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Media Wisata

MWS
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Published by Sekolah Tinggi Pariwisata AMPTA

ISSN : 16935969 EISSN : 26858436 DOI : https://doi.org/10.36276/mws

Core Subject : Economy, Humanities, Education, Social, Engineering,

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 527 Documents

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The Influence Of Vocabulary and Grammar Masteryon The Students’ Writing Skill At Yogyakarta State University Saptin Dwi Setyo Hastuti
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study aims to investigate the influence of (1) the students’ vocabulary mastery on their writing skills, (2) the students’ grammar mastery on their writing skill and(3) the students’ vocabulary and grammar mastery on their writing skills at Yogyakarta State University. This research was an ex-post-facto. The population comprised the third-semester students of the Pendidikan Bahasa Inggris (PBI) study program at the Languages and Arts Faculty, Yogyakarta State University in the academic year 2013/2014. Therefore, this study showed that (1) vocabulary mastery positively influenced the students’ writing skills, (2) grammar mastery positively influenced the students’ writing skills, and (3) vocabulary and grammar mastery positively influenced the students’ writing skills.

Peran Museum Tani Jawa Indonesia dalam Peningkatan Kinerja Desa Wisata Candran Bantul Hardi Wahyuno
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Since the tourist arrives at the location as a rural marketplace, they will get soon their gaze, as they watch some products. These products include location, price, service, facilities, images, in the dynamic of the development of the local people. The local people are considered to be suppliers of the product, as seen in the tourism point of view. The basic point of view of the tourist is the romanticism and nostalgia is experienced at the location and it’s relation with the tourist capacity and capability to understand some associations of the products, as products are categorized and branded, underneath they are the controlled as well as the tourist understand the meaning of the symbols locally, in the form of cultural goods. This case raises up some tourism consideration which this will be studied in the field of comparative rural tourism, heritage tourism. The tourists have their own criteria in understanding people‘s way of life, development, condition, in their locality and in the other hand is the people, the way they understand the tourists’ needs and wants. The relation between local people and tourists attitude is in this contact, communicates the ongoing matter of tourism. The attitude of the local people in the tourist village in Chandran, they are the creator of their heritage. The heritage has a role for them, because its value, in several degrees, is correlatively connected with local history, culture, and nature. This is important to understand local heritage tourism. Diversity of the dynamic rtelation between the village and the city in the tourisme context is significant and it’s difference is understood. The village, it’s self, in the tourisme context, stengthens the destination of Jogjakarta by producing the tourist village in the setting of rural tourisme, heritage tourisme. Tourist needs and wants of the rural as product (tangible-intangible) to consume , the local people make some supplies as attraction, acces includes catergorical and brand, where the product : tourist village is typical and specific, valueable, increases the power of attraction , because of it’s content, where people respons to challenge in their locality at location. The location (historicval, cultural, natural aspect) can increase tourist’s motivation, inisiate the pulled factor, and forme the heritage tourisme, rural tourisme.The role of the people, in their every day life, is as induvidual or collective local actor, they do, they create heritage for them, they expresse visually, in their attitude toward tourist (performence), as well as their attitude is focused at the rural museum. The people acts as cultural model, authentic, fixing up the proses of consumption (economics). The product to consume is attached with it’s association and it’s symbolic meaning (cultural). The Museum Tani Jawa Indonesia in Candran increase the selling value of it’s locality and try to fit with the standard expectation toward the global standar as this is the matter of the field in the comparative rural, heritage tourisme.

Implementasi Model Pembelajaran Kewirausahaan Berbasis Kompetensi dan Pengalaman untuk Menciptakan Wirausaha Baru pada Siswa Smk Yogyakarta Hari Rachmadi
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The strength of character to be entrepreneurs, the strength of the motivation to start and own a business, entrepreneurial perception, the seriousness of the effort to seek opportunities and take advantage of business opportunities and perseverance run Synchronize employment policies, business and academia showed the strategic in building an entrepreneurial culture both in shaping new entrepreneurs, as well as for survival both businesses large and small to create the nation’s economic added value. In addition, the study empires show that entrepreneurship program has a positive effect on the development of entrepreneurial attributes of individual, self-reliance, raise awareness of entrepreneurship as a career option and instil a positive attitude towards entrepreneurship.Opportunities offered competency-based model of entrepreneurial learning and experience (competence-base and experience entrepreneurship learning - CBE2L) are implemented systematically, challenges and implications for policymakers, employers and types discuss in relation to relevant theoretical perspectives. Key implications CBE2L models. is to encourage learning program with policy and institutional commitment of resources, teachers who have the knowledge and experience of entrepreneurship and disseminate issues of education in strengthening involvement entrepreneurial culture among students.

Analisis Minat Wisata Rohani di Candi Hati Kudus Ganjuran Hery Krestanto
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of this study was to determine the interest in spiritual tourism in tyas palace temple sacred heart Ganjuran, the research was conducted in the temple sacred heart Ganjuran tyas palace. Tyas temple sacred heart Ganjuran Ganjuran located in Bantul district of Yogyakarta as a special provincial area in Dutch heritage, inculturation Hindu temple has a Buddhist, Javanese, Europe, inculturation Hindu temple and a Buddhist look of relief created, while the Java ikulturasi visible from carnival procession Perwita cider, Culturas Europe seen from the cross of the existing. The technique of collecting data using interviews and observations, research results show an interest in spiritual travel temple palace Ganjuran tyas there who believe that the essence Perwita water can cure various diseases, find a mate and another petition, people who come to the temple tyas palace is not only a religious Ganjuran Catholic but of various religions such as Islam, Hinduism, Buddhism, they come like getting wangsi the purpose

Pengaruh Electronic Word Of Mouth pada Media Sosial Facebook terhadap Keputusan Berkunjung ke Desa Wisata Nglanggeran Gunungkidul Ali Hasan; Niken Widiati Setiyaningtiyas
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The research was conducted to determine whether the decision to visit for affecting domestic or foreign tourists to visit Nglanggeran Tourism Village even by individual or together in influencing the decision to visit Nglanggeran. The research was conducted in tourist attraction Nglanggeran Tourism Village from December 2014 until January 2015. Data were obtained from questionnaires that have been given a modified Likert Scale rating to 100 tourists who visited Nglanggeran. The sampling was done by the Accidental Sampling technique. The analysis method used in this research is multiple linear regression with SPSS 16 Program for Windows. The result of this research demonstrates the value of the coefficient of determination R Square of 0.421 (42.21%) while the rest of 57.79% is influenced by other factors that are not described in this research. While the result of t (partial) demonstrate show that X4 “Helping the Company” is the most significant variable to decisions visited Nglanggeran Tourism Village. From the test result F (simultaneous) shows the result of F count 12.960 > F table 2.19. It shows that variable X1, X2, X3, X4 and X5 simultaneously positive and significant impact on the decision to visit. From the test result of T (partial) demonstrate it shows that X1 t count -1.882 < t table 1.98 and level of significance 0.063 < 0.05, it means that Concern for Others (X1) don’t affect the decision to visit. X2 t count -4.165 < t table 1.985 and level of significant 0.0000 < 0.05, it means that Expressing Positive Feelings (X2) affect negatively the decision to visit. X3 t count 6.752 > t table 1.985 and level of significant 0.000 < 0.0,5 affect the decision to visit. X4 t count 4.905 > t table 1.985 and level of significant 0.000 < 0.05it means X4 affect the decision to visit. X5 t count 0.0297 < t table 1.985 and level of significant 0.767 > 0.05, it means X5 don’t affect the decision to visit. Based on Beta Coefficient test 1.221 and t count 4.905, it shows that X4 has the strongest factor that affects the decision to visit.

Gejala Pergeseran Minat Berwirausaha Anak Muda di Yogyakarta Ditinjau dari Aspek Kreativitas dan Motivasi Wisnu Hadi; Atun Yulianto
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study aims to determine the effect of the symptoms of the entrepreneurial aspects of the shift of interest in terms of the aspect of creativity of young people, the interest in entrepreneurship in young people aspects of motivation and interest entrepreneurship together with aspects of creativity and motivation of young people in the region involves Yogyakarta. Research 100 young people as respondents who have business in the area of Yogyakarta. Sampling was done by proportional random sampling technique with 75 young people. This study uses a design ex-post facto. Data were collected using questionnaires and documentation. Data were analyzed using correlation analysis. Base on these results it can be concluded that: first, there is the contribution of an interest in entrepreneurship with creative aspects of youth entrepreneurship in the region of Yogyakarta, the second is the contribution of an interest in entrepreneurship with motivational aspects of entrepreneurship, the third is the collective contribution of common interest in entrepreneurship with aspects of creativity and motivation of youth entrepreneurship in the region of Yogyakarta.

Kreasi Seni Sebagai Daya Tarik Wisata Budaya di Padepokan Bagong Kussudiarja Yogyakarta Yulianto Yulianto
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Yogyakarta is a city of education and cultural city, as well as tourist areas, are still waking life order of the society and various art and cultural activities are still maintained their authenticity. Art creations that there in hermitage is one of the cultural heritage, both in the form of classical dance, dance creations, Ballet, theatre, art and others which are the legacy of the Bagong Kussudiardja. The research method used is descriptive qualitative research with data collection techniques derived from primary data is information obtained from primary sources and secondary data is data capture techniques through observation, interview, documentation and literature. Some of the art creations in Bagong Kussudiardja is one of the artists to create and store a variety of works that made some of the Bagong Kussudiardja one of the Cultural Attractions in Yogyakarta. Art creations are in hermitage : jagongan wagen, estuary, angjasana, edukreasi, fine art, among the classical dance, sedulur Ballet, dance, dances and other activities is a form of art and cultural works with the aim that the some of the Bagong Kussudiadrja is one of the cultural heritage in Yogyakarta and Indonesia

Green Tourism Marketing Model1 Ali Hasan
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Green Tourism Marketing Model research as efforts to develop environmentally-friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive.In the long term, this research aims to provide the marketing concept of green tourism as economic development effort and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of the local communities of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by Scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test model, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to building small business tourism (8) the establishment of the concept of the green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism that can encourage the growth of tourism businesses that have the capability to create a multiplier effect for the improvement of employment opportunities and increase opportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of a growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and cultural community and environmental resources itself.

Strategi Pemasaran Pt. Twc Dalam Meningkatkan Kunjungan Wisatawan Dan Laba Usaha Pengelolaan Candi Borobudur, Prambanan Dan Ratu Boko Atun Yulianto
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

PT. Taman Wisata Candi (TWC) is a form of concern for the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company, evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper, the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that the marketing strategy of ‘low-cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of the domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case, the increase in direct operating costs is greater rather than increase in the number of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year

Studi Karakteristik Wisatawan Dan Upaya Pengembangan Produk Wisata Tematik Di Pantai Goa Cemara, Pantai Kuwaru, Dan Pantai Pandansimo Baru Kabupaten Bantul Fian Damasdino
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This research is a quantitative research using the survey method. The locations of the research area in the three tourist objects including Goa Cemara Beach, Kuwaru Beach, and Pandansimo Baru Beach. This study aims to analyze the tourist characteristics in the three research locations and to learn how to formulate a plan for the most appropriate tourism products at three locations sights. The approach used to analyze the tourist characteristics is the four elements of market segmentation: geographic, socio-demographic, psychographic, and behavioural.The samples of the research are 156 respondents with a margin of error of 8% done using purposive sampling technique during March to April 2015 in the three research locations. The data collection was taken by questionnaires, observation, and documentation. Once the data is collected and processed with quantitative analysis using statistical tools, frequency distribution, and cross table (crosstabs).The result shows that the geographic characteristics of tourists in the three locations are balanced between tourists from outside and inside Bantul Regency. Then, the socio-demographic characteristics of tourists in Goa Cemara Beach and Pandansimo Baru Beach are dominated by private employees/BUMN(state-owned corporation), aged 22-60 years old, married and repeater tourist, while tourists in Kuwaru Beach are dominated by students, under 22 years old, single status and first comer tourists.Furthermore, in terms of psychographics, tourists in the three locations who have psychometric characteristics prefer to get something plural, popular, and like to do common activities with the frequency of short stay visits. Lastly, the behaviour of tourists in the three research locations is dominated by doing recreation or having leisure time to enjoy the main attractions of the coastal landscape. The results of tourist characteristics of these three locations are used as the basis for planning of thematic tourism products in accordance with the character of the three research objects

Page 37 of 53 | Total Record : 527

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Hary Hermawan

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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

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Abstract

Abstract

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hary Hermawan

Contact Email haryhermawan8@gmail.com

Phone +62274-485115

Journal Mail Official jurnalmediawisata@gmail.com

Editorial Address SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

Phone
+62274-485115

Journal Mail Official
jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA