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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
 151   152   153   154   155 
Exploration Capabilities, Digital Competence, Innovation, and Sustainable Competitive Advantage: Does Entrepreneurial Agility Matter? Arwani, Mokhamad; Maskudi; Darmanto, Susetyo; Ariyanto, Didik
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.12

Abstract

Entrepreneurial agility is a crucial factor in Indonesia's online business. The sector is important in achieving the 2030 Sustainable Development Goals (SDGs), and supports the digital economy focus in RIRN 2017-2045. However, competition among online businesses is very tight. The purpose of this study was to examine the sustainable competitive advantage of online businesses based on explorative capabilities, digital competency, and innovative behavior. Furthermore, the study aimed to analyze the mediating role of entrepreneurial agility. The design was a quantitative type with data collection using questionnaires. The sample consisted of 153 MSMEs operating online businesses in Semarang City and its surrounding areas. Data collected with purposive sampling. The data was processed using partial least squares structural equation modeling (SEM-PLS) through SmartPLS 4. The results showed that explorative capabilities, digital entrepreneurial competency, and innovative behavior have a positive effect on entrepreneurial agility. Further findings demonstrated that digital entrepreneurial agility has a positive impact on achieving sustainable competitive advantage. The study had theoretical implications for highlighting the importance of digital entrepreneurial agility in improving MSMEs' sustainable competitive advantage. The novelty study enriched the dynamic capability theory by offering digital competency as a key to sustainable business. Managerial implications emphasized the need for digital business managers to prioritize innovative behavior in response to market competition.
The Moderating Role of Gender in Exploring Impulse Buying Behavior Among Gen Z in Live Streaming Shopping: A Stimulus-Organism-Response (SOR) Perspective Mario, Andre Sandrianus; Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.09

Abstract

The accelerating development of digital platforms has led to a reshaped consumer behavior, especially in live streaming shopping, which combines interactivity, playfulness, and convenience to drive unplanned purchases. Despite growing interest in this phenomenon, limited studies have examined how playfulness interacts with other stimuli to shape impulse buying intention, especially among Generation Z, the dominant users of TikTok. This study focused on the relationships among convenience, interactivity, and playfulness and impulse buying intention, with perceived enjoyment functioning as a mediating variable within the Stimulus–Organism–Response (SOR) framework and gender as a moderating variable, using non-probability purposive sampling. The population consisted of Indonesian Generation Z who actively use TikTok Live Shopping, and 353 respondents were surveyed online in accordance with recommended sampling criteria. This study collected data via an online questionnaire measuring all constructs using a 5-point Likert scale and was analyzed using Smart PLS with the SEM-PLS technique. Additionally, perceived enjoyment acts as a mediator between the three stimulus variables towards impulse buying intention, while convenience, interactivity, and playfulness also exert direct effects. These results highlight playfulness as the strongest determinant in creating enjoyable experiences that foster impulsive behavior. Gender was found to moderate only the relationship between playfulness and impulse-buying intention, suggesting that the entertainment aspect affects men and women differently. Theoretically, this study advances the application of the SOR model in digital commerce by highlighting perceived enjoyment as a key mediating mechanism. Practically, it provides actionable implications for marketers to enhance the TikTok live shopping experience by ensuring seamless convenience, fostering interactive communication, and incorporating playful elements that appeal to Generation Z consumers.
From Product to Relationship: A Service-Dominant Logic Approach to Gen Z Loyalty in Kopitiams Setiadi, Deni; Rohman, Fatchur; Hapsari, Raditha Dwi Vata
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.04

Abstract

The rapid proliferation of the coffee shop industry, coupled with the high mobility and exploratory nature of Generation Z students, presents a critical challenge for Kopitiam businesses in maintaining customer retention. Grounded in Service-Dominant Logic (SDL), this study aims to analyze the influence of personalized experience and food and beverage quality on customer loyalty, with brand trust serving as a mediating variable. This explanatory quantitative research collected data through a purposive sampling technique from 150 Generation Z university students in Malang City who had visited a Kopitiam at least twice within the last six months. Data were analyzed using Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal a distinct dichotomy where personalized experience has a significant direct effect on enhancing customer loyalty, whereas food and beverage quality does not directly influence loyalty but is fully mediated by brand trust. This indicates that in a saturated market, product quality functions merely as a hygiene factor, while brand trust acts as the pivotal psychological axis for Generation Z customer commitment. The novelty of this study lies in positioning brand trust as a bridge between functional product value and relational experience within the Kopitiam cultural ecosystem. These findings imply that Kopitiam operators must shift their focus from mere menu innovation to "relationship engineering," prioritizing organic personal interaction and consistent operational standards to ensure long-term loyalty.
Enhancing Business Performance: A Dual Perspective of Customer Experience Mediation and Technological Readiness Moderation Putra, Bagusranu Wahyudi; Sembiring, Murpin Josua; Dewi, Liliana; Ardissalma, Jasmine
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.13

Abstract

This study investigates the intricate dynamics of digital transformation programs and business performance, with an emphasis on the mediating role of customer experience optimization and the moderating role of technology infrastructure preparedness. Based on survey responses from 247 executives across various industries in Indonesia, this study uses structural equation modeling to estimate the posited relationships. The results verify that digital transformation positively influences business performance, both directly and indirectly, through better customer experience. Additionally, preparedness of technology infrastructure strongly moderates the alignment of digital transformation with customer experience optimization, such that firms well prepared in this regard derive the maximum benefits from their digital programs. The current work contributes to existing foundational theories by identifying key mediating and moderating mechanisms that explain heterogeneity in digital transformation returns, dispelling naive deterministic conceptions of technological dynamics. The results provide actionable insights for business executives who want to maximize returns on their digital investments. They emphasize strategic alignment across digital transformation, customer experience optimization, and technology infrastructure preparedness as the cornerstones of effective digital programs. The current work contributes to the body of knowledge in digital business strategy by clarifying the intricate mechanisms by which digital investments translate into superior business performance.
Strengthening Financial Accountability in Faith-Based Public Services: Lessons from Mosque Governance in Indonesia Anggraeni, Rasmi Nur; Amir, Andi Mattulada; Rajindra, Rajindra; Septiana, Nani; Praditha, Riza
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Mosques are important in controlling the community finances. Nevertheless, they do not always go smoothly, and these problems include the absence of transparency in reporting, uneven or unstructured record-keeping, and disorganized financial reports. This may result in the erosion of the popular belief, should this be maintained, and this would have an impact on the stability of the mosque. The study being conducted will attempt to establish the relationship between the management of mosques and financial transparency and accountability. In addition, the case study was performed qualitatively in the Donggala Grand Mosque, Central Sulawesi, between March and June 2024. The respondents were seven people who described how they handle mosque finances on a day-to-day basis: two administrators of the mosque, one treasurer, and four active congregants. The semi-structured interviews, direct observation of mosque activities, and analysis of available financial reports were used in the collection of data. The results indicate that frequent review of financial reports accompanied by simple cash flow records can lead to an improved understanding of the people in the congregation about their financial data. This will also serve in establishing a donor confidence and make it easier to manage mosque fund accountability as per the needs of the community. Finally, this study demonstrates that Islamic principles of ethical behavior and proper financial management may result in the improved management of mosques and make them open and responsible. Besides this, this study further enhances the role played by stakeholders like the policymakers, the Islamic philanthropic institutions, and the administrators of mosques to know how they can improve their financial management in the future.
Agile Leadership in Digital Work Systems: Psychological Pathways to Innovation and Employee Performance Tiong, Piter; Adi, Yusram; Nuryadin, Andi; Soemaryo, Partono; Irwan, Andi
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.01

Abstract

Organizations increasingly rely on adaptive leadership practices and Digital Human Resource Management systems to sustain innovation and Work Performance in rapidly changing work environments. However, limited studies have examined how these organizational factors jointly influence employees’ psychological resources and behavioral outcomes. Drawing on social cognitive and socio-technical perspectives, this study investigates how leadership agility and Digital Human Resource Management influence Self-Efficacy, innovative work behavior, and work performance, while also examining psychological safety as a contextual boundary condition. A quantitative explanatory design was employed using survey data collected from 392 employees working in education, service, and digital-based organizations. The proposed model was tested using partial least squares structural equation modeling. The findings indicate that leadership agility and digital HRM significantly enhance employees’ Self-Efficacy and innovative work behavior. Self-Efficacy positively influences both Innovative Work Behavior and work performance, while innovative work behavior emerges as the strongest predictor of Work Performance. Mediation analysis further reveals that Self-Efficacy and Innovative Work Behavior serve as key psychological and behavioral mechanisms linking leadership and HRM practices to performance outcomes. In addition, psychological safety strengthens the influence of leadership agility on innovative work behavior, suggesting that agile leadership becomes more effective in supportive interpersonal climates. The study contributes to leadership and digital HRM literature by integrating adaptive leadership, digital HRM practices, and employee psychological mechanisms within a unified framework. For managers, the findings highlight that investing in agile leadership development, implementing digital HR platforms that support continuous learning and feedback, and fostering psychologically safe team environments can significantly enhance employee innovation and performance.
Trends in Switching Coffee Consumption from Traditional Coffee Shops to Modern Cafés: A Push-Pull-Mooring Framework Perspective Afiati, Lely; Misrah; Ardani, Edvi Gracia
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid growth of Indonesia’s coffee industry reflects changes in consumer behavior, where coffee consumption has become part of lifestyle and social interaction. The coexistence of traditional coffee shops and modern cafés in Semarang City has intensified competition and encouraged consumer switching behavior. This study examines the influence of push, pull, and mooring factors on consumers’ switching intentions using the Push–Pull–Mooring (PPM) framework. A quantitative survey was conducted with 150 consumers in Semarang City who had experience visiting both traditional coffee shops and modern cafés. Data were collected through online questionnaires and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results show that the push and pull effects positively and significantly influence consumers’ switching intentions from traditional coffee shops to modern cafés, whereas the mooring effect negatively and significantly influences these intentions. Dissatisfaction with traditional coffee shops and the attractiveness of modern cafés encourage consumers to switch, whereas emotional attachment, habitual behavior, familiarity, and switching costs restrain switching intention. The pull effect demonstrates the strongest influence among the examined variables. However, this study focuses on switching intention rather than actual switching behavior, as consumers may simultaneously consume coffee in both traditional coffee shops and modern cafés. This study extends the application of the PPM framework into an offline experiential consumption context and suggests that coffee businesses should strengthen emotional engagement and relationship-based strategies to sustain consumer loyalty in increasingly competitive coffee markets.
The Role of Motivation in Mediating Spiritual-Based Transformational Leadership Towards Employee Loyalty Hidayah, Tamriatin; Prastyowati, Agustin Hari; Winahyu, Pawestri; Hassan, Zainudin
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The goal of the current study is to examine how motivation functions as a mediating factor in the interaction between the loyalty of non-permanent employees at the Ministry of Cooperatives and SMEs and interpersonal Sharia-based Transformational Leadership, pay, and work environment. Purposive sampling was used to select 373 respondents from the study population, which included all non-permanent employees (PTT-PT/THL) at the Ministry of Cooperatives and SMEs. Smart PLS (Partial Least Squares-SEM) is used for data analysis in this quantitative study. The results of the study indicate that interpersonal Sharia-based Transformational Leadership significantly improves motivation even though it has no direct effect on loyalty. Motivation acts as a mediator between this and loyalty, which is then mediated by it. The results also show that, both directly and through motivation's mediating function, pay and the workplace have a significant positive impact on loyalty and motivation. This study has two practical implications: first, it highlights the significance of raising pay standards and establishing a positive work atmosphere; second, it highlights the need to develop spiritually oriented leadership in order to foster employee loyalty and motivation. This study makes a theoretical addition by examining how motivation mediates the link between these factors in the public sector and integrating spiritual principles into transformational leadership.
Market Orientation and Agile Aesthetic Innovation as Drivers of Business Performance: The Dynamic Adaptive Capability in Indonesia’s Batik Industry Novie, Muhafidhah; Rachmat, Muhammad; Abu Jalil, Eva Aqilah; Zubaidah, Tantri Risda
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.19

Abstract

The Indonesian batik industry faces increasing pressure from rapid fashion cycles, digital market transformation, and intensified competition, requiring MSMEs to strengthen market responsiveness while preserving cultural identity. This study examines the effects of Market Orientation, Agile Aesthetic Innovation, and Dynamic Adaptive Capability on Business Performance and tests whether Dynamic Adaptive Capability mediates the relationships between strategic capabilities and performance. A quantitative explanatory design was applied to 220 owners and managers of batik MSMEs in Pekalongan, Solo, Lasem, Madura, and Sidoarjo. Data were collected using a structured questionnaire and analyzed with Partial Least Squares Structural Equation Modeling using SmartPLS 3. The findings show that Agile Aesthetic Innovation is the strongest direct driver of Business Performance, followed by Market Orientation and Dynamic Adaptive Capability. Agile Aesthetic Innovation also positively influences Dynamic Adaptive Capability, whereas Market Orientation does not significantly affect it. The mediation test indicates that Dynamic Adaptive Capability does not significantly mediate the relationships between Market Orientation, Agile Aesthetic Innovation, and Business Performance. These findings suggest that batik MSMEs improve performance mainly through direct market-oriented decisions, rapid aesthetic renewal, and adaptive capability. This study contributes by introducing Agile Aesthetic Innovation as a context-specific capability for culture-based creative MSMEs.
Analysis of Bankers' Perceptions About Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) Kurniawan, Dediek Tri; Kusnayain, Yesiana Ihda; Syaiful
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.14

Abstract

The rapid advancement of world technology has had a significant impact on all sectors of work, one of which is banking. From the employee side, technological advances have the potential to take over their jobs in the future. This study aims to investigate the relationship between STARA (Smart Technology, Artificial Intelligence, Robotics, and Algorithms) awareness and job insecurity, as well as job outcomes (job satisfaction and organizational commitment) among banking employees. Data were collected from 171 employees of a state-owned bank in Pekanbaru City, Indonesia. The findings prove the influence of STARA awareness on job insecurity and organizational commitment. Interestingly, STARA awareness in this study was found to affect job satisfaction positively. STARA awareness has been found to increase employees' job satisfaction. However, this study did not confirm a significant effect of STARA awareness on organizational commitment, nor did it support the moderating role of expectation retraining in the relationship between STARA awareness and job insecurity. These results indicate that new technologies are not only considered a threat to job reduction. The implementation of new technologies in banking has introduced roles such as AI data scientists, AI analysts, and robotic process automation specialists. Therefore, companies need to design strategies to prepare employees for changes in the business environment, including mastery of new fields or technologies.

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