cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,553 Documents
 152   153   154   155   156 
Analyzing the Impact of Audience Sentiment on Influencer Effectiveness and Consumer Engagement in TikTok-Based Fashion Marketing Alfin, Rita; Listiyana; Solimun; Anwar, Khoerul; Sain, Zohaib Hassan
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.15

Abstract

The development of digital technology has changed marketing strategies, especially in the highly dynamic and competitive fashion industry. Social media has become the primary channel for reaching consumers, with TikTok a popular platform thanks to its interactive short-form video format that easily goes viral. The presence of influencers on TikTok plays an important role in building trust and encouraging consumer engagement with fashion products. This study aims to analyze the influence of audience sentiment on influencer effectiveness and consumer engagement in TikTok-based fashion marketing. The approach used is quantitative descriptive with a hybrid design. Primary data were obtained via a questionnaire, while secondary data were collected from scraped TikTok user comments. Sentiment analysis was conducted using a lexicon-based approach and validated using the Naive Bayes algorithm. The relationship between variables was tested through correlation and simple regression analysis. The results show that the quality of the audience's emotional response significantly affects the level of consumer trust and engagement with fashion promotional content. The more positive the sentiment, the higher the consumer engagement with the influencer's message. Theoretically, this study enriches the literature on digital economics and consumer behavior. In practice, the results provide insights for fashion industry players to design emotion- and data-based strategies to increase the effectiveness of digital campaigns and build consumer loyalty.
Harnessing Digital Skills and AI: Driving Employee Performance in the Digital Era Handayani, Asih; Widajanti, Erni; Putri, Aisya
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.16

Abstract

The rapid digital transformation in the banking sector presents critical challenges for rural banks (BPR), which lack the resources for structured adaptation. This issue creates an urgent need to understand the human-centered mechanisms and digital competencies interacting with technology that determine successful performance outcomes in this new era. This study aims to analyze the influence of digital skills and AI utilization on BPR employee performance, with digital competence and innovation as mediating variables. This study employed a quantitative explanatory survey method among BPR employees. Data were collected from 250 respondents selected through purposive sampling, using a structured questionnaire with a five-point Likert scale. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3 software to test the hypotheses. The study findings prove that all nine hypotheses are accepted. Digital Skills (X1) and Artificial Intelligence (X2) have a positive and significant effect on Digital Competence (Z1), Innovation (Z2), and Employee Performance (Y). AI is the strongest direct driver of performance, accompanied by Digital Competence. Digital Competence and Innovation serve as critical mediators for performance improvement investments. This study presents an integrated empirical model for Indonesian rural banks. The main practical implication is the need to prioritize the development of human resource capabilities in technology procurement by implementing tiered training to build structured digital competencies, targeted integration of AI into core processes supported by training, and building an organizational culture that encourages technology-based innovation.
A Structural Model of Green Purchase Behavior: Mediating Effects of Green Perceived Value and Green Trust and the Moderating Effect of Environmental Knowledge Siahaan, Febri; Rismanto, Caesar; Priscillia, Amanda Sona
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.02

Abstract

The growing urgency to reduce plastic waste and promote sustainable consumption has increased the relevance of eco-bags, particularly among Generation Z consumers who are increasingly aware of environmental issues and responsive to green lifestyle trends. This study aims to examine the factors influencing Generation Z’s green purchase behavior toward eco-bags by analyzing the effects of green product attributes, subjective norms, and green brand image, with the mediating roles of green perceived value and green trust and the moderating role of environmental knowledge. Using a quantitative explanatory approach, data were collected through an online survey of 300 Generation Z consumers aged 18-27 in Tangerang Raya, Indonesia, using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that green product attributes, subjective norms, and green brand image significantly influence green perceived value, which subsequently strengthens green trust and encourages green purchase behavior. Environmental knowledge demonstrates a moderating role in several relationships, indicating that consumers with higher environmental awareness interpret sustainability cues more critically. These findings highlight the importance of credible green product attributes, authentic green branding, and social influence in encouraging sustainable purchasing behavior among younger consumers.
The Moderating Role of Gender: Effects of Perceived Green Packaging and Eco-Literacy on Willingness to Pay Through Green Trust Lopes Amaral, Maria Augustin; Watu, Engelbertus G. Ch; Fallo, Apryanus; da Costa, Teresinha Cardoso
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.07

Abstract

Single-use plastic packaging is a serious environmental problem because it is difficult to break down and contributes to pollution. Lontar packaging is widely used in the city of Kupang, Indonesia, and has the potential to be a more sustainable alternative. However, consumers may not be prepared to pay a premium for products packaged with lontar unless they trust the packaging's environmental benefits. The study investigated the impact of perceived green packaging and eco-literacy on consumer readiness to pay a premium for lontar-packaged products through green trust. It also investigated whether these interactions differed between male and female consumers. The method employed is a quantitative survey of 200 consumers who have purchased or used products with lontar packaging. The data were examined using partial least squares structural equation modelling (PLS-SEM). Results indicate that perceived green packaging does not directly improve willingness to pay. However, perceived green packaging has a considerable positive effect on green trust, and green trust positively influences willingness to pay. Also, Eco-literacy is positively associated with green trust and willingness to pay. The multi-group study demonstrates that gender moderates the impact of perceived green packaging and eco-literacy on willingness to pay, and the effects are larger for male consumers. These results imply that firms should not only promote the environmental friendliness of lontar packaging but also provide clear information regarding the quality, safety, cleanliness, and environmental benefits of lontar packaging. This can increase consumer confidence and facilitate acceptance of premium costs.
Diversity Management Competence, Inclusion Mechanisms, and Firm Performance in Southeast Asia Djaya, Andi Amrullah; Setiawan, Lukman; SRED, Moh. Akhtar; Baharuddin, Sitti Mujahida; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.03

Abstract

The rapid expansion of multicultural workforces across Southeast Asia, combined with heightened expectations of fairness and inclusion, has intensified the strategic importance of diversity management competency for organizational competitiveness. Firms across the region now face the challenge of converting diversity practices into inclusive internal conditions that support high performance. This study examines the direct influence of diversity management competency on firm performance and analyzes the mediating roles of inclusive climate, advancement opportunity, and power distribution, while also assessing the moderating role of leadership inclusiveness. A quantitative explanatory design was employed. The population consisted of employees working in medium and large organizations in Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Brunei. A proportional stratified sampling technique was used to represent multiple sectors, resulting in a final sample of 612 respondents. Data were collected over a three-month period through structured questionnaires administered both onsite and online. Structural equation modeling was used to test the proposed framework. The results show that diversity management competency improves firm performance both directly and through the three mediating mechanisms. An inclusive climate encourages open participation, advancement opportunity strengthens motivation and retention, and equitable power distribution enhances trust and collaboration. Leadership inclusiveness further amplifies these relationships by shaping perceptions of fairness and shared influence across diverse groups. This study provides significant implications for organizational leaders and policymakers in Southeast Asia. Building strong diversity management competencies, supported by inclusive climates and equitable structures, can improve employee contributions, strengthen collective resilience, and enhance long-term firm performance.
Understanding Cart Abandonment in Social Commerce: The Role of Hesitation to Checkout and Streamer Performance Kenang, Irantha Hendrika; Siahainenia, Johan Pratama; Puspita, Shandy
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.13

Abstract

Indonesian TikTok Shop users exhibit an abandonment rate of 84.8%, despite their high engagement, indicating that cart abandonment is a critical conversion barrier in live-streaming social commerce. With Indonesia's social commerce market anticipated to attain USD 22 billion by 2028, it is imperative to comprehend the factors contributing to incomplete purchases. Previous studies have neglected the relationship between cognitive overload, indecision, and streamer engagement. This study seeks to investigate the impact of choice overload on cart abandonment via consumer indecision and to evaluate the moderating effect of streamer performance on these dynamics. This study utilized a quantitative explanatory methodology through a survey technique. The demographic comprised Generation Z and Generation Y consumers engaging in TikTok Shop live-streaming commerce in Indonesia. A total of 215 respondents were chosen via purposive sampling. Data were gathered through an online questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that choice overload favorably affects hesitancy, hence considerably elevating cart abandonment rates. Hesitation to checkout completely mediates the connection between choice overload and cart abandonment, whereas streamer performance moderates the influence of both on cart abandonment. These findings enhance S-O-R theory by identifying hesitation to checkout as a complete mediator and streamer performance as a contextual moderator, offering practical implications for platforms and sellers to mitigate desertion through assortment simplification and streamer enhancement.
Kinerja LKMS Dalam Mendukung Kegiatan Ekonomi Rakyat Berbasis Pesantren (Studi Pondok Pesantren Darut Tauhid dan BMT Darut Tauhid) Alhifni, Anas; Huda, Nurul
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

BMT Darut Tauhid Islamic microfinance institutions boarding based developmentis quitegood. Simultaneously, the economic activity in boarding schools Darut Tauhid isalso growing. The aim of this study is to look at the relationship between performance LKMSwith MSME economic activities in Darut Tauhid using LKMS products as linked variable.This study uses primary data, i.e. interviews with students using a questionnaire. The researchconducted on September 17th-26th 2014. The results of the data analysis using Structuralequation modelling (SEM) showed that LKMS performance is good enough in terms ofproducts and savings deposits, buthave not receiveda positive response to products relatedto finance. This is proved from the data analysis results statistically have significant relationshipbetween the variables of LKMS performance and products of LKMS, but the relationshipbetween the product of LKMS and MSME economic activities are not significant.
Optimalisasi Kinerja Portofolio Investasi (Studi Kasus pada Dana Pensiun Pertamina) Setiawan, Hery; Siregar, Hermanto; Anggraeni, Lukytawati
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the performance of portfolio investment and to analyzethe composition of portfolio investment that could give optimum result. Based on the analysis,the average returns of portfolio always exceed the annual investment's target. The calculationof portfolio optimization is using two assumptions, there are minimizing the portfoliorisk and maximizing portfolio average return. The prior average return before the portfoliooptimization is 11.85% with a risk 1.18%. The portfolio optimization result using the assumptionsof risk minimizing obtained average return reach 9.61% with a risk of 0.68% andaverage return reach 11.85% with a risk of 0.68%. Meanwhile, the result of portfolio optimizationusing the assumption of return maximizing obtained average return reach 13.00%with a risk of 1.47% and average return reach 12.59% with a risk of 1.18%.
Peningkatan Kualitas Layanan Satu Pintu di Kota Semarang dengan Penerapan Hard Skill dan Soft Skill Widiastuti, Tantri; Aditya, Elma Muncar; Paranita, Ekayana Sangkasari
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Service one door or one stop service (OSS) is a step that can be applied in variousareas in order to increase investment and the one-stop service is expected in reducing thebureaucrat, therefore the process of licensing become shorter. In general, this study aims toimprove the satisfaction of investors who are conducting the licensing process in Semarang.There are 50 employees who are likely to occupy the part of the ministry, therefore thenumber of employees who take the test reach 50 employees who have been appointed by thehead of the Badan Pelayanan Perijinan Terpadu (BPPT). The data analysis uses IPA (Importanceand Performance Analysis). The results showed that (1) employees'IQ in terms of hardskills at Badan Pelayanan Perijinan Terpadu (BPPT) Semarang are in the level of average.The test that has taken showed less score in terms of the pace of work, precise work, jobstability and work endurance. As for soft skills, which are still getting less score is communication,self-confidence, self-control and emotional stability, showing that only 14 employeeswho meet the qualifications for employment services (front desk) that directly deal with therespondent (front desk). (2) Analysis of the level of satisfaction of respondents indicated thatthe services provided to the respondents do not meet the wishes of the respondents as theaverage value of the performance was lower than expectations of respondents. (3) Takinginto account the hard skills and soft skills of employees in the public service model thatsatisfy investors, the satisfaction of investors who are conducting the licensing process canbe increased.
Membangun Jaringan Pemasaran Industri Kreatif Kerajinan Kayu Ebony di Sulawesi Tengah Bachri, Syamsul; Monoarfa, Hilda; Santi, Ira Nuriya
Jurnal Aplikasi Manajemen Vol. 13 No. 2 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Creative industries are the economic resources of society are believed to be able toanswer the challenge of the basic problems of the economy in the short and medium nations,namely the relatively low economic growth (an average of only 4.5% per year) after thecrisis, unemployment is still high (9-10%) , high levels of poverty (16-17%). Creative industrieshave a number of constraints, one of which is the lack of access to market players in theindustry (Minister of Tourism and Creative Economy, 2012). The problems experienced bythe market access of products of wood crafts creative industries ebony in Central Sulawesi.Aris (2011) argues that the main obstacle is the wooden craft creative industry marketingissues, although local governments always engage in some craft fairs. Crafts ebony (DiospyrosCelebika Bakh) is a craft made of wood fancy (fancy wood) and has a style that is uniqueand distinctive and is done by skilled hands scattered communities in the territories district,so that the creative industry is one of ebony wood craft the potential for regional art at thesame time people's livelihood in the province of Central Sulawesi. Therefore, this study aimsto identify the network marketing ebony wood craft through survey methods. Integratedmarketing network can improve the performance of creative industries through the ebonywood craft Intensity Networking Marketing, Networking Marketing Strength, proactivityand Marketing Marketing Networking, Networking Diversity.

Page 155 of 156 | Total Record : 1553

 152   153   154   155   156 

Filter by Year

2008 2026


Reset
Filter By Issues
All Issue Vol. 24 No. 1 (2026) Vol. 23 No. 4 (2025) Vol. 23 No. 3 (2025) Vol. 23 No. 2 (2025) Vol. 23 No. 1 (2025) Vol. 22 No. 4 (2024) Vol. 22 No. 3 (2024) Vol. 22 No. 2 (2024) Vol. 22 No. 1 (2024) Vol. 21 No. 4 (2023) Vol. 21 No. 3 (2023) Vol. 21 No. 2 (2023) Vol. 21 No. 1 (2023) Vol. 20 No. 4 (2022) Vol. 20 No. 3 (2022) Vol 20, No 2 (2022) Vol. 20 No. 2 (2022) Vol. 20 No. 1 (2022) Vol. 19 No. 4 (2021) Vol. 19 No. 3 (2021) Vol. 19 No. 2 (2021) Vol. 19 No. 1 (2021) Vol. 18 No. 4 (2020) Vol. 18 No. 3 (2020) Vol. 18 No. 2 (2020) Vol. 18 No. 1 (2020) Vol. 17 No. 4 (2019) Vol. 17 No. 3 (2019) Vol. 17 No. 2 (2019) Vol. 17 No. 1 (2019) Vol. 16 No. 4 (2018) Vol. 16 No. 3 (2018) Vol. 16 No. 2 (2018) Vol. 16 No. 1 (2018) Vol. 15 No. 4 (2017) Vol 15, No 4 (2017) Vol. 15 No. 3 (2017) Vol. 15 No. 2 (2017) Vol. 15 No. 1 (2017) Vol. 14 No. 4 (2016) Vol. 14 No. 3 (2016) Vol. 14 No. 2 (2016) Vol. 14 No. 1 (2016) Vol. 13 No. 4 (2015) Vol. 13 No. 3 (2015) Vol. 13 No. 2 (2015) Vol. 13 No. 1 (2015) Vol 12, No 4 (2014) Vol. 12 No. 4 (2014) Vol. 12 No. 3 (2014) Vol. 12 No. 2 (2014) Vol. 12 No. 1 (2014) Vol. 11 No. 4 (2013) Vol. 11 No. 3 (2013) Vol. 11 No. 2 (2013) Vol. 11 No. 1 (2013) Vol. 10 No. 4 (2012) Vol. 10 No. 3 (2012) Vol. 10 No. 2 (2012) Vol. 10 No. 1 (2012) Vol 9, No 3 (2011) Vol 9, No 2 (2011) Vol 9, No 1 (2011) Vol 8, No 4 (2010) Vol 8, No 2 (2010) Vol. 9 No. 4 (2011) Vol. 9 No. 2 (2011) Vol 8, No 3 (2010) Vol. 8 No. 3 (2010) Vol 8, No 1 (2010) Vol. 7 No. 4 (2009) Vol. 7 No. 3 (2009) Vol. 7 No. 2 (2009) Vol. 7 No. 1 (2009) Vol. 6 No. 3 (2008) Vol. 6 No. 2 (2008) Vol. 6 No. 1 (2008) More Issue