cover
Contact Name
Ellen Rusliati
Contact Email
ellen_rusliati@unpas.ac.id
Phone
+6281394411226
Journal Mail Official
trikonomika@unpas.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Pasundan Jl. Tamansari No.6-8, Bandung 40116 Indonesia
Location
Kota bandung,
Jawa barat
INDONESIA
Trikonomika: Jurnal Ekonomi
Published by Universitas Pasundan
ISSN : 1411514X     EISSN : 23557737     DOI : -
Core Subject : Economy,
FOCUS AND SCOPE Trikonomika invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Articles 302 Documents
Brand Extension of Fast Moving Consumer Goods to Customers’ Perception Budiono Hardjono; Tan Bee Ying
TRIKONOMIKA Vol 16 No 2 (2017): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.139 KB) | DOI: 10.23969/trikonomika.v16i2.714

Abstract

The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distributed to 200 respondents from hypermarket FMCG products’ consumers in Melaka city. It was found that in the context of personal hygiene products, only brand fit and perceived quality have a strong influence on the customer perception. Marketer should, however, carefully to evaluate their extension especially for local brand since not all factors in this extension significantly influence the customer perception.
Keseimbangan Jangka Pendek dan Jangka Panjang Nilai Tukar Rupiah terhadap Dollar Amerika Horas Djulius; Yudi Nurdiansyah
TRIKONOMIKA Vol 13 No 1 (2014): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1247.781 KB) | DOI: 10.23969/trikonomika.v13i1.482

Abstract

Free floating exchange rate system that has been adopted since august 1997 resulted in the strong relationship between macro economic variables with the determination of the exchange rate. Therefore the objective of this research was to explain the effect of these variables to exchange rate in the short run and the long run in the period of 1997 to 2012. The method used was econometrics through error correction model. The research result describes important roles of monetary authority, government and business sector in determining the exchange rate.
SHARIA COMPLIANCE AND ISLAMIC CORPORATE GOVERNANCE Aris Biyantoro; Nunung Ghoniyah
TRIKONOMIKA Vol 18 No 2 (2019): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.032 KB) | DOI: 10.23969/trikonomika.v18i2.1465

Abstract

This study aims to examine the effect of sharia compliance and Islamic corporate governance on fraud in Sharia banks. Independent variables used are sharia compliance with Profit Sharing Ratio as a proxy and Islamic corporate governance. The dependent variable used is fraud. The population in this study is all Sharia Banks which is registered in Bank Indonesia in the period 2015 to 2017. The sample was selected using purposive sampling method. Sample size in this research as much as 33 Sharia Banks. Those total samples used in this study which consist of 11 Sharia Banks within 3-year study period. The analytical method used in this study is multiple linier regression.The results of this study indicate that the sharia compliance with the Profit Sharing Ratio as a proxy, has a negative effect on fraud in Sharia bank while Islamic corporate governance has no positive effect on fraud in Sharia banks.
THE COPING STRATEGY OF THE SEAWEED FARMING WORKERS IN RANDUSANGA VILLAGE, BREBES Harmashinta Wahyu Arina; Gatot Sasongko; Yustinus Wahyudi
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.739 KB) | DOI: 10.23969/trikonomika.v18i1.1237

Abstract

The seaweed farming workers at Randusanga Wetan and Kulon village were facing a problem which also affecting their welfare, mainly their income. They could not decide their exact income because of their employment status, production and price instability. Coping strategy, which had been implemented, was one way to solve their problem as it made a connection and an active strategy. The form of ‘connection’ negotiated the portion of profit-sharing and enabled a household to borrow some money. Then, the active strategy was implemented by wild crab fishing, involving family member, intercropping with fish, working for 2-3 farmers, and utilizing ‘sumpil’. This way, they could achieve a good welfare while at the same time, kept producing for their income.
INFRASTRUCTURES’ EFFECT ON ECONOMIC GROWTH IN SOUTHEAST SULAWESI Manat Rahim; Armin Armin; La Ode Suriadi; Muh Armawaddin
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.208 KB) | DOI: 10.23969/trikonomika.v18i1.1134

Abstract

The aim of the research is to analyze the effect of infrastructures on economic growth in Southeast Sulawesi. The data used the secunder data which formed time series-based. The data was obtained by publication and legal documents of Statistic Center Unit and relevant institution. The method of analysis used ordinary least squares with panel data. Thus, the data analysis of this research was regretion model with panel data. To estimate regretion of panel data, the researcher used common effect,fixed effect and random effect method. The findings of this research showed that insfrastructures comprised road, harbor, water and electicity simultaniously and significantly influenced the economic growth in Southeast Sulawesi. Partially, only harbor and electricity significantly affected on the economic growth Southeast Sulawesi.
ELECTRONIC-WORD OF MOUTH AND PRODUCT QUALITY ON BUYING INTEREST THROUGH TRUST IN ONLINE SHOPS Dikdik Harjadi; Dadang Suhardi; Nur Ayisiyah
TRIKONOMIKA Vol 18 No 2 (2019): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (687.128 KB) | DOI: 10.23969/trikonomika.v18i2.2140

Abstract

This research aims at investigating the influence of e-WOM and product quality on buying interest through the customers’ trust. This research used a quantitative research design with survey method. This research employed descriptive and verification research methods. A path analysis was conducted to analyze the interval data in this research. The result of data analysis and hypothesis testing revealed that e-WOM and product quality had an influence on customers’ trust in online shops, e-WOM had an influence on the customers’ trust in online shops, product quality had an influence on customers’ trust in online shops, while e-WOM, product quality, and the customers’ trust had an influence on buying interests in online shops, e-WOM had an influence on buying interests in online shops, product quality had an influence on buying interests in online shops, and the customers’ trust had an influence on buying interests in online shops.
ENTREPRENEURSHIP ON STRATEGIES TO BUILD COMPETITIVE ADVANTAGES OF RIAU SPECIALTY FOOD PRODUCTS Fatkhurahman Fatkhurahman; Sidik Priadana; Ellen Rusliati
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.174 KB) | DOI: 10.23969/trikonomika.v18i1.1528

Abstract

The competitive advantage of small and medium industries (SMIs) is a concern in the preparation to face the conditions of developing and growing into large industries. This research, conducted in Riau Province with regard to competitive advantage of SMIs, can provide an overview of the real conditions in the Indonesian border region. Survey was conducted to 247 respondents of small and medium food industry managers using questionnaires. The collected data were analyzed using SEM WarpPLS analysis. The results showed that the competitive advantage of small and medium food industries in Riau Province proved to be influenced by the application of superior strategies, thus, the use of superior strategies was needed to achieve competitive advantage. An effective strategy for business managers is to build entrepreneurship of the business managers through building the ability to see market opportunities and also courage in facing competitors with various risks.
ECONOMIC GROWTH AND EMPLOYMENT IN AGRICULTURAL SECTOR ON POVERTY IN ACEH PROVINCE Reovasimulo Anakusara; Abd Jamal; Chenny Seftarita; Indra Maipita
TRIKONOMIKA Vol 18 No 1 (2019): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.611 KB) | DOI: 10.23969/trikonomika.v18i1.1513

Abstract

This empirical study aims to analyze the impact of economic growth and employment in the agricultural sector on poverty in Aceh Province. The study is conducted on annual time series data for the period of 1995-2017 while to explain the research objectives used Autoregressive Distributed Lag (ARDL) model and Granger Causality. The results found, in the short term, only employment in the agricultural sector has a significant effect on poverty. Meanwhile, in the long term, economic growth has a profound and negative impact on poverty. On the contrary, the absorption of labor in the agricultural sector tends to increase poverty. In addition, the results obtained that economic growth has a unidirectional relationship with employment in the agricultural sector. It was, therefore, suggested that the government should prioritize economic development in regions that have relatively high poverty rate and build an agro-industry in Aceh to increase agricultural value added and also absorb more labor so it can enable to reduce the poverty rate.
COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS INTERVENING I Ketut R. Sudiarditha; Dewi Susita; Tri Mulyani Kartini
TRIKONOMIKA Vol 18 No 2 (2019): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.854 KB) | DOI: 10.23969/trikonomika.v18i2.1755

Abstract

This study aims to determine the effect of compensation and work discipline on employee performance through job satisfaction as an intervening. This research conduct at PT. XD Sakti Indonesia. The population is employees belonging to grade 2 (non-staff); The sample was taken, 200 respondents. Primary data and analyzed using Structural Equation Model (SEM). The results showed that compensation and work discipline had a positive and significant effect on employee performance through job satisfaction as an intervening. The findings of this study prove that compensation and work discipline have a positive and significant effect on job satisfaction, which can further improve employee performance. The independence of employees in performing has not been able to show their ability according to their duties and responsibilities, which is caused by the lack of employee confidence.
PATIENT TRUST THROUGH THE ROLE OF MEDICAL STAFF OF GOVERNMENT-OWNED REGIONAL GENERAL HOSPITALS Hadiyati Hadiyati; Bambang Suroto; Eddy Jusuf
TRIKONOMIKA Vol 18 No 2 (2019): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.032 KB) | DOI: 10.23969/trikonomika.v18i2.1851

Abstract

Government-owned regional general hospitals are not the only hospitals in a region. Competition with private and foreign hospitals requires government-owned hospitals toimprove. The question is whether the role of medical staff is able to increase patient satisfaction and trust. This quantitative research was conducted in M. Sani Regional General Hospital in Tanjung Balai Karimun Regency, Riau Islands Province. The data were collected using questionnaires from 100 patients or families of inpatients totaling and taken using accidental sampling. The data were analyzed quantitatively using SEM analysis tools. The results showed that the variables of responsiveness and motivation given by the medical staff to patients had a significant and positive influence on patient satisfaction and had an impact on patient trust in the services provided by the hospital.

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