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INDONESIA
Zenit
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 95 Documents
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Peranan Analisis Laporan Keuangan dalam Dunia Kerja Njotoprajitno, Rosemarie Sutjiati
Zenit Vol 3, No 2 (2014)
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Abstract

In Genaral, financial statements are made to record and report all financial data. The financial statements are useful in providing information that can be used by various stakeholders to ensure their interests or needs. Although the financial statements have been proven to deliver tangible benefits, it is still not as much as it should be. In Indonesia, the use of financial statements as resources is limited. Many businesses in Indonesia base their decisions on a variety of other aspectsthat are not well targeted to the root causes of the business. In addition, many investors are unable to understand and utilize the financial statements as a way to ensure the investment success. This article uses a qualitative method to illustrate the benefits of a financial statement analysis and the fact of itsuse in Indonesia. Additionally, it will discuss personal financial statement and analysis and its benefits for individuals. The financial analysis that is easy to understand would be a valuable source of information that can be one of the appropriate bases for decision making and accuracy.Keywords: Financial Statements, Financial Management, Accounting
Local Deities as Symbol of Acculturated Chinese Diasporas Temples in Indonesia Kustedja, Sugiri
Zenit Vol 3, No 2 (2014)
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Abstract

Migrasi diaspora Tiong Hoa memiliki sejarah yang panjang. Dalam upaya bertahan hidup, orang-orang Tiong Hoa beradaptasi dengan situasi lokal sebagai suatu proses pembauran budaya. Penelitian ini bermaksud menemukan bukti pembauran budaya dari artifak yang ditemukan di wihara-wihara Tiong Hoa. Proses penelitian ini dimulai dari melakukan survei lapangan yang ekstensif,penjelasan simbol-simbol tersebut dengan mengacu pada latar belakang antropologis kultus Tiong Hoa, sampai kepada Interpretasi simbol-simbol lokal yang telah diadopsi, yaitu berupa patung-patung pribumi, dan patung-patung diaspora Tiong Hoa lokal.Kata kunci: akulturisasi, wihara-wihara Tiong Hoa, kultus, dewa dewi, Indonesia
Analysis of Interest Levels in Korean Studies Among Pupils and Students in Indonesia Manurung, Rosida Tiurma; Hee, Park Eun
Zenit Vol 3, No 2 (2014)
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Abstract

Merupakan suatu hal yang tidak dapat dimungkiri bahwa Budaya Korea sudah menyebar luas di Asia, bahkan di dunia. Masyarakat Indonesia sangat tertarik dan berminat kepada studi tentang Korea. Hal ini menandakan bahwa kebudayaan Korea telah memberikan pengaruh penting dalam kehidupan bangsa Indonesia dan khususnya memberikan pengaruh pada perilaku, gaya hidup, dan pendidikan masyarakat Indonesia. Dari studi Korea, dapat diketahui keunikan, kekhasan,keberagaman, etos kerja, perilaku, dan kekayaan budaya Korea yang dapat dipelajari dan boleh jadi dipraktikkan oleh masyarakat Indonesia dalam upaya peningkatan kualitas kehidupan dan untuk menjadi SDM siap pakai di perusahaan atau industri Korea di Indonesia. Berkaitan dengan haltersebut, dalam makalah ini akan dibahas tentang tingkat keberminatan terhadap studi Korea pada pelajar dan mahasiswa di Bandung. Teknik pengumpulan data mempergunakan teknik kuesioner, wawancara, dan observasi. Diharapkan hasil penelitian ini dapat dijadikan dasar untuk membuka program studi ilmu pengetahuan dan budaya Korea di satuan pendidikan tinggi sebagai jawaban terhadap peluang untuk menyediakan SDM yang mengenal budaya Korea.Kata kunci: budaya Korea, studi Korea, keberminatan pelajar dan mahasiswa
Pentingnya Studi Multilingual untuk Menyongsong AFTA 2015 Manurung, Rosida Tiurma
Zenit Vol 3, No 3 (2014)
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Abstract

The significance of knowing ASEAN cultures, including multilingual languages, is an effort to accommodate the ever-growing needs to welcome AFTA 2015. From the multilingual study, it is known that the uniqueness, varieties, work ethics, and cultural richness of ASEAN countries can bestudied and used as refereces by local HRD to enhance the quality of life and become professional HRD to be employed in foreign companies or industries in Indonesia. Multilingual study can be an alternative to supply competent HRD in introducing ASEAN cultures. Multilingual study refers to the study of variuos languages. Multilingualism is a phenomenon that prevails in a community with several languages. The development of monolingualism to bilingualism and eventually to multilingualis caused by several factors. The developmnt of communication technology, globalization, and education has caused a shift in people’s need in languages and indirectly mixed up languages.Keywords: multilingual study, language interaction, AFTA 2015, professional HRD
Kesiapan Pemerintah Indonesia dalam Meyambut ASEAN Free Trade Area Hartono, Ocktavianus
Zenit Vol 3, No 3 (2014)
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Abstract

Asean Free Trade Area (AFTA) is conducted by countries in ASEAN area. Hence, every nation in ASEAN is not allowed to hinder the influx of goods, services, and workforce from otherASEAN countries. The realization of AFTA gives a lot of benefits, such as cheaper goods and services, more competent workforce, etc. However, AFTA also give a number of disadvantages; for example, if a country is fundamentally not ready, then “economic colonialization” will appear, in which a strong country will control other countries. Noticing the positive and negative sides of AFTA, the Indonesian government needs to consider and prepare themselves in order to compete in AFTA. The method of this research is deductive, starting from the analysis of the regulation used to arrange the mattersmentioned above. This legal research is based on library research or secondary data available. On the other hand, normative research refers to legal research done to gain normative knowledge about the relation between one regulation and another as well as its application. Observing the readiness of Indonesia in terms of socio-economy, and culture, and in particular referring to the existing regulation, Indonesia is not ready to face AFTA. There are several ways the government can do to overcome the unreadiness of Indonesia to face AFTA; however, they are not easy. Therefore, they must make great efforts to face AFTA.
Urgensi Pengembangan Ilmu Hukum dalam Masyarakat Ekonomi Asean 2015 Lasmana, Lanny; Haykal, Hassanain
Zenit Vol 3, No 3 (2014)
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Abstract

The realization of AFTA in 2015 is a milestone of competition in trades and goods in ASEAN countries. Indonesia as one of the ASEAN countries that approves of AFTA realization will face morecompetetive market demands. Various preparations are done in all aspects of this nation. One of the aspects to be well managed is law which develops and undergoes changes. The flow of goods and services, as well as cultures from other AFTA countries have caused dynamic changes in law.Professional in legal field are necessary to solve all kinds of problems. To produce professionals in the field of law, holistic development is necessary in education, especially in Law Higher Education, which includes study methods, curricula and law education itself. The law education as one of the various branches of science is an important foundation in law education as well as legal systems in Indonesia. The law education that can face community’s dynamic development is the one that notonly emphasizes on theoretical aspect, but also on practical aspects that can give a clearer and concrete picture of the matters. In its development, law education can be directed to a more constructive, structured, dynamic science, and produce professionals with competence and integrity. In addition, law education is expected to be able to create justice and law assurance to solve legal matters dynamically after the foundation of AFTA.Keywords: Law Education, Asean Economy Community
Pemanfaatan Media Audio Visual Gerak dalam Pembelajaran Pemahaman Lintas Budaya ., Selvia
Zenit Vol 3, No 3 (2014)
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Abstract

The development of science and technology has stimulated a more innovative way in the process of learning. Learning media are supporting components in the learning process. Appropriatelearning media will assist the effectiveness of knowledge sharing process and the achievement of learning objectivity. With the advancement of technology and the availability of innovative learning media, the process of experiencing other cultural values will be much easier. By using more interactive learning media, such as audio visual motion media, the process of cross cultural understanding will no longer be limited to senses, space and time. They not only assist learners tounderstand the learning material, but also arouse the motivation and passion of the learners.Keywords: audio visual motion media, innovative, cross cultural understanding
Peranan Green Marketing terhadap Consumer Behavior Lu, Cen
Zenit Vol 3, No 3 (2014)
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Abstract

Nowadays, environment has become an actual issue in community, government, and business organizations. Environmental conditions are threatening the health and well-being of consumers globally. Consumers have to take the responsibility to support this movement. There are awarenessand motivation of consumers to encourage changes in the markets in which companies begin to manufacture environmentally friendly products that are more economical. Environmental issues have made companies modify the way of doing business to compete in the market and force companies to adapt their strategic planning process in order to meet legal, social, and economic requirements associated with environmental friendly products. In many countries, there are conservation programs to preserve the existing environment. Besides, companies must be disciplined in marketing,developing green marketing ideas, and communicating environmental messages, including environmental health issues. Green marketing is a form of marketing in which production activities, product packaginsg and promotional communications are associated with environmental safety.Hence, they make green culture as a concept of the company value with the aim to minimize the negative impacts on the environment. Green marketing is associated with ethical principles and values prevailing in society. Therefore, companies must be attentive to the heightened awareness ofconsumers to self-care, healthy lifestyle, and environment preservation. Consumer interests to improve the quality of the environment through the consumption of environmentally friendly products have risen significantly. Consumer behavior towards green marketing should be evaluated in terms ofaffective and cognitive. The behavior of consumers who use environmentally friendly products can be interpreted as consumer behavior in which individuals meet their needs, but do not ignore the needs of others in the long run. Media attention and consumer awareness of environmental issues arepresently on the rise. Such Consumer behavior makes companies change their business model in production methods that do not pollute the environment, yet create a more ethical and responsible marketing in developing environmentally friendly products and managing existing environmentalproblems.Keywords: green marketing, consumer behavior
Pengaruh Komunikasi Pemasaran terhadap Ekuitas Merek Partai Politik Suatu Studi tentang Partai Demokrat dan Partai Demokrasi Indonesia Perjuangan (PDI-Perjuangan) di Kota Bandung dan Sekitarnya Benyamin, Oscar
Zenit Vol 3, No 3 (2014)
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Abstract

The 2014 general election was the fourth election after the reformation movement. Political parties had a chance to promote their ideas and programs in the campaign periods. During the campaign periods, all political parties used their chances to communicate their proposed ideas andprograms for the future of Indonesia. The objective of this study is to describe Bandung inhabitants’s perception of campaign activities, their opinion about the parties with a Customer Based Brand Equity model, and the effect of people’s perception of the campaign activities on brand equity ofPartai Demokrat and PDI-Perjuangan. This study uses multiple regression linear to analyze the effect of campaign activities to political party’s brand equity. The findings of this study show that people intensive and broadcasting campaigns have significantly affected both Partai Demokrat and PDIPerjuangan’sbrand equity. However, Internet campaign did not affect the brand equity of the two parties. From this study, political parties are advised to pick out unique topics for their campaigns, dobeneficial campaign activities, design more attractive posters, and optimize Internet as media for the2019 general election.Keywords: political marketing, political brand, brand equity, campaign
Marketing Strategies to Increase Number of Visitors (Case Study: Karang Setra Swimming Pool) Hermawan, Melina; Sitinjak, Nova Yanti
Zenit Vol 3, No 3 (2014)
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Abstract

Bandung is one of popular places of interest in Indonesia. Karang Setra Swimming Pool is one of the recreational swimming pools in Bandung. It provides a water park and it has a strategic location in the north of Bandung at Jalan Karang Setra. The mananagement of Karang Setra Swimming pool wishes to have a rising revenue every year, but since 2009 to 2012 the company has suffered from an average of 52.56 % fall in their revenue. The cause of the declining revenue issuspected from customer dissatisfaction and from unidentified factors which cause consumers to choose a particular swimming pool. The methodology uses consumer satisfaction survey to find the strengths and weaknesses of Karang Setra Swimming Pool compared to its competitors (Taman Graha Melati Swimming Pool and Tirtamulya Swimming Pool). The analysis method uses Importance Performance Analysis and Hypothesis Test of Customer Dissatisfaction. The result shows that the variable which dissatisfies the customers and even becomes Karang Setra’s weakness is the slippery ceramics in the swimming pools and the ticket price considered “high” compared to the cleanliness of the swimming pools. The suggested positioning is a recreational water park with aspecial price for groups, while the proposed market target is middle to lower class customers.Keywords: Hypothesis Test of Customer Dissatisfaction, Importance Performance Analysis

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