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Articles 95 Documents
Analisis Kualitas Pelayanan dengan Pemetaan Zone Of Tolerance (Studi Kasus: Saung Angklung Udjo) Kusumawati, Herlina; Wawolumaja, Rudy
Zenit Vol 3, No 1 (2014)
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Saung Angklung Udjo is a tourism spot that provides services concerning the traditional arts of West Java. Based on the interview, Saung Angklung Udjo is facing a problem, namely the declining number of tourists, especially local tourists. Tourists’ satisfaction and the influence of the service tosatisfaction is measured by using service mapping and double regression analysis. Accidental sampling is used as a sampling technique. The number of samples is measured with Hadari Nawawi formula. The result shows that the tourists are not satisfied with the service quality g, yet they still canaccept it. Because all of the services are not satisfactory, the improvement made is based on the significant level of the service toward the overall tourists’ satisfaction. Thus, there are 8 types of services that must be improved.Keywords: Zone of Tolerance, traditional arts, tourists’ satisfaction.
Analisis Tekstual Wacana Korupsi: Penggunaan Diksi untuk Kata Kunci dan Ciri Korupsi Manurung, Rosida Tiurma
Zenit Vol 3, No 1 (2014)
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This study is entitled " Analysis of Textual Corruption in Mass Media Discourse: A Critical Discourse Analysis Study ". This study uses qualitative with descriptive data presentation. The main theory used in this study is Critical Discourse Analysis of Three Dimensional Norman Fairclough focused only on the analysis of micro-level (textual). Meanwhile, supporters of the theory are the labeling theory, and the theory of the value of the expression. The data of this study consist of fourteennews discourses derived from the seven themes of corruption discourse published in the mass media throughout the 2011-2014 Detik.com. The discourse data are Bribery Case of Athletes Building Palembang, Social Aid Fund Fraud Case in Bandung, Bribery Case of Athletes Building in Hambalang, SKK Gas Bribery Case, SIM Simulator Inflation Fund Case, Bribery Case of Beef Export Quotas, and Chief Justice Bribery Case. This study aims to analyze and describe the diction.Keywords: Critical Discourse Analysis, analysis of micro-level (textual), corruption discourse.
Pengaruh Optimum Stimulation Level dan Self-Monitoring Terhadap Impulsive Buying Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 3, No 1 (2014)
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The fast-growing tendency of shopping centers can be evidence that the economy of the community is going well. On the other hand, due to the large number of shopping centers, there is a stimulus for the community to do shopping activities more frequently. And if the shopping activities are done withoutgood planning, the activities can bring bad impacts. Consequently, they easily become more consumptive. In the field of marketing science, such behavior is called impulsive buying. Impulsive buying behavior is influenced by several factors, including both optimum stimulation level and selfmonitoring. Impulsivity is a tendency to act without thinking first, thus making cognitive decisions quickly, and fails to appreciate the situation. Optimum Stimulation Level is ownership that characterizes individuals in terms of their general response to environmental stimuli. Self-monitoringis the tendency to alter or adjust ones behavior in response to the presence or behavior of another. Hence, in this study, the researchers intend to predict impulsive buying consumers based on the analysis of two factors: optimum stimulation level and self-monitoring. To test this hypothesis, the researchers use multiple regressions. The results show that the optimum stimulation level has no positive effects on impulsive buying and self-monitoring has no negative effects on impulsive buying.Keywords: Optimum Stimulation Level, self-control, impulsive buying.
Penguasaan Teori Hukum dan Kemahiran Hukum dalam Menghadapi Dunia Kerja Octora, Rahel
Zenit Vol 3, No 1 (2014)
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Work, often understood as something formal by students, is related with office work in a corporation or in an institution. The true meaning of work can be defined more widely. Work is an activity to get financial benefits, a means of self actualization as well as the application of knowledge. The meaning of work is included in being an officer, a professional, or an enterpreneur. This paper will specifically talk about legal education and the correlation between legal science and some kinds of jobs andoccupations. Fresh graduates have to be ready to face the fact that there are a lot of complaints from industries that graduates with Bachelor’s degree are not ready to work. After graduating from universities, they still need to join some training programs to improve their skills. Every faculty must design its curricula based on the need and demand of the workplace. It’s true that theory is important but practical skills are also important. In other words, hard skills are not enough. Proper curriculacan support student readiness to face the real work.Keywords: work, occupation, legal education, theory, skill.
Tinjauan Desain terhadap Transformasi Visual Karakter Pikachu dalam Game Pokémon Series sebagai Budaya Populer Aryani, Dewi Isma
Zenit Vol 3, No 2 (2014)
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Game Pokémon is a RPG game which has advantages in terms of postmodern culture meanings and symbols available in each element of the characters; morever, the gameplay is built ininside the Pokémon game series. These postmodern culture meanings stem from childhood experiences, traditions and simplification of information and knowledge about the nature of the phenomenon that becomes the initial concept of designing Pokémon game characters. The effort of Pokémon game and animation is to lift up and introduce the culture and characteristics of a system of social values in Japan: the culture of respect for parents or elders, the culture of shame and apology at every mistake, cultural groups, cultural hierarchy of seniority (nenkoujoretsu), optimism, selfreliance, obligation to bear any responsibilities, and so on, are not obviously or semiotically displayed.Keywords: meanings, symbols, game, characters, semiotic, popular culture
Jargon Iklan untuk Produk Lokal sebagai Industri Kreatif Manurung, Rosida Tiurma
Zenit Vol 3, No 2 (2014)
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In the era of globalization, traditional or local foods are regarded as ”second hand products” by our society. The existence of regional foods is not appreciated. Even in culinary business, they are not considered significant at all. In this case, the advertisement (ad) jargons promoting regional foods are not creative, boring, and outdated; consequently, their existence is ignored. Progressive ad jargons play an important role as a creative industry to support local products. In the omnipresent of foreign products, jargons as on of the tools can be used to improve the popularity and image of localproducts. This research will discuss creative, unique, and marketable jargons; for instance, chocolates products in Garut have the following brands: Cokelat Antigalau (Anti-stress Chocolate), Cokelat Enteng Jodoh (Easy-to-get-soulmate Chocolate), Cokelat Cegah Alay (Foolish-avoidance Chocolate),Cokelat High Quality Jomblo (Unmarried High Quality Chocolate), Cokelat Antikorupsi (Anticorruption Chocolate), and so on, and all of which have positive images. It is high time that Indonesian regional foods made use of ad jargons for local cuisines. Regional foods represented by ad jargons as creative industry are supposed to show their existence in the market. Local consumers must also have the confidence that our regional foods also have high quality, competetiveness, and poistive images compared to foreign food products. Therefore, both local producers and ad designers must work hand in hand to enhance the product positive images while creating consumers’ interests to buy.Keywords: ad jargons, language strength, creative industry, local products, positive images
Manfaat Keasaman Yoghurt dalam Pencegahan Karies Gigi Sugiaman, Vinna Kurniawati
Zenit Vol 3, No 2 (2014)
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Dental caries is a dental and oral health problem that is dominant in our country regardless of age, race, or the state of the economy. Therefore, we need to have a preventive measure to reduce the caries index that aims to enhance the standard of living by extending the usefulness of the teeth in the mouth.One of the actions to prevent the formation of dental caries is consuming yoghurt that contains probiotics and has the ability to improve the overall body health and oral health, such as dental caries, periodontitis, and halitosis.Probiotics can prevent and reduce the occurance of dental caries that works directly on the Streptococcus mutans as cariogenic bacteria to prevent its growth through several mechanisms that produce antimicrobial substances, bound in the oral cavity, immunomodulatory, and modify the conditions of the oral cavity. With a preventive action against dental caries,it is expected that in the future the classical problems of oral health such as dental caries is just a history.Keywords: dental caries, preventif, yoghurt
Penggunaan Smart Card dan Database dalam Aplikasi E-KTM Multifungsi Purnama, Heru Djulianto; Prijono, Agus
Zenit Vol 3, No 2 (2014)
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Most of the student identification cards (KTM) are not used optimally, and many of them are only used for identification. In fact, KTM is a smart card which has several advantages over barcode card. A smart card has a unique id number that cannot be duplicated since the process of identification makes use of radio frequency. In addition, the smart card has EEPROM, which can perform the function of storing data. In this research, it is realized in the form of simulations and prototype system of E-KTM, which use smart card-based database applications that will be applied to the library, food court, parking access, and room access. Based on the test results, the E-KTM multifunction systems have been successfully realized in the form of simulations and prototypes for both software and hardware.Keywords : smart cards, systems, databases, E-KTM
Penentuan Gerakan Bantu pada Penyanyi Sopran untuk Mencapai Nada Tinggi diatas A’ Menggunakan Principal Component Analysis yang Ditinjau dari Aspek Ergonomi (Studi Kasus di Paduan Suara Mahasiswa Universitas Kristen Maranatha) ., Andrijanto; Jonathan S., Benny
Zenit Vol 3, No 2 (2014)
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Singing can be done either individually or together in a choir. However, they ways to sing individually and in a choir are not the same. In a choir, singers are divided into four groups, nemely sopran, alto, tenor, and bass. Sopran singers are females, and they are expected to be able to reachC” note. There are several physical movements that can be used to make singers reach notes above A’. This research intends to find out which movements can help the singers to be able to reach high notes without feeling tired. Five movements were used for this purpose. The heart beats of sopran singers are measured while singing C-C” notes, accompanied by the piano and used five movements alternately. The energy consumption and the highest note to reach when using the movements will be analyzed. The energy consumption of each movement was calculated by referring to to the heart beatsand the ranks by using Principal Component Analysis (PCA). This research will conclude that there are efficient movements to use for singing several songs, and reaching the highest note.Keywords: choir, sopran singers, energy consumption, ergonomy
Studi Deskriptif Mengenai Altruisme pada Mahasiswa Psikologi Universitas “X” Bandung Nursanti, Isnaini; Victoriana, Evany; ., Cakrangadinata
Zenit Vol 3, No 2 (2014)
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This study aims to get an overview of The Degree of Altruism of psychology students in University “X” Bandung. This study uses descriptive design and stratified sampling technique. Aquestionnaire is made and administered to a total of 325 psychology students. The measuring instrument used in this study is constructed by the researcher, based on Altruism theory by Smith (2011). Validity is measured by using Construct Validity technique with Spearman formula, while reliability is tested by using Split Half technique. Validity calculation discovers 43 valid items with validity coefficient ranging from 0.340 to 0.692. Reliability is measured and it is discovered that the coefficient reliability is 0.957, which means that the measuring instrument is reliable.The data are calculated by using frequency distribution method and it is concluded that a total of 55.4% psychology students has a low degree of altruism, and a total of 44.6% psychology students has a high degree of altruism. Based on its aspects, psychology students whose degree in altruism is low, have a high degree of concern,a high degree of empathy, but a low degree of cost, a low degree of benefit to recipient, and a low degree of ease of escape. Psychology students whose degree in altruism is highalso have a high degree of concern, cost, benefit to recipient, empathy, and ease of escape. For further study, it is suggested conducting a research regarding the correlation betweenaltruism and the factors that influence it, particularly the type of parenting that psychology students experience.Keywords: altruism, psychology students, concern, cost, benefit to recipent, ease of escape.

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