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INDONESIA
Manajemen Bisnis Kompetensi
Published by Universitas Kristen Krida Wacana
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 139 Documents
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PENGARUH PROMOSI DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHITATO YANG DIMEDIASI OLEH BRAND AWARENESS Setiawati, Mega; Lumbantobing, Rudolf
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

      Abstract       This study is focused in exploring the influence of promotion and packages  toward consumer’s purchasing decision on chitato product, which mediated by brand awareness. Selection of the sample in this study is conducted by using judgemental sampling, so that the sample was selected amount of 105 respondents. The data collection is done by direct observation through questionaire instrument. The data are analyzed by using path analysis. The results showed that packaging and promotion have significantly positive effect on brand awareness. And brand awareness has significantly positive effect on chitato product purchasing decisions. Promotion has a significant positive effect on brand awareness, but promotion is not significantly positive effect on chitato product purchasing decisions. Brand awareness mediates positive influence of promotion and packaging toward the chitato product purchasing decisions. Thus the positive effect of promotional and packaging on chitato purchasing decisions will be more positive when the brand awareness in the minds of customers is increasing.Keywords: promotion, package, brand awareness, purchasing decision, path analysis.
STUDI PERBANDINGAN PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN RESTORAN CEPAT SAJI Anwar, Roseline Mannuela
Manajemen Bisnis Kompetensi VOL. 11 NO. 02 JULI-DESEMBER 2016
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Abstract

ABSTRACT Fast food restaurants is an obvious example of the hybrid product which shows the mix of tangible goods and intangible service. In a fast food restaurant, customers not only buy and consume food from the restaurant, but they also getting the services provided by the restaurant. This shows that there is a combination between products (tangible) and services (intangible) in a fast food restaurant industry. Customer satisfaction can be determined by the quality of the products (food) and the services provided by the restaurant. The purpose of this study was to examine the effect of product quality and service quality on customer satisfaction in fast food restaurants mediated by value perception and price perception. In this study, researcher will compare the two models, which is the model of product quality and service quality models. This research is rarely to do, especially comparing two model in marketing research. The non-probability sampling method with convenience sampling technique was used to determine the sample of respondents. At the first step, the full model was tested using Covariance-Based Structural Equation Modelling (CB-SEM) and produced unacceptable goodness of fit indices. However, the statistic test of two separated models shows that the product quality has higher significant effect on customer satisfaction of fast food restaurant mediated by both perceived value and perceived price than the effect of service quality. The study also shows that the perceived value has more important role as mediating variable than the role of perceived price. Keywords: product quality, service quality, value perception, price perception, customer satisfaction.
PERBEDAAN KINERJA REKSA DANA KONVENSIONAL DAN SYARIAH Margaretha, Farah; ., Lyberisa
Manajemen Bisnis Kompetensi Vol. 09 No.01 Juni 2014
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Abstract

ABSTRACT This purpose of this study is to know performance from unit trust that is syariah and conventional fund in Indonesia be based on rate of return and Treynor Index. As well as to know rate of risk based on selectivity and market timing. This research data obtained from 16 syariah fund and 23 conventional fund coming from three type unit trust that is, equity fund, fixed income fund, and mixed fund enlisted in BAPEPAM that were active during the research period since year 2006 until 2010. The analysis method which used in this study is normality test (Kolmogorov Smirnov) and Mann Whitney test. the Result of this study indicates that in general, performance of conventional and syariah unit trust has significan differences base to rate of return and Treynor Index. And rate of risk base to selectivity is significan differences, but base to market timing is no differences. Keywords: UnitsTrust Performance, Rate of Risk, Units Trust 
Faktor- Faktor Yang Mempengaruhi Diversifikasi Portofolio Pada Investor Ritel Ardiansyah, M.; Leon, Farah Margaretha
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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Abstract

This study examined the effect of Financial Literacy and the Retail Investor Portfolio. Data obtained directly by distributing questionnaires to 190 respondents to the independent investor. The research design used in this study is hypothesis testing. The analytical method used in this research is multiple regression. The results of this study were (1) Age does not affect the Portfolio diversification. (2) Gender positive effect on portfolio diversification. (3) Income does not affect the Diversified Portfolio (4) Financial Literacy does not affect the Portfolio diversification. (6) does not affect the size of the Portfolio Diversification Portfolio (6) Familiarity negative effect on portfolio diversification. (7) Availability positive effect on Diversified Portfolio (8) Too Believe positive effect on portfolio diversification. So with that can be input and learning to the Indonesia Stock Exchange to provide assistance and services to companies that want to do the listing on the Indonesia Stock Exchange. Keywords: portfolio diversification, demographic factors, availability, familiarity, financial literacy, overconfidence, portfolio size
Rasionalitas Agen Ekonomi: Eksperimen Ekonomi Menggunakan Beauty Contest Games Siswanto, Bambang
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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Abstract

Microeconomic theory assumes economic agents are rational when making decisions. In many ways numerical capabilities indicate a measure of the rationality of economic agents. Beauty contest games are one of the games commonly used in an experiment to show the failure of economic agents to make decisions based on numerical rationality. This article is written based on the results of economic experiments in the learning class (classroom experiments) using the BCG model with the aim of knowing the rationality of economic agents in making decisions. The results of the study show that economic agents do not fully act on numerical rationality so they cannot succeed in maximizing utility or achieving Nash equilibrium. Keywords : beauty contest game, guessing game, rationality, economic experiment, nash equilibrium
The Euphoria Effect of SCM Activities with SCM Perfomance on SMEs in Indonesia Fatimah, Tiara; Febiola, Windi; Masnita, Yolanda
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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Abstract

This study examines the influence of customer relationships, supplier relationships, and internal relationships with supply chain performance in the SMEs sector. Data were collected by questionnaire survey from 114 SMEs businesses in food, beverages and clothing. Structural Equation Modeling (SEM) approach was used to test the hypotheses. The results provide support for the proposed hypotheses. The results indicate that there is an effect of the Customer link towards Supply Chain Performance, There is an effect of Supplier Linkage towards Supply Chain Performance, and there is an effect from Internal Linkage toward Supply Chain Performance. So that this study can bring benefits to improve the performance of SMEs supply chains. Keywords: Supply Chain Management, Customer Linkage, Supplier Linkage, Supply Chain Performance, SMEs
Pengaruh Teknologi Digital Terhadap Keputusan Pelanggan Dalam Memilih TekFin Pinjaman di Indonesia Kurniasari, Florentina; Endarto, Eko Agus Prasetyo
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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Abstract

Digital technology that is increasingly growing in Indonesia, characterized by an increase in the number of mobile phone users, has led to an increase in financial transactions carried out electronically by 24% in 2017. However, these developments are not in line with the level of financial inclusion of the Indonesian people, which only 64% of people have access to banks. This study aims to analyze the factors of digital technology that can influence customer decisions in using financial technology products (tekfin). The decision to use Tekfin services was influenced by how much customer knowledge was about Tekfin products. The sample in this study was MSME customers from the Rural Credit Bank (BPR) located in Central Java. Data is processed statistically using Structural Equation Method (SEM). The results showed that the customer’s decision in choosing Tekfin was strongly influenced by familiarity, level of literacy and knowledge possessed about Tekfin. Furthermore, this knowledge is formed by the existence of information communicated through social networks, the clarity of government regulations and the type and quality of financial services offered. This research emphasizes the need to provide information through education, intensive promotion supported by government protection so that tekfin users in Indonesia will grow. Keywords: Digital Technology, Customer Decisions, Financing Loans, BPR
Transformasi Digital Industri Perhotelan: Studi pada Industri Perhotelan di Daerah Istimewa Jogyakarta Prihanto, J. Johny Natu; Siahaan, Dian
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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Abstract

Hotel industry in Indonesia face the rapid uses if internet and digitalization as both challenges and opportunities. The internet and digitalization change the hotel industri’s business model and customer behavior. This led market turbulence that forced the hotel industry leaders to reconfigure the capabilities they have. Research was carried out in Jogyakarta. Jogyakarta was chosen becouse it is the second largest tourist destination in Indonesia. Respondents of this study were the genaral managers or the owners of the the hotel industry. The analysis technique used structural equation model (SEM) with the partial least square (PLS) approach. The results of this study show that hotel industry leaders must rethink the dimension of customer experience, internal operation, and new business model. The company must have cohesive strategy in integrating digital and physical elements in order to be able to transform its business model and set direction for the entire industry. Hotel industry leaders must also focus on two complementary activities: sharpening customer value proposition and transforming their operating models using digital technology to interact and collaborate with customer. From the managerial aspect this study contributes that managers must focus on factors such as digital market capabilities, digital leadership capabilities, and digital technology capabilities that determine the succes of digital transformation in order to build and increase customer engagement. Keywords: market capabilities, leadership capabilities, digital capabilities, sustainable digital transformation, customer engagement.
Pengaruh Nilai yang Dirasakan Pelanggan (Functional, Social, Emotional dan Epistemic Value) Terhadap Niat Pelanggan untuk Menggunakan Internet sebagai Platform Ritel Nilasari, B Medina
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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Abstract

This study investigates the effect of customer’s value (functional, social, emotional and epistemic value) through customer intention to use the internet as a retailing platform. The proposed hypotheses were tested with a sample of 149 students of Trisakti University. The results indicate that customer intention to use the internet as a retailing platform is positively effected by functional, emotional (positive) and epistemic value. The results suggested that every marketing manager should focus on functional, emotional (positive) and epistemic value in making marketing strategy, because the values can effect customer intention to use internet as a retailing platform. Keywords: customer’s value, emotional, epistemic, customer intention, retailing platform
Perspektif Baru dalam Teori Kualitas Pelayanan: Pentingnya Intensi Studi pada Perusahaan Fintech di Indonesia Jokhu, Jean Richard; Armando, Arnold
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
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The development of fintech-based companies has become one of the issues in the challenges of globalization. Research that has questioned this strategic issue has not answered why fintech companies manage consumers. This research tries to offer a new perspective in managing consumers in fintech companies. By introducing Intention theory which was first presented as marketing ‘output’ this research offered the intention as a moderator of the relationship of knowledge to service quality obtained by consumers in fintech companies. The conclusion of this study is that the quality of services obtained by consumers can increase along with the strengthening of consumer intentions in using a fintech service or product. Keywords: service quality, knowledge, intention

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