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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, CITRA MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SIMCARD DATA IM3 (STUDI PADA SMA N 1 SUKOREJO) Anton Purnomo, 12.05.51.0108; Maskur, Ali
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

With so many communications company in Indonesia, then consumers will be more selective in determining im card that will be used as their needs. The problem in this research is "whether the variable of brand awareness, perceived quality, brand image and brand loyalty influence on purchase decisions in SMA 1 Sukorejo. The number of samples in this study of 100 respondents, the sampling technique used was accidental sampling in which respondents are all employees da students in SMA 1 Sukorejo. Collecting data using questionnaires.The results showed that variabe of brand awareness and a significant positive influence on purchasing decisions,perceived quality and significant positive influence on purchasing decisions, brand image and significand positive effect on puchasing decisions and brand loyalty and significant positive effect on purchasing decisions. Keywords: brand awareness, perceived quality, brand image and brand loyalty and purchasing decisions.
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA KEPADA LOYALITAS PELANGGAN (Studi Di Koperasi Artha Prima Cabang Jatisari Semarang) Dhika Septiawan, 13.05.51.0228; Rizal, Alimuddin
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to measure the level of customer satisfaction and loyality by examining variable that effect the identification of customer satisfaction and loyality with Koperasi Artha Prima Jatisari Semarang. After a review of lerated literature, in this study determined significant variables that allegedly effect customer satisfaction and loyality, which is variables quality of service that includes dimentions of physical evidance, reliability,security, responsiviness and empathy and variable customer value can be seen as a basis of the development strategy of customer satisfaction leads to loyality. Respondents were selected using purposive sampling technique. With a total sample of 100 customer Koperasi Artha Prima cabang Jatisari Semarang. The data were analyzed using factor analysis to tes validity of the item in question, and the formula Cronbach’sAlpha to test the reability of the instrumen. The data analysis technique used in this study was SPSS 19. Which is used to test the 5 (five) hypotheses that have been developed. The test result showed that the (1) quality of service to customer satisfaction showed a positive and significant, (2) customer value to customer satisfaction showed a positive and significant, (3) customer satisfaction to customer loyality showed a positive and significant,(4) quality of service to customer loyality showed a positive and significant, (5) customer value to customer loyality showed a positive and significant.Keyword : Service Quality, Costumer Value, Costumer Saticfaction and Costumer Loyalty.
PENGARUH MOTIVASI, KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN JASA PENGIRIMAN BARANG CV. MACIKA EXPRESS SEMARANG Setyo Adhy Omara, 13.05.51.0029
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Abstract

The study examines and examines the effect of motivation, leadership and compensation on employee performance. This research was conducted on freight forwarding company CV.Macika Express Semarang. The object of research in writing this thesis is employees CV.Macika Express Semarang. The sampling technique in this study purposive sampling amounted to 45 respondents as a sample with data collection methods using questionnaire (questionnaire) by spreading questionnaires question to respondents to obtain information. The results of this study showed that motivation has a positive and significant effect on employee performance, leadership has positive and significant effect on employee performance, compensation has positive and significant effect on employee performance. Keywords: Motivation, Leadership, Compensation and Employee Performance
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS ANGGOTA DENGAN KEPUASAN ANGGOTA SEBAGAI VARIABEL INTERVENING (Studi Kasus Di Koperasi Simpan Pinjam Loh Jinawi) Alifahrudin Irvan Yusuf, 13.05.51.0105
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of direct and indirect service quality, trust, corporate image, and customer satisfaction as an intervening variable on loyality. The population of this research is the member KSP Loh Jinawi.The total sample 100 respondents with method purposive sampling. Data obtained by the questionnaire. This research variable service quality (X1),trust (X2), corporate image (X3), customer satisfaction (Y1), and loyality (Y2). Data analysis with statistical analysis descriptive and path analysis. The result of the research indicated that the service quality (X1), trust (X2), coorporate image (X3) show that there are influance bigger than loyality(Y2) compared by intervening variable satisfaction (Y1).The result of lane analysis shows that service quality variable (X1) has direct effect on loyalty (Y2), trust (X2) has direct effect on loyalty (Y2), corporate image (X3) has direct effect on loyalty (Y2). The conclusion from the study of the quality service (X1), trust (X2), corporate image (X3) has direct effect on loyalty (Y2) compared through satisfaction (Y1) as intervening variable. It is suggested to KSP Loh Jinawi to improve service quality, in terms of tangible, reliability, responsiveness, assurance and emphaty. In the belief KSP Loh Jinawi should be able to increase the trust of its members and on corporate image should KSP Loh Jinawi able to show stability. Keywords : Quality of service, trust, corporate image, satisfaction and loyalty
PERSEPSI IKLAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PRODUK LUWAK WHITE KOFFIE (Studi pada Mahasiswa FEB Universitas Stikubank (Unisbank) Semarang) Sinta Maya Devi, 12.05.51.0044; Budi Setiawan, Mulyo
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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This study aimed to analyze the influence of advertising, price perception, brand image to customer satisfaction and customer loyalty products Luwak White Koffie. The data used are primary data obtained directly from the original source in the form of a questionnaire. The sample in this study was the student of 2015-2016 at the Faculty of Economics and Business, University of Stikubank (UNISBANK) Semarang who consume Luwak White Koffie 86 people. The sampling technique is purposive sampling. The criteria for the samples used in this study are customers who already mengkosumsi products Luwak White Koffie at least twice or more. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: Advertising has positive effect on customer satisfaction. Perception prices has positively affects customer satisfaction. Brand image has positively affects customer satisfaction. Advertising has positive effect on customer loyalty. Perception prices has positive effect on customer loyalty. Brand image has positively affects customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of advertising on customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Customer satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: advertising, perception of price, brand image, customer satisfaction and customer loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PEMBELIAN PRODUK ROKOK ELEKTRIK DI RAY VAPESTORE JUWANA) Hendro Wibowo, 13.05.51.0066
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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Abstract

This study aims to analyze empirically the product quality, price perception, and promotion to the buyers purchase decision process electric cigarette products in Ray Vapestore Juwana. The population in this study are all consumers in Ray Vapestore Juwana. Sampling was done by using the formula method Slovin and the number of samples to be processed into the research data of 100 questionnaires. Data were analyzed using multiple linear regression model. The results showed that the quality of products, the perception of price, promotion and and location significantly positive influence the purchase decision of consumers to buy products at Ray vapestore Juwana. Keywords: Product Quality, Perceived Price, Promotion, location and Purchase Decision Process
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN ( STUDI KARYAWAN PADA NOZZ HOTEL SEMARANG) Nurul Nurfita Sari, 13.05.51.0087; Indriyaningrum, Kis
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This Research is a research that examines the influence of leadership, work environment and compensation on employeperformance at Nozz Hotel Semarang. This research aims to analyze the influence of leadership, work environment and compensation on employee performance at Nozz Hotel Semarang fifty six respondents are used in the research. Data collection methods used in this study is questionnaire method (questionnaire) by distributing a list of statement to respondents to obtain information. The data collected in the analysis used factor analysis to test the validity of item statement, cronbach alpha formula, to test the reliability of the instrument, regression analysis, to test the magnitude of the influence of each variable in the test with the coefficient of determination (R2) and partially prove each independent variable. While the result of his research are : (1) leadership does not have a positive and significant impact to employee performance (2) work environment has a positive and significant impact on employee performance (3) compensation does not have a positive and significant impact on employe performance.Keywords : work leadership, environment and compensation
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA PADA PT PDAM TIRTA MOEDAL SEMARANG Akhmad Andri Nurhuda, 13.05.51.0091
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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Abstract

This study aims to examine the effect of compensation and work environment on employee performance through job satisfaction at PT. PDAM Tirta Moedal Semarang. The population in this research is all employees of PT. PDAM Tirta Moedal Semarang located on Semarang. The data obtained through questionnaires amounting to 119 samples consist of each part to represent the sample. Data analysis method used is quantitative analysis by using validity test, reliability, multiple linear regression test, and test of research model. The results showed that the compensation and work environment both simultaneously and partially have a significant effect on job satisfaction while employee performance variables affect the job satisfaction. Keywords: Compensation, Work Environment, Job Satisfaction and Employee Performance.
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BCA BIZZ KCU SEMARANG) Tjahjaningsih, Endang; Dewi Setyani, 12.05.51.0010
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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Abstract

The banking sector in recent years has rapid development. It is caused every kind of banking companies compete to retain customers who already owned, or add new prospective customers. Customer loyalty can be created through a strategy of improving the quality of services, products and increase customer satisfaction by companies to customers. The problem in this research is "The factors that influence loyalty of BCA Bizz KCU Semarang’s customers". This research examined two independent variables, quality service and quality products with customer mediation satisfaction as an intervening variable. The purpose of this research is to determine the influence of the quality of service and product quality to customer satisfaction and its impact on customer loyalty. This research was conducted by questionnaire to 100 customers of the total population of the BCA Bizz KCU Semarang’s customers as many as 1,316 customers using purposive sampling method. Then analysis to the obtained data using quantitative and qualitative analysis. Quantitative analysis includes the validity and reliability testing, test the coefficient of determination (R2), F test, hypothesis test (T test), and path analysis. Qualitative analysis is the interpretation of data obtained in the research and the results of data processing that has been carried out by giving a description and explanation. The results of this research indicate that all independent variables tested has significant and positive influence on customer loyalty through F test and T test, whereas the number R of 0.897 means 89.7% variation loyalty of BCA Bizz KCU Semarang’s customers which could be explained by the quality of service, product quality as well as customer satisfaction, and the remaining 10.3% is influenced by factors outside of this research. Keywords: Quality of Service, Product Quality, Customer Satisfaction, and Customer Loyalty.
ANALISIS KUALITAS LAYANAN, KEPERCAYAAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Dicky Iksar Wahyujati, 11.05.51.0010; Marlien, R.A
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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This research was conducted in Bread Brownies Maylisa caused due to a phenomenon that occurs in terms of revenue earned Roti Brownies Maylisa from 2013 until 2015 which is not in accordance with the target set by management Bread Brownies Maylisa. The aim of research to analyze the influence of service quality, trust and brand image on customer loyalty and customer satisfaction as a mediating variable.Sample of 100 respondents / customers Roti Brownies Maylisa. The sampling technique used was purposive sampling technique of data collection was done by distributing questionnaires to customers Roti Brownies Maylisa with consideration or the following criteria: (1) customer aged 17 years and above, and (2) at least never bought Roti Brownies Maylisa by 5 time. Methods of data analysis using linear regression.The test results showed that there are significant partial positive and significant correlation between quality of service, trust and brand image on customer satisfaction. Other results showed partially not there are positive influence between quality of service and brand image of the customer loyalty. Partially there are significant positive and significant correlation between confidence and satisfaction on customer loyalty. The test results demonstrate the mediating effect of satisfaction were able to mediate the effect of service quality on customer loyalty, satisfaction does not mediate the effect of trust on customer loyalty and satisfaction does not mediate the effect of brand image on customer loyalty. Keywords: quality of service, trust, brand image, customer satisfaction and customer loyalty

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