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Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 171 Documents
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Evaluation of the Illegal Cigarette Raid Campaign Message Fuad, Sahlul
Jurnal Komunikasi Vol 18, No 2 (2024): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i2.25650

Abstract

Cigarette excise plays a vital role as a source of state revenue and as an instrument to reduce cigarette consumption and its negative impacts. However, the circulation of illegal cigarettes remains a significant challenge, eroding state revenues and threatening the sustainability of the legal cigarette industry. The Directorate General of Customs and Excise (DJBC), in collaboration with local governments, has implemented the Gempur Rokok Ilegal (GRI) campaign to combat illegal cigarettes through repressive actions and public education. This study aims to evaluate the GRI campaign messages to provide recommendations for future improvements. Using a qualitative method with a case study approach, this research involved observations, interviews, and document analysis in Demak Regency, the highest recipient of tobacco excise revenue-sharing funds (DBH CHT) in the Semarang Customs region. Data were analyzed using the Elaboration Likelihood Model (ELM) to assess the effectiveness of campaign messages. The findings reveal that face-to-face campaign messages are more comprehensive and persuasive compared to print media. Face-to-face messages integrate information about excise, the impact of illegal cigarettes, and a call to action as reporting agents. In contrast, print media tends to be informative, with monotonous designs and lacking adequate persuasive elements. Recommendations include integrating informative and emotional content in print media, using logical and emotional appeals aligned with ELM principles, and strengthening visuals to motivate behavioral change. A holistic approach is expected to enhance public awareness and participation in combating illegal cigarettes
Social Media and Cyberbullying Behavior: (Case Study at SMA Negeri 6 Tangerang) Firmansyah, Kevin Chelsea; Basit, Abdul
Jurnal Komunikasi Vol 18, No 2 (2024): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i2.27113

Abstract

Social media was created to enable people to communicate with each other without the limitations of distance, place, or time. However, irresponsible use, especially among teenagers under the age of 17, can lead to negative effects such as online harassment. Using social cognitive theory, this research aims to investigate the relationship between the intensity of social media use and cyberbullying behavior among students of SMA Negeri 6 Tangerang. Quantitative methods were used; social media was used as the independent variable and cyberbullying behavior as the dependent variable. Data were collected using the simple random sampling technique through questionnaires distributed to 38 students. A significant relationship between the two variables was found through data analysis using the product moment correlation test (r = 0.754; p 0.05). The research results indicate that the frequency of social media use leads to more cyberbullying behavior due to the disinhibition effect, which gives people the freedom to express their aggression online. In the real world, this research emphasizes the importance of teaching students digital literacy; it is crucial for parents and educators to monitor their social media usage; and to create comprehensive policies to prevent cyberbullying.
Digital Public Relations to Improve Customer Relation: Netnography Study on @kai121 Account Fitri, Alifa Nur; Hanifa, Millata
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.28962

Abstract

This article discusses the application of Digital Public Relations (DPR) to improve customer relationships through a netnography study on the @kai121 Instagram account. In the digital era, the interaction between brands and consumers is increasingly influenced by social media platforms, especially Instagram. This interaction is a form of customer relations by KAI to communicate with its customers. This research aims to explore how Digital Public Relations strategies can create better engagement with customers, as well as analyze the content and interactions that occur on those accounts. The methodology used is netnography, which allows researchers to understand the social and cultural contexts of online interactions. The study results show that effective Digital Public Relations can create customer loyalty, increase satisfaction, and build a positive brand image. This finding is expected to provide insight for companies in formulating a better Digital Public Relations strategy in the digital era. The results of the study concluded that the use of social media, especially Instagram, has great potential in strengthening the relationship between KAI and customers. Customer relations through Instagram @kai121 can strengthen the relationship between KAI and customers. Active engagement, good image management, and responsiveness to customers are key elements in creating a mutually beneficial relationship. KAI has managed to establish a good relationship with customers, as evidenced by the many likes and comments as well as positive sentiment in comments. KAI uses the strategy of riding the wave, making activities, quizzes and give away. These findings provide a basis for companies to develop a more integrated customer relations strategy in the digital era.
Digital Pragmatics and Human Identity in Interactions With Select Ai Chatbots Ndububa, Chukwuma Livinus; Ugoala, Bibian
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29793

Abstract

In today’s digital world, Artificial Intelligence (AI) chatbots play a major role in transforming human identity. People engage with digital platforms for different reasons; in doing so, the experiences they have and the interactive nature of the digital platforms seem to influence them, since human beings are products of their thoughts and surroundings. Based on this background, this study looks at how interacting with selected language models affects people’s self-image and digital communication. Grounded in pragmatic theory with a focus on Sperber and Wilson’s Relevance Theory (1995), the study aims to analyze how AI chatbots like ChatGPT, Copilot, and Gemini adapt to users’ identities, tones, and communicative intentions; and to examine how digital pragmatics shapes or reinforces users’ self-perception and identity expression in conversations with these models. After reviewing existing literature and identifying gaps, the study adopted a pre-experimental, comparative qualitative method, analyzing 33 chat screenshots—11 from each chatbot. The data were purposively grouped into nine themes. Findings showed, among other things, that ChatGPT and Copilot are more culturally adaptable than Gemini which struggles to respond to certain identity cues. ChatGPT stands out in recognizing communicative intent and stated identity, while Copilot offers the warmest and most cordial interactions. Overall, human identity is influenced—consciously or not—by frequent interaction with these language models. The study, therefore, urges caution in how often and in what ways users engage with these impassive AI systems. It concludes that digital tools can reshape self-image and human identity, and offers insights that are valuable not only to scholars of language and communication, but also to anyone interested in how digital pragmatics shapes both our sense of self and our perception of human existence. 
Environmental Journalism Practices in the Framing of Kaesang Pangarep's Private Jet News from Kompas.id Aprilya, Nisya; Supriadi, Dandi; Sirait, Rinda Aunillah
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29905

Abstract

Permasalahan dari penggunaan jet pribadi oleh Kaesang Pangarep menarik perhatian masyarakat Indonesia pada bulan Agustus 2024. Banyak media yang memberitakan isu ini dari beberapa sudut pandang, terutama Kompas.id dengan menyoroti tingginya emisi karbon penggunaan jet pribadi berdampak sangat besar terhadap lingkungan. Oleh karena itu, penelitian ini mengkaji bagaimana pembingkaian media Kompas.id dalam berita berjudul “Jejak Hitam dari Perjalanan Pesawat Anak Presiden”. Penelitian ini bersifat kualitatif dengan menggunakan metode berupa analisis framing Robert Entman. Selain itu, penelitian ini juga menggunakan landasan teori konstruksi realitas sosial dan pendekatan jurnalisme lingkungan. Hasil dari penelitian ini dirincikan berdasarkan empat elemen analisis framing Robert Entman. Pertama, Kompas.id mendefinisikan masalah lebih menyoroti emisi karbon yang dihasilkan dari pesawat jet dan dampaknya terhadap lingkungan. Kedua, Kompas.id memperkirakan sumber masalah mengkaitkan dengan sumber masalah selanjutnya dengan menjelaskan seberapa tingginya emisi karbon yang dihasilkan dari pesawat jet dan kontribusi orang-orang kaya dibaliknya. Ketiga, Kompas.id menilai pemanasan global adalah ujian yang paling nyata untuk rasa kemanusiaan dan setiap orang di bumi dengan berkontribusi menyumbang emisi rumah kaca serta jejak karbon setiap kapitanya bisa sangat timpang. dari gaya hidup orang-orang kaya lebih tinggi untuk membatasi pemanasan global. Keempat, Kompas.id memberikan rekomendasi penyelesaiannya secara implisit kepada penegak hukum.
Influence Celebrity Endorser Atta Halilintar on Purchasing Decisions Through Brand Image as an Intervening Variable on Byond Productsby Indonesian Islamic Bank Fadillaturohman, Muhammad; Putri, Maulina Larasati; Anindhita, Wiratri
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29833

Abstract

The rapid development of digital technology has changed the marketing landscape and promotional strategies in Indonesia. One of the prominent phenomena is the use of celebrity endorsers as an effective marketing communication strategy to improve brand image and encourage consumer purchasing decisions. BSI utilizes a marketing strategy through celebrity endorsers as its communication media. Atta Halilintar, as one of the influencers with a large follower base on social media, is believed to be able to provide a significant influence on consumer purchasing decisions, especially among the younger generation. However, this communication strategy of using celebrity endorsers raises important questions about the extent to which Atta Halilintar is effective in influencing consumer purchasing decisions for BYOND products. The study was conducted using a quantitative method through questionnaire data collection and mediation data processing with Smart PLS.03, based on a sample size of 100 taken using a random sampling method from 1,1 million Instagram followers of the Bank Syariah Indonesia account. The results of the study show that there is a significant influence of mediation between the application of the Celebrity Endorser variable as variable X on the Purchase Decision as variable Y through Brand Image as variable Z. This is proven by the results of the hypothesis test that Ho1 is rejected and Ha1 is accepted with a T-statistic value of 2.908 T-table 1.660 or an influence through mediation of 10% and a P-Value of 0.004 0.05
#SaveJanda Movement: Countering Social-Stigma Aini, Syarifah Nur; Kulau, Febriansyah; Akalili, Awanis
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.26359

Abstract

The development of digitalization makes activities in cyberspace increasingly massive and have a big impact on society. Today's society does not only depend on face-to-face efforts, but orientation and actualization activities can be carried out online. The Save Janda community presents social media Instagram @save_janda as a space to build positive narratives that are often stigmatized and negatively labeled by society. This research answers the question of how digital activism in the #SaveJanda Movement on the Instagram account @save_janda can overcome this. social stigma against widows in Indonesia? This research uses a critical paradigm with a qualitative approach and qualitative content analysis techniques. The content of the @save_janda Instagram account studied is content throughout 2023 from January to September with a total of 14 contents. This research focuses on content uploaded using the hashtag #SaveJanda via the Instagram account @save_janda. The @savejanda account is interesting to research because it shows the struggle of widowed women against the bonds of patriarchal culture and shows their empowerment. What emerges is how the hashtag #SaveJanda which is part of Instagram is used by the public to fight negative narratives about widows. Various types of content are presented to provide information, create empathy and sympathy, as well as carry out positive constructions in the form of (a) productivity and concern for others, (b) the phenomenon of patriarchal logic in society, to (c) self-empowerment as a woman.
Interpersonal Communication Patterns Of Street Children With Peers (Ethnographic Study of Street Children in the Ramayana Area of Kupang) Mutia, Aditya Rahisa; Andung, Petrus Ana; Jelahut, Felicianus Efrem
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.21705

Abstract

This research aims to understand the interpersonal communication patterns that occur between street children and their peers in Kupang City, as well as to identify the forms of communication that exist between street children and their peers. The research methodology used in this study is qualitative research with the ethnographic study method and the application of the FIRO-B (Fundamental Interpersonal Relation Orientation-Behavior) theory. The data collection techniques employed in this research include observation, interviews with 5 informants, and documentation. The research results indicate that the interpersonal communication pattern between street children and their peers uses Circular Communication pattern in communicating with fellow street children within the group, and also a two-way Linear Communication pattern when communicating with other street children. However, in communicating with non-street children peers, the communication pattern established tends to fail due to the gap between street children and non-street children peers. The forms of communication that occur between street children and their peers are Verbal Communication and Nonverbal Communication among fellow street children. Meanwhile, the forms of communication between street children and non-street children peers are Verbal Communication, Nonverbal Communication, and Digital Communication.
Village Social Welfare in the Village Building Program of the TVRI East Java Public Broadcasting Institution 2021-2023 Fauzi, Mohammad Hasan; Nugroho, Dimas Prakoso
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.20437

Abstract

Village social welfare is an organized field of activities carried out either by the village administration or the private sector which has the main objective of fulfilling basic needs, improving the quality of life of village communities, as well as increasing village independence and overcoming social problems. This study attempts to analyze how village social welfare is described in the program "Mbangun Deso" by the East Java TVRI Public Broadcasting Institute using the Krippendorff quantitative content analysis method. The results showed that of the 88 segments analyzed, village social welfare in the "Mbangun Deso" program was described by the tourism sector being the most dominant sub-indicator in activities for utilizing the potential of natural resources, economic empowerment being the dominant sub-indicator in village community empowerment activities, building facilities and Village economic infrastructure is the dominant sub-indicator in village facilities and infrastructure development activities, economic development by the local government is the dominant sub-indicator in local economic development activities. Of the 22 villages that have been covered by LPP TVRI East Java's "Mbangun Deso" program, there are 14 villages carrying out local customs/culture preservation through direct cultural practices and 2 villages through cultural education. There are 12 villages that have modernized village government by digitizing public services.
Unvelling The Reality of The 1948 Palestinian Nakba in “Farha”: An Analysis of Framing Raharto, Maghfira Hatmaranti Rahmani; Irawan, Windra
Jurnal Komunikasi Vol 19, No 2 (2025): September
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i2.26151

Abstract

“Farha” is a Jordanian film directed by Darin J. Sallam, set against the backdrop of the 1948 Nakba in Palestine. Following its premiere in September 2021 at the Toronto International Film Festival and its release on Netflix in 2022, “Farha” was banned from screening in Israel as it was deemed to create a false narrative regarding what occurred in Palestine in 1948. Against this backdrop, this study seeks to examine how the Nakba is portrayed in the film “Farha” and whether this portrayal contains an agenda against Israel. The author obtained qualitative data through film observation and documentation, and analysed this data using Gamson and Modigliani’s framing model. The results of the analysis indicate that the framing of the Nakba in “Farha” portrays a tragedy of relatively small scale when considered within the historical context and the actual extent of the violence that occurred during the event. Furthermore, the director does not devote much attention to the political elements underlying the Nakba. However, it is evident from the narrative that the director frames the film from the perspective of Palestinians as the primary.

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