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INDONESIA
JURNAL ADMINISTRASI BISNIS
Published by Universitas Sam Ratulangi
ISSN : 23389605     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini dikelola oleh Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi. Jurnal ini terbit 5 kali dalam setahun. Jurnal ini merupakan hasil publikasi karya ilmiah/makalah dari Pengajar, Alumni, Mahasiswa yang berhubungan dengan Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Kewirausahaan, dan bidang minat Administrasi Bisnis. Jurnal ini menerima draft untuk publikasi review buku, laporan penelitian, jurnal ilmiah umum yang bisa dikirimkan ke alamat email jurnal: jab.unsrat@gmail.com.
Arjuna Subject : -
Articles 430 Documents
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Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara Margaret, Merita; Kalangi, John A. F.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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Abstract

This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, John A. F
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions on CV. Justitia Lembata Motor can compete from several of the same companies in motorcycle sales. Partially significant for purchasing decisions. Marketing mix is a combination of four variables or activities which are the core of the marketing system, namely: products, price structures, promotional activities, and distribution systems. Consumer purchasing decisions are the final purchases of consumers both individuals and households, who buy goods and services for personal purchases. This research uses quantitative methods, data collection techniques using questionnaires. The population in this study were motorcycle buyers and customers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simple random sampling technique. The research method used is simple linear regression. The 0.014 constant is the same as the result of the buyer's decision to buy at 0.014% and the regression coefficient of the marketing mix variable is 0.667 units to one so that the purchasing decision increases by 0.667%.
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Karyawan Pada PT. Matahari Departement Store di MegaMall, Manado Wowor, Wulan Qimberly; Sumayku, Sontje M.; Sambul, Sofia A. P.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

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This study aims to determine the Effect of Leadership Style on Employee Motivation at PT. Matahari Department Store at Mega Mall Manado. The research method used in this research is quantitative associative and data collection carried out by survey. The population in this research is all employees who work at Matahari Mega Mall. The sample determined in this study was using Slovin formula as many as 44 respondents using Correlation Analysis, t Test, and Simple Linear Regression. The results of R show 0.370 means that the relationship between Work Leadership and Motivation Style is Quite Strong, R Square shows 0, 137 which means Work Motivation Variables are influenced by 13, 70% by Leadership Style Variables and the remaining 86.30% are influenced by other variables not used in this study. The t test shows a significant value of 0.013, which means that the Leadership Style Variable has a Positive and Significant effect on the Employee Motivation Variables. The Simple Linear Regression equation obtained is Y = 25,521 + 0,607.X1. From these equations, the Constants show that if the Leadership Style is worth Zero, then Work Motivation is equal to 25,521. The Coefficient of Leadership Style is 0.607, meaning that if the other variables are fixed and the Leadership Style increases by 1 point or 1%, Work Motivation will increase by 0.607 per one point / unit. From the results above it can be concluded that the leadership style has a positive influence on Employee Work Motivation, it is expected that the company maintains and improves the factors that influence Employee Work Motivation.
Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Di Gramedia Manado Tansala, Desilsan; Tumbel, Tinneke M.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
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Store atmosphere is an atmosphere that refers to the physical characteristics of exterior buildings and interior spaces, which shape the store image and bring in customers. This study aims to determine the effect of store atmosphere on consumer purchasing decisions at Gramedia Manado Sam Ratulangi. The problem in this study is the problem of parking where when going to Gramedia is less comfortable, jammed and narrow, there is a lack of sanitary hygiene, and sometimes changes in shelves and location marks make consumers confused. The type of research used in this study is descriptive quantitative research, using questionnaires and using a Likert scale. The population is all Gramedia Sam Ratulangi Manado consumers whose population size is unknown. Samples taken amounted to 80 respondents using probability sampling method that is by simple random sampling technique. The statistical analysis used in this study is a simple regression analysis using SPSS 25 for windows. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions. The amount of store atmosphere influence on purchasing decisions is 54.7% and 45.3% is influenced by other factors not examined in this study such as product quality, price, promotion and store associate factors that were not examined in this study.
Analisis Kinerja Keuangan Koperasi Unit Desa Langgeng Desa Inauga Kecamatan Mimika Baru Kabupaten Mimika Gobai, Anton; Tumbel, Tinneke M.; Keles, Dantje
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
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This study aims to determine the structure of KUD in terms of liquidity, solvency, and profitability. While the benefits that the author can provide to the cooperative are as a matter of consideration for KUD leaders to take policies as meeting the capital requirements of the KUD. how much influence the short-term and long-term debt on cooperative solvency in accordance with the problems stated and supported by a review of the literature on capital, capital structure and type of ratio analysis that the authors take this conclusion is not the achievement of solvency ratios due to increased fund and cost profitability collection methods used in this study are interviews (data collection with direct interviews with parties related to the data needed) and (cooperative financial statements). In analyzing the data the writer uses descriptive analysis method. Based on the results of this study there are those that cause the current to fluctuate ratio from year to year some of the working capital invested in the ratio is not smooth. Judging from the cash ratio it is also known that the condition of cooperative liquidity is still low due to the lack of effective cooperative spending policies, increasing the solvency ratio of cooperatives from year to year caused by an increase in the role of own capital compared to foreign capital. While an increase in profitability ratios is caused by an increase in profits achieved by cooperatives, this means that cooperatives have been efficient in their use.
Pengaruh Variabel Makroekonomi Terhadap Indeks Harga Saham Gabungan (Studi pada Indeks Harga Saham Gabungan di Bursa Efek Indonesia Periode 2014-2018) Mamahit, Rina R.; Tumbel, Tinneke M.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
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This research aims to determine whether the macroeconomic variables i.e., the exchange rate, inflation and BI rate simultaneously and partially influence Indonesia Composite Index at The Indonesia Stock Exchange (IDX). The approach in this study is a quantitative method, using multiple linear regression analysis. The data used are time series data from January 2014 until December 2018. The result indicates that exchange rates, inflation and BI together have a significant impact to Indonesia Composite Index. Individually, only the BI rate variable has a significant effect and has a negative effect to Indonesia Composite Index. The exchange rate and inflation had no significant effect to Indonesia Composite Index.
Strategi Pemasaran Produk Tabungan iB Hijrah Rencana Pada Bank Muamamalat Cabang Manado Abbas, Afnan I.; Tumbel, Tinneke M.; Kalangi, John A. F
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
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This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.
Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Dabu-Dabu Iris Fresh Wenang Manado Keloay, Gahensya; Rumawas, Wehelmina; Asaloei, Sandra
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
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This research was conducted in Dabu-Dabu Iris Fresh Restaurant, Wenang Manado, which aims to find out the 1) effect of product quality ; 2) price and ; 3) service quality on customer satisfaction in Dabu-Dabu Iris Fresh Restaurant, Manado, both individually and in groups. With the focus of the problem is whether product quality, price and service quality affect consumer satisfaction in Rumah Makan Dabu-Dabu Iris Fresh, Wenang Manado. the method used in this study uses quantitative descriptive methods and The population that came in the Dabu-Dabu Iris Fresh Restaurant, Manado Heritage is unknown, therefore the researcher took a sample of 50 respondents using a purposive sampling technique that is consideration of populations that are easily found and this research will only be given to visitors who have visited the House. Eating Dabu-Dabu Iris Fresh, Managing Manado at least 5 times, and the research method used is quantitative descriptive method. The analytical tool used in the data instrument test (validity and reliability test), classic assumption test (normality test, multicollinearity test and heteroscedasticity test), data analysis (multiple regression analysis, test t, F test and test coefficient of determination R2). Based on the t test obtained states that product quality has an influence on customer satisfaction individually. While price is the determination of the value of a product in the minds of consumers that must be paid by consumers to obtain a product of Dabu-Dabu Iris Fresh Restaurant, Wenang Manado. The service quality provided by Dabu-Dabu Iris Fresh Restaurant, Wenang Manado affects consumer satisfaction.
Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square Poluan, Florensia Jovita; Tampi, Johny R. E.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
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This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business
Evaluasi Pengendalian Internal Sistem Informasi Akuntansi Penerimaan Kas Pada PT Bank BRI Cabang Tahuna Sarapi, Debby E. R.; Manoppo, Wilfried S.; Keles, Dantje
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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Banking has a very important role in the wheel of the Indonesian economy, because it provides services in various business fields. Banking as it is known is not an ordinary business entity as a company engaged in trade and industry, but a business entity engaged in financial services. Internal control within the company is maintaining and ensuring that every activity in the company is in accordance with and in line with the company's goals. With strict internal control, it is expected that all company operations can run smoothly. not only in the case of operations that will run in an orderly and good manner according to the procedure, but from the company's financial perspective it can also be monitored better so that there are no mistakes and acts of fraud. The purpose of this study is to evaluate the internal control and cash receipt accounting systems available at BRI Tahuna Branch. This type of research is qualitative. Methods of data collection in the form, is conducting interviews, observation and documentation. The results of this study are the Implementation of the Internal Control System at Cash Receipts at PT. Bank Rakyat Indonesia (Persero) Tbk Tahuna Branch has fulfilled the elements of the Cash Receipt Internal Control System and is running well. This is indicated by the clear separation of duties, responsibilities, and authority limits in each work unit in the company.

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