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Media Wisata

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Published by Sekolah Tinggi Pariwisata AMPTA

ISSN : 16935969 EISSN : 26858436 DOI : https://doi.org/10.36276/mws

Core Subject : Economy, Humanities, Education, Social, Engineering,

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 527 Documents

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Pengaruh Bauran Pemasaran terhadapkeputusan Membeli Tiket Pesawat di Total Nusa Indonesia Tour And Travel Yogyakarta I Putu Hardani Hesti Duari
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.198

The marketing mix is one of the important things to increase and develop a unit business. In this conceptual paper attempt, the marketing mix can make a good effect by the customer decides to buy a domestic ticket. In the tourism industry especially the services industry that marketing mix is known as 7P. It includes product, place, price, promotion, people, process and physical evidence. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the overall Uji F is known that the marketing mix significantly influences the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to make the decision to buy a plane ticket. This can occur due to variations in domestic flight ticket complete product. Then follow by the other marketing mix component.

Analisis Pertumbuhan Jumlah Kamar Hotel, Jumlah Wisatawan dan Mahasiswa Perguruan Tinggi Pariwisata Program Studi Perhotelan Santoso Santoso
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Pariwisata merupakan lokomotif penggerak ekonomi rakyat karena memiliki multiplier efek yang luas bagi masyarakat. Pariwisata diharapkan akan menjadi penghasil devisa utama mengingat besarnya potensi wisata dan luasnya wilayah Indonesia dengan berbagai keragaman alam dan budaya Oleh karena itu, peranan dari pemerintah dan industri pariwisata termasuk pramuwisata amat penting dalam upaya memajukan menyukseskan pembangunan pariwisata nasional. Salah satu langkah strategis adalah peran pendidikan pariwisata dalam rangka peningkatan kualitas SDM pariwisata. Seiring dengan perkembangan jumlah kamar hotel yang ada di Yogyakarta kebutuhan akan tenaga bidang perhotelan ini semakin tinggi dan oleh karenannya semakin agrtesif departemen personalian di berbagai hotel untuk melakukan kerjasama dengan pihak sekolah atau perguruan tinggi dalam rangka menjaring tenaga kerja yang profesional. SDM industri masih bermasalah dalam hal kualitas kompetensi. Hal ini tercermin dari kurangnya SDM pariwisata yang tersertifikasi. Kondisi ini berdampak pada rendahnya profesionalisme pengelola objek wisata, kurangnya kualitas layanan usaha wisata, yang pada akhirnya dapat menurunkan citra pariwisata Indonesia. Dalam hal kuantitas, kapasitas penciptaan SDM pariwisata berkualitas perlu ditingkatkan. Pertumbuhan jumlah penciptaan SDM pariwisata berkualitas ini harus dapat mengimbangi pertumbuhan jumlah wisatawan, baik mancanegara maupun Indonesia. Indikasi ketidakseimbangan ini terlihat dari kecilnya jumlah lulusan dantingginya daya serap lulusan pendidikan tinggi pariwisata binaan Kemenparekraf, berkisar 94%, dimana pendidikan tinggi pariwisata ini merupakan barometer penciptaan SDM berkualitas. Selain peningkatan kuantitas dan kualitas SDM, masyarakat di wilayah destinasi pariwisata belum optimal mendukung kepariwisataan. Masyarakat belum memiliki perilaku sapta pesona, belum menjadi pelaku utama usaha pariwisata di daerah setempat, dan belum cukup aktif dalam mendukung penciptaan keamanan, ketertiban, dan kebersihan lingkungan

Implementasi Peran Manajerial Kepala Sekolah di Tk Fastrack Fun School dan Tk Rumah Citta Tri Nugroho
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The Implementation of The Managerial Roles of The principals of Fastrack Fun School and Rumah Citta Kindergarten.The aim of this research is to reveal the implementation of the managerial roles of the principals of Fastrack Fun School and Rumah Citta kindergarten in (1) school programs, (2) school potentials, (3) activating school personnel and (4) school personnel work accomplishment. This research used the qualitative approach. The subjects consist of principals, teachers and employees. The data were collected through observations, interviews and documents. The data analysis used a triangulation methodology. In this research, the interview with the principals was triangulated with the result of the interview with the teachers and employees. The result of this research reveals that the principal of Fastrack Fun School and Rumah Citta Kindergarten plan the school program, including the Sentra and renstop involving teachers and employees. The principals organize the staff in which they can work in their field and potentials, so they can work without overlapping activities, and with specific job descriptions and good coordination so they can achieve the school goals. The principals activate commanding the employees by advising and directing intensively regularly in order to make them work correctly according to the goals. These principals evaluate and conduct the employees in order to make them work and achieve their goals.

Manajemen Pengembangan Dosen sebagai Upaya Meningkatkan Mutu Sekolah Tinggi Pariwisata Ampta Yogyakarta Siti Rokhmi Lestari
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The aim of this study is to describe the planning and development of lecturers human resources in AMPTA Tourism School as well as to know the professionalism of lecturers and quality assurance in the AMPTA Tourism School of Yogyakarta. From this study, it can be concluded that, in general, the human resource planning and development of lecturers, as well as quality assurance in AMPTA Tourism School, have not been fully implemented in accordance with the existing regulations and legislation.However, AMPTA Tourism School is on the right track in terms of lecturers professionalism development and networking establishment with external stakeholders. Implementation of human resources development is carried out through formal and informal ways.

Pengaruh Green Marketing terhadap Keberlanjutan Lingkungan, Profitabilitas Perusahaan dan Ekonomi Masyarakat Lokal Yudi Setiaji
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Issues and awareness of resource conservation and the environment must be able to motivate companies to compete in the marketplace. Conservation and environmental sustainability issues should force companies to adapt the strategic planning process at a new socioeconomic need. Ecological considerations are relevant variables to achieve economic objectives through strategic green marketing concept (GMS) in the tourism business in a sustainable manner. In order to focus the development of green tourism is significant, it is the responsibility of the environment should be part of the agenda of the company, as well as an increased concern for environmental damage should be the concern of travellers, government and non-governmental organizations with a way to put pressure on the industry to have a framework that is environmentally responsible, establish codes of conduct, certification, ecolabelling, awards, and an alliance of green products. Green Marketing Strategic significant effect and can improve the quality of the environment, corporate profitability and economic growth of local communities. Personal values take effect in the company and can significantly improve the quality of the environment, corporate profitability and economic growth of local communities.Environmental values and significantly influential organizations can improve the quality of the human environment, corporate profitability and economic growth of local communities. The role of government can have a significant effect and improve the quality of the environment, corporate profitability and economic growth of local communities.

Analisis Kemampuan Manajerial Dosen dengan Prestasi Belajar Mahasiswa Sri Larasati
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This research aims to investigate the influence of the lecturers’ conceptual skills, the lecturers’ interpersonal skills, and the lecturers’ technical skills on the students’ learning achievement. The sample was the students of the Administration Hotel program study. The result of the t-test using SPSS 17 for all of the independent variables (conceptual skill= 0.000, interpersonal skill= 0.001, and technical skill= 0.044) showed that hypothesis 1 was proven. It means that the lecturers’ conceptual skills, interpersonal skills, and technical skills influenced the students’ learning achievement. The result of the t-test was supported by the result of the F-test which was very significant (=0.000). The influence of the independent variables (X) on the dependent variable (Y) was 68.7%. The result of the t-test showed that hypothesis 2, where the lecturers’ conceptual skill influenced the students’ learning achievement significantly, was also proven.

Strategi Pengembangan Potensi Desa Wisata Brajan Kabupaten Sleman T. Prasetyo Hadi Atmoko
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The abundance of bamboo tree inventory in Indonesia it can be used as a new business opportunity that is promising for Brajan tourist village. To be more recognized by the public, both nationally and internationally, the need for the development of the potential in the tourist village Brajan. The purpose of this study was to determine the potential development strategies Brajan tourist village. This study used a qualitative descriptive method. Based on the research results, development of rural tourism Brajan strategy can be formulated by using SWOT and strategy alisis SO, ST, WO, WT. Strategy development potential tourist village Brajan with participatory planning in the development of tourism in the tourist village Brajan by implementing Community Based Tourism as an approach to tourism development.

Wisata Konvensi : Potensi Gede Bisnis Besar Tri Nugroho
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

MICE (Meeting, Incentive, Conference, Exhibition) in this time still represent the potential market of tourism in Yogyakarta. At the moment more‘s a lot of activity of MICE performed in Yogyakarta, is so that expected in a period to coming to Yogyakarta become the target of MICE after Bali. With the existence of the growing tourism MICE, hence hotel in Yogyakarta of both for have there is and also which in the process of out for development make the meeting room (Ballroom) which can accommodate until 2.500 visitors. Some hotelss are ready to for example Prodigal of Ambarruko Hotel, Sahid Rich Hotel, propose the readily Tentrem Hotel becoming Yogyakarta as the town of target MICE, with the goal of 65% activity MICE and 35% guests from Travel Agent (Kompas com. 28 June 2014).

Simbol dan Makna Ritual Yaqowiyu di Jatinom Klaten Mona Erythrea Nur Islami; Muhammad Ikhsanudin
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Yaqowiyu is one syncretism practice that still survives to this day in Indonesia. Rituals held every “Sapar” evolved since the days of Islamic Mataram. The purpose of the ritual is to remember the great merit of Ki Ageng Gribig, one of the missionaries of Islam in Jatinom Klaten during the reign of the “Sultan Agung Hanyokrokusumo”. Yaqowiyu ritual uniqueness lies in deployment “apem” in peak ceremony, which is a round cake made of rice flour with coconut pieces in the middle. This research aims to reveal the meaning of Yaqowiyu. Research methods used are observation, life history interviews and historical methods are to do an analysis of the documents. The results showed that Javanese people still strongly believe in animism. Yaqowiyu is interpreted as a ritual to maintain the safety and peace embodied by the behaviour of “ngalap berkah”. “Apem” cake meant as a tool to realize their request. But on the other hand, Yaqowiyu also is used as a propaganda strategy to spread the religion of Islam. At this point, Yaqowiyu also is interpreted as a tourist commodity that can be sold.

Pengaruh Elektronikal Marketing terhadap Minat Wisatawan Berkunjung ke Pulau Saronde Ali Hasan; Irma Kharisma Hatibie
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of the authors conducted research to determine the effectiveness of E-Marketing Interests Against Tourist Visits in Gorontalo Saronde Island and can be beneficial for the institutions, the object of research, author and upcoming research. The location of the research is Saronde Island in Gorontalo. E-Marketing is one of the factors that play an important role in running a marketing business. E-marketing or Electronic Marketing is one of the breakthroughs that are quite reliable in marketing a tourism product. Saronde Island as one of the tourist attractions managed by GAB (Natural Gorontalo Maritime) uses the concept of E-Marketing as one way powerful enough to market their products. This research uses quantitative, measurement data in the form of numbers. Variables examined include Facebook marketing, email marketing, web marketing and blackberry messenger marketing. The number of samples from the total sample is 60 respondents to the normality test, autocorrelation test results and test multilinear data formula that relies on the analysis of the results of Durbin Watson and VIF (Variance Inflation Factor). With the technique of multiple regression analysis. The analysis result showed Blackberry Messenger is the most effective changer variable, which conducted to influent visiting of tourists, than others variable. The results showed a significant effect on the interest in visiting tourists at Saronde island of Gorontalo. The implications of this study are to be helpful to the reader, or for anyone who wants to continue the same thing in future research. Hypothesis Testing depends variable to the independent variable, the probability value is < 0.01.

Page 36 of 53 | Total Record : 527

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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hary Hermawan

Contact Email haryhermawan8@gmail.com

Phone +62274-485115

Journal Mail Official jurnalmediawisata@gmail.com

Editorial Address SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

Phone
+62274-485115

Journal Mail Official
jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA