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INDONESIA
Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 162 Documents
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KRITIK SOSIAL POLITIK DALAM KARIKATUR (Analisis Semiotik Karikatur Clekit “Program 100 Hari Jokowi” pada Surat Kabar Jawa Pos Edisi Oktober-Januari 2015) Nurul Itiqomah; imam sofyan
Jurnal Komunikasi Vol 9, No 2 (2015): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3086.38 KB) | DOI: 10.21107/ilkom.v9i2.1204

Abstract

The purpose of this research is to knowing the meaning of social politic criticism message that caricaturist and criticism image in his creation caricatural at Jawa Pos news paper at October until January 2015.This research used a descriptive kualitative research method, with primary data that collect from documentation, whereas the secondary data collect from literature and jurnal that was relevant with this research objek. The gathered data will be analyse by C.S Pierce semiotic theory that more focused to the Object level that fine sign on Icon, Index, Symbol. Analyse data served in naratif realism text.The result of the research showing that criticism image with caricature 100 Days Jokowi’s government defined with criticism message about Jokowi’s decision through all they talking with implicit meaning from Clekit caricature icon that is a man with a white cap who comented to every event that happen, not any more images of Jokowi’s caricature an figure rulers.Keyword: Social Politic Critism , Caricature, Semiotic.
INOVASI MODEL MITIGASI BENCANA NON STRUKTURAL BERBASIS KOMUNIKASI, INFORMASI, KOORDINASI DAN KERJASAMA (Innovation of Non Structural Disaster Mitigation Model based on Communication, Information, Coordination and Cooperation) Dian Tamitiadini; Wayan Weda Asmara Dewi; Isma Adila
Jurnal Komunikasi Vol 13, No 1 (2019): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1262.312 KB) | DOI: 10.21107/ilkom.v13i1.5216

Abstract

ABSTRAKPenelitian ini mengusulkan bagaimana ilmu komunikasi diterapkan pada Mitigasi Bencana. Terutama, berdasarkan bagaimana Komunitas dan Komunikasi Bersinergi untuk Membuat Mitigasi Bencana Menengah, khususnya dalam Menyelesaikan Masalah Kesehatan setelah Bencana. Hasil dari penelitian ini dapat menjadi proyek percontohan untuk BNBP Indonesia dan Dinas Kesehatan,dalam menentukan sikap pemerintah untuk langkah-langkah selanjutnya dalam melindungi orangorang yang berada di wilayah Rawan terhadap bencana alam di Indonesia. Untuk mencapai tujuan penelitian, jenis penelitian yang digunakan adalah Penelitian Tindakan. Jenis Tindakan Penelitian yang digunakan dalam penelitian ini adalah penelitian tindakan partisipatif. Hasil unit unit pemetaan daerah yang terkena dampak akan menghasilkan tingkat prioritas manajemen pasca bencana Letusan Gunung Agung. Rencana aksi untuk mitigasi bencana akan dibahas dalam media komunikasi yang dibentuk secara organik, baik berdasarkan teknologi komunikasi atau media komunitas lokal, seperti Pasebaya. Program Penyelesaian Kesehatan ini mengacu pada Kerangka Utama Pencegahan Bencana SDG di Lempeng Asia Pasifik. BNPB Nasional juga berupaya untuk menerapkan Kerangka Sendai 2015-2030 tentang Mitigasi Bencana di Asia, khususnya Indonesia yang memiliki Resiko Bencana Tinggi di Asia Tenggara. Negara-negara Mengingat pentingnya program ini, semua daerah rawan bencana di Indonesia harus menerapkan program pengurangan risiko bencana berbasis masyarakat. 
TEORI KATARSIS DAN PERUBAHAN SOSIAL Sri Wahyuningsih
Jurnal Komunikasi Vol 11, No 1 (2017): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2556.25 KB) | DOI: 10.21107/ilkom.v11i1.3022

Abstract

ABSTRAKAda pertentangan bahwa katarsis sebagai teori yang efektif atau kurang efektif dalam melihatperubahan sosial. Realitas saat ini, katarsis sebagai teori media massa keberadaannya kurang efektifdalam melihat perubahan sosial walaupun masih difungsikan dalam disiplin ilmu komunikasi. Adakarena untuk mengkaji tayangan-tayangan media massa khususnya media elektronik yang notabenelebih banyak digandrungi karena bersifat pandang dengar, daripada media cetak. Tidak menutupkemungkinan bahwa manusia mempunyai sifat meniru ketika dihadapkan pada tayangan-tayangankekerasan, kesenangan yang setiap hari membombardir dalam dirinya. Semakin banyak tayanganyang menggugah hasrat dalam dirinya pleasure, semakin terbawa mereka dalam suasana seperti itu,otomatis kendali moral mengalami penurunan. Karena pada dasarnya dalam diri manusia ada sifatthanatos. Dalam artikel ini terdapat contoh-contoh dan hasil penelitian yang penulis sajikan mengapateori katarsis kurang efektif dalam hal perubahan sosial. Bukan mengurangi ketegangan emosi tetapisebaliknya menyulut emosi untuk action.Kata Kunci: Katarsis, pleasure, thanatos
PENERAPAN INTEGRATED MARKETING COMMUNICATION (IMC) DI MEDIA RADIO SEGARA FM BANGKALAN Ipin Rahmadi; Dewi Quraisyin
Jurnal Komunikasi Vol 9, No 1 (2015): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.56 KB) | DOI: 10.21107/ilkom.v9i1.1154

Abstract

This study intends to reveal the facts of the application of the concept of IMCwas done by radio Segara Bangkalan.Study used the concept theory of IMCwas applied of direct marketing, sales promotion, public relations, personalselling, advertising, and media interaction, marketing which relativelyapplied to the public audience of Segara radio.This of study used a qualitative descriptive method which intends to findout the phenomenon of concerns about the research subject. In holistic anddescriptive manner in the form of words and language, the data collectionmethods in this used study documentation, techniques, observation anddirectly interviews to the field.The application of IMC was good to increase the number of radio audience inSegara, from the six concepts of IMC, advertising, public relations, personalselling, sales promotion, direct marketing, and interactive ware marketing,applied directly by radio to the public, so that produce good results againstthe Segara radio.Keywords: IMC (Integrated Marketing Communication), Media Radio,Audience
ANALISIS FRAMING PERNYATAAN RESMI PARA AKTOR DALAM KRISIS DI KOMPETISI SEPAKBOLA INDONESIA: KASUS POLEMIK JUARA BHAYANGKARA FC DI LIGA 1 TAHUN 2017 Narayana Mahendra Prastya
Jurnal Komunikasi Vol 12, No 2 (2018): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1421.051 KB) | DOI: 10.21107/ilkom.v12i2.4514

Abstract

ABSTRACTThe objetives of this articles is to analyse how the actors that involved in the Indonesian football conflict frame their official statement. The conflict in this articles is the controversy of Bhayangkara FC in competition Liga 1 sesaon 2017. The controversy occurs when Indonesian Football Association’s decision give advantage for Bhayangkara FC to win the league. This decision arouse complain from several Liga 1’s contestant. This articles using frame by Robert N.Entman as  analysis tool. The research objets are official statements taken from the actors’ official website. The limitation of the actors’ are : Bali United and Madura United as the league contestant that think the PSSI’s decision is unfair; PSSI as the Indonesian FA, and PT Liga Indonesia Baru (PT LIB) as the competition organizer. The results shows that all parties, except PT LIB, are blaming each other in this case. The official statement by the actors are influenced on their own interest 
PELAKSANAAN KEGIATAN SPECIAL EVENT JAKARTA GOES PINK OLEH LOVEPINK INDONESIA Nugroho Ajie Hartono; Susanne Dida; Hanny Hafiar
Jurnal Komunikasi Vol 10, No 2 (2016): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4091.6 KB) | DOI: 10.21107/ilkom.v10i2.2519

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui kegiatan special event yang dilakukan Lovepink Indonesiadalam menyelenggarakan Jakarta Goes Pink 2015 untuk meningkatkan kesadaran. Penelitian inimenggunakan Event Management Process Joe Goldblatt sebagai landasan konsep.Penelitian ini adalah penelitian kualitatif dengan pendekatan studi deskriptif. Teknik pengumpulan datadilakukan dengan wawancara mendalam, observasi partisipan pasif, dan studi kepustakaan, dengan teknik pengumpulan key informan purposive sampling. Teknik analisis data menggunakan tiga tahap yaitu reduksi data, penyajian data, serta penarikan kesimpulan. Teknik validitas data menggunakantriangulasi sumber data.Hasil penelitian ini mengemukakan bahwa manajemen special event Jakarta Goes Pink dikategorikandalam riset, desain, perencanaan, koordinasi, dan evaluasi. Riset yang dilakukan meliputi analisissituasi terkait kesadaran masyarakat Indonesia tentang kanker payudara, hasil riset menyatakanbahwa kesadaran masih rendah, terutama dibandingkan dengan aktivitas Pink Ribbon diluar negeridan evaluasi acara tahun sebelumnya. Desain acara dilakukan menggunakan unsur warna untukmemerahmudakan Jakarta, edukasi pengunjung terhadap kanker payudara, dan unsur hiburan dengankonsep fair and festival. Perencanaan Jakarta Goes Pink meliputi penentuan tujuan yang kemudiandapat menentukan tanggal dan lokasi, penetapan anggaran, pembagian tugas pengurus, dan publikasiyang dilakukan melalui media sosial dan bantuan mitra media. Koordinasi dilakukan sebagai upayapengelolaan komunikasi antara pihak eksternal seperti komunitas, relawan, sponsor, dan mitra media;serta pihak internal yaitu kepengurusan Jakarta Goes Pink. Tahap evaluasi yang dilakukan JakartaGoes Pink meliputi evaluasi acara, feedback langsung dari orang terdekat, dan penghitungan jumlahliputan media massa dan sifat pemberitaan.Kata kunci: Special event, kesadaran, organisasi, kanker payudara, event management process ABSTRACTThis study aims to determine the event management process by Lovepink Indonesia in Jakarta Goes Pink 2015 to raise awareness. This study uses the Event Management Process by Joe Goldblatt as thecornerstone concept.This study used a qualitative research approach descriptive study. Data was collected by in-depthinterviews, passive participant observation, and literature study. The key informant collection techniqueused is purporsive sampling. Data were analyzed using three stages, which is data reduction, datadisplay, and conclusion drawing. Validity of the data using triangulation of data sources.The result of this study indicates that event management process of Jakarta Goes Pink 2015 iscategorized in several stages, which are research, design, planning, coordination, and evaluation.Research was conducted on the analysis of the situation related to the Indonesian community awarenessabout breast cancer, the result of this research indicates that awareness is still low, especially comparedto Pink Ribbon activities abroad and evaluation of previous year’s event. Event design is done using thecolor element to make the concept of Jakarta Goes Pink comes alive, educating visitors about breastcancer, and the element of entertainment within the concept of fair and festival. The planning involvesin setting goals that determine the time and location, budgeting, human resource management, andpublication through social media and media partners. Coordination is done as an effort to manage thecommunication between external parties such as the communities, volunteers, sponsors, and mediapartners; as well as internal parties, which is the committee of Jakarta Goes Pink itself. Evaluationincludes an evaluation of the event, direct feedback from dearest people, and the calculation of theamount of media coverage and the nature of the news.Key word: Special Event, Awareness, Organization, Breast Cancer, Event Management Process
Strategi Komunikasi Pemberdayaan Ekonomi Perempuan Madura Berbasis Kearifan Lokal Madura Farida Nurul Rahmawati; Nikmah Suryandari; Netty Dyah Kurniasari
Jurnal Komunikasi Vol 7, No 1 (2013): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.215 KB) | DOI: 10.21107/ilkom.v7i1.146

Abstract

The life cycle of Madurese women is full of local wisdom, which can be the basis of the improvement of their economic welfare if it is well developed. Yet, the Madurese women are not aware of this potential. Hence, the objective of this research is to design a local wisdom based strategy to empower the economy of Madurese women. The communication strategy is in the form of a model which is validated by Madurese women. From the implementation of the model, then, the Madurese women entrepreneur which is based on local wisdom is formedThis research which was conducted in Sampang regency applied descriptive qualitative analysis. This research employed some methods, specifically (1) documentation analysis of the result of the first research to design the strategy of madurese women empowerment, (2) FGD, (3) action research to validate the strategy, (4) observation, and (5) deep interview to accomplish the model of Madurese women empowerment strategyFrom the data analysis the communication strategy is then designed as follows: (1) the communicator is the successful businesman, TKB, and the entrepreneur,' (2) the message is the entrepreneurship training with direct practice as well as the training of how to create creative industrial product which matches the local potential; (3) the media is props and slide; (4) the communicant is the member of kopwan. The communication strategy done by the components of the communication above is as follow.. the communicator visits the communicants and does an informal approach to give an entrepreneur training in the field of industrial creativity which is based on the local potential. The feedback may be gained directly and the face-to-face meeting is carried out as informal as possible without classical format. Then, the products as the result of their works are marketed directly to the Sara, i.e. by visiting crowded places like traditional market or by conducting "grebeg pasar7 The communication techniques in this communication strategy of the economic empowerment of madurese women is persuasive technique, informative technique, and human relation technique.Keywords: communication strategy, local wisdom, women empowerment, Madurese women entrepreneur
PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI KEHUMASAN DIGITAL DI ERA REVOLUSI INDUSTRI 4.0 Dina Mizanie; Irwansyah Irwansyah
Jurnal Komunikasi Vol 13, No 2 (2019): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2938.21 KB) | DOI: 10.21107/ilkom.v13i2.5099

Abstract

Pemanfaatan internet dan digitalisasi membawa masyarakat dunia menuju revolusi industri keempat atau industri 4.0. Era industri 4.0 memiliki karakteristik kombinasi antara perangkat internet dengan kinerja manusia atau cyber-physical system ternyata memberikan banyak strategi komunikasi hubungan masyarakat untuk dikembangkan. Kajian ini bertujuan untuk membahas lebih dalam bagaimana strategi hubungan masyarakat digital dalam usahanya mencapai tujuannya membangun reputasi. Strategi yang diuraikan dalam kajian ini berfokus pada media sosial yang berbentuk electronic word-of-mouth (e-WOM), internet buzzer, aktivis media sosial, dan penggunaan search engine optimization.
REBRANDING EKALOKASARI PLAZA “Pattern of Communication In Rebrandring Process Ekalokasari Plaza" Arien Afriesta; Hanny Hafiar; FX Ari Agung Prastowo
Jurnal Komunikasi Vol 10, No 1 (2016): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3604.208 KB) | DOI: 10.21107/ilkom.v10i1.1839

Abstract

AbstrakPerkembangan pusat perbelanjaan yang semakin meningkat di Kota Bogormendorong Ekalokasari Plaza (sekarang menjadi LIPPO Plaza Bogor) untukmelakukan perubahan agar dapat bersaing dengan berbagai pusat perbelanjaanmodern lainnya, khususnya yang berada di Kota Bogor.Ekalokasari Plaza yang sekarang sudah berubah menjadi LIPPO Plaza Bogormerupakan salah satu pusat perbelanjaan tertua di Kota Bogor, bahkan lebih tuadibandingkan Botani Square yang menjadi pesaing utama pusat perbelanjaan moderndi Kota Bogor. Berdasarkan sebuah situs blog yang bernama “Hello Bogor” terdapatinformasi tiga besar pusat perbelanjaan modern terbesar di Kota Bogor pada tahun2012, yaitu Botani Square, Ekalokasari Plaza (LIPPO Plaza Bogor), dan CibinongCity Mall.
ANALISIS KRITERIA PERSONAL BRANDING SELEBGRAM NON SELEBRITI (STUDI DESKRIPTIF KUALITATIF AKUN INSTAGRAM @LIPPIELUST) Dita Rachmawati; Dini Salmiyah Fithrah Ali
Jurnal Komunikasi Vol 12, No 1 (2018): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1073.584 KB) | DOI: 10.21107/ilkom.v12i1.3712

Abstract

Social media nowadays has become tool of marketing and promotion of goods, services, and personal like Instagram. Being a celebgram should have a strong Personal Branding, has uniqueness, the difference from other celebgram in order to have a long existence to be celebgram on social media Instagram. Rissa is a non-celebrity celebgram. Rissa’s known as an endorser for beauty project this leap how to work together on a project professional with many brands in the country and abroad. Rissa became a celebgram with a very specific focus that is more beauty that leads to lipstick. This study analyze about how Personal Branding criteria non celebrity celebgram. The method used  is descriptive qualitative with indicator  11  Authentic Personal Branding criterion according to Rampersad. In this study, Rissa’s Personal Branding has a personality as which  is character, values, vision that suits personal ambition, moral code and behavior, consistent, focused on one field, acknowledged and experienced, unique, connected to the audience, owns good relationship with partner work and always make self improvement in Instagram account @ lippielust.

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