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Jurnal Manajemen dan Bisnis Sriwijaya

jmbs
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Published by Universitas Sriwijaya

ISSN : 14124521 EISSN : 26850885 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Arjuna Subject : -

Articles 286 Documents

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MEMBANGUN KUALITAS LAYANAN, KUALITAS PRODUK, DAN PERSEPSI HARGA UNTUK MENDUKUNG WORD OF MOUTH MELALUI KEPUASAN Rendy Aji Widodo Candra; Muchsin Shihab Saggaff
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

This study aims to analyze the effect of service quality, product quality and perceived price on customer satisfaction and the implications on WOM. This research is descriptive-quantitative in nature. Secondary data were gathered from various sources such as books and journals and other related publications. Primary data were obtained using questionnaire distributed to Indihome customers in Jakarta city. Using a purposive sampling technique, a total sample of 120 Indihome customers was obtained. Data were analyzed using Path analysis. Various statistical tests such as validity, reliability, normality tests were also employed. The results showed that the service quality, product quality and perceived price partially and simultaneously had a significant and positive effect on customer satisfaction. Furthermore, only the variables of product quality and perceived price were found to have a direct effect on WOM. Customer satisfaction as an intervening variable had a significant effect on WOM. Since the variables are multi-dimensional, it is recommended that the company pay attentions onthe dimensions of the variables being observed.

Pengaruh Orientasi Pasar terhadap Kinerja Hotel Berbintang Studi kasus : Hotel berbintang di Provinsi DKI Jakarta dan Jawa Barat zakaria Wahab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 8, No 15 (2010): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Penelitian ini bertuan untuk mengetahui bagaimana pengaruh orientasi pasar terhadap kinerja pada hotel berbintang di Provinsi DKI Jakarta dan Jawa Barat, adapun metode penelitian yang digunakan adalah survey dan dilakukan secara sensus terhadap semua hotel berbintang 3, 4, 5 yang berada di Propinsi DKI Jakarta dan Jawa Barat. Hasil dari penelitian ini adalah Pengaruh orientasi pasar terhadap kinerja hotel adalah 68,8 %.Keyword : Orientasi pasar, Kinerja

PENGARUH KOMPETENSI DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN ADMINISTRASI PERKANTORAN RUMAH SAKIT RK CHARITAS PALEMBANG Agustina Hanafi; Johan Gunady Ony
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i1.8851

The purpose of this research is to analyze the effect of Competencies and Emotional Intelligence on Job Performance of the office administration’s staff of RK Charity Hospital. The population on this research are all of RK Charity Hospital’s employee, including medical and nonmedical staff. Sample in this research using census method, there is 155 office administration staff. Data Analysis is using SEM that operate by AMOS Ver 20. The result of this research shown that Competencies do not influence the Job Performance of office administration’s staff of RK Charity Hospital. However, Emotional Intelligence gives influence to the Job Performance of office administration’s staff of RK Charity Hospital. The dimensions of Knowledge, Skills, Self Concept, Personal Characteristics, and Motives has a strong relationship with Competencies. The Dimensions of Self Awareness, Self Regulation, Motivation, and Social Skills has a strong relationship with Emotional Intelligence. However, Empathy has no strong relationship with Emotional Intelligence.

Pengaruh Benefit dan Program terhadap Loyalitas IM3 @School di Komunitas Sekolah Jakarta Selatan Rahadiyoso Arba Feria; Muchsin Saggaff Shihab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 9, No 17 (2011): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v9i17.7932

This study aims to analyze the effect of benefits and program of IM3 @ school community on customers’ loyalty. This research is descriptive-quantitative in nature. Using convenience sampling technique, total sample of 200 respondents were obtained. Data were analyzed using statistical analysis. The result indicated that both the benefit and program of IM3@ school were found to have a direct influence on loyalty. The benefit was found to have a greater effect on loyalty. It is recommended that the company continue to maintain the quality of benefits IM3 @ School and followed by quality improvement IM3 @ School program by providing unique and innovative programs. Keywords: benefit, program, loyalty

Audit Mutu Atas Penerapan Sistem Manajemen Mutu ISO 9001:2000 Terhadap Kinerja Perusahaan (Studi Kasus PT "X" Palembang) Dewi Rina
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 7, No 14 (2009): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v7i14.8003

Global challenges facing the world can not be avoided either from government or private sector, all parties are required to prepare themselves to survive in the face of these conditions. Along with this globalization, standardization of management has become a major issue, more specifically, the standardization of quality standards. For that, a government agency or private well need to prepare a framework of quality systems towards a desired institution in accordance with the goals or objectives set by the end of these institutions, in the sense that the goals or objectives of quality of an institution capable of achieving compliance with the expected desire of customers or partner institutions.Responding to the issues mentioned above, one of the quality standard has been recognized many flying businesses is growing in developed countries and even in developing countries was first issued in 1947 by the International Organization for Standardization (ISO) is a federation of national standards bodies throughout world who come from 100 countries, ISO's mission is to enhance the development of standardization and related activities in the world to facilitate international exchange view of goods and services and to developing cooperation in the field of intellectual activity, science, engineering and economics. ISO's work in an international agreement which published as International Standards, ie ISO 9001: 2000 as an international standard for quality management systemsKeyword : Effectivity, Quality Management System

Pengaruh Faktor Internal Konsumen dan Bauran Pemasaran Terhadap Keputusan Konsumen Berbelanja Pada JM Group Palembang Kasjim Kasjim; Zakaria Wahab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 8, No 16 (2010): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

There are many factors which are quite influence to the consumers in deciding whether or not to buy at a certain retail store, among others are: internal factors of the consumers such as culture, social class, individual characteristics, and psychological factors. In addition to those factors, decision to buy is also influenced by marketing mix which are carried out by a company, such as: products, prices, distribution channels, promotion, people, process, and physical facilities. The objective of this study is to reveal the influence of internal factors of the consumers and marketing mix on the decisions made by the consumers to buy at “JM Group” of Palembang. This study was conducted by surveying 120 respondents. The technical analysis used is multiple regression analysis.The result of the study shows that: (1) Internal factors of the consumers are significantly influence on the decisions made by the consumers to buy at “JM Group”. The magnitude of the influence of those internal factors is determined by the dimensions of cultural factor, social class, individual factors and psychological factors; (2) Marketing mix are significantly influence on the decisions made by the consumers to buy at “JM Group”. The magnitude of the influence of combined performances of marketing is determined by the dimensions of product, prices, places, promotion, people, process and physical facilities; and (3) The internal factors of the consumers and marketing mix are significantly influence on the decisions made by the consumers to buy at “JM Group”. This means that if the internal factors of the consumers change and marketing mix can be effectively implemented, the decision to buy is going to improve.Keywords: Consumer Internal Factors, Marketing Mix, Decision to buy

PENGARUH RASIO AKTIVITAS, RASIO PROFITABILITAS, DAN RASIO PASAR TERHADAP RETURN SAHAM PERUSAHAAN SUB SEKTOR TELEKOMUNIKASI DI BURSA EFEK INDONESIA Rosalina Pebrica Mayasari; Rika Anggraini
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

This research performed in order to test the influence of activity ratio, profitability ratio and market ratio toward the stock return of sub-sector telecommunication companies that listed in Indonesia Stock Exchange for period 2011-2015. The sampling technique used in the research is purposive sampling with criteria as (1) listed in Indonesia Stock Exchange in 2011-2015. (2) always seem annual financial report over period 2011-2015). The sample of this research is six companies for five periods. Data analysis with multiple regressions with the ordinary least square (OLS) method. Hypotheses test used t-statistic and f-statistic at level significance 5%. The result of this research show Total Aset Turnover, Price Book Value, Price Earning Ratio have a significant effect on stock return. Besides, Working Capital Turnover, Return on asset and Return on Equity don’t have significant effect toward a stock return. Result of this research indicates that activity ratio, profitability ratio, and market ratio simultaneously have significant effect toward a stock return.

Pengaruh Stres Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Perkebunan Minanga Ogan Baturaja Noviansyah Noviansyah; Zunaidah Zunaidah
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 9, No 18 (2011): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v9i18.7937

The title of the is “The influence of Job Stress and Work Motivation toward Employee Performance at PT. Perkebunan Minanga Ogan Baturaja”. The purpose of the study was to fond out the influence of job stress and work motivation as an independent variable. The contribution which was expected could give valuable benefit with practically and theoretically. It was expected could give an idea about the influence of job stress and work motivation toward employee performance theoretically with, it was expected could add other reference and contribution for other researchers, and give experience for society industry issues.The descriptive method and regression analysis, were used in this study and the data was collected by using questionnaire technique which arranged based on theoretically study. the statement in the questionnaire has been tested its validity and reliability. All the employee at PT. Perkebunan Minanga Ogan Baturaja with the total 78 employee as a respondent.The result of research showed the first hyphotesis that was job stress had significant influence toward employee performance simultaneously. And based on the result of regression analysis, the influence of job stress variable and work motivation toward employee performance at PT. Perkebunan Minanga Ogan Baturaja could be proved. That lowest or highest job stress had influenced for level of employee performance low (it optimum), it could be concluded that over job stress and low motivation made frustation/underpressure and decrease of performance And finally, job stress more influenced : than work motivation toward employee performance. Keywords: Job Stress, Work Motivation and Employee Performance

INTEGRATION OF MARKET ORIENTATION, MARKETING STRATEGIES AND PERFORMANCE: A CONCEPTUAL FRAMEWORK FOR INDONESIAN SMEs Muchsin Saggaf Shihab; Tri Wismiarsi; Yenivera Yoto
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 7, No 14 (2009): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Sektor UKM adalah sektor pencipta lapangan kerja dan pertumbuhan ekonomi dan karenanya minat di sektor ini semakin meningkat baik di negara maju maupun negara berkembang. Namun, sejumlah penelitian telah menunjukkan bahwa kegagalan usaha kecil dapat disebabkan oleh kurangnya praktik pemasaran, termasuk strategi dan implementasinya. Tulisan ini akan mencoba mengusulkan kerangka apakah konsep orientasi pemasaran dan strategi pemasaran dapat mempengaruhi kinerja UKM di Indonesia. Studi ini didasarkan pada literatur yang ada dengan menggunakan analisis kualitatif dan kuantitatif.Keywords: Marketing strategies, Marketing orientation, SMEs, Performance

Pengaruh Dimensi Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Pelanggan Vivi Ristanti; Muchsin Saggaff Shihab; Endi Rekarti
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 9, No 17 (2011): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v9i17.7860

This research examines the effect of service quality, customer satisfaction and customer loyalty. This Research is quantitative and explanative in nature. The five dimensions of SERVQUAL of Parasuraman’ concepts which include tangibility, reliability, responsiveness, assurance and empathy were employed. Both primary and secondary data were obtained. Secondary data were obtained from various sources such as journal, and books. Primary data were obtained by using questionnaire. Using accidental sampling technique, a total of 88 responses were obtained. Data were examined using both descriptive and statistical analysis. Using path analysis, it was found that empathy had influence on satisfaction and loyalty. Furthermore, guarantee and satisfaction had influence on loyalty.Keywords: quality, satisfaction, loyalty, SERVQUAL

Page 16 of 29 | Total Record : 286

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