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INDONESIA
Journal of Indonesian Tourism and Development Studies
Published by Universitas Brawijaya
ISSN : 23553979     EISSN : 23381647     DOI : https://10.21776/ub.jitode
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Journal of Indonesian Tourism and Studies is an interdisciplinary journal to assess the development of tourism. This journal also examines the phenomenon of unique interrelation about tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development. Journal of Indonesian Tourism and Development Studies indexed by DOAJ, Google Scholar, Index Copernicus International, CABI Direct, and Indonesian Publication Index (Portal Garuda Indonesia). Focus and Scope 1. Competitiveness of destinations, products and Tourism bussiness 2. Diversification of tourim products 3. Incentive system of business and investment in tourism 4. Information, promotion and communication in tourism 5. Tourism supporting infrastructure 6. Security and convenience in tourism 7. Tourism policy 8. Unique tourism community life (living culture) 9. Local knowledge, traditions, and cultural diversity 10. Diversity and attractions in ecotourism 11. Diversity of natural attractions in ecotourism 12. Pluralistic diversity of ecotourism society 13. Diversity of ecotourism activities 14. Hospitality of the local resident 15. The quality of torism services 16. Quality of HR in tourism (Standard, accreditation and competence certification) 17. The market share of tourism and integrated marketing system 18. Package of tourism attraction 19. Development of tourism regions 20. Community based Eco-Toutirsm
Arjuna Subject : Ilmu Lingkungan (semua ketegori) - Konservasi Alam dan Lahan
Articles 5 Documents
 1 
Search results for , issue "Vol. 13 No. 2 (2025)" : 5 Documents clear
The Role of Green Competency Development in Enhancing Market Competitiveness among Employees in Ecotourism Industry: A Systematic Literature Review Aziza, Pretty Failasufa; Ardiyansah, Ardiyansah; Pramitasari, Anisa; Permatasari, Mudiana; Rozikin, Imam; Setyadin, Yuris
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.01

Abstract

This study aims to analyze the role of green competency development in enhancing market competitiveness among employees in the ecotourism industry. Green competencies have become increasingly important in the era of the green economy, particularly in the ecotourism sector, which heavily relies on environmental sustainability. Using a Systematic Literature Review (SLR) approach, this study reviews and synthesizes various relevant studies on green competency development, market competitiveness, employee behavior, and ecotourism. Data were obtained from scholarly journals and other publications published within the last decade, with search criteria encompassing topics related to green competencies and competitiveness in sustainability-focused sectors. The findings suggest that the development of employees' green competencies, including an understanding of environmentally friendly practices and sustainable skills, can positively contribute to a company's market competitiveness in the ecotourism industry. The results also reveal that green competencies enhance the company's value and reputation, thus attracting environmentally conscious consumers. This study suggests that ecotourism managers should prioritize green training programs to strengthen the company's competitiveness in an increasingly sustainability-oriented market.
Profit Over Paradise: Exposing the Unsustainable Trajectory of Foreign Property in Canggu's Tourism Development Dananjaya, Ahmad Ghazy
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.03

Abstract

This study examines the ethical implications of foreign property dominance in Canggu, Bali, following the post-pandemic surge in digital nomads. Using a mixed-method approach involving 400 respondents, the research analyzes the impact of this demographic shift on social inequality and environmental integrity. The results demonstrate a strong correlation between foreign property expansion and widening social gaps. Findings reveal that local residents perceive significantly higher environmental degradation compared to the expatriate population. Specifically, the "New Moscow" phenomenon has triggered the economic displacement of indigenous communities due to soaring rental prices and the destruction of the traditional Subak irrigation ecosystem. The study concludes that the current trajectory prioritizes profit over cultural preservation, resulting in a neo-colonial spatial structure that overlooks local wisdom. To safeguard Bali’s future, the research recommends an immediate moratorium on commercial permits in green zones, agricultural tax incentives, and stricter regulation of foreign ownership schemes to ensure sustainable and equitable tourism planning.
The Impact of Memorable Tourist Experiences on Satisfaction, Word-of-Mouth, and Revisit Intentions At Bamboo Udjo Ecoland Conservation Tourism Fadillah Nur Islami; Enok Maryani; Rini Andari
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.04.

Abstract

The global tourism industry is undergoing a significant shift toward sustainable tourism concepts that emphasize not only economic growth and visitor numbers but also environmental and cultural preservation. This study aims to examine the effects of various dimensions of Memorable Tourism Experience (MTE)—including hedonism, involvement, knowledge, local culture, meaningfulness, novelty, and refreshment—on visitor satisfaction. Additionally, it explores how visitor satisfaction impacts Positive Word of Mouth (PWOM) and Revisit Intention at Udjo Ecoland, a bamboo conservation destination in Bandung. Using a quantitative survey of 206 respondents, data were analyzed through Structural Equation Modeling (SEM) with SmartPLS. Results indicate that active involvement (β=0.274; p=0.000), knowledge (β=0.128; p=0.043), local culture (β=0.205; p=0.002), and novelty (β=0.143; p=0.025) significantly affect visitor satisfaction, while hedonism, meaningfulness, and refreshment do not show significant effects. Visitor satisfaction strongly drives PWOM (β=0.427; p=0.000) and revisit intention (β=0.422; p=0.000), with PWOM also reinforcing revisit intention (β=0.422; p=0.000). Mediation analysis confirms visitor satisfaction as a mediator linking MTE to promotional behavior and visitor loyalty. These findings underscore the importance of developing interactive, educational, and culturally rooted tourism experiences to enhance visitor loyalty and sustain conservation destinations. This study contributes theoretically and offers practical recommendations for destination managers to design responsible and value-added sustainable tourism strategies. Keywords: Memorable Tourism Experience; Visitor Satisfaction Word Of Mouth, Revisit Intention, Bamboo Conservation, Sustainable Tourism
Plant Diversity Conservation and Tourism Development in the Jalasundra-Mbrumbun Karst Area, Lamongan Regency Najih, Riyan Riyadlun; Mukhoyyaroh, Naila Izzatul; Kinasih, Umu Intan; Pribadi, Titanio Auditya; Hakim, Luchman
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.05.

Abstract

Karst springs, such as the Jalasundra-Mbrumbun springs in East Java, Indonesia, have considerable potential to integrate natural conservation and tourism development. However, flora inventories and studies examining the relationship between plant diversity and tourism remain limited in karst areas. This study aims to identify plant species in the spring area and to explore tourism-related aspects associated with the site. Plant species were documented through field observations, while plant nomenclature and distribution status were determined using the Royal Botanic Gardens’ Plants of the World Online database. Tourism data were obtained through semi-structured interviews using purposive sampling involving five respondents, as well as direct observation of the four key tourism components (4A). A total of eighteen plant species were identified in the spring area, the majority of which are native species (12 species). Several plant species found in the area are considered sacred, including Ficus kurzii, Ficus benjamina, and Pimelodendron sp. In addition, the presence of an invasive species, Muntingia calabura, poses a significant threat to ecosystem balance. Therefore, preserving native species and controlling invasive species are essential for maintaining spring ecosystem sustainability. Furthermore, attention to the 4A tourism components, alongside native species conservation, represents a key element in strengthening the relationship between conservation and tourism.
AI in Tourism: Profiling Indonesian Domestic Tourists for Targeted Marketing Communication Puspita, Virienia; Patria, Raden Laskarko; Fitrianah, Devi; Luthfia, Amia
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.02

Abstract

The clustering algorithm used in this study, based on demographic, psychographic, travel preferences, travel behavior, and technology usage patterns, aims to identify Indonesian tourism consumers and classify them into clusters based on their characteristic groups. This study provides a comprehensive analysis of how artificial intelligence (AI) can contribute to enhancing tourism segmentation, offering insights for the hospitality and tourism industries in designing communication strategies tailored to the preferences of tourism consumers in Indonesia. Using survey data from 1,030 Indonesian domestic tourists, clustering techniques were applied to identify their tourism segments. The results are mapped into five clusters of the Indonesian domestic tourist. These profiles reveal clear differences between clusters in planning styles, spending patterns, and digital engagement. By translating these profiles into a conceptual model for tourism communication and empowerment, the study provides actionable strategies for tourism marketers to design more personalized campaigns, strengthen engagement, and align with sustainable tourism goals. This research contributes to the study of segmentation by integrating technology adoption and sustainability values into the profiles of travellers, while providing a systematic marketing communication framework for tourism destinations and organizations to tailor messages and services for diverse groups of tourism consumers.

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