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JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 430 Documents
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Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon Menajang, Sandy Andreo; Kalangi, John A. F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.
Analisis Pelayanan Obat-Obatan Dalam Kepuasan Konsumen Pada Apotek Syalom Amurang Silalahi, Irene Sinta; Tampi, Johny R. E.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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This study aims to determine customer satisfaction with drug services at the Syalom Amurang Pharmacy. The focus of the research is, product quality, service quality, Emotional, Cost, and Price. The theory used in this study is the theory of Consumer Satisfaction by Lupyoadi. In this study using qualitative methods, data collection techniques are carried out through observation, interviews and documentation. The informants in this study were the Amurang City Community who had bought medicine at the Syalom Pharmacy. Location research at Syalom Amurang Pharmacy, with the basis used in law No. 25 of 2009 concerning the standard of public service, the standard of service that has been determined by the service unit, working to serve every citizen and resident to fulfill their rights is not the need for basic needs within the framework of service. Pharmacy units the importance of the service of medicines in community satisfaction can be measured by a predetermined standard, namely, service satisfaction for the services of the Syalom Pharmacy in Amurang in terms of service requirements, product quality, price, service quality, emotional, cost. From the 5 service standards there are results that state that they are not satisfied with the quality of service, product quality emotionally satisfied to eat a short service time, customer fees or rates according to and satisfied with service, price and cost, product quality, Syalom pharmacy Amurang field observation.
Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat Karundeng, Nikita; Kalangi, Johny A. F.; Walangitan, Olivia Ch. F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
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This study aims to determine whether Product Quality has an effect on Consumer BuyingInterest. Speaking with quality and buying interest is certainly very tied to marketing. Theessence of marketing according to Daryanto (2011) "marketing is a social and managerialprocess where individuals and groups get their needs and desires by creating, offering, andexchanging something of value with each other". This type of research is quantitativeresearch with data analysis techniques using a skla likert research instrument, test validity,reliability, simple linear regression analysis and hypothesis testing. Based on the results ofthe study the influence of product quality is a variable that does not affect consumer buyinginterest. Then it can be concluded that product quality does not significantly influenceconsumer buying interest. If the quality of the product is good, there will be buying interestand consumers will feel satisfied. In this case, Pia Deisy's business must further improveproduct quality so that it will be more attractive and will have a good impact on Pia Deisy'shome business.
Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear Kalangi, Natalia Junni; Tamengkel, Lucky F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
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This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.
Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada Perusahaan Warunk Bendito Manado Sangkaen, Nirvana Monika; Rumawas, Wehelmina; Asaloei, Sandra
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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This study aims to determine the effect of compensation on employee performance. With the problem of compensation for the performance of employees at the Warunk Bendito Manado company. The sample taken was 34 people from a total of 34 employees in the company. In this study used a type of quantitative research. Technique data collection uses questionnaires to respondents, making observations and interviews. The technique used in data analysis is to use simple regression statistics with SPSS version 22.00 to test the significance of the relationship between variables and to measure the magnitude of the effect that occurs on compensation variables and employee performance variables. From the results of t test and correlation, it can be seen that the results of tvalue < ttable have a negative influence. The results of the R square correlation value have a weak correlation. Based on the results of calculations from the study it can be seen that the compensation variable has a negative effect on employee performance variables.
Analisis Tingkat Kesehatan Bank Dengan Menggunakan Metode Rgec Pada PT. Bank Tabungan Negara, Tbk. Periode 2015-2017 Kawengian, Fina Priskila; Pelleng, Frendy A. O.; Manoppo, Wilfried S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
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This study aimed to analyze the health of a bank, at PT. Bank Tabungan Negara, Tbk. by using the Rgec method. The Rgec method consists of several components, namely Risk Profile, Good Corporate Governance, Earnings, Capital. of these components also have indicators. which will later rank a bank which is ranked in what category, based on calculations through the company's financial statement data. This research uses quantitative descriptive research. The data source used is secondary data with documentation data collection techniques. Based on the results of data analysis, it was concluded that during the 2015-2017 period, (1) Bank BTN risk profile was in a healthy condition with NPL of 1,60%, 1,40% and 1,30% respectively, and LDR of 109,54%, 103,63%, and 104,19%. (2) GCG for the period 2015-2017 is 2 with healthy criteria. (3) Earnings in the 2015-2017 period are in a healthy condition with ROA of 1,47%, 1,55%, and 1,47%, NIM of 3,96%, 3,81%, and 3,57% , BOPO was 78,67%, 77,96% and 77,12%. (4) Capital is in a very healthy condition with a CAR value of 16,96%, 20,33% and 18,86%. (5) Rgec as a whole is in Composite Rating 1 which is very healthy with a value of 85,71%.
Analisis Kepuasaan Konsumen Pada Produk Mobil Di PT. Hasjrat Abadi Cabang Manado (Dealer Toyota) Wahongan, Stefanly; Tumbel, Tinneke M.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
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The purpose of this study was to determine customer satisfaction in the products of PT. Hasjrat Abadi branch Manado. This study uses interview data collection techniques and observations with qualitative descriptive data analysis techniques. The focus of this study is customer satisfaction with the services of PT. Hasjrat Abadi branch of Manado measured from several aspects: 1) Consumer satisfaction in the process of car purchase administration, 2) Consumer satisfaction with the quality of products purchased, 3) Consumer satisfaction with response from officers regarding Consumer complaints regarding car disturbances or technical problems, 4) Customer satisfaction with handling problems or technical problems of the car. Results of the study indicate that administrative procedures at the time of product purchase are still lacking. Likewise with customer satisfaction with the quality of the vehicle during use. Many complained that some items from the car products purchased were still lacking. Or not according to what was promoted. Furthermore, some customers say that the company is less alert and responsive to complaints submitted by customers on technical matters of The the products purchased. The latter is also carried out that repair services for damage experienced in purchased car products are still not satisfactory. In the sense that the improvements carried out have not been maximized.
Analisis Perbandingan Kinerja Berdasarkan Kesetaraan Gender Pada PT. Astra International, Tbk. – Daihatsu Sentra Manado (Studi Pada Karyawan Bagian Marketing) Kamasi, Valencia; Areros, William Agustinus; Runtuwene, Roy F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
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This study aims to see whether there are significant differences in performance based on gender equality in female employees and male employees in the marketing division of PT. Astra International, Tbk. - Daihatsu Sentra Manado. The population of this study is all employees of the marketing division of PT. Astra International, Tbk. - Daihatsu Sentra Manado, which consists of 51 employees, consisting of 36 male employees and 15 female employees. The sampling technique used is the census technique, which is to take from all existing populations to be sampled. Where there were 15 female employees and 15 male employees were taken to balance the sample of female employees. So the total sample in this study was 30 employees. Based on the results of descriptive statistical analysis, the average value for the performance of male and female employees is equally higher than the minimum value available. Although not large, the results of this study indicate that the average value of male employee performance is higher than that of overall female employees. From the results of the independent sample t-test statistical test, a significant value gives a result stating that H0 is accepted. The results of this study state that there is no significant difference in performance between male employees and female employees in the marketing department based on gender equality.
Peranan Kepuasan Kerja Pada Karyawan PT. Bank Syariah Mandiri KCP Manado Pasar 45 Djangkarang, Sri M.; Areros, William Agustinus; Runtuwene, Roy F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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The purpose of this study was to determine the differences in job satisfaction between permanent employees and contract employees. The benefits of this research so that it can become one of the information for all relevant parties and provide input for the company in an effort to improve employee job satisfaction. The research location was conducted at PT. Bank Mandiri Syariah Bank KCP Manado Pasar 45 where the company is one of the companies engaged in banking services. This research is comparative research and uses data collection methods in the form of job satisfaction scales. Based on the results obtained in this study, the significance value is 0.335 which indicates that 0.335 5 0.05 so that the hypothesis is accepted, there is a difference in the level of job satisfaction between permanent employees and contract employees. Then the test results of the difference in mean values of contract employees get a value of 114.70 which is greater than permanent employees who only get a mean value of r 106.10. Thus it can be said that the work satisfaction of contract employees is higher in employment in the company or contract employees are more satisfied at work
Analisis Capital Asset Pricing Model (CAPM) Sebagai Dasar Pengambilan Keputusan Berinvestasi Saham (Studi pada Indeks Bisnis-27 di Bursa Efek Indonesia) Hasan, Nurain; Pelleng, Frendy A. O.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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The purpose of this study were: (1) To help investors pick efficient and inefficient stocks, (2) Investors know which stocks that have an optimal return and appropriate risk, (3) Investors know about CAPM metodh in determining the best investment decisions. CAPM is a model for estimating returns earned on risky securities or as a benchmark in evaluating the rate of return on an investment. The samples were selected by purposive sampling technique, the samples were determined by the specific criteria: (1) Companies listed on the Indonesia Stock Exchange belonging to the Business-27 stock index (2) Companies whose shares are included in the Business-27 stock index consistenly. The selection criteria in this study is choosing the efficient stocks in which individual return > expected return (Ri>ERi). Efficient collection of shares must be a priority in investment decisions made only efficient stocks that can be purchased. The results of this study indicate that: There are 18 stocks included on Efficient shares ie AKRA, BBCA, BBNI, BBRI, BMRI, CPIN, GGRM, INDF, INTP, PGAS, SMGR. These shares have a Ri> ERi value, investment decisions should be taken by investors was to buy efficient stocks. Based on data analysis there is a non-linear relationship between systematic risk and expected stock returns.

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