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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Daerah istimewa yogyakarta
INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 527 Documents
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MENGELOLA KUALITAS DALAM PERUSAHAAN JASA Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 5, No 2 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v5i2.43

Abstract

In a Higly Competitive era, every company must give full attention to quality, becouse qualityhas a elose relationship with customer satisfaction and quality proviels an incentives to customer to establish strong ties with the company. In the long trem the company needs of understand the expectation and needs of customers to improve customer satisfaction, which the company shouldbe able to maximize the customer experience the fun and minimize the customer experience. One approach that can be used is to approach the quality of service that bluids on two mayor factor is customer perceotion of service received by actual service ecpected measurement of quality of service as very important for company, becouse it is useful to measure the gap between customer expectation and perception about the service provided by the company. Quality management frame work is considered important especially to assess and manage the quality of service. Keywosks : service quality, perseived service, expected service.
PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN DESA WISATA Rahman, A. Faidlal
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 6, No 1 (2011)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v6i1.48

Abstract

Community empowerment is an important sector in developing tourist village. To develop tourist needs to use the resources of community, as community, as one of tourism stakeholders that has an important role to support an achievement of empowered to make them independence. Communirt empowerment activities, such as a). Meeting, b). Assistance, c). Financial aids, d). Infrastructure building, e). Tourism village organization formation, and f). Mutual assistance, done by the organizer really make community of Kembang Arum independence in developing tourism village. Keywords: Empowerment, Tourist Village and independence Cole, Stroma, Cultural Tourism Empowerment. In Melanie K. Smith and Mike Robinson, “Cultural Tourism in a Changing World Polities Participation and (Re)Presentation” British; Channel View Publication, 2006
ANALISIS KONTRIBUSI TRANSAKSI PARIWISATA TERHADAP PRODUK DOMESTIK BRUTO (PDB) SEKTOR PARIWISATA Hermawan, Budi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 7, No 1 (2012)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v7i1.53

Abstract

Pariwisata merupakan sector yang sangat strategis dalam perekonomian Indonesia dan merupakan sector yang relative tahan terhadap krisis ekonomi. Apabila komponen – komponen ekonomi pariwisata dapat tumbuh pesat maka kontribusi terhadap pertumbuhan perekonomian nasional akan sangat dominan. Indikator terbaik untuk menunjukkan performa ekonomi suatu negara yaitu Produk Domestik Bruto (PDB). PDB Nasional yang diperoleh sangat dipengaruhi oleh PDB sevtor pariwisata. Pariwisata merupakan sector yang tidak berdiri sendiri, akan tetapi didukung oleh sektor ekonomi lainnya. Transaksi – transaksi pariwisata untuk pengukuran PDB sector pariwisata sesuia dengan rumusan Nesparnas yaitu: konsumsi wisatawan mancanegara; konsumsi wisatawan nusantara; Investasi pariwisata; pengeluaran wisatawan nasional (pre + posttrip); dan promosi pariwisata. Oleh karena itu fokus utama penelitian ini dirumuskan : Seberapa besarkah kekuatan konsumsi wisatawan manca negara, konsumsi wisatawan, investasi pariwisata, pengeluaran wisatawan nasional dan pengeluaran promosi pariwisata mampu merubah PDB sektor pariwisata dan kontribusinya terhadap PDB Nasional dimasa depan ?. Data dalam penelitian inimenggunakan data skunder Nesparnas tahun 2000 – 2009. Alat analisis yang digunakan yaitu regresi; uji F dan uji t.Analisis tersebut dapat menggambarkan kontribusi dan pengaruh transaksi pariwisata terhadap perolehan PDB sector pariwisata. Ajusted R square sebesar 0,972, berarti bahwa 97,2%dari PDB pariwisata dapat dijelaskan oleh variasi dari transaksi konsumsi wisatawan mancanegara; konsumsi wisatawan nusantara; pengeluaran investasi pariwisata; dan pengeluaran wisatawan nasional. F test (Anova) sebesar 78,050 > 4,7725 (tabel F). Dengan signifikansi sebesar 0.000 jauh lebih kecil dari 0,05, maka model regresi dapat digunakan untuk memprediksi PDB sektor pariwisata. Hal tersebut menunjukkan bahwa transaksi konsumsi wisatawan mancanegara ; konsumsi wisatawan nusantara; pengeluaran investasi pariwisata; dan pengeluaran wisatawan nasional secara simultan menpengaruhi Produk Domestik Bruto (PDB)sektor pariwisata Uji t pada variabel konsumsi wisatawan mancanegara (XI) sebagai penduga sangat representative sebab nilai standard error sebesar 0,059 < 1,96 dan t –hitung sebesar 7.700 > t- table sebesar 2,262 dan signifikansi sebesar 0,001. Hal ini menunjukkan bahwa variabel konsumsi wisatawan mancanegara mempunyai pengaruh yang kuat (signifikan) terhadap PDB sektor Pariwisata. Variabel konsumsi wisatawan nusantara(X2) sebagai penduga sangat representative sebab nilai standard error sebesar 0,117 < 1,96 dan t-hitung sebesar 2,927 > t-table sebesar 2,262 (tabel t df=9 du a 0,025) dan signifikansi sebesar 0,033. Hal ini menunjukkan bahwa variable konsumsi wisatawan nusantara mempunyai pengaruh yang kuat terhadap PDB sektor pariwisata. Variable investasi pariwisata (X3) sebagai penduga cukup representative sebab nilai standard error sebesar 0,179 < 1,96 dan t- hitung sebesar 1,675 < t-table sebesar2,262 dan signifikansi sebesar 0,155. Hal ini menunjukkan bahwa variable investasi pariwisata tidak mempunyai pengaruh yang kuat terhadap PDB sektor pariwisata. Variable wisatawan nasional (X$) sebagai penduga tidak cukup representative sebab nilai standard error sebesar 0,124 < 1,96 dan t-hitung sebesar 1,975 < t-table sebesar 2,262 dan signifikansi sebesar 0,105. Hal ini menunjukkan bahwa variable wisatawan nasional tidak mempunyai pengaruh yang kuat terhadap PDB sektor Pariwisata.
MENGELOLA PENDAPATAN KAMAR HOTEL YANG OPTIMUM (YIELD MANAGEMENT) Hermawan, Budi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 5, No 2 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v5i2.44

Abstract

The market is always changing and increasing competition. In this condition, the hotel needs to improve responsiveness to the environment to service. Hotels should be able to establish a policy with the best results. Yield management offers a concept for each hotel is able to put himself in the best position in the changing environment. Revenues need to be managed well for a more popular method is called yield management or revenue management Currently, yield management, has become a very important innovation in the hospitality industry. The main objective of yield management is to maximize the occupancy room and at the same price achieved average room rate is high. The rooms are the same product, but have different market segments, both used by the guest or guest tours individual. Each market segment may be subject to different prices for the same period. Demand for each segment in the future, have a fairly high level of uncertainty in thiscase, management does not know how much and when the individual guest is coming. Individual guest room reservations typically do on arrival or a few days prior to say, while guest tour groups generally pay full price and keep the rooms are not already sold to the tourist gueist at cheap prices or discounts. Profit oriented hotel management and have broad freedom of action to increase revenue at the optimum level of demand for rooms is very high. This is to compensate low income or cover losses in the period of very Iow occupancy rates, where rooms are sold at discount in nearly all segments. Room sales management to achieve optimum opinions need to plan how many rooms are sold at a discount and how many rooms were sold at full price. In addition . to avoid loss of revenue due to cancellation of booking rooms during periode of high demand for rooms, management needs to accept room reservations exceeds the number of rooms available for sale. KEY words: yield management, discount price, full price. Peak season , low season, overbooking.
MENCAPAI KEUNGGULAN KOMPETITIF MELALUI PENGEMBANGAN SUMBER DAYA MANUSIA Larasati, Sri
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 6, No 1 (2011)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v6i1.49

Abstract

The Changes of business environment really influence the organization (company) and it will bring the effects to the company, like production additional value, control, management, teamwork, job arrangement, activity process, communication and delegation. To fase the changes, we need to think about the management of human resource in various types off organization in the future.This will encourage us to find the solution in order to face the changes of business of environment. The development of human resource in the business organization is absolutely need in facing the future challenge,by fixing the effectiveness and productivity of human resource to have thestrength Of competitive. Repositioning the vision, mission,and corporate values,which is followed by company strategy,espe Cially in the human reource management,can start the response of company to the changes. The development strategy of human resource has to be flexible in accepting the new ideas by doing the reformation fundamentally to the practices and conventional policies, therefore,it can guarantee the successful in achieving the goals of competitive superiority. Keyworks; superiority competitive, development, human resource.
STUDI EKSPLORASI TENTANG HARAPAN MASYARAKAT TERHADAP KEBERADAAN ASET WISATA EMBUNG TAMBAKBOYO KABUPATEN SLEMAN DAERAH ISTIMEWA YOGYAKARTA SBS, Agus Wibowo
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 7, No 1 (2012)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v7i1.54

Abstract

Water Resources must be managed in a comprehensive, integrated and environmentally sound in order to realize the benefit of sustainable water resources for the prosperity of society. For the participation in explore the public’s expectations of the exsistence of an asset for tourism Embung Tambakboyo together to built awareness and anderstanding in the management of water resource in order to have aviable economic value for tsales to tourist. Three things in this effort are : I. The changing social function of the water from the objects to be object that have economic value, 2. The changing nature of the wateris Public Property inti an economic commodity that can be controlled by private owners, 3. Shifting role of goverment from provider to facilitator. From the analysis can be concluded thet based on the variables of economic, social and community participations of the three community groups (MU, PKL, KET). Increase in the economic is the main hope of street vendor and community groups have the highest expectations compared to the MU and KET. Be comprehensive to date has been the existence of Embung Tambakboyo has many positif benefits for local peoples, social and environmental sector economi and Embung Tambakboyo worthy of man-made actractions. Keywords : explorations, Community expectations, The economic value.
ANALISIS PENGARUH KEPEMIMPINAN DAN KOMPETENSI GURU TERHADAP KINERJA KERJA GURU Larasati, Sri
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 5, No 2 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v5i2.45

Abstract

Leadership, Competence, and Performance is a Component that effect each other, this is reinforced by Government REGULATION no. 24,2008, about teacher, article 2, of which it is said that teacher must have academic qualifications, competence, certifications becouse that study was conducted to determine the effect of leadership, competence, against the performance of teachers with reseach object SMK Pariwisata teachers Trisula with population sample of 20 teacher. Analyzing the Multiple Regression Analysis counducted and from the result obtained is known that the 2 hypothesis proposed are not proven true, becouse of the test together with the f test, showed that the leadership and competence to provide a very significant effect on performance with F count > F table (939,193> 1,73 ) and from the test individually with the t test result showed that Leadership provides a very significant influence, where t count > t table(4,754 > 2,09) and Competence have a significant influence where t count > t table (2,796 > 2,09), whereas the level of influence given leadership, competency determination against performance seen from the influence of R is 0,805 or 80,5%. Keywork : Leadership, Competence, Performance.
ANALISA KEPUASAN PELANGGAN PROGRAM STUDI BERJENJANG DIPLOMA IV SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 6, No 1 (2011)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v6i1.50

Abstract

Berbagai macam upaya dilakukan program studi diploma IV STP AMPTA Yogyakarta untuk meningkatkan pelayanan dan kemudahan kepada pelanggan dengan membangun fasilitas dan infrastrukturnya maupun program-program kurikulumnya. Dengan menempatkan unsur kualitas pelayanan pelanggan sebagai faktor indikator penting, maka hal tersebut dapat meningkatkan kinerja dan daya saing Program Diploma IV STP AMPTA di tengah semakin gencarnya tingkat kompetisi yang terjadi saat ini. Dalam visi dan misi yang diemban STP AMPTA untuk menyelenggarakan proses belajar dan mengajar yang profesional perlu dilakukan analisis sampai sejauh mana pelayanan yang telah diberikan Program Studi Diploma IV STP AMPTA kepada pelanggan. Penelitian ini merupakan suatu penelitian deskriptif, yaitu tipe desain konklusif yang bertujuan untuk mendiskripsikan karakter atau fungsi dari penelitian tentang suatu kelompok . Populasi penelitian ini adalah seluruh alumni Mahasiswa Program Studi Diploma IV STP AMPTA Yogyakarta. Teknik pengambilan sampel dalam penelitian ini menggunakan convinience Sampling, dengan jumlah sampel yang diperoleh sebanyak 26 (dua enam ) responden. Pengumpulan data pada penelitian ini dilakukan dengan wawancara berdasarkan kuesioner dengan alumni wisuda 16 April 2011 sebagai sampel Analisis Frequency dan Descriptive akan dilakukan untuk menggambarkan gap (kesenjangan) antara kepentingan /ekspektasi dan kinerja/kepuasan pelanggan terhadap kepuasan pelayanan Program Studi Diploma IV STP AMPTA Yogyakarta . Untuk mengetahui tingkat kepuasan pelayanan pelanggan, digunakan Gap Analysis dan Diagram Cartesius.Implikasi dari hasil Diagram Cartesius ini adalah Program Studi perlu meningkatkan kinerja dan pelayanan pada variable yang berada pada Dimensi A karena dimensi ini berada dibawah ekspektasi dan harapan Mahasiswa, dan mengupayakan agar variable bisa mengisi pada Dimensi B dimasa mendatang.Keywords : Kepuasan Pelanggan, gap Analysis, Diagram Cartesius.
ANALISIS EKUITAS MEREK Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 5, No 2 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v5i2.41

Abstract

Brand equity continues to be one of the critical areas for marketing. This research xxplores some of the consequences attributes may have on brand equity such as the bias on consumer preference. For comparative purposes, this research is conducted on the high involvement using on the four soft drinks brands. This research being measured impact to attributess preferences and actual choice frequence for brand attributes to brand equity. Attributes are examined from a tangible and intangible perspective and both are found to be important contributors to brand equity and brand choice. Keywords: brand equity, consumer preferences, brand attributes.
STRATEGI PENGEMBANGAN TAMAN KULINER CONDONGCATUR DEPOK SLEMAN DALAM MENINGKATKAN JUMLAH KUNJUNGAN Saputra, Arif Dwi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 7, No 1 (2012)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v7i1.55

Abstract

This research aims to find out the managing, developing and promoting strategies that the management of Condongcatur Culinary Park has implemented to increase the number of visitors. The research was done using method of qualitative research. To collect data, researcher made use of methods of literature study, field survey and in-depth interview with related stokeholders. The data were analyzed in descriptive way based on SWOT analysis to evaluate the strengths and weaknessesof this culinary park from both internal and external factors so that it was easy to formulate the appropriate strategeis in managing, developing and promoting it. Based on the analysis, it is found out that all this time it has not been able to increase the number of its visitors. In fact, the analysis shows that the number has declines even more. In addition, it does not have any magnetism in terms of both culinary and non culinary aspects, which can serve as an icon to attract visitors. Key words: Magnetism, Culinary Park, Condongcatur.

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