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Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
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Articles 9,320 Documents
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PENGARUH KOMUNIKASI VERBAL DAN NONVERBAL KONSUMEN TERHADAP EMOSI POSITIF PELAYAN A&W RESTORAN PEKANBARU Prakoso, Agil Syafni; ", Suyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Communication is one of the most important and complex aspects of human life. Humans are greatly influenced by the communication they do with other humans, both known and unknown. Verbal and nonverbal communication as a stimulus can produce a response in the form of positive emotions. The theory used in this study is the S-R (Stimulus – Response) theory. The purpose of this study was to determine the effect of verbal communication and nonverbal communication on positive emotions, and the influence of verbal and nonverbal communication separately on positive emotions.            This research uses quantitative research methods, with data collection techniques through questionnaires. The population in this study amounted to 112 people, the sample in this study used a census sampling technique. The data analysis method used is multiple linear regression analysis. Data processing and testing uses the Windows version 25.0 of the Statistic Product and Service Solution (SPSS) program.            The results of the study using multiple linear analysis, showed that consumers' verbal nonverbal communication simultaneously had a significant influence on the positive emotions of A&W Restaurant waiters in Pekanbaru by 20.9% which was included in the low level of influence. Partially the verbal communication variable (X1) = 0.005, thus the first hypothesis (H1) is accepted, and the nonverbal communication variable (X2) = 0.001, indicating a significant effect on positive emotion (Y) seen from the significantly smaller value of the two variables. than 0.05, thus the second hypothesis (H2) is accepted. Keyword: verbal communication, nonverbal communication, positive emotions.
PENGARUH PENGAWASAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT KAMADJAJA LOGISTICS PEKANBARU Hafizd Arafano Wianda; Kasmiruddin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims at the influence of work supervision and work motivation on the performance of employees of PT Kamadjaja Logistics Pekanbaru. Work supervision variable as a variable (X1), work motivation as a variable (X2) and performance as a variable (Y). This research method is descriptive quantitative using the SPSS 22 program, where the sample used is 62 employees using accidental sampling techniques and data collection techniques using a questionnaire. From the results of the data analysis which includes validity test, reliability test, determination test, simple linear regression test and multiple linear regression test, t test, f test so that it can be concluded that partially work supervision has a positive and significant effect on employee performance, partially working motivation. positive and significant effect on employee performance, work supervision and employee motivation simultaneously have a significant effect on employee performance at PT Kamadjaja Logistics Pekanbaru. Keywords: Motivation, organizational learning, organizational commitment
ANALISIS KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN MINAT CALON PESERTA DIDIK SMA CENDANA PEKANBARU Natya Wulandari; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Pekanbaru has 43 private schools, one of them is Cendana Senior High School Pekanbaru which is in PT. Chevron Pacific Indonesia area. It starts as part pf an education facility for children od Chevron employess. Howeve, in 2005 this school opens for the public and has potential that’s need to know for children school, it’s one of the well-known schools in has given by IHRDP around 2017. Has a lot private school in Pekanbaru make Cendana Senior High School needs to compete and egage in integrated marketing communication use promotion to get the maximal result, such as interactive marketing, personal selling, event and advertising and using SWOT analysis to look the strategic marketing in Cendana Senior High School Pekanbaru. This research use qualitative research methods with descriptive analysis, ehich is illustrated by the subject or object base on fact. The totl of informants interviewed was 5, which is taken by purposive technique. Data collected through interview,observation, and documentation. The data analysis technique use a interactive, analysis mode; by four stage, such as collecting data, data reduction, organizing of data, and conclusion. The verification data technique by triangulation.The result of the research is Cendanan Senior High School in integrated marketing communication activity, or IMC uses promotion, like interactive marketing by facebook, instagram, youtube, and website. The personal selling activity is done with promotions in Junior High School as target and makes a talent performance in Mall and CFD. The annual event holds tryout UNBK and Cendana Sport Music Festival by present other student in Junior as participant. Last, advertising activity by promoting in television, newspaper, radio and banners. All IMC events are considered maximally with many factors, evalution and analysis, so the strategy of marketing communication media will be proper and better.  
PENGARUH PENILAIAN PRESTASI KERJA TERHADAP KINERKA KARYAWAN DENGAN PROMOSI JABATAN SEBAGAI VARIABEL INTERVENING PADA ALPHA HOTEL PEKANBARU Siska Nindriani; Kasmiruddin "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the importance of human resource management in moving the company. In a company managing human resources properly is one way to increase employee performance. In achieving good performance, employees who have high work power are needed to anticipate the opportunities and challenges of an increasingly competitive business environment. This research was conducted at Alpha Hotel Pekanbaru, Jalan Imam Munandar No. 17, Tangkerang Utara, Kec. Bukit Raya Pekkanbaru. The purpose of this study was to determine the level of employee performance at Alpha Hotel Pekanbaru. The research sample was taken as many as 76 respondents but due to the impact of Covid19, the researcher only obtained 36 respondents using the census method. In this research, the methods used are descriptive and quantitative. The data obtained from the results of interviews and distributing questionnaires / questionnaires were then tested by SEM and PLS analysis. . Data analysis using linear regression analysis with the help of SmartPLS 3.0 software. From the results of the tests carried out, it shows that job performance appraisal has a positive but insignificant effect on employee performance, job performance appraisals have a positive and significant effect on job promotion, job promotion has a positive and significant effect on employee performance, and job performance assessment through job promotion has a simultaneous effect on employee performance.  Keywords: Job Performance Assessment, Job Promotion, Employee Performance
PENGELOLAAN ARBORETUM WISATA GAMBUT DI KAMPUNG JAWA KECAMATAN BUKIT BATU KABUPATEN BENGKALIS Oktina, Roma Silvia; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Peat Tourism Arboretum is the only peat tourism in Bengkalis, the location of the Peat Tourism Arboretum is in Kampung Jawa, Bukit Batu District. This study aims to (1) find out who the stakeholders in the Peat Tourism Arboretum are. (2) to describe the management of the Peat Tourism Arboretum. (3) to find out what are the obstacles in the management of the Peat Tourism Arboretum. This study uses qualitative methods, the data obtained by collecting data in the field. Data collection techniques were carried out by means of in-depth interviews, document studies, and observations. The analysis used in this research is data reduction, data presentation, and conclusion drawing. The results showed that the stakeholders in the Peat Tourism Arboretum were CSR Pertamina RU II Sungai Pakning, Sungai Pakning Urban village and Koperasi Tani Tunas Makmur Cooperative. Meanwhile, tourism management which includes planning, organizing, directing, and supervising shows that everything is going well. Finally, obstacles in tourism management include the COVID-19 pandemic, internal relations, damaged facilities and promotions. Kata Kunci: Peat Tourism Arboretum, Management, Stakeholder
AKSELERASI PENYALURAN DANA DESA OLEH PEMERINTAH KABUPATEN KAMPAR TAHUN 2018 Nur Aini; Ishak "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Village funds are budgets earmarked for villages that are transferred through the district/city APBD to finance governance, development, community empowerment, and society. Village funds are a source of village income that has the highest nominal amount when compared to other village income. So village funds must be disbursed quickly so that the village government can run its government properly.This study aims to determine how the role of the local government in accelerating the process of distributing village funds in Kampar Regency in 2018 and to find out what causes the delay in the village fund distribution process and the impact of the delay in the distribution of village funds in Kampar Regency in 2018. The research location was conducted in Kampar Regency. which is precisely at the office of the Community Empowerment Agency and the Village of Kampar Regency, as well as at the DPRD Kampar Regency office, as well as in the three villages in Kampar Regency. Furthermore, data collection techniques are carried out by interview and documentation.The result of this research is that the role of the Kampar Regional Government or the Village and Community Empowerment Service to accelerate the distribution of village funds is not optimal. This is due to several factors, such as the slow completion of the requirements for village fund distribution, and a lack of guidance, mobilization and supervision due to the number of resources that are not comparable to the number of village areas in Kampar District. Keywords: Acceleration, Distribution, Village Fund
STRATEGI KOMUNIKASI PEMASARAN DINAS PARIWISATA KABUPATEN ROKAN HILIR DALAM MENINGKATKAN KUNJUNGAN WISATAWAN KE OBJEK WISATA PULAU JEMUR Epa Yani; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Seeing the ever increasing number of visits, Jemur Island is one of the potential objects that can be developed in Rokan Hilir Regency. Marketing strategies are needed to increase the number of visitors and the competitiveness of tourism products in the market. To increase the number of visitors, and introduce it to the wider community, an appropriate marketing communication strategy is needed by the local government. The purpose of this study  was to  determine how the form of advertising (advertising) carried out by the tourism office of Rokan Hilir Regency in promoting the Jemur Island Tourism Object.This  type  of  research  is  field  research  that  directly  goes  to  the  research  location. This research is qualitative in nature of giving (descriptive) to tell the real things in the field. T he locationof this research was conducted in the tourist attraction of Pulau Jemur, Rokan Hilir Regency. Thesubjects  of  this  research  are  the  Head  of  the  Rokan  Hilir  Regency  Tourism  Office,  the  PublicRelations section of the Tourism Office and other employees because in these sections and positions policies are made and implemented for the development of the island of tourism objects. The object ofresearch is the Marketing Communication Strategy of the Rokan Hilir Regency Tourism Office inincreasing the number of visits to the Jemur Island Tourism Object. Data collection techniques using observation,  interviews  and  documentation.  In  the  data  analysis  process,  researchers  used  aninteractive analysis model. Miles and Huberman's interactive analysis model consists of four components, namely (1) data collection (2) data reduction, (3) data presentation, and (4) drawing conclusions.The  results  showed  that  the  advertisements  carried  out  by  the  Department  of  Culture,Tourism, Youth and Sports of Rokan Hilir Regency on Jemur Island with the installation of billboards in an easily visible place, in addition to electronic media such as television was implemented. Sales promotion for Pulau Jemur is by going straight to the barge fire event. In the application of personal selling, namely creating outdoor exhibitions or solo exhibitions. In the implementation of public relations,   cooperation   with   the   mass   media,   including:   television   stations,   magazines   and collaborating with other parties in the development and management of tourist objects. Direct marketing is carried out by means of direct introduction, bringing media to the Jemur Island area which is provided with lodging, consumption, transportation facilities for the purpose of publication.   Keywords: Marketing Communication Strategy, Rokan Hilir Regency Tourism Office, Jemur Island TourismObject
STRATEGI DINAS KEBUDAYAAN DALAM PELESTARIAN WARISAN BUDAYA TAK BENDA (WBTB) DI PROVINSI RIAU TAHUN 2017 Febriani, Ira
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The preservation of Intangible Cultural Heritage is a process of dynamic efforts to protect, develop, utilize and inherit culture, especially Malay Riau, which occupies the political geographical area of Riau Province, especially intangible heritage which can include oral literature, performing arts, celebrations, knowledge and behavior habits. regarding nature and the universe, skills and skills of traditional crafts and other activities that contain customary and cultural values in them.The purpose of this study is to describe the Preservation of Intangible Cultural Heritage by the Riau Provincial Cultural Office in 2017.The research approach used is a qualitative approach. This type of research is descriptive. The research location is at the Riau Provincial Cultural Office. Types and sources of research data are divided into primary data with purposive informant retrieval techniques and secondary data in the form of supporting data related to WBTB conservation. Data collection techniques used by interview and documentation. Meanwhile, data analysis was performed using qualitative analysis.The results of this study are that first, the conservation strategy carried out by the Riau Provincial Cultural Office in 2017 has been less than optimal where in carrying out its strategy related to WBTB Conservation has not shown a stage of perfection. Second, there are many obstacles faced in preserving WBTB in Riau Province.Keywords: Cultural Preservation, Intangible Cultural Heritage  
ANALYSIS RATIO LIQUIDITY AND PROFITABILITY PT. KIMIA FARMA (PERSERO) TBK Putri, Ayu Mardiah; Ibrahim, Mariaty
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study was to analyze the liquidity ratio and profitability ratio at PT. Kimia Farma (Persero) Tbk from 2014-2018, namely by using financial analysis based on liquidity ratios and profitability ratios. Financial ratios to answer questions about the company's financial health, including the company's liquidity and profitability, which describes the company's ability to meet its short-term obligations and the company's ability to generate profits from the use of company assets. In this study the authors used primary and secondary data sources. While the data analysis method used is descriptive quantitative method, namely research by describing (describing) and explaining about a financial report issued by PT. Kimia Farma (Persero) Tbk. The results showed that the company's liquidity ratio is already good, where the liquidity ratio has shown the company's ability to meet its short-term obligations is very large and the profitability ratio is not good because the company has a profitability that is below standard. Keywords: Financial Statements, Liquidity Ratios, Profitability Ratios.
KONSTRUKSI MAKNA SULUK BAGI IBU BEKERJA JAMA’AH TAREKAT NAQSYABANDIYAH DI DESA TAMBUSAI UTARA KABUPATEN ROKAN HULU Armayanti, Wita; Yohana, Nova
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Suluk tradition has become a familiar thing in the City of Rokan Hulu Regency. Suluk is a top priority as well as a separate phenomenon for the people of Rokan Hulu Regency. Especially in North Tambusai Village, Suluk has become one of the religious activities favored by the community. Interestingly, those who follow Suluk in North Tambusai Village are not only the elderly but also working mothers, where they not only take care of their household affairs but also help in improving the economy, and they are willing to not work while participating in Suluk. So the purpose of this study was to determine the meaning of Suluk for working mothers of the Naqsyabandiyah Congregation in Tambusai Utara Village, Rokan Hulu Regency.This study uses a qualitative research method with a phenomenological approach. The informants in this study were working mothers who participated in the Suluk Jama'ah Naqsyabandiyah Order, totaling 7 people. Purposively selected. The data collection techniques used are through observation, interviews, and documentation. In achieving the validity of the data in this study, the researchers used data interpretation and data triangulation.The results of this study indicate that the motives of the working mother of the Naqsyabandiyah Congregation in Tambusai Utara Village, Rokan Hulu Regency, are in the form of a motive because of (Because Motive) Tradition, a motive for the background of family problems, a motive for influencing friends, the fourth motive is the motive descendants. While the future motive (In Order To Motive) is to get inner satisfaction, make it easier in all affairs and always remember Allah. The meaning of Suluk for Working Mothers of the Naqsyabandiyah Congregation in Tambusai Utara Village, Rokan Hulu Regency, namely as an effort to get closer to Allah, as an effort to put trust in Allah in escaping the problems faced, and as a reminder of death, the communication experience of working mothers in the Naqsyabandiyah congregation in North Tambusai Village, Rokan Hulu Regency, namely, a pleasant (positive) communication experience, namely a form of acceptance and support from family, coworkers, and the community. And the communication experience is unpleasant (negative). there is a form of response or negative view of the Jamaa'ah from the family, and the community. As well as time constraints due to busy work.

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