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JURNAL KAJIAN BALI Fakultas Ilmu Budaya Universitas Udayana Jln Nias 13 Denpasar 80114
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Jurnal Kajian Bali
Published by Universitas Udayana
ISSN : 20884443     EISSN : 25800698     DOI : https://doi.org/10.24843/JKB
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
The Jurnal Kajian Bali (Journal of Bali Studies) is an area study journal that specializes in publishing research-based articles about Bali. The topics of articles about Bali that can be published are very diverse including Balinese culture, politics, music, language, architecture, literature, history, mass media, popular culture, tourism, economy, environment, health, law, management, religion, and Balinese customs. The journal would also like to publish articles on Bali with comparative approaches. The Jurnal Kajian Bali (Journal of Bali Studies) is published twice a year, every April and October. Published articles are reviewed in a single blinded manner. The Jurnal Kajian Bali (Journal of Bali Studies) was first published in April 2011 by the Center for Balinese Studies, University of Udayana. Starting from April 2019, the journal is published jointly by the Center for Balinese Studies and the Center of Excellence in Tourism, University of Udayana. However, starting April 2020, the Jurnal Kajian Bali (Journal of Bali Studies) was published by the Center for Cultural Research and the Center of Excellence in Tourism, University of Udayana. This change occurred because of the reorganization of research centers at Udayana University from the end of 2019.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 596 Documents
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Cultural Studies and Everyday Life: A Balinese Case Mark Hobart
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p15

Abstract

This article aims to bring the intellectual rigour of Cultural Studies to Balinese ideas about culture which confuse culture with ideology. Cultural Studies is not the study of culture, but its critique which deconstructs culture as misrepresenting actuality as an Imaginary convenient to regimes of power. The New Order articulated ‘kebudayaan’ to create a submissive populace happy to embrace global tourism. Culture is no longer how how people do things but marketable commodities posturing as ‘ancient tradition’. Bali as paradise is a cliché. The island now fulfils Madame Suharto’s dream of Disneyland. The capitalist fantasy of endless cost-free growth bears no resemblance to the sophisticated Balinese cosmology of Kali-Yuga, which ends in cataclysmic dissolution; or to popular ideas of the world as ceaseless transforming. Although kebudayaan dismisses ordinary people as stupid masses, they often escape the ideological straitjacket of kebudayaan by just getting on with culture as everyday life.
Front Matter JKB Vol. 12 No. 1. 2022 Team JKB, Editoral
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 1 (2022): Volume 12 No 1 April 2022
Publisher : Universitas Udayana

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Abstract

Front Matter JKB Vol. 12 No. 2. 2022 Team JKB, Editoral
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Identitas Naratif Aktivis Perempuan: Rekonstruksi Pengalaman dan Orientasi dalam Gerakan Kesetaraan Gender di Bali I Made Anom Wiranata; Penny Kurnia Putri
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p01

Abstract

The struggle to change patriarchal ideology towards gender equality in Bali requires commitment, energy, and time. A number of women in Bali took positions and actions to be intensively engaged in the gender equality movement. The purpose of this research is to understand the narrative identity of gender equality activists in Bali. With phenomenology method, this study finds that the motivation to engage in the gender equality movement stems from the interpretation of personal observations on cases of discrimination and marginalization of women in their respective environments. This meaning becomes the basis of their identity as women activists. Political reforms and affirmative policies towards women are seen by them as opportunities to start taking part in or enlarging the gender equality movement. The meaning of self and value orientation underlies the choice to focus on the movement segment which includes gender education, legal case assistance, and socialization of gender equality norms.
Balinese Women’s Motivation for Pursuing Higher Education in Tourism Study Programs Putu Sucita Yanthy; Sylvine Pickel-Chevalier
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p02

Abstract

The number of Balinese women taking tourism education at various levels appears to be increasing in line with the development of tourism education institutions and the tourism industry in Bali. This article analyzes the motivation of Balinese women in pursuing higher education in tourism, starting from the diploma level to the doctoral program. By applying a qualitative method, this article collects data through interviews with 30 Balinese women who have taken tourism education at various levels. The results show that Balinese women are motivated to take tourism education for several reasons, including the motivation to get a job in the tourism sector, they have families who work in the tourism sector, and they live in Bali which has more job opportunities in the tourism sector. By taking tourism education, Balinese women who were informants in this study proved that they had found better jobs and career opportunities in the tourism industry. Their experiences have also become a source of inspiration for other Balinese women to take the same career path.
Manajemen Wisata Perdesaan Berdasarkan Tingkat Kepuasan Pengunjung di Tiga Desa Wisata di Bali I Gusti Ayu Oka Suryawardani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p03

Abstract

This research aims to analyse the level of visitor satisfaction in visiting rural tourism and management of rural tourism in Bali. Research was conducted in three rural tourism in Bali, namely Munduk, Jasri, and Pengelipuran from June to August 2019 through distributing questionnaires to 210 visitors. Data were analyzed based on quantitative approach by implementing the Importance Performance Analysis method. Results showed that the level of tourist satisfaction when visiting rural tourism in Bali was high in terms of attraction, hospitality, safety, and comfortability which indicated that performance of rural tourism has been in accordance with the expectation of tourists. However, the results showed that the level of tourist satisfaction is low in terms of cleanliness and health which indicated that the destination's performance does not match the expectations of tourists. Rural tourism management in Bali has been implemented holistically and comprehensively, however, implementation of marketing concept require some improvements.
Respon Pemerintah dan Pengusaha Lokal dalam Menangani Masalah “Zero-Dollar Tourist” Cina di Bali Adhitia Pahlawan Putra; Andi Bahri S
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p04

Abstract

In 2017, Bali visited by 1.3 million Chinese tourist. This great number positively appreciated for the local socio-economic benefit. However, unfortunately it led to serious concern because of the ‘zero-dollar tourist’ issue, the tourist that contributed nothing on the island as all payment cash, fee, and commissions went back to China. This article identifies the raise of Chinese tourist in Bali, the response of tourism stakeholders, and Governmental policy innovations to win the zero-dollar tourist. The data sourced from newspaper, research reports, interviews, and online article journals as well as online video. The results indicated that the visit of Chinese tourists in Bali, specifically before the pandemic Covid-19, was affected by the inter-government cooperation policies, aviation supplies, and tourism advertising. The high quantity visitors of Chinese tourist were responded positively, but the practice of zero-dollar tourist was caused the negatively point of view. The Bali Government shut the illegal Chinese-related souvenir shops down and encouraged travel agent to take Chinese tourist to shopped in locally-owned outlets.
Pengembangan Ekowisata Berbasis Masyarakat dalam Perspektif Sustainable Livelihoods di Pemuteran Bali Utara I Ketut Sardiana; I Made Sarjana
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p05

Abstract

This study aims to analyze the development of Community Based Ecotourism (CBE) in Pemuteran Village, North Bali, in sustainable livelihoods (SL) perspective. The most interesting finding from this study is the central role of a social entrepreneur named Agung Prana who inspired the local community to build knowledge and practice of tourism. Coral reef restoration as the core of ecotourism development in Pemuteran Village. This initiative received broad support from stakeholders, marked by the establishment of local institutions and regulations that support environmental conservation and local economic development. This activity has succeeded in improving the quality of life and maintaining the sustainability of the livelihoods of the local community, despite the change in the focus of the development sector from agriculture to tourism.
Implementasi Tri Hita Karana dalam Pengembangan Ekowisata Menuju Pariwisata Berkelanjutan di Bukit Cemeng Kabupaten Bangli I Wayan Wiwin
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p06

Abstract

This study aims to examine the implementation of the Hindu philosophy Tri Hita Karana (three sources of happiness) in the development of Bukit Cemeng Ecotourism in Bangli Regency so that it can be a reference in the development of sustainable tourist attractions based on local wisdom in Bali. This study uses a qualitative method where data is collected through observation-participation techniques, in-depth interviews, and qualitative-interpretive analysis. The results of this study indicate that the implementation of the Tri Hita Karana concept in the development of Bukit Cemeng Ecotourism towards sustainable tourism can be seen from three aspects, namely the Parhyangan which concerns the relationship between humans and God, the Pawongan concerning human relationships with others, and the Palemahan, namely the human relationship with nature or environment. The contribution of this article emphasizes the importance of implementing local wisdom values ??in ecotourism development so that it can be sustainable in the future.
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p07

Abstract

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.

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