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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
 150   151   152   153   154 
University Support and Its Influence on the Entrepreneurial Intentions of East Java Students: Mediation of Entrepreneurial Mindset Subroto, Agus Andi; Anwar, Khoirul; Sari, Dina Fahma
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The high unemployment rate among university graduates in Indonesia underscores the urgent need for universities to encourage students to become job creators. However, most previous studies have focused more on individual factors such as motivation, personality, or self-efficacy in relation to entrepreneurial intent, while the role of institutional support from universities and the process of internalizing an entrepreneurial mindset have rarely been studied comprehensively, especially in the context of private universities in East Java, which are characterized by an MSME-based economy and high graduate unemployment rates. The study aims to analyze the effect of university support on students’ entrepreneurial intentions, with entrepreneurial mindset as a mediating variable, and gender and training participation as moderators. This study uses a quantitative approach with a survey method. This study population consists of private university students in East Java, with a total of 400 respondents selected through purposive sampling. The questionnaire instrument was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that university support significantly influences entrepreneurial intention both directly and indirectly through entrepreneurial mindset. Multi-group analysis revealed that the effect of university support was stronger among female students and those who participated in entrepreneurship training. The findings highlight that campus-based support systems in the form of curriculum, training, mentoring, and business incubation can strengthen students' entrepreneurial mindset so that they are more creative, innovative, and dare to take risks in starting a business. The study’s novelty lies in integrating institutional and psychological factors within a single comprehensive model, specifically contextualized to East Java’s socio-economic dynamics. Theoretically, it extends the Theory of Planned Behavior by emphasizing the mediating role of the entrepreneurial mindset. In practice, it provides universities with a foundation for designing inclusive, gender-responsive, and experience-based entrepreneurship programs to reduce graduate unemployment.
Women Lecturers’ Leadership Aspiration: A Mediation-Moderation Approach Based on Role Congruity and Self-Determination Theory Prastiwi, Lita Era; Noermijati; Ismail, Taufiq; Badjie, Gibriel
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. This disparity highlights the necessity of comprehending the factors that influence the leadership ambitions of women lecturers among women academics, who continue to encounter patriarchal obstacles and the glass ceiling phenomenon. This study seeks to examine the impact of a Supportive Organizational Culture on the Leadership Aspirations of Women Lecturers, with Motivation to Lead serving as a mediator and Family Support acting as a moderator. The study employed an explanatory quantitative methodology, focusing on women lecturers at Brawijaya University who held at least the academic rank of Lecturer. The results of the study indicate that a Supportive Organizational Culture positively influences Women Lecturers' Leadership Aspiration and their Motivation to Lead. Motivation to Lead positively influences aspirations and functions as a partial mediator between Supportive Organizational Culture and Women Lecturers' Leadership Aspiration. Family Support has been proven to be the most important factor that negatively influences this relationship. This shows that Family Support functions as a buffer, so that organizational support becomes most effective in increasing leadership aspirations, especially for women who face inadequate family support. Theoretically, this study combines Role Congruity Theory and Self-Determination Theory. Practically, the findings of this study assist universities in formulating supportive strategies to increase motivation and leadership aspirations among women lecturers.
Exploration Capabilities, Digital Competence, Innovation, and Sustainable Competitive Advantage: Does Entrepreneurial Agility Matter? Arwani, Mokhamad; Maskudi; Darmanto, Susetyo; Ariyanto, Didik
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Entrepreneurial agility is a crucial factor in Indonesia's online business. The sector is important in achieving the 2030 Sustainable Development Goals (SDGs), and supports the digital economy focus in RIRN 2017-2045. However, competition among online businesses is very tight. The purpose of this study was to examine the sustainable competitive advantage of online businesses based on explorative capabilities, digital competency, and innovative behavior. Furthermore, the study aimed to analyze the mediating role of entrepreneurial agility. The design was a quantitative type with data collection using questionnaires. The sample consisted of 153 MSMEs operating online businesses in Semarang City and its surrounding areas. Data collected with purposive sampling. The data was processed using partial least squares structural equation modeling (SEM-PLS) through SmartPLS 4. The results showed that explorative capabilities, digital entrepreneurial competency, and innovative behavior have a positive effect on entrepreneurial agility. Further findings demonstrated that digital entrepreneurial agility has a positive impact on achieving sustainable competitive advantage. The study had theoretical implications for highlighting the importance of digital entrepreneurial agility in improving MSMEs' sustainable competitive advantage. The novelty study enriched the dynamic capability theory by offering digital competency as a key to sustainable business. Managerial implications emphasized the need for digital business managers to prioritize innovative behavior in response to market competition.
The Moderating Role of Gender in Exploring Impulse Buying Behavior Among Gen Z in Live Streaming Shopping: A Stimulus-Organism-Response (SOR) Perspective Mario, Andre Sandrianus; Vidyanata, Deandra
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The accelerating development of digital platforms has led to a reshaped consumer behavior, especially in live streaming shopping, which combines interactivity, playfulness, and convenience to drive unplanned purchases. Despite growing interest in this phenomenon, limited studies have examined how playfulness interacts with other stimuli to shape impulse buying intention, especially among Generation Z, the dominant users of TikTok. This study focused on the relationships among convenience, interactivity, and playfulness and impulse buying intention, with perceived enjoyment functioning as a mediating variable within the Stimulus–Organism–Response (SOR) framework and gender as a moderating variable, using non-probability purposive sampling. The population consisted of Indonesian Generation Z who actively use TikTok Live Shopping, and 353 respondents were surveyed online in accordance with recommended sampling criteria. This study collected data via an online questionnaire measuring all constructs using a 5-point Likert scale and was analyzed using Smart PLS with the SEM-PLS technique. Additionally, perceived enjoyment acts as a mediator between the three stimulus variables towards impulse buying intention, while convenience, interactivity, and playfulness also exert direct effects. These results highlight playfulness as the strongest determinant in creating enjoyable experiences that foster impulsive behavior. Gender was found to moderate only the relationship between playfulness and impulse-buying intention, suggesting that the entertainment aspect affects men and women differently. Theoretically, this study advances the application of the SOR model in digital commerce by highlighting perceived enjoyment as a key mediating mechanism. Practically, it provides actionable implications for marketers to enhance the TikTok live shopping experience by ensuring seamless convenience, fostering interactive communication, and incorporating playful elements that appeal to Generation Z consumers.
From Product to Relationship: A Service-Dominant Logic Approach to Gen Z Loyalty in Kopitiams Setiadi, Deni; Rohman, Fatchur; Hapsari, Raditha Dwi Vata
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid proliferation of the coffee shop industry, coupled with the high mobility and exploratory nature of Generation Z students, presents a critical challenge for Kopitiam businesses in maintaining customer retention. Grounded in Service-Dominant Logic (SDL), this study aims to analyze the influence of personalized experience and food and beverage quality on customer loyalty, with brand trust serving as a mediating variable. This explanatory quantitative research collected data through a purposive sampling technique from 150 Generation Z university students in Malang City who had visited a Kopitiam at least twice within the last six months. Data were analyzed using Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal a distinct dichotomy where personalized experience has a significant direct effect on enhancing customer loyalty, whereas food and beverage quality does not directly influence loyalty but is fully mediated by brand trust. This indicates that in a saturated market, product quality functions merely as a hygiene factor, while brand trust acts as the pivotal psychological axis for Generation Z customer commitment. The novelty of this study lies in positioning brand trust as a bridge between functional product value and relational experience within the Kopitiam cultural ecosystem. These findings imply that Kopitiam operators must shift their focus from mere menu innovation to "relationship engineering," prioritizing organic personal interaction and consistent operational standards to ensure long-term loyalty.

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