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Jurnal Komunikasi
Published by Universitas Trunojoyo Madura
ISSN : 19784597     EISSN : 25494902     DOI : https://doi.org/10.21107/komunikasi
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 162 Documents
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Evaluation of the Illegal Cigarette Raid Campaign Message Fuad, Sahlul
Jurnal Komunikasi Vol 18, No 2 (2024): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i2.25650

Abstract

Cigarette excise plays a vital role as a source of state revenue and as an instrument to reduce cigarette consumption and its negative impacts. However, the circulation of illegal cigarettes remains a significant challenge, eroding state revenues and threatening the sustainability of the legal cigarette industry. The Directorate General of Customs and Excise (DJBC), in collaboration with local governments, has implemented the Gempur Rokok Ilegal (GRI) campaign to combat illegal cigarettes through repressive actions and public education. This study aims to evaluate the GRI campaign messages to provide recommendations for future improvements. Using a qualitative method with a case study approach, this research involved observations, interviews, and document analysis in Demak Regency, the highest recipient of tobacco excise revenue-sharing funds (DBH CHT) in the Semarang Customs region. Data were analyzed using the Elaboration Likelihood Model (ELM) to assess the effectiveness of campaign messages. The findings reveal that face-to-face campaign messages are more comprehensive and persuasive compared to print media. Face-to-face messages integrate information about excise, the impact of illegal cigarettes, and a call to action as reporting agents. In contrast, print media tends to be informative, with monotonous designs and lacking adequate persuasive elements. Recommendations include integrating informative and emotional content in print media, using logical and emotional appeals aligned with ELM principles, and strengthening visuals to motivate behavioral change. A holistic approach is expected to enhance public awareness and participation in combating illegal cigarettes
Social Media and Cyberbullying Behavior: (Case Study at SMA Negeri 6 Tangerang) Firmansyah, Kevin Chelsea; Basit, Abdul
Jurnal Komunikasi Vol 18, No 2 (2024): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i2.27113

Abstract

Social media was created to enable people to communicate with each other without the limitations of distance, place, or time. However, irresponsible use, especially among teenagers under the age of 17, can lead to negative effects such as online harassment. Using social cognitive theory, this research aims to investigate the relationship between the intensity of social media use and cyberbullying behavior among students of SMA Negeri 6 Tangerang. Quantitative methods were used; social media was used as the independent variable and cyberbullying behavior as the dependent variable. Data were collected using the simple random sampling technique through questionnaires distributed to 38 students. A significant relationship between the two variables was found through data analysis using the product moment correlation test (r = 0.754; p 0.05). The research results indicate that the frequency of social media use leads to more cyberbullying behavior due to the disinhibition effect, which gives people the freedom to express their aggression online. In the real world, this research emphasizes the importance of teaching students digital literacy; it is crucial for parents and educators to monitor their social media usage; and to create comprehensive policies to prevent cyberbullying.

Page 17 of 17 | Total Record : 162

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