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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
 151   152   153   154   155 
Tour Service Quality and CHSE on Revisit Intention: The Role of Tourist Satisfaction and Gender Yuliana, Yayuk; Safina, Wan Dian; Ningsih, Ayu Melati; Kristiana, Vera
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.10

Abstract

Studies related to revisit intention are important, especially in the post-COVID-19 pandemic era. At that time, many tourism destinations and businesses were destroyed and tended to close, so a strategy was needed to revive revisit intention at tourist destinations in Indonesia. This study aims to provide a tourism marketing perspective on tour service quality, Cleanliness, Health, Safety, and environmental sustainability (CHSE), tourist satisfaction, and gender. Tourist satisfaction as a mediator and gender as a moderator. This study employs a quantitative approach, data collection with a questionnaire, with a sample of domestic tourists. The study was conducted from June to September 2024, using a questionnaire administered directly via Google Forms. The study included 350 respondents; the sample was determined using purposive sampling. Data have been analyzed using Structural Equation Modeling and Multi-Group Analysis with Smart PLS 3.0. This investigation found that both female and male tourists: tour service quality has a positive effect on tourist satisfaction and revisit intention. Meanwhile, for both females and males, the role of CHSE does not significantly affect revisit intention. Tourist satisfaction has a positive effect on revisit intention. The results of the indirect effect show that tourist satisfaction mediates the effects of tour service quality and CHSE on revisit intention, for both males and females. The moderation effect of gender in the relationship between tour service quality, CHSE, and tour satisfaction has a positive influence, but the relationship is not significant.
Transforming Closed-Loop Banking Ecosystem: A Qualitative Analysis of Corporate Relationship Bankers’ Perspectives in Indonesia Mahadewi, Lufina
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.18

Abstract

Banking challenges resulting from liquidity-tightening conditions for loan growth and funding require a banking transformation strategy to orchestrate the banking ecosystem. This study aims to uncover the strategies employed by banks to address current challenges through banking transformation towards a closed-loop banking ecosystem in the context of developing countries, specifically Indonesia, from the perspective of corporate relationship bankers. This qualitative research was conducted exploratively using the grounded theory method. Data collection was conducted through semi-structured interviews with 18 corporate relationship bankers in the corporate segment of state-owned and private banks. Thematic analysis was employed to identify the model strategy for a closed-loop banking ecosystem. This study reveals the strategy formation for a closed-loop banking ecosystem in banking transformation and development, addressing banking challenges in Indonesia. This study examines the role of corporate relationship bankers in transforming the closed-loop banking ecosystem, specifically as orchestrators of a closed-loop banking ecosystem model characterized by seamless business processes and effective risk management. Theoretically, this study reveals how the formation of a closed-loop banking ecosystem strategy model confirms and extends existing theoretical perspectives on resource-based theory for the development of banking capabilities in resource-constrained banking environments. This study emphasizes the development of resource-based theory that highlights capabilities multipliers, contextual capabilities, adaptive capabilities, and the real-time dynamism of the closed-loop banking ecosystem. 
Exploring Consumer Emotional Relationships through Brand Experience to Enhance Satisfaction in Fashion: Gender and Age Perspectives Marsasi, Endy Gunanto; Barqiah, Sarah; Nafisyah, Ulin
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.08

Abstract

The fashion industry faces challenges in building strong emotional relationships with consumers amidst increasingly fierce market competition, especially with differences in preferences based on gender and age. This study aims to explore the influence of brand experience on brand love, brand equity, and brand authenticity, and how these factors affect consumer satisfaction. The theory in this study uses the Relationship Theory approach. This study analyzes the emotional relationship between consumers and brands in the fashion industry. Data were collected through a survey of 419 respondents from Generations Y and Z using purposive sampling, and analyzed using Structural Equation Modeling (SEM). The results of the study indicate that brand experience significantly affects brand love, brand equity, and brand authenticity, but the relationship between brand authenticity and consumer satisfaction is not significant. In contrast, brand love and brand equity show a positive influence on consumer satisfaction. Multigroup analysis shows that women tend to have stronger emotional relationships with brands than men, while older consumers emphasize the importance of brand equity to their satisfaction. This study provides important insights into marketing strategies through brand experience, brand love, and authenticity to increase consumer satisfaction, while filling the literature gap related to the dynamics of consumer emotional relationships with fashion brands from a gender and age perspective.
Sustainability of Indonesian P2P Lending: Determinants of Continued Use with Expectation Confirmation Model Integration Santi, Fitri; El Wida, Dharma Bima; Rahmayanti, Dewi
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.16

Abstract

Peer-to-peer lending has emerged as a leading innovation in Indonesia's financial technology landscape, transforming traditional lending practices with its efficiency and accessibility. This study aims to uncover the key factors influencing users' intention to sustain use of P2P lending platforms amid rising adoption rates. Using the Expectation Confirmation Model (ECM), this study explores the impact of financial self-efficacy (FSE), perceived risk (PR), and digital financial literacy (DFL) on user satisfaction(ST) and sustained engagement or continued intention (CI). In addition, this study discusses the positive and negative impacts that may arise from this evolving lending model, contributing to the discussion on financial inclusion and the sustainability of fintech innovation in Indonesia. This study used Partial Least Squares (PLS) regression to test the proposed hypotheses. The results show that financial self-efficacy, perceived risk, and digital financial literacy positively affect user satisfaction and the intention to continue using P2P lending. Satisfaction and perceived benefits are the main drivers of user retention. Financial literacy education, transparency in risk management, and the development of user-friendly features can increase trust and loyalty to the platform.
Competition Intensity and Innovativeness in MSMEs: The Mediating Effect of Entrepreneurial-Based Intuitive Decision Making Afandi, Eka Prasetia; Herdinata, Christian; Soelistyo, Brandon Orlando
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.14

Abstract

Empirical evidence explaining how MSMEs transform intense competitive pressures into sustainable innovation through internal strategic mechanisms remains limited, especially in developing countries like Indonesia. Addressing this gap is urgent to identify adaptive decision-making processes that enable MSMEs to remain innovative and resilient in a highly competitive, resource-constrained environment. This study aims to analyze the effect of business competition intensity on innovativeness and entrepreneurial-based intuitive decision making, as well as the impact of such decision making on innovativeness. This study method used purposive sampling and involved 413 MSME actors in East Java as respondents. The data were processed using descriptive analysis and Structural Equation Modeling (SEM) through the AMOS program (Analysis of Moment Structure). The results show that the intensity of business competition has a significant positive effect on both innovativeness and intuitive entrepreneurial decision-making. In addition, intuitive entrepreneurial decision-making also has a significant positive effect on innovativeness. The main novelty of this study is the finding that entrepreneurial-based intuitive decision making can act as a strong mediator in the relationship between business competition intensity and innovativeness. The implications of the study underscore the importance of synergy between entrepreneurial attitudes and intuition to improve decision quality and encourage corporate innovation, especially in a highly competitive environment.
Innovation Revolution and Entrepreneurial Finance: Transforming the Performance of Businesses beyond Traditional Boundaries Mastan, Stanislaus Adnanto; Radianto, Wirawan Endro Dwi; Henryanto, Aria Ganna
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.20

Abstract

Micro, small, and medium enterprises (SMEs) serve as the backbone of Indonesia’s economy, and their performance requires continuous strengthening because family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources. This study aims to analyze the influence of innovation and entrepreneurial finance on business performance, particularly within family-owned SMEs in Indonesia, where family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources, creating a strategic question about how these two factors jointly affect business performance. The study adopts a quantitative approach, distributing structured questionnaires to 309 SME owners and managers across multiple sectors, and uses purposive sampling to capture diverse business conditions. The data are examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. The findings demonstrate that innovation exerts a significant positive effect on business performance and that entrepreneurial finance strengthens this effect by mediating the relationship between innovation and performance. The study contributes novelty by integrating the Resource-Based Theory with entrepreneurial finance to explain SMEs’ sustainability, and it provides practical implications by highlighting how family businesses can enhance competitiveness through innovation and sound financial strategies.
Unlocking Performance in Public Organizations: The Mediating Role of Employee Engagement in Talent and Knowledge Management Pangastiting Nalar, Dhimas Agung; Irawanto, Dodi Wirawan; Azzuhri, Misbahuddin
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.17

Abstract

The Directorate General of Customs and Excise (DGCE) is one of the Directorates General within the Ministry of Finance responsible for formulating and implementing policies in the areas of supervision, law enforcement, services and facilities, and optimization of state revenue in the areas of customs and excise in accordance with the provisions of laws and regulations. However, even though DGCE is a government agency, its performance still needs to be optimized. The purpose of this study is to analyze the impact of talent management and knowledge management on organizational performance in public organizations. Employee engagement in this study is expected to contribute to state revenue growth, thereby boosting the Indonesian economy. A quantitative technique was used in an explanatory research design. Using proportionate stratified random sampling, 303 respondents were chosen from among 912 Heads of Offices and Heads of Subdivisions/Sections throughout Indonesia. Likert scale surveys were used to gather data. Structural Equation Modeling Partial Least Squares (SEM-PLS) was used to do the analysis. Generational differences were also tested using multi-group analysis (MGA). The findings demonstrate that knowledge and talent management directly enhance organizational performance. Employee engagement can mediate the relationship between talent management and knowledge management on organizational performance. MGA results, however, show no discernible generational differences. The novelty of this study lies in comparing the public and private sectors. These results contribute to the body of study on human resource management in public institutions and offer recommendations to enhance DGCE's talent management, knowledge management, and employee engagement.
When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing Najmudin, Mohamad; Helmi, Sulaiman; Tamamudin; Rifqi, Husni Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.02

Abstract

The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade but also actively undermine pro-environmental purchasing behavior. This study aims to examine how perceived greenwashing influences purchase intention by analyzing the mediating roles of consumer skepticism and brand trust, as well as the moderating role of environmental concern. Employing a quantitative, cross-sectional research design, data were collected through an online questionnaire from 340 adult consumers who had been exposed to environmental marketing claims. A purposive sampling technique was applied to ensure respondent relevance, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The results demonstrate that perceived greenwashing significantly increases consumer skepticism and reduces brand trust, both of which mediate its negative effect on purchase intention. In addition, environmental concern strengthens these relationships, indicating that environmentally concerned consumers react more strongly to perceived inconsistencies in green claims. This study offers novelty by integrating signaling theory and attribution theory into a consumer-centric dual mediation model that explains why sustainability messaging can backfire when credibility is questioned. The findings provide important implications for marketers and policymakers by highlighting the need for credible, verifiable environmental communication and stronger governance of green marketing practices.
University Support and Its Influence on the Entrepreneurial Intentions of East Java Students: Mediation of Entrepreneurial Mindset Subroto, Agus Andi; Anwar, Khoirul; Sari, Dina Fahma
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.11

Abstract

The high unemployment rate among university graduates in Indonesia underscores the urgent need for universities to encourage students to become job creators. However, most previous studies have focused more on individual factors such as motivation, personality, or self-efficacy in relation to entrepreneurial intent, while the role of institutional support from universities and the process of internalizing an entrepreneurial mindset have rarely been studied comprehensively, especially in the context of private universities in East Java, which are characterized by an MSME-based economy and high graduate unemployment rates. The study aims to analyze the effect of university support on students’ entrepreneurial intentions, with entrepreneurial mindset as a mediating variable, and gender and training participation as moderators. This study uses a quantitative approach with a survey method. This study population consists of private university students in East Java, with a total of 400 respondents selected through purposive sampling. The questionnaire instrument was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that university support significantly influences entrepreneurial intention both directly and indirectly through entrepreneurial mindset. Multi-group analysis revealed that the effect of university support was stronger among female students and those who participated in entrepreneurship training. The findings highlight that campus-based support systems in the form of curriculum, training, mentoring, and business incubation can strengthen students' entrepreneurial mindset so that they are more creative, innovative, and dare to take risks in starting a business. The study’s novelty lies in integrating institutional and psychological factors within a single comprehensive model, specifically contextualized to East Java’s socio-economic dynamics. Theoretically, it extends the Theory of Planned Behavior by emphasizing the mediating role of the entrepreneurial mindset. In practice, it provides universities with a foundation for designing inclusive, gender-responsive, and experience-based entrepreneurship programs to reduce graduate unemployment.
Women Lecturers’ Leadership Aspiration: A Mediation-Moderation Approach Based on Role Congruity and Self-Determination Theory Prastiwi, Lita Era; Noermijati; Ismail, Taufiq; Badjie, Gibriel
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.07

Abstract

There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. This disparity highlights the necessity of comprehending the factors that influence the leadership ambitions of women lecturers among women academics, who continue to encounter patriarchal obstacles and the glass ceiling phenomenon. This study seeks to examine the impact of a Supportive Organizational Culture on the Leadership Aspirations of Women Lecturers, with Motivation to Lead serving as a mediator and Family Support acting as a moderator. The study employed an explanatory quantitative methodology, focusing on women lecturers at Brawijaya University who held at least the academic rank of Lecturer. The results of the study indicate that a Supportive Organizational Culture positively influences Women Lecturers' Leadership Aspiration and their Motivation to Lead. Motivation to Lead positively influences aspirations and functions as a partial mediator between Supportive Organizational Culture and Women Lecturers' Leadership Aspiration. Family Support has been proven to be the most important factor that negatively influences this relationship. This shows that Family Support functions as a buffer, so that organizational support becomes most effective in increasing leadership aspirations, especially for women who face inadequate family support. Theoretically, this study combines Role Congruity Theory and Self-Determination Theory. Practically, the findings of this study assist universities in formulating supportive strategies to increase motivation and leadership aspirations among women lecturers.

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