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JURNAL ILMIAH MANAJEMEN & BISNIS
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 16937619     EISSN : 25804170     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of scientific research original, Jurnal Ilmiah Manajemen dan Bisnis accepts manuscripts in the field of research includes scientific fields relevant to: Human Resource Management, Marketing Management, Financial Management, Strategic Management, Organizational Behavior, Business and Entrepreneurship, the relevant Sector Management Science.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 23, No 2 (2022): Oktober 2022 - Maret 2023" : 5 Documents clear
Antaseden Kepuasan dan Loyalitas Penumpang Maskapai Penerbangan Low Cost Carrier di Indonesia Raihanah Daulay; Roswita Hafni; Satria Mirsya Affandy Nasution
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11725

Abstract

Purpose - The purpose of this study was to formulate a model of passenger satisfaction and loyalty for Low Cost Carrier Airlines in IndonesiaMethodology - This type of research can be classified as causal research. This research was conducted in several big cities in Indonesia. Data collection was carried out by distributing questionnaires to respondents via the Google Form which was distributed using the WhatsApp application. In this study, the sample size was 250 passengers. The data analysis method used is Structural Equation Modeling (SEM) with LISREL 8.80 software.Findings - The results of the study show that Service Quality, Price, and Brand Image have a positive and significant effect on Trust. Service Quality, Price, and Brand Image have a positive and significant effect on Satisfaction. Service Quality, Price, Brand Image, trust and satisfaction have a positive and significant effect on Loyalty. Furthermore, there is the influence of Service Quality on Satisfaction through the Trust variable, there is the Effect of Price on Satisfaction through the Trust variable, there is the influence of Brand Image on Satisfaction through the Trust variable and there is the influence of Trust on Loyalty through the Satisfaction variable.Originality/Novelty - The research model uses five (5) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-Lisrel.Implications - This study has shown that trust and satisfaction have a mediating effect on the significant effect of Service Quality, Price, and Brand Image on loyalty. Starting from the results of this study, the recommendations for further research are to try to analyze or use the variables trust and satisfaction as independent variables, not as mediating variables.
Peningkatan Kualitas Lulusan daan Daya Saing Perguruan Tinggi Swasta Berbasis Spiritual Capital : Studi Di Sumatera Utara Radiman Radiman; Nadia Ika Purnama; Muhammad Andi Prayogi; Jufrizen Jufrizen; Maya Sari
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11726

Abstract

Purpose - This study aims to produce a model for improving the quality of graduates and the competitiveness of private tertiary institutions based on spiritual capital by paying attention to and utilizing their spiritual capitalMethodology - This research was only conducted at the 15 best private universities in North Sumatra. The sample size for SEM using the Maximum Likelihood Estimation (MLE) estimation model is 100-200 samples. Data collection was carried out by distributing questionnaires. The data analysis method used in this study is factor analysis and the Structural Equation Modeling method using SEM-PLS softwareFindings - The results of the study show that there is a significant influence from Leadership and Good University Governance on Graduate Quality. There is a significant influence of Leadership and Good University Governance on Competitiveness. There is a significant influence of Leadership on Graduate Quality moderated by Spiritual Capital and there is a significant influence of the moderating effect of Spiritual Capital on the relationship between Good University Governance and Competitiveness.Originality/Novelty - The research model uses five (5) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-PLS.Implications - This study has shown that Spiritual Capital has a moderating effect on the influence. of Leadership and Good University Governance on Competitiveness. Starting from the results of this study, the recommendation for further research is to try to analyze or use the Spiritual Capital variable as an independent variable, not as a moderating variable.
Kredibilitas Social Media Influencer Marketing terhadap Minat Beli: Hedonisme Sebagai Moderasi S.A Marivan HR; Kurniawati Kurniawati; Yolanda Masnita
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11304

Abstract

Purpose Social media influencers (SMIs) have become a major source of influence in influencing consumer behaviour in the decision-making processes. As such, this justifies scholarly attention in understanding how SMI translates its meaning into preferred brands and drives consumers positive behavioural intentions. This paper aims to examine the impact of SMIs credibility, as manifested by trustworthiness, attractiveness, and expertise, along with the moderating effects of hedonism, on followers purchase intention.Methodology Sampling data was collected by purposive sampling and obtained 174 valid samples of Instagram social media users. The data were analyzed using the SEM-PLS methodFindings The results show that SMIs trustworthiness have positive effect on followers purchase intention. Moreover, the moderating effect of hedonism on the relationship between SMIs trustworthiness, attractiveness, and expertise, does not affect followers' purchase intention. Originality/Novelty This research contributes to the SMI literature by examining the influence of SMIs source credibility, along with the moderating effect of hedonism, on followers purchase intention. Implications At the end of the day, many organizations choose to engage SMIs for advertising given their high number of followers and expertise in their niche. However, regarding merely these requirements can result in wrong decisions. The findings of this research indicate that companies need to carefully select an SMI who is perceived as trustworthy by their followers to generate purchase intent.
Pengukuran Kepercayaan dan Minat Dalam Menggunakan E-money Nadia Ika Purnama; Muhammad Andi Prayagi; Muhammad Arif
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11859

Abstract

Purpose - This study aims to determine the factors that influence trust and interest in using e-money in Medan City.Methodology - The population in this study is the people of Medan City who already know about e-money as a tool for making transactions. The sampling method used in this study was purposive sampling. The sample criteria in this study are Indonesian people who use e-money products issued by 26 companies that already have official permits from Bank Indonesia. While the sample size in this study was 200 people. The data source in this research is the primary data source. Data collection techniques used. The data analysis method used is the Structural Equation Model from the LISREL 8.80 statistical software package.Findings - The results showed that Perceived Benefit had a positive effect on Trust significantly. Perceived benefits have a positive effect on interest significantly. Perceived risk has a negative effect on trust significantly. Perceived risk has a negative effect on interest significantly. Trust has a positive effect on interest significantly. Trust can positively mediate the effect of Perceived Benefits on Interest and trust can mediate the effect of Perceived Risk on Interest.Originality/Novelty - The research model uses four (4) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-Lisrel.Implications - This study has shown that trust has a mediating effect on the effect of perceived benefits and perceived risks on interest. Starting from the results of this study, the recommendation for further research is to try to analyze or use the trust variable as an independent variable, not as a mediating variable.
Pemasaran Digital Terintegrasi Terhadap Loyalitas Pelanggan Asrizal Efendy Nasution; Linzzy Pratami Putri; Rini Astuti Astuti
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.8474

Abstract

Purpose - This study aims to determine the right promotion concept for 212 Mart Medan with variables studied are sales promotion, advertising, direct marketing and public relations in increasing customer loyalty.Methodology - Data collection is done through a questionnaire with a sampling technique used random sampling by using 100 customers of 212 Mart Medan. Data processing using Structural Equation Model (SEM) analysis.Findings - The results of this study indicate that the variables of sales promotion, advertising, direct marketing and public relations have a significant influence on customer loyalty at 212 Mart Medan.Originality/Novelty - Digital marketing model through the Website, Facebook (FB), Instagram IG), and Whatsapp Group (WAG) which are integrated with social media owned by FOSIL BKM MEDAN as a forum for gathering representatives of mosque management to mobilize Muslims united to build sharia economy through shopping at 212 Mart Medan.Implications - With the availability of those media, 212 Mart Medan can be used as a place for sales promotion, advertising, direct marketing, public relations in an effort to increase customer loyalty

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