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JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 430 Documents
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Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Karyawan PDAM Kota Tomohon Worang, Angela; Runtuwene, Roy F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

This research was conducted in PDAM Tomohon City which has the purpose of this study to: 1) knowing the effect of motivation on the performance of PDAM Tomohon City employees; 2) knowing the influence of work discipline on the performance of PDAM Tomohon City employees; 3) knowing the motivation and work discipline on the performance of PDAM Tomohon City employees. Where employees are required to have knowledge and skills must also have experience of motivation and discipline as well as performance, but basically PDAM Tomohon City employees ignore motivation and discipline as well as existing performance. This type of research is a type of associative and quantitative descriptive research. The sample used was 60 employees. Data collection techniques used in this study used questionnaire and library methods. To examine the influence of motivation and discipline on performance by using multiple linear regression test analysis techniques. The tools used in testing data instruments are validity and reliability tests; classic assumption test (normality test, multicellularity test, and heteroscedasticity test). The results of this study show that motivation variables and work discipline simultaneously influence the performance of PDAM Tomohon city employees, while partially motivation has a significant effect on performance, and discipline does not affect the employee performance of PDAM Tomohon City.
Analisis Kinerja Keuangan Dengan Menggunakan Metode Du Pont System Pada PT. Astra International, Tbk Periode 2013-2017 Lilipory, Novita Veronika; Taroreh, Henny S.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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Abstract

This study aimed to determine the financial performance of PT. Astra International, Tbk using the Du Pont System method in the period 2013-2017. Du Pont analysis is a method in a modified profitability ratio that includes two analysis ratios, namely Return on Investment and Return on Equity. This study uses a type of descriptive evaluative research with a quantitative approach; the data sources used are secondary data with documentation data collection techniques. Based on the results of data analysis it was concluded that Return On Investment PT. Astra International, Tbk tends to experience volatility or fluctuations from 2013 to 2017, which are indicated through changes in value on the net profit margin and total assets turnover. Return on Equity PT. Astra International, Tbk also tends to experience volatility or fluctuations from 2013 to 2017, seen from the fluctuating level of capital utilization of shareholders in financing a number of company assets. These two ratios underlie the importance of companies to conduct evaluations and overall innovation on the company's financial condition, including the utilization of assets and utilization of equity so that the company's profitability can remain controlled.
Analisis Rasio Keuangan Pada PT. Bluebird Tbk Setelah Adanya Sarana Transportasi Berbasis Online Goni, Marchel R. A.; Tampi, Dolina L.; Manoppo, Wilfried S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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Abstract

The purpose of this study was to analyze the Financial Ratio at PT Bluebird Tbk after the existence of online-based transportation facilities. The company's problem arose since the entry of online transportation facilities where there was a significant decrease in income. Ratio analysis in the opinion of Munawir An analytical method to determine the relationship of certain items in the balance sheet or income statement individually or in a combination of the two reports. The research method used is liquidity ratio, solvability ratio and profitability ratio. The results show that the relationship between liquidity and solability can be said to be "liquid and solvable", meaning that the condition of the company is declared healthy and in good condition because the company is able to pay off its obligations that are due on time. Furthermore, the relationship between solvency and profitability can be said as "solvabel and inprofit", meaning that the condition of total corporate debt tends to decrease, not accompanied by a decrease in profit from year to year. Declining profit growth does not affect the rate of return on short-term debt from the company. This means that even though profits are reduced, the company can still return the current debt fairly well. Thus, after the entry of other online-based transportation facilities there is a downward trend in indicators of profitability, while in the other two indicators tend to be in a good position. This is because the company has not been able to manage financial performance in terms of profitability efficiently.
Pengaruh Kecerdasan Spiritual Dan Perilaku Etis Terhadap Komitmen Organisasional Pada PT. Pegadaian Persero Cp Karombasan – Manado Sumual, Shysilia Rennarda; Runtuwene, Roy F.; Rumawas, Wehelmina
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

This study aims to examine the Effect of Spiritual Intelligence and Ethical Behavior on Organizational Commitment at PT. Pegadaian Persero CP Karombasan - Manado. The population in this study were employees of PT. Pegadaian Persero CP Karombasan - Manado. The study sample used Genuine Sampling, the data sources were primary and secondary. The data analysis technique used is validity test, normality test, reliability test, multiple linear regression analysis, and coefficient of determination analysis, t test hypothesis and F test. The results of this study indicate that partially (t test) spiritual intelligence has a significant effect on organizational commitment with it is known that the value of t count is greater than t table. Ethical behavior does not significantly influence organizational commitment with the value of t calculated less than the value of t table. Based on the results of the F test it can be concluded that spiritual intelligence and ethical behavior have a significant effect on organizational commitment, this can be seen from the calculated F value greater than F table.
Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado Moloku, Serina O.; Tampi, Johny R. E.; Walangitan, Olivia Ch. F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.
Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Berlangganan TV Kabel Transvision Di Kelurahan Tongkaina Harun, Sharas Devi; Tamengkel, Lucky F.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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Abstract

This study aims to determine: (1) the influence of personal factors on the decision to subscribe to Transvision cable TV, (2) the influence of psychological factors on the decision to subscribe to Transvision cable TV, and (3) the influence of personal factors and psychological factors on the decision to subscribe to Transvision cable TV. This study uses a quantitative approach by collecting data through literature and questionnaire methods. This study also uses saturated sampling techniques or sampling techniques if all populations are sampled. The sample in this study were 98 Transvision cable TV customers who included the Tongkaina urban community in Manado. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) Personal factors have a positive effect on subscription decisions, as evidenced by the value of t count which is 2.363 with a significance value of 0.020, smaller than 0.05 and the regression coefficient has a positive value of 0.143. (2) Psychological factors have a positive effect on subscription decisions, as evidenced by the value of t count of 2.114 with a significance value of 0.037, smaller than 0.05 and the regression coefficient has a positive value of 0.145, and (3) Personal factors and psychological factors have a positive effect on subscription decision, evidenced by the results of F count of 5.236 with a significance of 0.007. The R square value or coefficient of 0.099 shows that the ability of the independent variable in explaining the variation of the dependent variable is 9.90%, while the remaining 90.10% is explained by other variables outside the study.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Service Pada PT. Astra International Tbk. – Daihatsu Malalayang Angely, Gisyel; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

The purpose of this study was to study the effect of service quality consisting of tangible, reliability, responsiveness, assurance, and empathy strengthening towards customer satisfaction. Regarding the problem in this study, whether the service quality offered to customer satisfaction services at PT. Astra International Tbk. - Daihatsu Malalayang. This type of research is quantitative research with descriptive research. The populations in this study were all service customers at PT. Astra International Tbk. - Daihatsu Malalayang, with a sample of 99 respondents. Technique analysis data uses multiple linear regression, t test, f test, and test coefficient of determination (R2). Based on the results of multiple linear regression analysis that includes simultaneous tangible, reliability, responsiveness, assurance, and empathy strengthen the service satisfaction of customers at PT. Astra International Tbk. - Daihatsu Malalayang by 54.0%. While the variables of reliability, responsiveness, and assurance are not partial to customer service satisfaction at PT. Astra International Tbk. - Daihatsu Malalayang. And the most dominant service quality variable is empathy.
Pengaruh Brand Image Dan Persepsi Harga Terhadap Kualitas Pelayanan Dan Kepuasan Pelanggan (Studi Pada Pelanggan Datsun Nissan Martadinata) Junior, Oscar Marco Sanny; Areros, William Agustinus; Pio, Riane J.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

The immediate objectives of this research is to determined the effect of (1) Brand Image towards Service Quality on Datsun Nissan Martadinata customers, (2) Brand Image towards Customer Satisfaction on Datsun Nissan Martadinata customers, (3) Price Perception of Service Quality on Datsun Nissan Martadinata customers, (4 ) Price Perception of Customer Satisfaction on Datsun Nissan Martadinata customers, and (5) Service Quality towards Customer Satisfaction on Datsun Nissan Martadinata customers. The quantitative research is adapted as the method in this study and used questionnaire as the reflection of its method. Datsun buyers at Nissan Martadinata Manado are used as the population and Datsun customers are used as the samples. The questionnaires will be distributed with purposive sampling method. This study uses SmartPLS software to assist the Partial Least Square (PLS) analysis. The study resulted in 3 hypotheses were rejected from 5 hypotheses.
Preferensi Konsumen Dalam Memilih Bank BRI dan Bank BCA Di Manado Berdasarkan Kualitas Pelayanan Tumbelaka, Andro; Kindangen, Paulus; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23518.10-18

Abstract

The immediate objectives of this research study is to find out which criteria are the most influential in choosing a bank and to find out which bank is preferred by sustomers between BRI bank and BCA bank in Manado. Quantitative research was adapted as a method in this study and used a questionnaire as a flection of the method. The sample in this study were all customers of Bank BRI, and Bank BCA who had experience with the two banks. The questionnaire will be distributed using the purposive sampling method. The analytical method used in this study is the Analytical Hierarchy Process (AHP) where this method can rank criteria and produces weights for each evaluation criterion according to pairwise comparisons of decisions of decision makers of the criteria, so that researchers get a good picture of using the criteria.
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23560.34-42

Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.

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