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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Atma Jaya Yogyakarta
ISSN : 18296564     EISSN : 25488643     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
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Articles 684 Documents
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Televisi dan Masyarakat Adat Setiawan, Lukas Deni
Jurnal ILMU KOMUNIKASI Vol 11, No 2 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (85.033 KB) | DOI: 10.24002/jik.v11i2.416

Abstract

Abstract: The emergence of ethnic diversity in Indonesian television is potential to raise the variety of media content. However, the tendency of Indonesian television to dwell in entertainment program based on rating and market share has caused a serious loss of the ethnic values and erase the potential. Through the perspective of intercultural communication, Standpoint Theory and the study of media representations, this paper describes the deceptive use of ethnic value in media. As a proof, “Ethnic Runaway”, one of the programs depicting ethnic values in Indonesian national television, is not suitably used and is still dominated by urban society perspective.Abstrak: Tampilnya keragaman etnis nusantara di layar kaca nasional memberikan potensi munculnya keberagaman isi media televisi. Namun, kecenderungan televisi swasta nasional Indonesia yang mudah tenggelam dalam program hiburan yang mendasarkan kemasannya pada rating dan share justru berakibat serius pada tergerusnya nilai-nilai etnis Nusantara yang diusungnya. Melalui sudut pandang komunikasi antar budaya, teori Standpoint, dan kajian representasi media, tulisan ini memberikan gambaran bahwa potensi keberagaman isi media melalui tampilnya beragam masyarakat adat tidak dimanfaatkan dengan baik dan masih didominasi oleh cara pandang masyarakat perkotaan sebagaimana yang terjadi pada salah satu program televisi swasta nasional di Indonesia berjudul “Ethnic Runaway”.
Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha Nur R, Tri Hastuti
Jurnal ILMU KOMUNIKASI Vol 3, No 2 (2006)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.651 KB) | DOI: 10.24002/jik.v3i2.236

Abstract

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.
Interaktivitas Media Sosial Facebook Axe dan Dove dalam Perspektif Gender Widyastuti, Dhyah Ayu Retno; Ratriyana, Ina Nur
Jurnal ILMU KOMUNIKASI Vol 14, No 2 (2017)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1520.346 KB) | DOI: 10.24002/jik.v14i2.966

Abstract

  The objective of this research was to review an interactivity on Facebook accounts of brand Axe and Dove. The interactivity itself has been analyzed using content analysis method. The finding of the research were (1) Facebook account consists of advertising campaign; (2) The messages  involve of verbal and non-verbal messages; (3) The audiences respond showed positive, negative, and neutral responses; (4) The number of audiences respond were dominated by male on Axe account and female for Dove account. The tendency of female responses were communicative and active. Meanwhile, the male responses were passive, weak, and communicative.  
Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan di Televisi Fitryarini, Inda
Jurnal ILMU KOMUNIKASI Vol 6, No 2 (2009)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.123 KB) | DOI: 10.24002/jik.v6i2.199

Abstract

Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.
Ruang Publik dan Intelektual Organik Maulana, Syarif
Jurnal ILMU KOMUNIKASI Vol 12, No 1 (2015)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.786 KB) | DOI: 10.24002/jik.v12i1.447

Abstract

Penelitian ini membahas ruang publik di Bandung dan pengembangan keberadaan intelektual organik menurut Antonio Gramsci. Berdasarkan penelitian terhadap Garasi10 dan ECF Unpar, diketahui bahwa tempat-tempat tersebut merupakan bentuk ruang publik dalam defi nisinya yang baru, yaitu ruang tempat terjadinya kegiatan non-formal, ruang berbayar demi kepentingan pelaksanaan kegiatan itu sendiri, ruang ideologis yang berisi sikap kritis terhadap kegiatan institusi yang lebih besar, ruang yang kedatangan publiknya ditentukan oleh minat dan kebutuhan, dan ruang yang keterbukaan aksesnya ditentukan oleh konteksnya. Ruang publik dapat memfasilitasi intelektual organik dengan membatasi konteks dalam ruang publik itu sendiri dari segi tema, suasana, dan bahasa.
Industri Televisi Swasta Indonesia dalam Perspektif Ekonomi Politik Budi HH, Setio
Jurnal ILMU KOMUNIKASI Vol 1, No 1 (2004)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.436 KB) | DOI: 10.24002/jik.v1i1.156

Abstract

The presence of commercials television in Indonesia had many dynamics. Some background shown the development of commercial television, first it was rise from the government problems facing with spillover of transnational broadcasting via parabola antenna, second, the pressured of the international institutions relating with regulations—liberalization (against the state monopoly of media–TVRI), third, the pressured of national business entities (after the restriction of advertising in television, 1980). This article questions therefore what is the implications of commercial televisions in Indonesia, especially to the public that seems didn’t have voice enough for the presence of the those commercial elevisions.
Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan (Analisis Semiotika Iklan Cetak WRP Body Shape & Prolene) Aprilia, Dwi Ratna
Jurnal ILMU KOMUNIKASI Vol 2, No 1 (2005)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.9 KB) | DOI: 10.24002/jik.v2i1.252

Abstract

Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.
Komunikasi dalam Manajemen Reputasi Korporasi Hardjana, André A.
Jurnal ILMU KOMUNIKASI Vol 5, No 1 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.053 KB) | DOI: 10.24002/jik.v5i1.215

Abstract

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.
Penggunaan Simpul-Simpul Komunikasi Sosial sebagai Strategi Kampanye Prihatini, Catharina Endah
Jurnal ILMU KOMUNIKASI Vol 8, No 1 (2011)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.255 KB) | DOI: 10.24002/jik.v8i1.183

Abstract

Abstract: Political campaign in Indonesia is usually expensive, and need lots of money to carry out. In contrary, refers to Kelik Sumrahadi’s, the Head of the Regent (Bupati), political campaign in Mayor Election in Purworejo 2005 is an exception. There’s only a small fund together with a strong support from grassroots have been proving about the power of opinion leader. Many grassroots giving empathic support with fund raising. Not only fund, they provide themselves to be a mediator or an opinion leader.Abstrak: Kampanye politik di Indonesia biasanya mahal dan membutuhkan banyak uang untuk penyelenggaraannya. Pengecualian terjadi pada kampanye Kelik Sumrahadi, dalam kampanye politik dalam Pemilihan Kepala Daerah di Purworejo tahun 2005. Hanya ada sedikit dana, didukung oleh kelompok akar rumput yang kuat untuk memunculkan kekuatan pemimpin pendapat. Banyak kelompok akar rumput yang berempati mendukung dengan memberikan dana. Tidak hanya dana,mereka juga juga menyediakan dirinya sebagai mediator atau pemimpin pendapat.
Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan Rhesa Rahmayanti, Dian
Jurnal ILMU KOMUNIKASI Vol 11, No 1 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.061 KB) | DOI: 10.24002/jik.v11i1.387

Abstract

Abtract: Corporate Social Responsibility (CSR), a company commitment for its stakeholders, is conducted to support the company orientation to maintain relationships as well as material gain. This study investigates the implementation of CSR programs held by PT. KAI (Persero) Daop 6 Yogyakarta in 2011 by using qualitative descriptive approach. The conclusion shows that the implementations of PT KAI’s CSR programs are varied. In addition, the programs are responsive primarily to respond to the needs of society and the environment around the company. However, the implementation is still in the realm of charity and service, not the embodiment of social investment.Abstrak: Corporate Social Responsibility (CSR) adalah komitmen sebuah perusahaan terhadap para stakeholder-nya. Program ini dilakukan untuk mendukung orientasi perusahaan yang tidak hanya mengutamakan keuntungan materi, tetapi juga relasi. Penelitian ini ingin mengetahui implementasi program CSR oleh PT. KAI (Persero) Daop 6 Yogyakarta tahun 2011 dengan menggunakan pendekatan deskriptif kualitatif. Dari penelitian ini, dapat disimpulkan bahwa pelaksanaan program CSR yang dilakukan oleh PT. KAI (Persero) Daop 6 Yogyakarta bervariasi dan responsif terutama untuk menanggapi kebutuhan masyarakat dan lingkungan sekitar perusahaan. Namun, pelaksanaan program ini masih berada dalam ranah amal dan pelayanan, bukan perwujudan dari investasi sosial.

Page 30 of 69 | Total Record : 684

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