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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
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Articles 9,313 Documents
 799   800   801   802   803 
THE INFLUENCE OF STORE ATMOSPHERE, SOCIAL MEDIA AND WORD OF MOUTH ON CONSUMER'S BUYING INTEREST IN TANJUNG BALAI KARIMUN'S POTOCOFFEE MILKSHAKE Aprizal Bahana Nusantara; Mashur Fadli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of store atmosphere, social media and word of mouth on consumers' buying interest in Potocoffee Milkshake Tanjung Balai Karimun. This study uses the method used in this study is descriptive and quantitative statistics with explanatory research models. Data collection was carried out using a questionnaire consisting of 34 statements and the sample consisted of 100 respondents using the accidental sampling method. Research data was collected using a questionnaire that was measured using a Likert scale and processed using SEM PLS 4 to process data and test hypotheses. The results of the study show that the influence of store atmosphere, social media and word of mouth has a significant effect on consumer buying interest. Keywords: Store Atmosphere, Media Social, Word Of Mouth, Consumer Buying Interest
Manajemen Produksi Program Televisi Berbasis Streaming Pada PT. Centro Riau Mediatama (CERIA TV) Pekanbaru Moh Agung Wibowo; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of local broadcasting media in Indonesia continues to progress alongside technological and information advancements. Local television stations, including Ceria TV, play an important role in the Indonesian television industry by offering unique and diverse program offerings. However, they also face fierce competition from national television stations, which have advantages in terms of capital, equipment, human resources, and societal presence.This research aims to study the pre-production, production, and post-production processes of streaming television programs at Ceria TV Pekanbaru. An interpretative approach is employed, focusing on a deep understanding of human experiences and the social construction of reality. The research findings indicate significant differences between live streaming production and conventional television production. The main differences lie in the stages of pre-production, production, and post-production.During the pre-production stage, the determination of themes, selection of sources, and preparation for live streaming are carried out. Challenges faced include difficulties in finding suitable schedules with sources and budget constraints.Subsequently, the production stage encompasses preparations for capturing footage and the actual filming process. Special equipment such as stable internet connections and appropriate broadcasting channels are required for live streaming production. Flexibility in the duration of the broadcasts becomes an advantage, but challenges such as unstable internet connections and adequate power supply also need to be considered.Once the production stage is completed, it is followed by the post-production stage, which involves tasks such as equipment setup and program evaluation. Unlike conventional television, live streaming broadcasts do not require editing processes as the content is aired directly. Common challenges include equipment adjustments, especially for outdoor programs. This research provides an understanding of the pre-production, production, and post-production processes of streaming television programs at Ceria TV. Despite the differences from conventional television, Ceria TV successfully manages its streaming production broadcasts. The study also offers insights into how local television can confront the challenges of competition in the evolving broadcasting industry.
DIPLOMASI PUBLIK INDONESIA DALAM MENJADIKAN KARIMUNJAWA SEBAGAI CAGAR BIOSFER UNESCO Intan Alzura; Saiman Pakpahan
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Karimunjawa is a tourism area which is famous for its lowland tropical rain forests, mangrove forests, coastal forest ecosystems, sea grass ecosystems, coral reefs with the specifications of coral reefs reaching 7,487.55 hectares, and the types of mangroves in Karimunjawa are mostly classified as true mangroves. which attracts many people from abroad. This fact shows that the natural wealth and attractiveness of Karimunjawa is not inferior to the Indonesian region which is recognized by the international community. However, Karimunjawa has not been registered and recognized globally. For this reason, the Ministry of Environment and Forestry of Jepara, Karimunjawa Islands was submitted to UNESCO to be included in UNESCO World Biosphere Reserves in 2017 through the Public Diplomacy strategy with the aim that the Karimunjawa Islands get international protection. The author uses a qualitative method with a case study research approach. Primary data is based on data collection from official government agencies involved including the Jepara tourism office and the Ministry of Environment. The primary data will be supported by secondary data derived from data from UNESCO, literature, journals or trusted websites related to the government's efforts to make Karimunjawa a UNESCO World Biosphere Reserve through public diplomacy. This study uses the Mark Leonard's Diplomacy theory at the level of analysis of the Nation-State. Through public diplomatic strategies news management, strategic communication, and the relationship building karimmunjava are selected because of the unique ecosystem between islands, lowlands, and mountains that make up part of the 714 UNESCO's largest UNESCO version of the world's biosphere reserve in 129 countries. In the 32-international council (ICC) man and the biosphere (mab) October 28, 2020. Key words: UNESCO, karimmunjava, biosphere reserve, public diplomacy
PENGARUH SHOPEE PAYLATER (SPAYLATER) DAN PROGRAM FLASH SALE TERHADAP PERILAKU KONSUMTIF MAHASISWA BERBELANJA DI APLIKASI SHOPEE (STUDI PADA MAHASISWA UNRI) Ronaldo Sinaga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. The sampling technique used is Non Probability Sampling. Samples are taken by means of purposive sampling and a sample of 104 students was obtained. The measurement scale used is the Likert Scale and data collection uses a questionnaire. Meanwhile, the analytical technique used is descriptive statistical method. The results of the study show that SPaylater has an influence on the consumptive behavior of UNRI students in shopping on the Shopee application. While the Flash Sale Program has no effect on the consumptive behavior of UNRI students in shopping on the Shopee application. Simultaneously SPaylater and the Flash Sale program have an effect on the consumptive behavior of UNRI students shopping on the Shopee application, so that the higher or lower the SPaylater and Flash Sale program provided by Shopee will still have an influence on the consumptive behavior of UNRI students. Keyword : spaylater, flash sale program, consumptive behavior, Shopee
INDONESIA-INDIA COOPERATION THROUGH COMPREHENSIVE STRATEGIC PARTNERSHIP (CSP) IN THE FIELD OF DEFENSE AND SECURITY 2018-2022 Ing Syakbani Syakbani; Yessi Olivia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research examines the forms of defense and security cooperation between Indonesia and India in the status of the Comprehensive Strategic Partnership relationship in the range of 2018 to 2022. Indonesia and India agreed on a Defense Cooperation Agreement (DCA) in 2001 and became strategic partners through the Joint Declaration on Establishing a Strategic Partnership in 2005. In its development, Indonesia and India upgraded the status of the partnership between the two countries to become a Comprehensive Strategic Partnership in 2018. This study wants to see how Indonesia-India cooperation in the field of defense and security takes place through the Comprehensive Strategic Partnership. This research uses a qualitative method. Sources come from books, journals, official documents and official pages from the Indonesian Ministry of Foreign Affairs, Indian Ministry of External Affairs, Indonesian Ministry of Defense, Indian Ministry of Defense, which are used to analyze defense and security cooperation between Indonesia and India. The perspective used in this study is neoliberalism, and uses the theory of international cooperation. The results of this study indicated that the forms of defense and security cooperation between Indonesia and India in the Comprehensive Strategic Partnership relationship include Joint Defense Cooperation Committee (JDCC), Defense Ministers' Dialogue, India-Indonesia Security Dialogue (IISD), Joint Military Exercise, Coordinated Patrol (CORPAT), cooperation in Defence Industry, and also cooperation in maritime field between BAKAMLA Indonesia and Indian Coast Guard. In line with the theory used, the two countries cooperate in order to get absolute benefits to achieve national interests and maintain the stability of the security of their respective countries. Keywords: Bilateral Relation, International Cooperation, Defense and Security, Indonesia-India Comprehensive Strategic Partnership.
KOLABORASI PEMERINTAHAN KABUPATEN TANAH DATAR DALAM PEMULIHAN PARIWISATA PASCA PANDEMI TAHUN 2021-2022 Halim Arrazak; Adlin '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Covid-19 pandemic that hit Indonesia left a number of homework to be completed by the government. One of the real impacts is the decrease in the number of tourists in Indonesia which affects the smooth running of the community's economy. One area that has experienced a drastic decrease in the number of tourists is Tanah Datar District. To overcome the problems that occurred, the Tanah Datar Regency Government and the Kenagarian Government agreed to collaborate in tourism recovery. The collaboration that was carried out resulted in a collaborative policy called "Satu Nagari Satu Event". Apart from aiming to restore tourism in Tanah Datar Regency, the collaboration that is being carried out also aims to preserve culture in Tanah Datar Regency. This study uses collaboration theory by Kirk Emerson. In this theory the quality of collaboration can be measured through three stages: collaboration dynamics, collaborative actions, and the impact of collaboration adaptation. The approach used in this study is a qualitative approach. This type of research is descriptive. The research location is in Tanah Datar Regency, to be precise at the Tourism, Youth and Sports and Nagari Office which implements the “Satu Nagari Satu Event” policy. The type of data in this research is divided into primary data using purposive sampling technique of informant data collection and secondary data in the form of supporting documents. The results of this study can be seen after making a comparison between the collaboration process carried out by the Tanah Datar District Government and the Kenagarian Government with the quality and stages of collaboration theory by Kirk Emerson. The results of the collaboration carried out have a significant influence on the development of tourism in Tanah Datar Regency. This is marked by an increase in the number of tourists, the preservation of culture in the village, the recovery of the MSME sector, and the growth of the village's independence in exploiting tourism potential. Keywords : Collaborative Dynamics, Collaborative Actions, Impact and Adaptation
STRATEGI INDONESIA DALAM MENINGKATKAN DAYA SAING EKSPOR KOMODITI MINYAK ATSIRI KE AMERIKA SERIKAT Santika Putri; Umi Oktyari Retnaningsih
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to explain the opportunities and challenges of exporting Indonesian essential oil commodities to the United States. In this study using secondary qualitative research methods. Liberalists have the view that international cooperation is carried out on the basis of long-term reciprocal interests and benefits, meaning that international cooperation carried out by Indonesia and the United States aims to meet the needs of both countries. Indonesia is a country that produces essential oils which are raw materials for products that produce fragrances such as perfume. It is hoped that the cooperation between Indonesia and the United States will produce at least three mutual benefits as follows (1) the fulfillment of the interests of each country, (2). Generate cooperation that is able to exchange benefits and (3). There is knowledge about the development of essential oils as downstream products for Indonesia. Keywords: Export, international cooperation, essential oil
BANTUAN PANGAN NON TUNAI (BPNT) PADA KELUARGA PENERIMA MANFAAT (KPM) DI DESA BALAM MERAH, KECAMATAN BUNUT, KABUPATEN PELALAWAN Mifta Khoryani; Risdayati '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research entitled “Non Cash Food Assistance Program (BPNT) For Beneficiary Families (KPM) In Balam Merah Village, Bunut District, Pelalawan Regency”. This study aims to determine the impact of the assistance program on the social walfare of beneficiary families (KPM). The problem examined in this study are: (1) How is the implementation of non cash food assistence (2) what is the impact of non cash food assistance on walfare. The method used in this research is quantitative research. Data collection techniques in this study in the form observation, guided interviews, and documentation. The population totaled 190 people and the sample in this study was calculated using the slovin formula, then the results were obtained with a total of 66 people. And the results of research show that the implementation of non cash food assistence (BPNT) consisting of 6T was in the good category. The impact of non cash food assistance on welfare is a positive impact is also in the moderate category. Keyword: Welfare, Non Cash Food Assistence
PROGRAM ANTI-DOWRY OLEH UNITED NATIONS WOMEN DI INDIA TAHUN 2016-2018 Rasyid Ridha; Yessi Olivia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study discusses the Anti-Dowry Program implemented by United Nations Women in India from 2016 to 2018. The data collection method used is a literature study, with secondary data collection from literature relevant to the problem under study, such as books, journals, newspapers, and internet sources. The research approach used is qualitative, with the aim of understanding the phenomena experienced by research subjects holistically and descriptively in the form of words. The Anti-Dowry Program aims to address the serious problem of dowry practices that are still ongoing in India. This practice has had a negative impact on gender equality, women's rights and family life. During the research period, United Nations Women has worked closely with the Indian government and various agencies to eradicate this practice. This research reveals that the Anti-Dowry Program has achieved some significant results. First, through an intensive public awareness campaign, the program succeeded in raising awareness about the issue of dowry and its adverse effects. Second, the program has strengthened laws and regulations related to dowry, thereby providing stronger legal protections for women. Keywords: Anti-Dowry, United Nations Women, India, Dowry, Gender Equality
INVESTASI CINA MELALUI BELT AND ROAD INIATIVE (BRI) DAN PENGARUHNYA TERHADAP EKONOMI INDONESIA Muhammad Reyhan Alamsyah; Ahmadn Jamaa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Belt and Road Initiative (BRI) is an ambitious initiative by the Chinese government aimed at enhancing infrastructure and trade connectivity with 68 countries worldwide. In the context of Indonesia, China has made significant investments in various sectors, including transportation, energy, telecommunications, tourism, and other strategic sectors. In this research, the researchers used secondary data to demonstrate that Chinese investment through the BRI has had a significant positive impact on Indonesia's economy. One of the main impacts is the improvement of infrastructure connectivity. BRI projects have strengthened Indonesia's transportation network by constructing ports, toll roads, and railways that connect different regions. This has increased efficiency in the distribution of goods and strengthened domestic market integration. Additionally, Chinese investment has also led to increased Foreign Direct Investment (FDI) in Indonesia. Many Chinese companies participating in BRI projects have opened new investments in Indonesia, creating job opportunities and bringing new technologies and expertise to Indonesia's economy. However, there are several challenges that need to be addressed. Environmental risks arise from large-scale infrastructure projects, and the trade imbalance with China is a concern. The Indonesian government needs to ensure that these investments contribute to sustainable development and benefit the Indonesian society as a whole. Keywords: China, Investment, BRI, Connectivity

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