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Media Wisata

MWS
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Published by Sekolah Tinggi Pariwisata AMPTA

ISSN : 16935969 EISSN : 26858436 DOI : https://doi.org/10.36276/mws

Core Subject : Economy, Humanities, Education, Social, Engineering,

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 527 Documents

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Strategi Pengembangan Daya Tarik Wisata Air Terjun di Desa Sambangan Sara Hotnida Manalu
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The research objective was to describe the potential for waterfall tourism in Sambangan Village and to analyze strategies to develop the tourist attraction of the waterfall in Sambangan Village. Collecting data by means of observation, interviews, and document recording was analyzed with qualitative analysis to describe the potential for waterfall tourism in Sambangan Village and SWOT analysis to formulate a waterfall tourism development strategy. The results showed (1) classification of waterfall tourism potential in Sambangan Village, namely the classification of low tourism potential (Barak Wall Waterfall), medium tourism potential classification (Changing Waterfall, Dedari Waterfall, Cemara Waterfall), and high tourism potential classification ( Aling Aling Waterfall, Kembar Waterfall, Kroya Waterfall, Pucuk Waterfall) and (2) A strategic plan for developing a waterfall tourist attraction, namely by developing and improving various components including tourist attractions, accessibility, facilities, institutions, and preservation. environment to increase tourists to the waterfall in Sambangan Village.

Analisis Potensi dan Pengembangan Pariwisata Berbasis Masyarakat di Desa Tulakadi Kawasan Perbatasan Indonesia Yudha Eka Nugraha
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study aims to identify potential natural, cultural, and artificial tourist attractions in the border area of Tulakadi Rural area, East Nusa Tenggara. Another objective to be achieved in this research is to determine and develop community-based tourism, Tulakadi Village based on a community approach. The method in this research uses descriptive qualitative types for analysis, exploration of tourism potential and tourism development according to community needs. The data technique was carried out through structured interviews and focus group discussions with residents and village officials. The results of this study show that Tulakadi Village has various tourist destination in the border area, especially culture-based such as Sakurai dances, weaving woven with natural colouring, natural landscapes of Alor Island, and artificial attraction, namely PLBN Mota’ain and Man-Made attraction of Asam Jokowi site. Based on the community and the development of a community-based tourism approach, efforts are made through the interaction of stakeholders such as the government, academics through socialization and training for awareness of tourism for the community, and orders from community groups including tourism awareness groups to develop tourism in Tulakadi Village

Pengembangan Potensi Budaya Ekowisata melalui Pemberdayaan Masyarakat Desa Wisata Candirejo Borobudur Jawa Tengah Syaiful Ade Septemuryantoro
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The research that will be proposed has the objective of identifying the development of ecotourism in the Candirejo village. The development of ecotourism in the Village of Candirejo has the goal of making a positive impact in the environment of Candirejo. The positive impact expected by the community and identification of ecotourism development is expected to be a source of income of the Candirejo village. This research uses a descriptive-analytical technique, qualitative approach method is a way to get data and collecting data through Candirejo villagers. Interview techniques and document collection are ways to get data to this research. The technique used to take samples in the study is using the purposive sampling technique, then the data to be collected in the form of observation to the community, interviews and document review. Community empowerment in the village of Candirejo has been going well. Candirejo Village cooperates with related agencies. the collaboration was carried out to develop the potential of the village

Potensi Wisata Kuliner di Rest Area dengan Strategi Analisis Menu di Kukm Rest Area 379A, 389B, dan 391A Cindy Citya Dima
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The role of academics is urgently needed in strengthening human resources for owners and employees who run businesses and provide information on online sales and take away as well as drive-thru which use cashless payments as an alternative to increasing sales turnover in the midst of the Covid 19 Pandemic situation. The method used is qualitative or descriptive. with a phenomenological approach with data triangulation (method: in-depth interviews and observations at 30 tenant in the three rest areas, between researchers: culinary and tourism management, data sources: documentation and other document references). The results obtained are that the potential for culinary tourism in the Rest Area is a change in the lifestyle of tourists to find regional specialities in a rest area in addition to supporting facilities in the rest area that create a market share rest area, structured financial administration based on a menu management approach, developing delicious, attractive, and hygienic product variants and increasing the mastery of information technology for product marketing that is integrated with non-cash payments

Analisis Potensi Wisata Desa dengan Kerangka 6A: Studi Kasus Desa Ngajum, Malang Agung Yoga Asmoro; Thamrin B Bachri; Alditia Detmuliati
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study aims to map tourism potential both in terms of tourism products and markets as an initial step in developing tourism in Ngajum Village. This research is community-based research implemented using the Participatory Action Research approach. The analysis was carried out through 6A's tourism product component approach without disregarding the tourism market analysis. The findings of this study are that Ngajum Village had untapped tourism potentials. Weaknesses in the components of attractions and available packages will be resolved by developing artificial attraction on land A, the potential for ecotourism activities on land B, agro-tourism on people's coffee plantations, spiritual tourism in Padepokan Soerjo Alam, as well as the potential for factory tour collaborations with Greenfield Dairy Factory. These potentials must be designed in stages to obtain optimal outcomes for the community by involving the roles of BUMDES and Pokdarwis as the main actors. In the end, the amenities component is considerably good, while the activities will align with the development of the attraction. The accessibilities and ancillary services are in good condition

Model Komunikasi Pemasaran di Pemerintah: Promotion Mix Daerah Tujuan Wisata di Kabupaten Halmahera Barat Lisda Ariani Simabur
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Government Marketing Communication Model: Promotion Mix For Tourism Destinations In West Halmahera District. As One Of The Districts In North Maluku province, West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study uses a qualitative descriptive approach with analysis techniques through data collection, data reduction, data presentation, and the final step is concluding. The results found that the West Halmahera Regency Tourism Office's integrated marketing communication strategy uses four promotional mixes. Namely advertising (advertising), public relations (public relations), personal promotion (personal selling), direct marketing (direct marketing), and interactive marketing

Nilai Budaya Tanam Padi sebagai Daya Tarik Wisata Didin Syarifuddin
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

West Java is the centre of Indonesian rice production, which contributes 16 per cent of the national rice production. However, these advantages have not contributed to the growing awareness of the younger generation to preserve the rice planting culture. On the basis of these problems, the purpose of this study is to explain how the cultural value of rice planting with the tourist attraction of the Cikondang Traditional Village community. The research method used is a qualitative method, through in-depth interviews and groups, with data reduction analysis and data presentation. The results showed that the rice planting procession was loaded with cultural values and had a tourist attraction. This value is reflected in the value of human nature, the nature of human relations with the surrounding environment, the essence of human position in space and time, the essence of human relations with work and charity and the nature of human relations with other humans. Meanwhile, the attraction of the tour is reflected in the uniqueness, attractiveness, rarity, authenticity, cleanliness and safety

Pengaruh Promosi Internal terhadap Keputusan Pembelian Tamu pada Garden Restaurant Grand Savoy Homann Bidakara Hotel Bandung Prima Setia Judha Pranatha
Media Wisata Vol. 18 No. 2 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Internal promotion is one of the marketing strategies by utilizing messages and media as a means of delivery to achieve the goals of the sales company. This study aims to see any major influence of promotion on guest purchasing decisions at the Garden Restaurant, Grand Savoy Homann Bidakara Hotel Bandung. The research method used is descriptive statistics. The data technique was carried out through literature studies, interviews and questionnaires, where the data were obtained through questionnaires to guests which were distributed to 100 respondents. The sample population in this study were consumers of the Garden Restaurant Grand Savoy Homann Bidakara Hotel Bandung using an accidental sampling technique. The data analysis technique used is multiple linear regression with the help of SPSS. The results showed that overall the Message (X1) and Media (X2) variables, the purchase decision (Y) had quite a positive effect, namely 64.98%. Where the Message variable (X1) has a greater influence, namely 46.34% while the Media variable (X2) is 18.55% based on the results based on path analysis

Power Stakeholder dalam Bisnis Ali Hasan
Media Wisata Vol. 15 No. 2 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of the literature review is to explain that stakeholder theories have the right role in the production of business and stakeholder values, the enhancement of stakeholder voices and the advocacy of stakeholders. The focus is on normative theory, the dimensions of stakeholder theory and business performance. Discussion of stakeholder theory is done descriptively in relation to power, legitimacy and their urgency related to stakeholder type in influencing company performance especially in maximizing value and financial performance of the company. The stakeholder concept has gained legitimacy among academics in various fields. stakeholder theory will provide benefits in relationships if understanding and integration of stakeholder concepts in management perceptions that their existence has a positive power in the build of corporate advantage

Pengaruh Perilaku Berfoto di Obyek Wisata terhadap Kebahagiaan Wisatawan Saptin Dwi Setyo Hastuti
Media Wisata Vol. 15 No. 2 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

In these recent years, the prospect of photography is increasing. It also influences the tourism industry. Photography also has an important role in the development of the tourism industry. This research aims to investigate (1) the factors influencing tourist’s behaviour in taking a photo, (2) the activities after taking a photo, (3) and the influence of tourist’s behaviour in taking a photo on their happiness. This research was survey research. The locations of this research were in Malioboro, Hutan Pinus, Tebing Breksi, Kalibiru, and Gunung Api Purba Nglanggeran. The population comprised the visitors of those places. The sample was taken by applying the sample non-probability technique due to the unavailable visit data. The sample for each place was 80. Thus, the whole sample was 400. The survey was conducted from April – May 2017. The data were collected through a questionnaire. The data were analysed by applying descriptive statistics and crosstab in the SPSS 16. The result of the research shows that the factors influencing the tourists’ photo behaviour are the scenery or background of the place, the condition and completeness of facilities, the provided photo spot, the photoactivity, and the access post photo. Furthermore, the result also shows that the activities after taking the photo were the speed of publishing the photo, the editing, dan publishing photo in Instagram. Last, the tourist’s taking photo behaviour influencing the happiness were because of the reason of taking a photo, taking a photo at a different spot, taking many photos, and the quality of the photo

Page 29 of 53 | Total Record : 527

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Hary Hermawan

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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hary Hermawan

Contact Email haryhermawan8@gmail.com

Phone +62274-485115

Journal Mail Official jurnalmediawisata@gmail.com

Editorial Address SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

Phone
+62274-485115

Journal Mail Official
jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA