality of halal tourism infrastructure in competing countries is relatively better, 2) halal tourism has been affected by the Covid-19 pandemic.
PENELUSURAN SEJARAH, FILOSOFI DAN BUDAYA MAKAN KUE GEPLAK KHAS BETAWI Kezia Elsty; Zayyini Nahdlah
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4745

Abstract

DKI Jakarta is the capital city of Indonesia for decades. This city becomes melting points for many cultures resulting in the development of the existing culture and food. One of the ethnicities who stay in DKI Jakarta for a long time ago is Betawi. Betawi ethnicities influence DKI Jakarta in various ways and one of them is food. Betawi also rich in a variety of food both savory and sweets. Geplak cake is one of the examples of a traditional sweets cake originated from Betawi made from toasted rice flour in a traditional way called sangrai. This research aim is to get an insight into the history, philosophy, and eating culture of Geplak cake as one of Betawi traditional cake completed with documentation of the authentic method in producing this cake. The descriptive qualitative approached used to analyze the data and information related to Geplak cake as Betawi traditional cake. The data and information are from the interviewees such as Betawi cultural practitioner and Geplak cake makers and sellers located in the DKI Jakarta region. Betawi Geplak cake appeared around the 1900s. There are several explanations of this cake existence such as the availability of the ingredients in an ecosystem, the creativity of ancestors, and the presence of this cake in Betawi cultural ceremony and important occasions. Geplak cake made from rice flour symbolizes prosperity and as the bridge of hospitality among the Betawi people. Geplak cake appears in important events such as engagement, wedding, and Eid al-Fitr. Eating Geplak cake, it is not only a matter of eating this cake as the food but also appreciates the value behind the cake known from history, philosophy, and eating culture. The presence of behind a story about the food itself will give value-added to the food and also be an attractive tourism product as well for representing certain tourism destination. Geplak cake as Betawi traditional cake needs to be preserved as a valuable cultural asset of DKI Jakarta because its existence enriches the whole story of DKI Jakarta.
MOTIVASI WISATAWAN BERKUNJUNG KE DESA WISATA GUMBRIH, PEKUTATAN, JEMBRANA - BALI Gusti Ngurah Joko Adinegara; I Ketut Sirna; I W K Teja Sukmana
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3763

Abstract

Tourism is expected to contribute to the economic growth in a region and tourism villages are a potential that is being developed by local governments, especially in Bali. Gumbrih Tourism Village has considerable potential in tourist attractions that are offered and has been established as a tourist village in 2017. The purpose of this study is to determine the factors that motivate tourists to visit Gumbrih Tourism Village. Factor analysis is used to provide the dimensions that underlie visiting motivation factors. The survey method was conducted and is expected to provide information for village tourism managers. From 98 respondents, it was found that from the eighteen variables used, four factors were formed that motivated tourists to visit the Gumbrih Tourism Village. These four factors are formed from the results of the analysis are the attractions offered, the uniqueness of local products, the ease of access and the protection of reptiles. All variables (% variance) used were able to illustrate the motivation of tourists by 75.72 percent. Knowing the main reasons tourists visit can help the tourist village manager meet the needs and desires of tourists, because tourists want to know something different and unique from the places they visit.
PEMBERDAYAAN PEREMPUAN MELALUI INDUSTRI RUMAHAN DAN HOMESTAY UNTUK MENDUKUNG PENGEMBANGAN DESA WISATA: STUDI KASUS DESA SAKERTA TIMUR, KUNINGAN, JAWA BARAT Tessina Liliani Nurtanio; Himawan Brahmantyo
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5443

Abstract

Tourism village has become more popular in the past recent years due to the transition of traveler’s interest from urban to rural tourism. Sakerta Timur is one of the villages that want to become the pioneer of tourism villages in Kuningan Regency. One of the main supporters of the tourism industry is human resources, including women. Traditional gender roles, assign women the main responsibilities for raising children and doing household work, but in Sakerta Timur, most of the women help the husband’s role in improving the household economy. The women have the ability to process local foodstuffs for sale since these local products have been able to contribute to village income. Home industry and homestay in Sakerta Timur are mostly managed by women which is half of the population. They are very potential to support the development of their village to become a rural destination through the home industry and homestay, but there is still a lack of support from the village government due to physical development priority. Using in-depth interviews, observation, and other supplemental evidence, this study was to analyze the potential and how to empower women in Sakerta Timur to support their village to become rural tourism destination through home industry and homestay, since these two industries are the key factors of tourism. The findings from this paper hopefully will help another potential tourism village how to develop their village to become a rural tourism destination through the food home industry and homestay which were managed by women.
KAJIAN POTENSI WISATA DESA KARTIKAJAYA KABUPATEN KENDAL DALAM PENYUSUNAN MODEL DAYA TARIK WISATA EKONOMI KREATIF Nina Mistriani; Krisnawati Setyaningrum
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.4873

Abstract

This activity aims to study and improve the development of village tourism potential in the formulation of a creative economy tourism model in Kartikajaya Village, Kendal Regency, Central Java. The unemployment rate in this district is quite high, at 6%. It is greater than the unemployment rate in Central Java, which is 4.5% (Bappeda Central Java Province, 2019). This research is an action research conducted by mapping the tourism potential in Kartikajaya Village based on creative economy through the study of tourism potential and the preparation of community creativity. The creative economy provides skills and an alternative source of income through tourism around Kartikajaya Village. The data collection method used interviews with informants with a sample of 20 people (the Tourism Office, Industry Service, PKK, UMKM, Youth Organization, Pokdarwis, communities, and tourists), direct observation to the field, documents, and through FGD (Focus Group Discussion). The results of research by researchers on the aspect of internal strength come from the potential for tourist attraction and the creative economy. Meanwhile, the external analysis is a study of the potential for tourism to the community's economy, namely entrepreneurial opportunities, job opportunities, tourism supporting factors, and regional economic development drivers. This weakness occurs at the level of human resources who do not have training / skills in the tourism sector.
PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG BACKPACKER INDONESIA KE YOGYAKARTA Apriani Riati; Nanny Roedjinandari; Andini Risfandini
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4748

Abstract

Backpacking has become part of lifestyle  and has been developed since the year of 1990. The visit intention of member of the backpacker community in Indonesia to go to Yogyakarta is influenced by lifestyle and price. This research aims: (1) to investigate the influence of lifestyle to visit intention of Indonesian backpacker to Yogyakarta; (2) to investigate the influence of price to visit intention of Indonesian backpacker to Yogyakarta; (3) to investigate the influence of price and lifestyle simultaneously to visit intention of Indonesian backpacker to Yogyakarta; (4) to investigate which one between lifestyle and price that dominantly influence visit intention of Indonesian backpacker to Yogyakarta. Quantitative research with descriptive statistic analysis and multiple regression analysis is used to test whether intention to visit is influenced by lifestyle and price. This research is using 100 respondent as the sample of the research. Based from data that is collected using online questionnaire, it is concluded that lifestyle and price influence intention to visit partially and simultaneously. Price has a more dominant influence to visit intention of Indonesian backpacker to Yogyakarta.
ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN OBJEK WISATA PULAU ASEY BESAR DANAU SENTANI KABUPATEN JAYAPURA Ilham Ilham; Ferry Yan Korwa; Usman Idris; M Zaenul Muttaqin
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4266

Abstract

A particular charm accompanies the existence of several islands in the Lake Sentani area. An example of such places is Asey Besar Island, which is frequently visited by tourists and has several natural spots and historical heritage assets. Consequently, this research was conducted to map the potential tourist spots that have become attractions in Asey Besar Island. It was also performed to reveal the environmental conditions by utilizing Sapta Pesona or the seven enchantments’ elements. A qualitative descriptive approach was used for the research, while a SWOT analysis was performed to formulate alternative strategies that are potentially useful in developing tourism in the area. The study results showed that the Sapta Pesona concept had not been fully realized and revealed potential tourist spots and attractions for the island. These spots include a white ship, an old church, bark carvings, water, and cultural tourism, as well as the Lake Sentani Festival. Alternative strategies that were found useful in developing Asey Besar Island tourism objects are the provision of road infrastructure and building tourism support facilities, such as cafes, homestays, and Instagramable photo spots. Other strategies are improving the environmental quality, maintaining cleanliness, performing effective tourism promotion activities, as well as supporting and realizing the development of tourism objects based on Sapta Pesona.
EKSPLORASI PARIWISATA PEDESAAN DI HUTAN DESA MERABU, BERAU (INDONESIA) Juliansyah Roy; Michael Hadjaat; Dio Caisar Darma; Saida Zainurossalamia ZA; Jati Kasuma
Jurnal Pariwisata Pesona Vol 6, No 1 (2021): Edisi Juni 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i1.5641

Abstract

Tourism has adapted rapidly in various worlds, including Indonesia, and created significant harmonization for economic, social, and cultural uses. Since the change in the status of the village forest (HD) in 2014, it is hoped that it will become an opportunity for Merabu Village to increase the productivity of agriculture, livestock, and tourist destinations. The focus of this study is to explore the tourism potential of Merabu Village. We obtained data sets through interviews, FGDs, and field observations of a number of informants who predominantly work as farmers. The trend of tourist visits every year is also increasing and especially rural-tourism is managed by Kerima Puri. Since the beginning of the presence of domestic tourists and foreign tourists, there have been tour boat services that took them to the gate of Nya’deng Lake, homestays, food providers, and various traditional attractions (cultural festivals). As a rural tourism area, HD has a positive impact on local residents to be involved in rural-tourism development. This finding also hopes for a real contribution from relevant parties to advance the rural-tourism of Merabu Village

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