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Forum Agribisnis
Published by Institut Pertanian Bogor
ISSN : 22525491     EISSN : 26564599     DOI : https://doi.org/10.29244/fagb.11.2.101-108
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Forum Agribisnis adalah jurnal ilmiah sebagai forum komunikasi antar peneliti, akademisi, dan penentu kebijakan dan praktisi dalam bidang agribisnis dan bidang terkait lainnya. Tulisan bersifat asli berisi analisis empirik atau tinjauan teoritis dan review buku terbaru. Forum Agribisnis dikelola oleh Magister Sains Agribisnis Departemen Agribisnis FEM IPB. Jurnal diterbitkan pada bulan Maret dan September.
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Articles 273 Documents
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Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya) Yulianti, Risma; Yuliati, Nuriah; Andrian Syah, Mirza
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.26-35

Abstract

Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.
Hubungan Efikasi Diri Dan Motivasi Kewirausahaan Calon Pensiunan Perusahaan Perkebunan Kelapa Sawit Puriwara, Lisa Ariska; Pambudy, Rachmat; Etriya, Etriya
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.76-89

Abstract

The world’s population is aging and almost every country in the world, including Indonesia, is experiencing growth in the number and proportion of older people in its population. Research on entrepreneurship among retiree candidates can contribute to knowledge and efforts to face the problem of aging population. Entrepreneurial self-efficacy and motivation are thought to be related to the entrepreneurial decisions of older entrepreneurs. This research aims to analyze the relationship between entrepreneurial self-efficacy and motivation of oil palm plantation company retiree candidates. Data was obtained from a survey of palm oil company employees who will retire in 2024 to 2028. The data then analyzed using Rank Spearman correlation with STATA. The results show that the entrepreneurial self-efficacy and motivation of candidate retirees are in the medium category. The correlation test results show that entrepreneurial self-efficacy is positively and strongly correlated with entrepreneurial motivation. This research suggests that companies prepare employees who will retire with training containing material to strengthen self-efficacy, because strong self-efficacy will motivate company employees who will retire to become entrepreneurs in retirement.
Faktor–Faktor Yang Memengaruhi Purchase Intention Sayur Organik Pada Konsumen Mahasiswa Di Yogyakarta Khaerunisa, Almira Cindy; Tinaprilla, Netti; Purwono, Joko
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.64-75

Abstract

Concerns about the negative impact of agricultural production that uses chemicals intensively on environmental sustainability and human health have resulted an increase organic consumption, especially organic vegetables. Important to know the factors that influence purchase intentions toward organic vegetables. Intentions can be studied using the Theory of Planned Behavior (TPB) model including attitudes towards behavior, subjective norms and perceived behavioral control. Previous research also found that environmental concern, health concern, and product availability have an influence to that product. The purpose of this researchis to analyze the Factors Influencing Purchase Intention Toward Organic Vegetable, especially by student as potential customer, it can help producers to formulate managerial implications. This research was conducted in Yogyakarta with a total 230 respondents. This research uses descriptive analysis, Partial Least Square (PLS-SEM), and importance-performance matrix analysis (IPMA). The results of this study show that purchase intention organic vegetables is influenced by attitudes towards behavior and perceived behavioral control, while subjective norms do not influence purchase intention. Attitudes towards behavior in this study were influenced by environmental concern and health concern, perceived behavioral control were influenced by product availability. The managerial implication that can be carried to increase attitude toward behavior which is known to have the highest importance value through increasing environmental concern and health concern which influences students attitudes towards behaviour to purchasing intentions of organic vegetables in Yogyakarta.
Faktor-Faktor Yang Memengaruhi Pendapatan Usahatani Karet Di Kecamatan Lubai Siahaan, Yosua Partahian; Harianto, Harianto; Pambudy, Rachmat
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.90-102

Abstract

Muara Enim Regency is one of the largest rubber producing districts in South Province, but is currently experiencing a significant decline in the amount of rubber land due to land conversion issues. This land conversion is mainly caused by rubber farming income that does not provide adequate economic benefits to meet the needs of farmers. The research objectives were to 1) Analyze rubber farm income 2) Analyze the factors that influence rubber farming income. This study used 112 rubber farmer respondents, with a population of 543 rubber farmers Lubai District. The location was chosen purposely based on the same considerations, namely the sub-district and village that produced the largest decline in the number of rubber land areas and produced the largest rubber production. Data collected in cross section. Analysis of rubber farm income using R/C ratio analysis. Analysis of factors affecting rubber farming income using Weighted Least Square. The results showed that income in the productive plant age group (10.1-15 years) was the greatest compared to other plant age groups. The overall R/C ratio on cash costs and on total costs in all plant groups showed good results with an R/C ratio > 1. Factors that positively affect rubber farm income in Lubai Subdistrict are average production, rubber prices, and land area while factors that negatively affect farm income are labor.
Pengaruh Resiliensi Kewirausahaan, Pembelajaran Kewirausahaan Dan Inovasi Terhadap Kinerja Usahatani Sayur Di Bali Agung Ngurah Wisnawa, Anak; Pambudy, Rachmat; Etriya, Etriya
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.124-137

Abstract

Entrepreneurial resilience in farmers is their ability to adapt to risks, learn, and recover from failures to maintain or enhance farm performance. Entrepreneurial resilience among vegetable farmers impacts agricultural sustainability, ensuring they continue farming and meet vegetable demand. This study aims to analyze the level of entrepreneurial resilience among vegetable farmers in Desa Baturiti and examine the role of learning and innovation in mediating the influence of entrepreneurial resilience on farm performance. Data collection was conducted through a survey of vegetable farmers in Desa Baturiti, Bali Province, using a cluster sampling technique. A total of 60 farmers participated as respondents. The results indicate that the entrepreneurial resilience level of vegetable farmers in Desa Baturiti is high, with a score of 39.86. This high level of resilience enables farmers to continue their farming activities despite past failures and adapt to changes. Hypothesis testing reveals that the roles of entrepreneurial learning and innovation in mediating the influence of resilience on farm performance are not significant, resulting in the hypotheses not being confirmed. However, in terms of mediation effects, entrepreneurial learning has a medium mediation influence, while innovation has a low mediation influence on the relationship between entrepreneurial resilience and vegetable farm performance.
Penentuan Komoditas Pangan Unggulan Di Kabupaten Nganjuk Farah, Regina; Mubarokah, Mubarokah; Sari Tondang, Ika
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.103-113

Abstract

This research aims to analyze the superior food commodities in Nganjuk Regency. The results of this study are expected to be able to become a reference in regional economic development through the priority development of superior food crop commodities in Nganjuk Regency. The data used in this study are secondary data including data on the value of food commodity production for 10 years starting from 2014-2023. The food commodities studied include rice, corn, soybeans, peanuts, cassava, shallots, and cayenne pepper. The data analysis methods used are Location Quotient and Shift Share Analysis, the results of the two analyses will be combined into criteria for determining superior food commodities. The results of this study indicate that corn, shallots, and cayenne pepper are the first and second superior commodities in several districts in Nganjuk Regency. Rice, soybeans, peanuts, and cassava became the second and third superior commodities in several sub-districts in Nganjuk Regency.
Analisis Pengendalian Kualitas Produk Arabica Roasted Coffee Beans Pada Drama Coffee Roastery Shofa Zahrah, Saffaana; Tjondro Winarno, Sri; Hafi Idhoh Fitriana, Nisa
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.138-153

Abstract

The unique aroma of arabica coffee beans will come out after passing through the roasting step, therefore the quality control is important. Quality control in the company is very important to produce products that have a slick quality value so consumers had their own satisfaction when buying products. This study aims to analyze (1) The level of product defects of arabica roasted coffee beans (2) The level of process stability and processing capacity of arabica roasted coffee beans products in achieving zero defects (3) Quality improvement efforts to minimize product defects of arabica roasted coffee beans. The sample used in this study was 100 samples of arabica roasted coffee beans products using non-probability sampling techniques due to the limited time and cost of the study in drawing random probability samples. This research was conducted at Drama Coffee Roastery, Pasar Tunjungan, first floor Unit 08, Jalan Tunjungan 88, Surabaya City which had wide marketing of arabica roasted coffee beans products, covering Surabaya area or outside the city, and has a product license and legality. The method used in this research was six sigma method with DMAIC (Define, Measure, Analyze, Improvement, and Control) approach. The results showed that Drama Coffee Roastery had 4 types of defects product, was overdeveloped, underdeveloped, cracked, and striped. Drama Coffee Roastery had a sigma level value of 3.35 which explains that UMKM Drama Coffee Roastery had the ability to process product quality within the scope of the average industry in Indonesia. This indicates that the product requires quality control to achieve zero defects in order to entry international coffee market. The study found that six sigma method was effective in solved problems that occur at Drama Coffee Roastery by reviewing green beans, green beans roasting time, sorting improvements, and green beans storage improvements that will have an impact on the supply chain efficiency of arabica roasted coffee beans products.
Tata Kelola Rantai Nilai Sayuran Daun Hidroponik Di Wilayah Bogor Clairine Papilaya, Regina; Nurmalina, Rita; Feryanto, Feryanto
Forum Agribisnis Vol 15 No 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.154-162

Abstract

Value chain governance within hydroponic systems plays a critical role in optimizing every stage, from product design to marketing. This study aims to analyze the governance structure established in the value chain of hydroponic leaf vegetables. Primary data were collected through structured interviews using questionnaires and field observations. The sampling method employed was snowball sampling, involving a total of 9 farmers, 2 collectors, and 1 retailer as respondents. Data analysis was conducted qualitatively using a descriptive approach, referring to the value chain analysis framework proposed by Kaplinsky. The findings reveal that the type of governance in the hydroponic leaf vegetable value chain in Bogor Regency is categorized as modular governance. This governance type reflects a high degree of independence among actors within the value chain, coupled with strong coordination and adherence to established standards. These results provide insights into the efficiency and adaptability of modular governance in supporting sustainable and technologically driven agricultural practices.
Peran Perempuan pada Usahatani Jagung di Kabupaten Tanah Laut Alfa Riztri, Lucky; Krisnamurthi, Bayu; Nuraeni Muflikh, Yanti
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.206-226

Abstract

The Sustainable Development Goals (SDGs) launched by the United Nations (UN) pay special attention to gender issues in sustainable development, in SDG number 5 (five), namely gender equality. Therefore, the implementation of gender roles in sustainable development in Indonesia, especially in agribusiness development, is expected to reduce the level of gender inequality and empower all women. However, it was found that in some areas, women are limited in farming activities. Women are only involved in activities that require minimal resources, while their access to these resources and opportunities to participate in decision-making remain limited. This study aims to analyse the role of women in maize farming in Tanah Laut District in terms of three main aspects: role and participation, access to resources, and power in decision-making. The data used were primary and secondary data. Data analysis used descriptive qualitative and quantitative analyses using the Gender Dimensions Framework (GDF) approach. Quantitative analysis was conducted to test the significance of gender roles in maize farming using the independent T-test and Mann-Whitney test. The results show that women farmers can participate in all maize productive activities. The level of women's participation tends to be high in the activities of seeding, planting and harvesting. Women do not dominate any of the resources in the access and control profiles. However, based on farm management, in general, female farmers are not much different in terms of average planting area, number of harvests, productivity and price received compared to male farmers. Women and men have equal power in decision-making.
Analisis Komparasi Produksi Bawang Merah Organik Dan Anorganik di Kecamatan Rejoso Kabupaten Nganjuk Khoirunnisa, Tria Alfiatul; Mazwan, M. Zul
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.276-290

Abstract

Indonesia places shallots as one of the main agricultural commodities with high selling value. Among the various shallot producing regions in Indonesia, Nganjuk district is known as one of the largest producing areas and production centers for shallot commodities in Indonesia. Organic and inorganic shallot production is the focus of attention of farmers and agricultural actors today. The research objectives are (1) to analyze the various factors that contribute to shallot production, both inorganic and organic cultivation (2) to analyze the average difference in shallot production before and after the implementation of organic farming. The research method used is to conduct a quantitative approach technique to 20 respondents who apply organic, semi-organic as well as inorganic farming and 10 respondents who apply inorganic farming only. Data collection methods were carried out by observation, interviews and literature studies. The results revealed that production factors contribute to shallot yield. Factors that affect shallot yield are seed variables and dummy variables, which means the value is smaller than 0.05. The results of the analysis show that the variables of land area, fertilizer, pesticides, and labor do not have a real influence in determining shallot yield. Research on the comparison of average shallot production shows a significant difference between before and after the implementation of organic farming. To minimize the risk, steps are needed to provide support in the form of providing counseling and long-term assistance related to land to shallot farmers.  Another step is the need for economic incentives for farmers who are willing to switch to organic farming, due to the transition period that has the potential to reduce productivity

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