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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 539 Documents
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Pemetaan Tingkat Kompetensi Sumber Daya Manusia di Hotel Grand Tamaro Parapat Butarbutar, Ridolli
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.867

Abstract

This study aims to map the competency levels of human resources (HR) at Hotel Grand Tamaro Parapat, focusing on three key dimensions: knowledge, skills, and attitude. The research is motivated by the critical importance of service quality in the hospitality industry, which relies heavily on the capability of its human resources. A qualitative approach was employed, utilizing data collection techniques such as observation, in-depth interviews, and documentation. Data were analyzed using a quadrant-based framework to categorize employees into four groups according to the combination of their knowledge, skills, and attitude. The findings reveal a significant competency gap across several departments, particularly in the dimensions of attitude and skills. The study recommends the implementation of regular training programs, professional certification schemes, and the cultivation of a supportive work culture as strategic efforts to sustainably enhance HR competencies.
Memayu Hayuning Bawana: Integrating Javanese Philosophical Wisdom into Sustainable Cultural Tourism in Yogyakarta Rachmadi, Hari; Afif, Fuadi; Ramadhan, Noverinto Gilang Nuzul
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.869

Abstract

This study explores Memayu Hayuning Bawana, a traditional Javanese philosophy that emphasizes harmony, sustainability, and ethical responsibility, as a guiding framework for cultural-based tourism development in the Special Region of Yogyakarta (DIY), Indonesia. In the face of increasing globalization and cultural commodification, this research investigates how local philosophical wisdom can serve as an alternative paradigm to mainstream tourism strategies that often neglect cultural authenticity and ecological integrity.nUsing a qualitative, descriptive-analytical approach, data were collected through literature reviews and in-depth interviews with key stakeholders, including tourism village managers, cultural practitioners, and policy authorities in Yogyakarta. Thematic analysis was employed to interpret the integration of Memayu Hayuning Bawana within three dimensions: cultural preservation, environmental sustainability, and community empowerment.nFindings indicate that applying this philosophy helps revitalize traditional practices such as batik-making and gamelan performances, supports ecotourism initiatives based on ecological balance, and fosters inclusive tourism models through community-based enterprises. However, challenges such as the commodification of culture, unequal benefit distribution, and superficial environmental efforts highlight the need for balanced and inclusive governance.
Pengembangan Media Interpretasi Non Personal sebagai Upaya Mendukung Wisata Edukasi di Obyek Wisata Taman Balekambang Kota Surakarta Setiawan, Puguh Andhi; Oktadiana, Hera; Suheryadi, Heru
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.873

Abstract

Non-personal interpretation is the delivery of information that uses audio, audio-visual, multimedia, painting, panels and displays, sculptures so that visitors can understand directly. Balekambang Park tourism object is located in the city of Surakarta. From year to year the number of tourist arrivals to the Balekambang Park has increased, but there are still some visitors who still do not care about the environment and messages delivered through the facility in the form of non- personal interpretation media at Balekambang Park, so there are many violations and visitors do not know important information that should be able to provide education. Balekambang Park has a variety of non-personal interpretation media in the form of maps of the area, information boards, direction boards and rules and prohibitions boards that can provide new experiences and information and educate visitors to maintain the preservation of tourism objects along with the attractions and facilities in them. The results of the data from the identification of non-personal interpretation media that already exist in Balekambang Park and the distribution of questionnaires are used as a reference to make the development of non-personal interpretation media interesting and can educate visitors. The development is in the form of developing forms, designs, messages, as well as placement and additions to existing and existing interpretation media. Interpretation media developed into educational facilities include regional maps, historical information boards, regulatory and ban boards, directions boards and the addition of labels for flora and fauna as attractions in Balekambang Park.
Hotel 101 Yogyakarta Style Managemen Strategy in Increasing Room Occupancy Rate Prasetyanto, Hermawan; Chandrawijaya, Robin
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.879

Abstract

The research aims to analyze the promotional strategy at Hotel 101 Style Yogyakarta Malioboro in facing intense competition in the hospitality industry. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The data was analyzed using the SWOT method. The results showed that the hotel's main promotional strategies include the use of social media, cooperation with local agencies (Kemantren Pakualaman), and the use of an online reservation system from PHM. The system development methodology uses the System Development Life Cycle (SDLC) approach with a waterfall model. This research shows that the implementation of a web-based information system can improve the efficiency of recording transactions, speed up the process of making financial reports, and minimize human error. The test results show that the system is able to work according to user needs and can be a long-term solution in managing company financial data. The promotion strategy is considered effective in increasing consumer interest and hotel competitiveness.
Analysis of Tourist Perceptions on Service Quality and Language Proficiency at La Brisa Bali Murtono, Putu Agus; Mahardika, I Made Ojes; Manuaba, Ida Bagus; Ardana, I Komang; Utama, I Putu Sagita Jaya
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is a strategic sector that significantly contributes to Indonesia’s economy, especially in Bali as an international destination. Service quality and staff language proficiency are important factors in shaping a satisfying tourist experience. This study aims to analyze tourists’ perceptions of service quality and staff language proficiency at La Brisa Bali, a popular beach club in Canggu, Bali. A quantitative approach with a descriptive-verificative method and purposive sampling technique was used to collect data from 80 tourist respondents. Service quality measurement refers to the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, empathy), while language proficiency was assessed based on fluency, clarity of communication, and the use of foreign languages, particularly English. The results show that tourists rate La Brisa Bali’s service quality as good to very good, with an average score of 4.25. The reliability dimension received the highest score, indicating consistent and dependable service that satisfies visitors. Staff language proficiency also received a good rating (average 4.10), supporting effective interaction with international tourists. However, there remains room for improvement in staff responsiveness, empathy, and communication skills. These findings provide a strategic basis for La Brisa’s management to enhance service quality and staff language proficiency, aiming to strengthen tourist loyalty and maintain its reputation as a premium tourism destination in Bali.
Manggrove Tourism Infrastructure and Recreation Facilities Development Planning Simatupang, Rijal Ardiman
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

The objectives of this thesis include: Identifying the application of the 6A concept (Attraction, amenities, accessibility, Available Package, Ancillary Service) and planning the development of infrastructure and recreation facilities for the mangrove tourism area in Tanjung Rejo village, Deli Serdang Regency, as well as formulating a design concept for the development of infrastructure and recreation facilities tourism in the mangrove area in Tanjung Rejo village, Deli Serdang Regency. To answer the first and second objectives, use Swot analysis using the 6A concept approach. The potential that Tanjung Rejo Village currently has includes: having a mangrove forest area which has become an icon of the village so that it is categorized as a pioneering ecotourism village, having natural resources which include flora and fauna which are used as a source of village income through innovative works using materials. nature as a dye for batik cloth and making some of the plants there into processed snacks that are suitable for sale, there is government support, organizations, namely forest farmer groups and tourism awareness groups which are collaborations between the village government and the community. There are three aspects of the benefits that Tanjung Rejo Village Mangrove Ecotourism has, namely social, economic and agribusiness aspects. as well as identifying the application of the 6A concept, a concept for planning the development of the Mangrove ecotourism area in Tanjung Rejo village was formulated, where this concept is one of the strengths for obtaining opportunities.
Motivation-Based Segmentation of Theme Park Visitors Musfha, Syahla Karima; Setiyorini, Heri Puspito Diyah; Khaerani, Rijal
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Theme parks serve as significant tourism attractions that necessitate strategic reorientation, given the evolving expectations and experiences of tourists. The diverse motivation segments of theme park visitors indicate varying incentives, which impact their decisions and actions while at the theme park. This study aims to segment theme park visitors based on their visitation motivations, utilizing four primary variables: Challenge, Curiosity and need for different, Escape and relaxation, and Socializing with family and friends. A quantitative method was employed, collecting data through structured questionnaires from 450 respondents who had visited a theme park. Data were reduced using Principal Component Analysis (PCA) and K-Means to form clusters. The research findings indicate several motivations influencing theme park visitation, namely: Experiential Enjoyment Seekers, Escape and Fun-Oriented Visitors and Relationship-Driven Companions. This study contributes to expanding the existing literature on visitor motivations and offers managerial implications for theme park managers to adjust their marketing strategies according to these clusters, thereby enhancing visitor satisfaction and loyalty towards the theme park.
The Influence of Tourist Attraction on Revisit Intention at Karang Hawu Beach Hamzah, Faizal; Ghani, Yosef Abdul; Pamungkas, Rio Septa Nugraha; Iskanda, Wisnu
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.894

Abstract

Among its many attractions, Sukabumi Regency offers a wealth of cultural and natural wonders, which attract visitors with their enchanting charm. Karang Hawu Beach in Cisolok, Sukabumi, in particular, is renowned for its mysterious atmosphere associated with the myth of Nyai Roro Kidul, the queen of the southern coast. Although the number of tourist visits tends to increase, enhancing the attractiveness of the Karang Hawu destination through improved facilities and security measures can encourage repeat visits and support economic growth. The study findings underline the importance of attractions in influencing visitors’ intention to return, with a positive correlation observed between destination attractiveness and revisit intention. Enhancing the charm of the Karang Hawu destination in Sukabumi Regency is essential to attract and retain tourists. Recommendations for tourism managers include improving facilities, promoting natural beauty through social media, and fostering positive experiences to encourage repeat visits and word-of-mouth recommendations. Further research is recommended to explore additional variables or different settings within the same topic.
Task To Tech: An Exploration of Generative Ai in Tourism Marketing through Student Experiments and Practitioner Interviews Putra, Rifki Rahmanda; Salam, Dicky Arsyul
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.945

Abstract

This study investigates the adoption and impact of Generative Artificial Intelligence (GenAI) in tourism marketing, exploring the intersection of technology performance, user adoption, and task suitability through the dual perspectives of emerging talent and established professionals. A multi-method research design was employed, combining a quasi-experiment with higher education tourism students and semi-structured interviews with industry practitioners. The experiment compared the performance of a control group against an AI-prompted group on standardized marketing tasks. The interviews explored real-world adoption drivers, guided by an integrated framework of Task-Technology Fit (TTF) and the Unified Theory of Acceptance and Use of Technology (UTAUT). Experimental results demonstrate that GenAI significantly enhances efficiency across all tasks. However, its impact on quality is task-dependent: it modestly improves long-form text, has a neutral effect on short-form content, and markedly decreases the quality of visual design outputs. The qualitative findings reveal that practitioner adoption is primarily driven by high TTF and strong Performance Expectancy. The study also identifies Effort Expectancy, Social Influence, and Facilitating Conditions as key factors, while highlighting Digital Literacy as a critical, overarching moderator that governs the effective utilization of AI tools. The study advocates for a fundamental shift in tourism education and professional development toward fostering critical AI literacy to ensure technology is leveraged as a collaborative tool that augments, rather than compromises, strategic and creative quality.
Forecasting Tourist Arrivals in the Riau Islands Province for 2026–2027 Using Macroeconomic Indicators and Google Trends Data (2010–2024) Kurniawan, Welli Braham; Kurniawan, Fendy
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.961

Abstract

This study aims to analyze macroeconomic and digital factors influencing tourist arrivals in the Riau Islands Province and to develop a multiple linear regression-based prediction model. The research utilizes monthly time-series data from January 2015 to June 2024, covering variables such as Gross Domestic Product (GDP), inflation, Rupiah–US Dollar exchange rate, and travel interest index derived from Google Trends. The findings reveal that the developed model demonstrates high accuracy, with an Adjusted R² of 0.87 and a Mean Absolute Percentage Error (MAPE) of 6.85%. Partially, GDP and the Google Trends index have a positive and significant effect on tourist arrivals, while inflation and exchange rate fluctuations show a negative and significant impact. Based on the model, tourist arrivals in the Riau Islands are projected to reach 2.45 million in 2025 and 2.62 million in 2026. These results highlight the importance of maintaining economic stability and strengthening data-driven digital marketing strategies to foster the tourism sector’s growth in the post-pandemic era.

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