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Media Wisata

MWS
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Published by Sekolah Tinggi Pariwisata AMPTA

ISSN : 16935969 EISSN : 26858436 DOI : https://doi.org/10.36276/mws

Core Subject : Economy, Humanities, Education, Social, Engineering,

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 527 Documents

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Kepuasan Konsumen pada Rumah Makan Modern Muara Kapuas dan Rumah Makan Tradisional Yu Sri di Kabupaten Sleman Sri Larasati
Media Wisata Vol. 7 No. 1 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The restaurant is one of the businesses that is considered as an endless business. It is because a restaurant fulfils human’s need for food every day. Consequently. the more population live in the area, the higher demand for food. It causes the development of the restaurant industry in Yogyakarta to be more rapid. The study is conducted with the purpose to know the consumer satisfaction level of Muara Kapuas restaurant and Yu Sri restaurant and to test the satisfaction differences perceived by the consumers between Muara Kapuas restaurant and YU Sri restaurant. The result of the study shows that consumers are satisfied with the services provided by Muara Kapuas. The customer's Satisfaction in sequence starting from the biggest the service quality, amenity quality, accessibility quality and product quality. The consumers are satisfied with the YU Sri restaurant service. The customer satisfaction of Yu Sri restaurant in sequence starting from the biggest is product quality, service quality, amenity quality and accessibility quality. The analysis result of the customer's satisfaction differences is found between Muara Kapuas is a restaurant and YU Sri restaurant. In the services quality aspect, amenity quality and accessibility quality, the satisfaction level of that of the Muara Kapuas restaurant is higher than the customers of YU Sri restaurant. While in the product quality aspect, The Yu Sri restaurant consumers have satisfaction level than that of the Muara Kapuas Restaurant consumers.

Analisis Pasar Wisata Nusantara di Taman Nasional Gunung Merapi Pasca terjadinya Erupsi Nikasius Jonet Sinangjoyo
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This study is aimed to give input for developing tourism at Merapi Mount National Park (TNGM) after the eruption of volcano Merapi, it has goals such as: to analysis domestic and to make a marketing development strategy of this area. a collected by using questionnaire methods, interview and field observation. The sampling method was accidental sampling, with an amount of about 100 respondents. The data include tourist and visiting characteristics, tourist perception. Implementation could be performed by using a marketing mix, which is a product, price, place and promotion. The product policy should be conducted by increasing product quality. Furthermore, the pricing policy could use modified flexible pricing. The distribution policy is recommended to utilize distribution channels like the community has a preference towards eco-culture and cooperation with all the components of tourism. Finally, the promotion policy should be performed by words of mouth promotions and information reported by the press.

Strategi Dinas Pariwisata Dili Timor Leste untuk Meningkatkan Kunjungan Wisata di Objek wisata Pantai Area Branca Ivana Francisca Joaquin Da Costa
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The research was conducted at the Beach Area Branca attractions with the objective of identifying SWOT analysis conducted by the Office of Timor-Leste Dili tourism in developing the potential of Area Branca Beach attractions to increase tourist visits in Dili.This research uses a quantitative approach to analyze the strategies used and the SWOT analysis. From the survey results revealed that potential Beach Area attractions Branca towards ecotourism development by promoting nature tourism, maritime and land combined with up-tourism and cultural tourism. Constraints faced by the inadequate infrastructure, tourism organizations are not integrated, quality human resources are lacking and political conditions, the development of cooperation with the objects is done by outside parties and investors.

Membangun Rantai Pembelian Ulang Wisatawan Yudi Setiaji
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Satisfaction and rebuying become the key factor influencing the advantage and growth of tourism companies in a long term. This research test the model of the relation of quality perception, satisfaction, and rebuying tourist market which a mediated by trust.The questioner was used to collect the data from 300 respondents, test the validity and reliability confirmation with the coefficient of Cronbach alpha. Analyse the data to test the hypothesis this research used a structural equation model healthily to collect the data. The result of the empirical study indicates that a whole found a causality relation at four accurate a company, satisfaction directly influenced by the perception of quality and rebuying mediated by trust of a customer to the company.This research implication indicates that the company owning higher level tourist satisfaction storey; level will be easier to customer becomes the devoted to doing the rebuying, therefore strengthen the ability and improve its speciality go together with the customer service, will make the company do not only limited to able to hold out attacked from serangan competitor but also able to grow healthily industrial market service which hyper-competition.

Pengaruh Persepsi Kualitas, Persepsi Value , Kepuasan Wisatawan, dan Kunjungan Ulang terhadap Rekomendasi Mulut Ke Mulut Ali Hasan
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This research was designed to know the influence of quality perception, value perception, tourist satisfaction, and revisiting to Word of Mouth (WoM) recommendation. Methods that are used in this research are questioner to collect the data, part-whole used to test the validity and Cronbach alpha to test the reliability. Testing the normality, Linearity, multi colinearity, autocorrelation and heteroskedasticity is to detect the compatibility of using a model of the path regression as the test of hypothesis. The result of this research indicates that: (1) quality perception, value perception, tourist satisfaction, and revisiting significantly have positive effect positive to WoM recommendation, (2) quality perception has the positive influence to value perception, (3) quality perception has the positive influence which is very significant to tourist satisfaction, (4) quality perception has the positive influence which is significantly the revisiting, (5) quality preception has the positive influence which is significant to WoM recommendation, (6) perception assess has positive influence to tourist satisfaction, (7) perception assess is to own the positive influence which is significant to revisiting, (8) perception assess has the positve influence which is very to WoM recommendation, (9) tourist satisfavtion has a positive effect significantly to the revisiting, (10) tourist satisfaction has a positive effect to WoM recommendation, (11) resiviting has the positive influence which is very significant to WoM recommendation, and (12) revisiting has more dominant influence in creating WoM recommendation of Jogja tourism object to others people.

Pengaruh Lingkungan Kerja dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Serta Dampaknya pada Prestasi Kerja di Hotel Inna Garuda Yogyakarta Hermawan Prasetyo
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of this research was to found both direct or indirect the influence of jobs atmosphere, and leadership style variable toward employee’s performance through job satisfaction at Hotel Inna Garuda Yogyakarta. The data used in this research was primary data which consists of 7 dimensions with 11 indicators for the jobs Atmosphere variable. 5 dimensions with 11 indicators for the Leadership Style variable. 5 dimensions with 11 indicators for satisfaction variable, and 3 dimensions with 11 indicators for job performance variable. The method of collecting data was granted by questionnaires deployment to 70 respondents by quantitative and qualitative descriptive. The result of the data analysis described that all of hypothesis was acceptable. It is indicated that the Corporate Culture, and Leadership Style variable have positively and significantly influenced toward job satisfaction, and based on the result of path analysis ( direct and indirect) that those variables were found directly dominant influenced toward the employee's performance than through the job satisfaction.

Hubungan Antara Kualitas Guru dengan Prestasi Belajar Siswa pada Mata Pelajaran Housekeeping Sri Larasati
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Teacher Quality is one factor that determines student achievement, the research to find out the relationship and contribution to the quality of teachers to student achievement in subjects Housekeeping. This Reseach is expected to expective to be useful for teachers to improve performance. To measure student achievement are used Pearson Product Moment analysis method. Of test data analysis can be seen that there is asignificant relationship with the teacher quality anatara student achiement, which toount (7.09423) is greater than ttable (2.021). Whereas the contribution of teacher quality on student achiement is the amount of KP 46.64% while the remaining 53.36% is determinedby other variables is one of the largest employment practices in the industry.

Green Tourism Ali Hasan
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally-friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveller, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavour by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, the achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss the green tourism concept its processes as well as explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and the creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in the tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies.

Pengaruh Konsep Bauran Pemasaran terhadap Kepuasan Konsumen Dan Keputusan Membeli Produk Batik di Mageria Batik Malioboro Darnawi Darnawi
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The research aims to know how far the influence of marketing mix, consisting of product, price, location and promotion toward customer satisfaction and the impact to purchase decision of batik product at Margaria Batik in Malioboro Yogyakarta. The data was collected by spreading questioner to 150 respondents, chosen by purposive sampling and analyzed by path analysis method. The hypothesis was submitted are marketing mix has an influence effect to purchase decisions by direct or indirect pass through the customer satisfaction. The analysis result of the first sub-structure regression was known that product and price dimensions have significant influences on customer satisfaction. Whereas, the location and promotion dimension didn’t have significant influence on customer satisfaction. The analysis result of the second sub-structure was known that product and price have direct influences dominantly than indirect influences pass through the customer satisfaction.

Persepsi Dan Sikap Komite Eksekutif Hotel terhadap Lulusan Perguruan Tinggi Pariwisata sebagai Pekerja Hotel Professional Dewa Made Dirga
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Lembaga pendidikan pariwisata dan industri jasa pariwisata adalah dua institusi yang seharusnya selalu terkait dan saling butuhkan satu sama lain, yang seharusnya terus menerus saling berkomunikasi mengenai tenaga kerja, dimana dunia pendidikan menyiapkan tenaga kerja sesuai dengan kualifikasi dunia industri, dan dunia industri seharusnya terus menenrus memberikan sinyal kepada dunia pendidikan mengenai kualifikasi yang dibutuhkan. Berangkat dari situasi diatas, tulisan ini dapat dijadilkan langkah awal sebagai pra penelitian untuk mengetahui kebutuhan masing-masing antara dunia industri pariwisata dan lembaga pendidikan pariwisata, dimana penelitian ini akan mengupas mengenai persepsi dan sikap komite eksekutif hotel terhadap lulusan pariwisata, dengan mencoba merumuskan pola, recruitment, karir, kualifikasi pekerja profesional, melalui pola proporsi yang diteruskan dengan membangun model konstruksi persepsi dan sikap komite eksekutif hotel yang diwakili oleh komite eksekutif Sheraton Mustika Yogyakarta Resort and Spa. Dari hasil penelitian diketahui bahwa Lulusan Sekolah Pariwisata menjadi kualifikasi utama dalam perekrutan dengan tetap memperhatikan dan mempertimbangkan pengalaman

Page 35 of 53 | Total Record : 527

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Hary Hermawan

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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hary Hermawan

Contact Email haryhermawan8@gmail.com

Phone +62274-485115

Journal Mail Official jurnalmediawisata@gmail.com

Editorial Address SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hary Hermawan

Contact Email
haryhermawan8@gmail.com

Phone
+62274-485115

Journal Mail Official
jurnalmediawisata@gmail.com

Editorial Address
SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA