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Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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Developing Business Strategy for Local Television Network Into The Digital Broadcasting Competition in Indonesia: A JPM Case Study Riska Dwi Firmiyanti; Arif Satria; Imam Teguh Saptono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.2.168

Abstract

The objective of this research is to identify the current Jawa Pos Multimedia (JPM) business model and to generate a design for its development to enhance competitiveness under a digital broadcast race in Indonesia. The research uses Business Model Canvas approach. Importance-Performance Analysis, EFE, IFE, SWOT and QSPM matrices are used as analytical tools in formulating the strategy. The research shows that the selected strategy is extensification and intensification of hyperlocal contents. Therefore on its business model, JPM needs to intensify personalization of hyperlocal content on its value proposition. Media asset management as well as research and development are added to the key activities. The hyperlocal contents become supplement into the key resources, whilst key partnerships must also be established with the media, OTT providers, social media, communities and video bloggers. The partnerships will also give impacts on growing number of channels with OTT and social media. Customer segments are expanded through Internet users and TV stations. Apart from social media line, there needs to be particular means of engagement to cultivate customer relations. Social media monetization, OTT ads and content rights are additional revenue potential tendered by the development of JPM business model.Keywords: BMC, business strategy, digital, broadcasting, local TV network
Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur Rangga Restu Prayogo; Lia Nirawati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.2.181

Abstract

Business organizations are required to be able to do effective marketing. Market change demands a business organization to have a marketing capability on innovation and responses in making a product to be competitive; therefore, it should create a quality product. Creating a quality product is influenced by the knowledge of products to be created so as to produce good marketing performance. The purposes of this study were to see how big an influence towards knowledge sharing innovation capability, and to identify the capability to respond to the market and performance marketing. A questionnaire was given to students who were in the university environment by using purposive sampling with accidental sampling. Reliability and validity were measured through the median and variation analysis of Cronbach's alpha, and Analysis using SEM model structure with SMARTPLS was used to test the relationship between research variables using 100 respondents. The results showed that sharing knowledge has a positive and significant effect on the capabilities of innovation and responsive capabilities, but insignificant effect on marketing performance. The responsive capability of innovation and capability on marketing performance are positive and significant.Keywords: knowledge sharing, marketing capability, innovation capability, responsive capability, marketing performance
Eterminants of Employee Performance in Religion-Based NGO: Lessons From The Fundraising Division of The Dompet Dhuafa Amil Zakat Institution Anwar Hadi Musaddad; Didin Hafidhuddin; Idqan Fahmi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.2.192

Abstract

Working in a religion-based institution has some unique values compared to other institutions in general. These characteristics can be a distinguishing factor that influence employee performance between the two institutions that are interesting to be examined. This research focuses on analyzing the factors that influence the employee performance of Fundraising Division of the Dompet Dhuafa Amil Zakat Institution, e.g., the ability, effort, management support, internal division support, and program division support. The purposes of this research are 1) to analyze employee performance of the fundraising division; 2) to analyze factors that influence employee performance of the fundraising division and to compare the results with other institutions; and 3) to formulate the strategy to improve employee performance of the fundraising division. The data was collected using a structural questionnaire with the employee of the fundraising division as respondents. The data collected was then analyzed using descriptive analysis and Partial Least Square. The results indicate that the employee performance of the fundraising division was rated good. The effort factor, internal division support, and program division support have a significant positive effect on employee performance in the fundraising division. Leadership training, value internalization, and performance optimization are then selected as the strategies to increase employee performance of the fundraising division.Keywords: fundraising, employee performance, dompet dhuafa, PLS SEM
How a Hybrid Firm Implement Institutional Logic to Develop Household Waste Ecopreneurship Irsyadul Ibad; Susilaningsih Susilaningsih
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.223

Abstract

The objective of this research is to increase the understanding of the ecopreneurial actions. A single qualitative case study is used to investigate an environmental hybrid firm in implementing institutional logic to develop household waste ecopreneurship in Surakarta City. In addition, the data were analyzed using an interactive model which consisted of data reduction, data presentation, drawing conclusions, and verification. The research findings showed that the ecopreneur is implementing dual logics, combining ecological and economic logics into one business perspective. The commitment to dual logic implies on the ecopreneurial firm and how the hybrid firm deal with the complexity within and outside the organization. The ecopreneur also works actively to improve their circumstances, in terms of affecting the field to better prioritize the ecological logic by raising public engagement and developing eco-innovation product. Ecopreneur’s commitment in dual logic was implemented in some business’s strategy such as production, technology, human resources, marketing, and finance.Keywords: binstitutional logic, hybrid firm, ecopreneurship, household waste
The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach Sari Wulandari; Meldi Rendra; Putra Fajar Alam; Tien Fabrianti Kusumasari; Andrieta Shintia Dewi; Tieka Trikartika Gustyana
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.231

Abstract

Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage uses the PantiKu application. The PantiKu application currently does not have an optimal business model so that the right strategy is needed to develop the business model. The objectives of this study are (1) To map the current PantiKu business model; (2) Analyze SWOT of current PantiKu business model; (3) Formulate and determine the strategy for developing the PantiKu business model. The method used in this study is the Business Model Canvas approach and SWOT Analysis. This research produces strategies for each BMC element including element (1) customer segment: serving orphanage volunteers by adding special volunteer features; (2) value proposition: providing ease of logistics processes and transactions by developing IoT technology and Fintech features; (3) channels: adding application tutorials using e-learning; (4) customer relationship: take advantage of opportunities for grants and business incubation and work together in CSR programs; (5) revenue stream: utilizing the use of digital financial instruments; (6) key resources: adding relationship development staff; (7) key activities: developing a data management dashboard and evaluate expenses; (8) key partners: adding strategic partner & collaborate with competitors; (9) cost structure: cost of research.Keywords: pantiku, business model, business strategy, bmc, application development
A Preliminary Study on the Motivation of Funders for Crowdfunding Teresia Debby; Mustika Sufiati Purwanegara; Atik Aprianingsih
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.242

Abstract

Crowdfunding is a new and novel way to gather fund through the internet for small and medium-size business from many investors. It is different from the conventional method which capital is gained from the loans from some of the conventional financial institutions like banks, angel investors, venture capitalists. Even though it is very popular, there are few numbers of researches have been done on this topic, especially to identify the motivation behind someone when investing in using this method. Some studies have been done to explore motivations. In this study, the sampling techniques that will be used are convenience and snowball sampling techniques. In the end, the study can gather 68 respondents, which all responses would be analyzed using an exploratory analysis using R software. Based on the results, there are five groups of motivations for investing in crowdfunding; they are enjoyment, recognition, curiosity, perceived risk, and altruism. The results of this study provided theoretical implications for future research and practical implications for the success of crowdfunding platforms.Keywords: crowdfunding, crowd-funding, funding motivation, crowdfunding motivation, internet based funding
Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion Isma Nurhikmah Apupianti; Ujang Sumarwan; Netti Tinaprilla
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.252

Abstract

This research aims to analyze the influence of reference groups on shopping lifestyle and also the influence of shopping lifestyle and reference groups towards online preloved fashion’s purchase intention. This research is based on the theory of factors that influence consumer behavior developed by Engel et al., (1994). In addition, shopping lifestyle is based on the theory developed by Seock (2003) and reference groups developed by Schiffman and Kanuk (2007) and Sumarwan (2011). The design of this research was a cross-sectional study with survey method answered by online open-close ended questionnaire and interview. This research involved 201 samples which were selected by using convenience sampling. There are two endogen latent variables in this research include shopping lifestyle (shopping enjoyment, brand consciousness, price consciousness, shopping confidence, in-home shopping tendency, quality and environmental consciousness) and reference groups. Whereas exogen latent variable is purchase intention. The data obtained were processed using Structural Equation Model (SEM) method through SmartPLS 3.0. Shopping lifestyle has a significant and positive influence towards purchase intention. The highest contribution derived from shopping confidence and the lowest contribution derived from environmental consciousness. Reference groups ha a significant and positive influence on shopping lifestyle. But, reference groups ha no influence on purchase intention because it could not give the strong effects both in using and buying process.Keywords: online preloved fashion, purchase intention, reference groups, shopping lifestyle
Determinants of Micro and Small Enterprise Food Industry Market Expansion in Indonesia Amzul Rifin
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.215

Abstract

One of the indicators that might upgrade micro and small enterprise is the ability to expand their market target outside their location or district. The objective of this article was to analyze the determinants of market expansion for small and medium enterprise especially in the food industry in Indonesia. Market expansion is defined as selling products or services outside the district where the enterprise is located. Secondary data were utilized in the research by using the Micro and Small Enterprise Survey conducted by Statistics Indonesia in 2014 with the data of 21,380 firms. Two analysis were conducted, firstly using the logit analysis in order to differentiate between enterprises selling their products inside and outside the district. The second analysis used Tobit analysis of which the dependent variable is the share of product sold outside the district. Independent variables used in both equations are similar. The results indicated that higher education level, number of labor, value of production, number of enterprise with external finance, number of enterprise located in Java and male-owned firms resulted in higher probability of selling their product outside the district. Moreover, the same variables will also increase the share of product sold outside the district. From the two equations, it can be concluded that the government policy must be addressed in two aspects in order to upgrade the small and medium enterprises, the first is increasing the scale of the enterprises and secondly, fostering financial inclusion for these enterprises.Keywords: micro and small enterprise, logit analysis, tobit analysis, food industry, market expansion
Marketing Strategy Analysis of Nano Tea Product Based on Mangosteen Peel (Gracinia Mangostana) to Promote Functional Foods Industry Syukri Yusuf Nasution; Gita Andini; Yoga Prawira; Dhini Azzahra
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.263

Abstract

A marketing strategy analysis is an overview of the potential that can be generated from marketing aspects. This analysis is conducted to overview the feasibility of the product if it entered the market. In this research, the marketing strategy analysis uses three methods: (1) Business Model Canvas (BMC) analysis as a business model of the product; (2) Competitor Intelligence (CI) analysis to observe the product’s position to be developed, compared to the existing products in the market; and (3) Marketing Element analysis to analyze the potential market of the product which can be observed from segmentation, market size potential market, and also the size of the market share of the product. This study uses qualitative and quantitative methods by collecting both secondary and primary data. In the Business Model Canvas (BMC) analysis shows the nano tea product based on mangosteen peel has two business models that are being recommended for the marketing strategy, those are Business to Business (B2B) and Business to Customer (B2C) models. In the Competitor Intelligence (CI) analysis, shows that the product has two success factors to increase the competitive value of the product i.e. success factors in the form of tea powder and nano-size. Those factors will make the product has better efficacy and functions compared to similar tea in other form. While the results of marketing elements analysis of the product will be focused on West Java market, with the value of market share of 0.05% or about 35,904 ton/years from the total market of 72.903,6 tons/years.Keywords: market strategy, competitor intelligence, business model canvas, marketing analysis
Evaluation of The 1office-Integrated System Using an Adaptation to The Delone and Mclean Success Model Bayu Dewantoro; Irman Hermadi; Joko Ratono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.275

Abstract

This study aimed to evaluate the successful implementation of 1Office integration system at PT Grundfos Indonesia by an adaptation to DeLone and McLean model. The 1Office is a system that should be applied in all Grundfos's companies, according to the instructions from its headquarter. There are 6 variables to evaluate in the DeLone and McLean model, namely Service Quality, System Quality, Information Quality, Use, User Satisfaction and Net Benefits. Using a quantitative approach, questionnaires were used as a technique for data collection. The data obtained then was analyzed using SEM PLS (Structural Equation Modeling Partial Least Square) and purposive sampling on 60 users. The results showed that Service Quality has a positive effect on Use and User Satisfaction, so does System Quality on User Satisfaction. Furthermore, User Satisfaction has a positive influence on Net Benefits as the effectiveness of using information systems, which has an impact on user groups, organisations, suppliers, and customers at PT. Grundfos Indonesia.Keywords: 1Office system, DeLone and McLean model, PT Grundfos Indonesia, SEM PLS

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