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Media Wisata

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Published by Sekolah Tinggi Pariwisata AMPTA

ISSN : 16935969 EISSN : 26858436 DOI : https://doi.org/10.36276/mws

Core Subject : Economy, Humanities, Education, Social, Engineering,

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 527 Documents

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Power Relationship Marketing dalam Bisnis Ali Hasan
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, it is necessary to under¬stand what motivates consumers to reduce their available market choices and engage in relational market behaviour by patronizing the same marketer in subsequent choice situations. This article draws on established consumer behaviour literature to suggest that consumers engage in relational marker behaviour due to personal influences, social influences, and institutional influences. Consumers reduce their available choice and engage in relational market behaviour because they want to simplify their buying and consuming tasks, simple information processing, reduce perceived risky, and maintain competitive consistency and a state of psychological comfort. The willingness and ability of both consumers and marketers to engage in relational marketing will lead to greater marketing productivity; unless either consumers or mar¬keters abuse the mutual interdependence and cooperation. This article examines theoretical contributions to a comprehensive relationship marketing concept. In the modern marketing sciences, that interaction in networks of relationships constitutes both the essence of life itself and the essence of society. Marketing just applying the perspective of its own discipline and not properly considering the context within which marketing operates. The article offers an overview of the contributions to relationship marketing from traditional consumer goods marketing, services marketing, business marketing and base theory for research

Pengembangan Desa Wisata Gerabah dalam Meningkatkan Pendapatan Masyarakat Pundong Bantul Iputu Hardani Hesti Duari
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Development of the tourism village aims at increasing the social well-being and educating the people in the field of development at the tourism sector, for the purpose is long-term in the next five years on 2021 that Indonesia could bring 10 million foreign tourists with the bases of development of tourist with special interest, one of them is travelled in tourism village. Pesona Indonesia program is designed by the ministry of tourism and creative economy is a program that is designed to encourage the progress and well-being of local society for multi-effect from the development of tourism itself in a recreational area that enables to expand the labour and the business of fields of tourism. It means that how can a program capable of blends of internal elements of socio-cultural-dynamic to the development with developing the sectors. In quantity and quality, the benefits and their impact can be looked at. The success of the village when developing its source has a strategic significance for improvements of socioeconomic for people and regions, thus welfare and continuation of tourism village of pottery can work in accordance with the development that is explorative and not exploitive. Especially when we consider in strategic locations tourist village of pottery is located in one the tourism in Parangtritis coast very phenomenal. The form of the final objective as a special target is growing the interest and the awareness for the village community especially around tourist village of pottery in sub-district Pudong , to develop this tourist village to be a productive village that able to provide the multiplier effect for increasing of income for the surrounding community by the presence of an increasing the employment opportunities, employment sector is as supporting indicator of and it is for support in the development of creative economy community base on local empowerment. The qualitative method is to determine the way to find, collect, cultivate and analyze and understand the social interaction by means of a deep interview so it will find a clear pattern as an approach which is the most effective to accelerate the development that refers to the basis of the basic of rights life for the community

Model Akselerasi Pengembangan Sambi Sebagai Desa Wisata Di Yogyakarta Melalui Rintisan Program Nasional Pemberdayaan Masyarakat (PNPM) Mandiri Bidang Pariwisata Angela Ariani
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Accelerated Development in tourism of Sambi as a tourism village has already done by applying the concept of community participation. Both in giving an important role to the community as the main actor and empowering them in the tourism developmental activities as well. The aspect of sustainability is also an important one. The researcher finds a new model of accelerated development in tourism on Community-Based Tourism development. From the visual observation and in-depth interview with Mr Haryono as the manager of Sambi tourism village, Mr Sutarjo as the community working group coordinator and Mr Hariman Yudo Raharjo as the chairman of Tourism and Culture Office of Sleman Regency, this research comes to applicative tourism accelerated development model on Community-Based Tourism development at Sambi as tourism village which is the applicable one.

Dinamika Akses Informasi Wisatawan antar Generasi pada Obyek Wisata Minat Khusus di Kabupaten Bantul Fian Damasdino
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Every generation of human has unique experience use information and communication technology. Each generation has different characteristics, such as knowledge, experience and expertise in interacting with the media access to information not only electronic media but also print media and online media. This research is a kind of quantitative research with a survey research method. The research location in 10 tourism destination in Bantul: Banyunibo Waterfall in Pajangan, Mangunan, Pine Forest, Siluk Suspension Bridge in Imogiri, Geospatial Coastal Dune Sand in Parangtritis, Becici Hill in Dlingo, Pulosari Waterfall in Pajangan, Watu Lumbung in Parangtritis, Tri Panjung Hill in Dlingo, Lepo Lake in Dlingo, and Mangunan Hill in Dlingo. Sampling using non-probbably sampling technique because the population in this research is not known for certain. This is due to the absence of data collection of visitor tourist by the local government. Sampling was conducted during May-September 2016 at 10 tourism destination. The collection of data taken with questionnaires, observation, and documentation library. Once the data is collected and processed by quantitative analysis using statistical tools, frequency distributions and cross tables (crosstabs)

Empowerment Strategy Masyarakat Desa Wisata Kebonagung Kecamatan Imogiri Kabupaten Bantul Yogyakarta Suharto
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Research related to community empowerment strategy is taking a case study in Kebonagung tourist village, Imogiri, Bantul Yogyakarta. The purpose of this research is to find the right form of empowerment strategy that aligned with the community. Qualitative research models through the instrument of observation, interviews, and documentation to collect data and facts that occurred in the community based on primary data and secondary data through the data triangulation process. Interviews were conducted by researchers with determining the key person as resources that is the administrator of tourist village and the community. The strategies proposed in this research include cooperation strategy, cultural defection strategy, and conflict strategy through objective structural approaches as well as objective non-structural approaches. The results showed that community involvement in the existence of tourist village from various economic and socio-cultural aspects have a positive impact even though not yet fully. The openness of employment and business opportunity occurred very positively on the participation of the community in the provision of accommodation facilities, but in the social and cultural aspects has not been maximized. Empowerment strategy recommended through this research in order to reach the economic and socio-cultural aspects of the maximum is more priority to the strategy of cooperation in accordance with the culture of rural communities

Potensi Wisata Kulineri dan Pendidikan di Pesona Alam Dusun Sendang Kumitir Desa Kembang Arum Turi Sleman sebagai Daerah Tujuan Wisatawan Wisnu Hadi
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

One of the tourism products in Yogyakarta which is now again a trend and developed is educational tours and culinary tours that can complement other tours such as natural attractions and culture. Because the natural and cultural tourism products are very much in Yogyakarta. A lot of information from the print and electronic media that interest tourism such as culinary and education are widely sold in the media because it is a very promising income and certainly increase the regional economic income. One of the educational and culinary tours is the Natural Enchantment Sendang Kumitir Hamlet that has the potential for culinary tourism and education. In this qualitative descriptive research, the researcher exposed the potential that supports tourism. SWOT analysis also explained that this tour should be developed by managers to be bigger because there is still enough land to expand the tour. From the results of the questionnaire data that tourists are enjoying the education and culinary tour because it is supported by the natural atmosphere that is still beautiful and cool because in the middle of the village and surrounded by bark garden is quite wide. In terms of service to tourists considered satisfactory in terms of attractiveness, facilities and human resources or managers in this case employees and owners of this attraction

Pengelolaan Wisata Air Berwawasan Kesehatan Pemetaan Kasus Leptospirosis Faktor Perilaku dan Lingkungan Hendra Rohman; Amin Kiswantoro; Dinda Adelia
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Community behaviour and environmental conditions are very potential for leptospirosis cases. The main source of transmission is strongly suspected to be in the vicinity of residential neighbourhoods that have standing water and the presence of rats. The aims to identify leptospirosis cases, behavioural and environmental factors for empowering the management of health-oriented water tourism. Method: Descriptive with cross-sectional design. Results: People bathing and washing clothes at water sources around the water attractions. The water swallowed while swimming or submerging the body has been contaminated with bacteria. Water tourism managers make efforts to minimize the breeding grounds of rats. Conclusion: Health-oriented management can develop the potential and attractiveness of tourists. A history of water travel can increase the risk of leptospirosis

Implementasi Konsep Responsible Tourism Marketing (RTM) di Desa Wisata Jatimulyo Kabupaten Kulonprogo Yogyakarta Roels Ni Made Sri Puspa Dewi
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Jatimulyo Tourism Village has many natural tourism objects, cultural and is supported by local culinary. The existence of many attractions presents a new problem in the form of competition between attractions that bring tourists as much as possible without regard to the carrying capacity of the environment. The research objective is to identify the marketing plan consisting of marketing mix analysis (7P), STP and the implementation of Responsible Tourism Marketing (RTM). The method of collecting data uses direct observation, interviews and documentation. Determination of the sample using Snowball Sampling with 20 people sampling consisting of managers of tourist attractions and some local community who work on these attractions. Data analysis uses interactive models, namely: data collection, data reduction, data display and drawing conclusions. The results showed that tourism products owned by Jatimulyo Tourism Village strongly support the implementation of the RTM. Tourism activities such as cave trekking, learning local culinary, swimming in waterfalls, take some photos and exploring the village. The application of RTM is a solution to deal with competition between attractions because they have to pay attention to the carrying capacity and nature conservation

Model Kepemimpinan dan Pengembangan Kreativitas dalam Pengelolaan Destinasi Wisata Budaya Saung Angklung Udjo Budiman Mahmud Musthofa
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The rapid cultural development affected by globalization has had many impacts on local cultures in Indonesia. The dynamics of development and setback of cultural management are interesting to study considering that in the current era of the creative economy, culture is the main capital capable of driving the community's economy, one of which is through the development of cultural tourism destinations. Management of tourist destinations and various attractions requires leadership, creativity and support from its culture. This study was conducted through a qualitative method to explore in-depth information about the leadership model and the development of creativity in the management of cultural tourism destinations through a case study of Saung Angklung Udjo. This research shows that leadership in managing cultural tourism destinations requires creative strength and support from the community and culture in order to achieve long-term success and sustainability. Evidently, for more than 54 years Saung Angklung Udjo has continued to grow and contribute to society and preserve Sundanese culture and become a national pride on the global level

Pengaruh Kualitas Informasi terhadap Keputusan Memilih Objek Wisata dengan Trust sebagai Variabel Intervening: Studi pada Followers Akun Instagram @folkindonesia Husnul Fuad Maulana
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of this study is to analyze and discuss the influence of information quality on the decision to choose attractions with trust as an intervening variable. The sampling technique used was non-probability sampling with a purposive sampling method. The population in this study is the age category 17-40 years which is infinite who has become followers of @folkindonesia with a sample of 220 respondents. The questionnaire was distributed online then measured by the Likert scale and path as data analysis. The results showed that the quality of information and trust significantly influence the decision to choose attractions. But not with the information’s quality which doesn’t have a significant direct effect without trust as a mediator on the decision to choose a tourists destination. Furthermore, this study also found that information quality has a significant effect on trust. Meanwhile, based on the Sobel test results trust variable succeeded in mediating the relationship between the information quality variable on the decision to choose a tourists destination

Page 28 of 53 | Total Record : 527

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Hary Hermawan

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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hary Hermawan

Contact Email haryhermawan8@gmail.com

Phone +62274-485115

Journal Mail Official jurnalmediawisata@gmail.com

Editorial Address SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

Phone
+62274-485115

Journal Mail Official
jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA