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MetaKom : Jurnal Kajian Komunikasi
Published by Universitas Lampung
ISSN : 24433691     EISSN : 27150089     DOI : https://doi.org/10.23960/metakom
Core Subject : Science, Education, Social,
Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal MetaKom merupakan peer-reviewed journal yang diterbitkan oleh Jurusan Ilmu Komunikasi, FISIP, Universitas Lampung. Jurnal Kajian Komunikasi MetaKom menampung pemikiran-pemikiran dan hasil penelitian dari komunitas akademis. Terbit dua kali setahun, Jurnal MetaKom diharapkan mampu memfasilitasi kebutuhan civitas akademika, praktisi, komunitas, maupun masyarakat umum atas informasi seputar perkembangan dan persoalan-persoalan dalam kajian komunikasi yang mutakhir, baik dalam lingkup lokal, regional, maupun global.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 90 Documents
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THE CORRELATION BETWEEN INSTAGRAM QUALITY TOWARDS THE FULLFILMENT OF @genbibandung FOLLOWERS INFORMATION MEEDS Mila Melyco; Uud Wahyudin; Slamet Mulyana
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.84

Abstract

Research title “The Correlation Between Instagram Quality Towards The Fullfilment of @genbibandung Followers’ Information Needs”. The purpose of this research was to find how tightly the correlation between Instagram quality which are measured by information quality, service interactions quality, and usability with the fulfillment of information needs towards @genbibandung active Instagram followers. The theory that was used as the foundation of this research is Medium Theory by Marshall McLuhan. This research used quantitative method with correlational study. Data obtained by using questionnaires that distributed to 95 respondents taken using simple random sampling. The result showed that there was a significance correlation with partly strong and partly weak level of tightness between Instagram quality with the fulfillment of information needs. The conclusion is that Instagram quality is already good enough to fulfill @genbibandung followers’ central bank information needs, so the other medias that have been planned by GenBI Bandung are only needed to raise the level of closeness.
PENINGKATAN BRAND EQUITY MELALU STRATEGI MARKETING COMMUNICATION APLIKASI INVESTASI REKSADANA “BIBIT” Meika Dinandra
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.85

Abstract

Mempromosikan suatu merek juga harus dengan teknik pemasaran yang tepat agar merek dapat dikenal oleh calon konsumen yang telah ditargetkan. Teknik pemasaran ini sering disebut dengan istilah strategi. Dalam strategi yang baik, terdapat tim yang bekerja bersama, tidak melenceng dari konsep atau tema yang telah ditentukan, efisien, dan memiliki taktik yang dapat digunakan untuk mencapai tujuan secara efektif. Hal inilah yang digunakan untuk melakukan marketing communication aplikasi investasi reksadana “Bibit”. strategi marketing communication ini, digunakan bertujuan untuk meningkatkan brand equity dengan konsep brand awareness, brand association, perceived quality, dan brand loyalty. Tujuan penelitian ini adalah untuk menjelaskan bagaimana kegiatan dan strategi marketing communication pada Aplikasi “Bibit” untuk meningkatkan Brand Equity melalui 4 konsep diatas. Penelitian ini menghasilkan bahwa strategi marketing communication yang dilakukan oleh aplikasi investasi reksadana “Bibit” adalah fokus pada digital marketing untuk meningkatkan brand equity. Kata Kunci: Brand Equity, Brand, Marketing Communication, Strategi. Promoting a brand must also be with appropriate marketing techniques so that the brand can be known by potential consumers who have been targeted. This marketing technique is often referred to as a strategy. In a good strategy, there are teams that work together, not deviating from predetermined concepts or themes, are efficient, and have tactics that can be used to achieve goals effectively. This is what is used to carry out marketing communication of Mutual Fund investment applications, “Bibit”. This marketing communication strategy, used aims to increase brand equity with the concepts of brand awareness, brand association, perceived quality, and brand loyalty. The purpose of this study is to explain how the activities and marketing communication strategies in the "Bibit" Application to improve Brand Equity through the 4 concepts above. This research results that the marketing communication strategy carried out by the "Bibit" mutual fund investment application is to focus on digital marketing to increase brand equity Key Words: Brand Equity, Brand, Marketing Communication, Strategy.
AN INTERPERSONAL COMMUNICATION IN DIGITAL-BASED PUBLIC SPACES: SELF-DISCLOSURE ANALYSIS IN BAGISUARA PODCASTS Sarah Putri Auliya
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.89

Abstract

Podcast s are one form of audio content that is more accessible to people because of the variety of content and flexibility of access. One popular podcast in Indonesia is BagiSuara. BagiSuara is a podcast that forms dialogue, so it becomes more than one party conducting communication activities. This study tries to analyze self-disclosure in BagiSuara podcast s. The concepts and models that are relevant for this research are interpersonal communication and self-disclosure. The main focus of this research is analyzing self-disclosure in the BagiSuara podcast . This research was conducted with a qualitative method using phenomenology. The results of this study provide an explanation of the openness of the parties conducting communication activities in the BagiSuara podcast.
INTERNET ADDICTION IN CHILDREN Hestin Oktiani; Eka Yuda Gunawibawa
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.91

Abstract

The growth of Indonesian internet users is very fast, including internet users between the ages of 10-12 years who are still in the category of children's internet users. One of the impacts of the growth of internet users on children is media add. So that these children can access shows and content on the internet, which are less educational and not suitable for children. This research is a type of descriptive research or a description of a phenomenon with a quantitative approach. This study also sought to find a causal relationship (casuality) from 250 respondents in 5 schools in Bandarlampung.
UTILIZATION OF TOK TIK AS MEDIA CAMPAIGN MOVEMENT OF WASHES IN INDONESIA FOR PREVENTION OF SPREAD OF VIRUS COVID-19 Togi Prima Hasiholan; Rezki Pratami; Umaimah Wahid
Metakom Vol 4 No 1 (2020): 7th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i1.103

Abstract

Indonesia, which is 64.8% of the population, has used the Internet and 160 million people are social media users, making Indonesia a promising market by social media industry players, such as the Tik Tok application. In 2020 the Tik Tok application became a popular culture in Indonesia, because the Indonesian people would know this application and become its user. The popularity of Tik Tok in Indonesia became an ideal medium by the World Health Organization (WHO) which campaigns for the correct hand washing movement to break the transmission of the COVID Virus -19 or known by the name of corona by producing videos and hashtags #safehands challenge in the Tik Tok application, then the creators produce their own version of video content and add hashtags #safehands challenge to follow this challenge. This type of research used in this study is a qualitative method with a descriptive approach. Tik Tok as a popular media becomes an ideal media in conducting handwashing campaigns which are used by WHO through the hashtag #safehands challenge, but users prefer videos with professional themes in their fields (such as doctors in this case) but light and not patronizing.
KEGIATAN KNOWLEDGE SHARING PADA KOMUNITAS THE LOCAL ENABLERS JATINANGOR Ria Maudi Fatimah; Yunus Winoto; Dian Sinaga
Metakom Vol 5 No 1 (2021): 9th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v1i5.93

Abstract

This study aims to determine how the process of knowledge sharing activities in the community based on socialenterpreneurship based on referring to the theory of Nonaka and Takeuchi, SECI in Yusuf's book that explains the four knowledge converts including Socialization, Externalization, Combination, and Internalization. The method used is qualitative with a case study approach. Data collection techniques used through observation, interviews, and literature study. Data analysis techniques include data reduction, data presentation, and drawing conclusions. The results of this study indicate that the knowledge sharing activities carried out in the community of The Local Enablers occur in formal and informal activities. Formal activities consist of Learning Day and Thursday sharing. Informal activities are activities without time limit through face to face or media such as Instagram and WhatsApp, these activities are carried out anytime and anywhere. The conclusion of this research is sharing activities in the context of sharing knowledge behind the same experience. There are responses and opinions from each member in response to topics discussed in formal and informal activities. Which then can produce writing and images in the form of documents, archives and others to be used again by community members. From these results the advice that can be given is the need for a planned management system. such as digital storage plus the need for networks to access must be able to pay attention to consumers, especially members for the smooth dissemination of information.
PEMIKIRAN POLITIK FEMINISME DALAM SERIAL DRAMATHE KING TWO HEARTS Putri Wahyu Amar Pratiwi; Dwi Wahyu Handayani; Ari Darmastuti
Metakom Vol 4 No 2 (2020): 8th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i2.97

Abstract

Feminism campaigns have been done through various media, one of which is audiovisual media. The audio-visual media has asignificant influence in constructing the mindset of communitymembers, especially women. This study aims to analyze the content of feminist political thought in an audio-visual media. This research describes the feminist political thinking contained in The King Two Hearts Drama Series through the characterization of Kim Hang-Ah. The King Two Hearts Drama Series was chosen because of the high interest of Indonesian women in the South Korean drama series. This studyappliedthe theory of semiotics with descriptive qualitative research methods. The study found three important aspects that illustrate the feminist political thinking in The King Two Hearts Drama Series, those are: 1) Kim Hang Ah as a rational, physically and mentallystrong, inteligence and a high self-confidentwoman; 2) Kim Hang-Ah's decision-making ability as asubject, rational and common good oriented; 3) Kim Hang-Ah's ability to dominate others and willing to be dominated for common good. In addition, this drama series alsofunctions as acampaign of feminism against patriarchal culture through the content it presents. Thisdrama seriesportrays aPostmodern Feminismschool of thought.
ANALYSIS OF DEUTSCHE WELLE FRAMES ON NEWS ABOUT HANAU ATTACK DAVID RANDY; NAWIROH VERA
Metakom Vol 4 No 2 (2020): 8th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i2.99

Abstract

The high frequency of terror attacks that occurred in several countries has an impact on the pattern of media coverage. Previous studies indicate a standardization and formulation of media in constructing the reality about the attacks. The broad reach of the mass media potentially makes the reality framed by media affect the public's understanding of the issue significantly. This research uses critical paradigm with a qualitative approach, aims to examine and explore the constructed reality of Hanau attacks by analyzing the audio-visual content using Edelman method. Theories used are the theory of media construction of reality and news frame theory. The results indicate a similarity between the reality built by Deutsche Welle on the news about the Hanau attack and the reality about attack (in general) which is constructed by US media, such as Fox News Channel. There are some indications that Deutsche Welle producers are a bit resistance in using the word terror and terrorist on covering Hanau attack, apart from the official statement of the federal prosecutor's office that categorizes the case as terrorism.
SALAFIYYUDIN REFUTATION TOWARD YUSUF AL QARDHAWI CONCEPT OF DEMOCRACY Agung Wibawa
Metakom Vol 4 No 2 (2020): 8th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i2.102

Abstract

Conflict of thoughts concerning to the concept of democracy to this day continues. In one hand, Islamic groups known as salafiyyun reject this concept for democracy does not originate from the teachings of the islamic religion and is a concept adopted from the West so that it is not suitable for use. In another hand, the moderate islamic groups represented by an Egyptian Ulama Yusuf Qardhawi support the concept of democracy as an alternative for the realization of a better society. This sharp discrepancy raises the text of the Salafiyyun group to criticize the concept of democracy from Yusuf Qardhawi in the rubric manhaj in www.salafy.or.id with the title “Penyimpangan Pikiran Yusuf Al Qardhawi (I). This Research applies discourse analysis methode according to Teun A. Van Dijk. This model was chosen because it looks at the scheme and reveals the “how” within a text or massage .
PERPUSTAKAAN DALAM DIMENSI MANAJEMEN PENGETAHUAN Rizki Nurislaminingsih; Arnila Purnamayanti
Metakom Vol 4 No 2 (2020): 8th Edition
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v4i2.105

Abstract

The library is known as an information provider institution. Activities in libraries tend to revolve around procurement, storage and information services, not yet on knowledge management. Indeed knowledge is created from information, and vice versa, from knowledge will produce information. However, knowledge management has emerged from the economic and business world. Therefore this paper aims to dig deeper into the role and position of the library in the knowledge management dimension. This paper uses the literature study method, which is the source and method of data collection by taking data in the library, reading, recording, and processing research material. The results of this paper study are the library is a knowledge institution that also carries out the task of knowledge management. Librarians play the role of knowledge managers whose main task is to trace, select, sort, store and disseminate various types of knowledge. Librarians change the tacit knowledge that still exists in a person to expilcit, then the librarian explains the core of explicit knowledge in the library collection to the librarian. The conclusions of this study are the library is part of knowledge management. Libraries act as knowledge institutions and librarians automatically become workers / managers of knowledge. Furthermore the library processes the tacit knowledge into explicit knowledge, so that it is easily accessed, understood and utilized by the wider community

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