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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
Beyond ESG Scores: Exploring Financial Mediation for Energy Sector Growth in Indonesia and Thailand Rahmania, Thriyani; Ermawati, Wita Juwita; Suprayitno, Gendut; Thanasrivanitchai, Jul
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Indonesia and Thailand face high disaster risks and severe environmental degradation, particularly due to unsustainable practices in the energy sector. This situation highlights the urgent need for companies to adopt sustainable business models to ensure long-term growth and resilience. The purpose of this study is to examine the impact of Environmental, Social, and Governance scores on the Sustainable Growth Rate of energy sector companies in Indonesia and Thailand, considering the mediating role of financial performance. The research employs a quantitative explanatory approach. The population consists of all energy sector companies listed in Indonesia and Thailand, with non-probability Sampling used to select companies that disclose ESG data in the Refinitiv database for the period 2019 to 2023, resulting in a total of 55 observations. Using panel data regression with a Random Effects Model and the estimation method Cluster-Robust Finite-Sample Standard Error. This estimation approach was chosen to overcome the limited number of companies and the potential for heteroscedasticity between cross-sectoral units. The results show no significant direct impact of Environmental, Social, and Governance on Sustainable Growth Rate, in contrast to financial performance, which has a significant influence. Additionally, financial performance does not have a mediating effect between Environmental, Social, and Governance pillars and Sustainable Growth Rate. This suggests that ESG implementation in these energy sectors has not yet evolved into a key strategy for sustainable growth, highlighting the need for stronger policy enforcement and comprehensive Environmental, Social, and Governance integration to improve sustainability and investor confidence.
Environmentally Friendly Human Resource Management in Organizational Transformation: The Role of Gender and Culture in Sustainability and Inclusive Performance Ahmad Karim; Prayoga, Boby Indra; Paroli
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Issues of sustainability and inclusivity in public organizations are increasingly driving innovation in human resource management. This study aims to analyze the influence of Green Human Resource Management (GHRM) on inclusive performance and organizational sustainability, considering the mediating role of environmental commitment and the moderating roles of gender and organizational culture. This study uses an explanatory quantitative approach with a population of civil servants (ASN) in the Medan City Government. The sampling technique employed was purposive sampling, involving 222 respondents, and data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS. The results show that GHRM has a positive effect on inclusive performance and environmental commitment, but does not directly affect organizational sustainability. Ecological responsibility plays a significant mediating role in strengthening the influence of GHRM on both outcomes. In addition, gender moderates the relationship between GHRM and organizational sustainability, while organizational culture moderates the relationship between GHRM and inclusive performance. Theoretically, this study extends the application of the Ability-Motivation-Opportunity (AMO) Theory and Social Exchange Theory to the context of the Indonesian public bureaucracy. These findings indicate that the success of GHRM is highly dependent on social dimensions, such as ecological commitment, gender inclusiveness, and a collaborative organizational culture. These findings confirm that integrating green values into public HR policies can improve inclusive performance and organizational sustainability, mainly when supported by green leadership, participatory reward systems, and an adaptive and gender-equitable work culture.
Tour Service Quality and CHSE on Revisit Intention: The Role of Tourist Satisfaction and Gender Yuliana, Yayuk; Safina, Wan Dian; Ningsih, Ayu Melati; Kristiana, Vera
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Studies related to revisit intention are important, especially in the post-COVID-19 pandemic era. At that time, many tourism destinations and businesses were destroyed and tended to close, so a strategy was needed to revive revisit intention at tourist destinations in Indonesia. This study aims to provide a tourism marketing perspective on tour service quality, Cleanliness, Health, Safety, and environmental sustainability (CHSE), tourist satisfaction, and gender. Tourist satisfaction as a mediator and gender as a moderator. This study employs a quantitative approach, data collection with a questionnaire, with a sample of domestic tourists. The study was conducted from June to September 2024, using a questionnaire administered directly via Google Forms. The study included 350 respondents; the sample was determined using purposive sampling. Data have been analyzed using Structural Equation Modeling and Multi-Group Analysis with Smart PLS 3.0. This investigation found that both female and male tourists: tour service quality has a positive effect on tourist satisfaction and revisit intention. Meanwhile, for both females and males, the role of CHSE does not significantly affect revisit intention. Tourist satisfaction has a positive effect on revisit intention. The results of the indirect effect show that tourist satisfaction mediates the effects of tour service quality and CHSE on revisit intention, for both males and females. The moderation effect of gender in the relationship between tour service quality, CHSE, and tour satisfaction has a positive influence, but the relationship is not significant.
Transforming Closed-Loop Banking Ecosystem: A Qualitative Analysis of Corporate Relationship Bankers’ Perspectives in Indonesia Mahadewi, Lufina
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Banking challenges resulting from liquidity-tightening conditions for loan growth and funding require a banking transformation strategy to orchestrate the banking ecosystem. This study aims to uncover the strategies employed by banks to address current challenges through banking transformation towards a closed-loop banking ecosystem in the context of developing countries, specifically Indonesia, from the perspective of corporate relationship bankers. This qualitative research was conducted exploratively using the grounded theory method. Data collection was conducted through semi-structured interviews with 18 corporate relationship bankers in the corporate segment of state-owned and private banks. Thematic analysis was employed to identify the model strategy for a closed-loop banking ecosystem. This study reveals the strategy formation for a closed-loop banking ecosystem in banking transformation and development, addressing banking challenges in Indonesia. This study examines the role of corporate relationship bankers in transforming the closed-loop banking ecosystem, specifically as orchestrators of a closed-loop banking ecosystem model characterized by seamless business processes and effective risk management. Theoretically, this study reveals how the formation of a closed-loop banking ecosystem strategy model confirms and extends existing theoretical perspectives on resource-based theory for the development of banking capabilities in resource-constrained banking environments. This study emphasizes the development of resource-based theory that highlights capabilities multipliers, contextual capabilities, adaptive capabilities, and the real-time dynamism of the closed-loop banking ecosystem. 
Exploring Consumer Emotional Relationships through Brand Experience to Enhance Satisfaction in Fashion: Gender and Age Perspectives Marsasi, Endy Gunanto; Barqiah, Sarah; Nafisyah, Ulin
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The fashion industry faces challenges in building strong emotional relationships with consumers amidst increasingly fierce market competition, especially with differences in preferences based on gender and age. This study aims to explore the influence of brand experience on brand love, brand equity, and brand authenticity, and how these factors affect consumer satisfaction. The theory in this study uses the Relationship Theory approach. This study analyzes the emotional relationship between consumers and brands in the fashion industry. Data were collected through a survey of 419 respondents from Generations Y and Z using purposive sampling, and analyzed using Structural Equation Modeling (SEM). The results of the study indicate that brand experience significantly affects brand love, brand equity, and brand authenticity, but the relationship between brand authenticity and consumer satisfaction is not significant. In contrast, brand love and brand equity show a positive influence on consumer satisfaction. Multigroup analysis shows that women tend to have stronger emotional relationships with brands than men, while older consumers emphasize the importance of brand equity to their satisfaction. This study provides important insights into marketing strategies through brand experience, brand love, and authenticity to increase consumer satisfaction, while filling the literature gap related to the dynamics of consumer emotional relationships with fashion brands from a gender and age perspective.
Sustainability of Indonesian P2P Lending: Determinants of Continued Use with Expectation Confirmation Model Integration Santi, Fitri; El Wida, Dharma Bima; Rahmayanti, Dewi
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Peer-to-peer lending has emerged as a leading innovation in Indonesia's financial technology landscape, transforming traditional lending practices with its efficiency and accessibility. This study aims to uncover the key factors influencing users' intention to sustain use of P2P lending platforms amid rising adoption rates. Using the Expectation Confirmation Model (ECM), this study explores the impact of financial self-efficacy (FSE), perceived risk (PR), and digital financial literacy (DFL) on user satisfaction(ST) and sustained engagement or continued intention (CI). In addition, this study discusses the positive and negative impacts that may arise from this evolving lending model, contributing to the discussion on financial inclusion and the sustainability of fintech innovation in Indonesia. This study used Partial Least Squares (PLS) regression to test the proposed hypotheses. The results show that financial self-efficacy, perceived risk, and digital financial literacy positively affect user satisfaction and the intention to continue using P2P lending. Satisfaction and perceived benefits are the main drivers of user retention. Financial literacy education, transparency in risk management, and the development of user-friendly features can increase trust and loyalty to the platform.
Competition Intensity and Innovativeness in MSMEs: The Mediating Effect of Entrepreneurial-Based Intuitive Decision Making Afandi, Eka Prasetia; Herdinata, Christian
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Empirical evidence explaining how MSMEs transform intense competitive pressures into sustainable innovation through internal strategic mechanisms remains limited, especially in developing countries like Indonesia. Addressing this gap is urgent to identify adaptive decision-making processes that enable MSMEs to remain innovative and resilient in a highly competitive, resource-constrained environment. This study aims to analyze the effect of business competition intensity on innovativeness and entrepreneurial-based intuitive decision making, as well as the impact of such decision making on innovativeness. This study method used purposive sampling and involved 413 MSME actors in East Java as respondents. The data were processed using descriptive analysis and Structural Equation Modeling (SEM) through the AMOS program (Analysis of Moment Structure). The results show that the intensity of business competition has a significant positive effect on both innovativeness and intuitive entrepreneurial decision-making. In addition, intuitive entrepreneurial decision-making also has a significant positive effect on innovativeness. The main novelty of this study is the finding that entrepreneurial-based intuitive decision making can act as a strong mediator in the relationship between business competition intensity and innovativeness. The implications of the study underscore the importance of synergy between entrepreneurial attitudes and intuition to improve decision quality and encourage corporate innovation, especially in a highly competitive environment.
Innovation Revolution and Entrepreneurial Finance: Transforming the Performance of Businesses beyond Traditional Boundaries Mastan, Stanislaus Adnanto; Radianto, Wirawan Endro Dwi
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Micro, small, and medium enterprises (SMEs) serve as the backbone of Indonesia’s economy, and their performance requires continuous strengthening because family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources. This study aims to analyze the influence of innovation and entrepreneurial finance on business performance, particularly within family-owned SMEs in Indonesia, where family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources, creating a strategic question about how these two factors jointly affect business performance. The study adopts a quantitative approach, distributing structured questionnaires to 309 SME owners and managers across multiple sectors, and uses purposive sampling to capture diverse business conditions. The data are examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. The findings demonstrate that innovation exerts a significant positive effect on business performance and that entrepreneurial finance strengthens this effect by mediating the relationship between innovation and performance. The study contributes novelty by integrating the Resource-Based Theory with entrepreneurial finance to explain SMEs’ sustainability, and it provides practical implications by highlighting how family businesses can enhance competitiveness through innovation and sound financial strategies.
Unlocking Performance in Public Organizations: The Mediating Role of Employee Engagement in Talent and Knowledge Management Pangastiting Nalar, Dhimas Agung; Irawanto, Dodi Wirawan; Azzuhri, Misbahuddin
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The Directorate General of Customs and Excise (DGCE) is one of the Directorates General within the Ministry of Finance responsible for formulating and implementing policies in the areas of supervision, law enforcement, services and facilities, and optimization of state revenue in the areas of customs and excise in accordance with the provisions of laws and regulations. However, even though DGCE is a government agency, its performance still needs to be optimized. The purpose of this study is to analyze the impact of talent management and knowledge management on organizational performance in public organizations. Employee engagement in this study is expected to contribute to state revenue growth, thereby boosting the Indonesian economy. A quantitative technique was used in an explanatory research design. Using proportionate stratified random sampling, 303 respondents were chosen from among 912 Heads of Offices and Heads of Subdivisions/Sections throughout Indonesia. Likert scale surveys were used to gather data. Structural Equation Modeling Partial Least Squares (SEM-PLS) was used to do the analysis. Generational differences were also tested using multi-group analysis (MGA). The findings demonstrate that knowledge and talent management directly enhance organizational performance. Employee engagement can mediate the relationship between talent management and knowledge management on organizational performance. MGA results, however, show no discernible generational differences. The novelty of this study lies in comparing the public and private sectors. These results contribute to the body of study on human resource management in public institutions and offer recommendations to enhance DGCE's talent management, knowledge management, and employee engagement.
When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing Najmudin, Mohamad; Helmi, Sulaiman; Tamamudin; Rifqi, Husni Muhammad
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade but also actively undermine pro-environmental purchasing behavior. This study aims to examine how perceived greenwashing influences purchase intention by analyzing the mediating roles of consumer skepticism and brand trust, as well as the moderating role of environmental concern. Employing a quantitative, cross-sectional research design, data were collected through an online questionnaire from 340 adult consumers who had been exposed to environmental marketing claims. A purposive sampling technique was applied to ensure respondent relevance, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The results demonstrate that perceived greenwashing significantly increases consumer skepticism and reduces brand trust, both of which mediate its negative effect on purchase intention. In addition, environmental concern strengthens these relationships, indicating that environmentally concerned consumers react more strongly to perceived inconsistencies in green claims. This study offers novelty by integrating signaling theory and attribution theory into a consumer-centric dual mediation model that explains why sustainability messaging can backfire when credibility is questioned. The findings provide important implications for marketers and policymakers by highlighting the need for credible, verifiable environmental communication and stronger governance of green marketing practices.

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