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Ali Mulyawan
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Jurnal Computech & Bisnis (e-Journal)
Published by STMIK Mardira Indonesia Bandung
ISSN : 19789629     EISSN : 24424943     DOI : https://doi.org/10.56447/ath
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science
The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, enterprise architecture planning, business process management, business process reengineering, modeling and simulation, artificial intelligence, information security, social network, cloud computing, entrepreneurship, human resource management, operation management, financial management, strategic management, research online and other related topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 9 Documents
 1 
Search results for , issue "Vol 12, No 1 (2018): Jurnal Computech " : 9 Documents clear
Pengaruh Program Kewirausahaan Sosial Terhadap Kepercayaan Merek. Studi Kasus Komunitas Disabilitas Bandung, Indonesia Bob Foster
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.174

Abstract

Difabel Punya Karya (DPK) is a social program formed by several people who concern about the equal employment rights for people with disabilities, especially in Bandung, Indonesia. The primary objective of DPK is to empower people with disabilities by providing entrepreneurial expertise starting from producing goods for the marketing process. Furthermore, DPK produces superior products marketed through social media and exhibitions in Bandung. The problem that arises in this social program is the level of consumers’ trust in the DPK’s brand itself. Brands Trust is a challenge for the success of the DPK program. This study tries to discover the effect of social entrepreneurship on brand trust in DPK program based on the social entrepreneurship theory by Shane & Venkataraman (2000) and Ballester (2004)’s brand trust theory. This study uses Partial Least Square (PLS) for data analysis, explanatory methods, and simple random sampling. Keywords : Social Entrepreneurship,Brand, Brand Trust, Community.
Meningkatkan Pelayanan Konsumen Melalui Critical Perseption Point (CPP) Agung Tri Retnowati
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.170

Abstract

Business competition in retail business today has become the focus of every entrepreneur. This happens with the continued development of business and business methods that can not be dammed. More sophisticated technology in the implementation can be balanced with consistency in the service, the norm makes consumers feel comfortable cost in store. To focus more on the things required by consumers, it is necessary to make a special location to get more specific problems. CPP determination (Critical Perception Point) is very useful to assist staff in providing optimal service to consumers. Standard Service with CPP can be used to improve customer satisfaction survey which is issued compared to previous year. Keyword : CPP, Consumer Sevice.
Analisis Software Dukungan Pengambilan Keputusan : Vanguard Busines Analytics Toni Kusnandar
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.166

Abstract

Decision Support System is necessary for decision makers at every level of management. Diverse information needs to be well organized and compiled so that decision makers can make decisions appropriately.The ready-to-use DSS software to be analyzed is a Vanguard Busines Analytics Suite that combines Decision Analysis, Time-Series Forecasting, Monte Carlo Simulations, and Optimization into integrated packages. This software allows us to apply decision analysis techniques throughout our organization to problems ranging from simple projects to enterprise strategic plans.The Vanguard system is a comprehensive business solution to improve the quality, reliability and speed of management decisions. This is done by helping us collaborate with peers on important plans, analyzing alternatives using simulations and modeling techniques, automating routine decisions using expert system technology, and increasing overall management effectiveness by adding structures to chaotic processes normally. Keyword : decision support system.
Sistem Pengkodean Data Pada File Teks Untuk Keamanan Informasi Dengan Menggunakan Metode Skipjack Suprianto Suprianto; Asep Ririh Riswaya
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.171

Abstract

Nowadays internet has become the important part in the IT. With so many the internet users from the large company to the personal users make a lot of the developing data. With the development of data so many people appeared who wants to know the others data for their own advantage, the are called hacker.This could be avoid with the encryption of data which will be sent so can’t be read by the unimportant people, there’s a few way to encryption data, The writer choose the encryption data with skipjack method. This method is how to encrypt text file which came from an internet application, such as e-mail service which has 32 stage include the permutation pattern and rule A, rule B which are part of this method.With the method the data which will be sent through the internet is encrypt by the sender. Then after it is received, the encrypted data or the chipertext will be decrypted into the previous data or plaintext.The use of skipjack method with the software has been made, the process of encryption and decryption are proved can help to keep the information valid which is come from the sender to the receiver. Keyword : Hacker, Skipjack Method, "Skipjack Security Software", valid information.
Sistem Rekomendasi Laptop Menggunakan Collaborative Filtering Dan Content-Based Filtering Anderias Wijaya; Deni Alfian
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.167

Abstract

AbstractLaptop is needed for students and for office workers because it is better than a desktop computer. In this era, laptops have a variety of brands and specifications that sometimes make people have difficulty in finding, choosing or buying the right laptop for their needs. Therefore there should be a recommendation system that can provide advice or recommendations, based on interest and needs in the search for references.In commonly used algorithm recommendation system is collaborative filtering (CF) and content based filtering (CB). Collaborative filtering is a concept whereby the opinions of other users are used to predict items that a user might like / interest. For content based filtering using the availability of an item's content as a basis for recommendation.In this research, the algorithm for collaborative filtering uses Adjusted-cossine similarity to calculate the similarity between user and weighted sum algorithm for prediction calculation, for content based filtering algorithm used is tf-idf to search availability of existing content.This recommendation system combines collaborative filtering and content based filtering methods using mixed hybrid techniques, the system has also been tested using the blackbox method. The result of the required execution time is influenced by the number of items and content based filtering method has the fastest execution time compared to collaborative filtering and mixed hybrid methods. Keywords : recommender system, collaborative filtering, content based filtering, mixed hybrid, Adjusted-cossine similarity, weightes sum.
The Power Of CRM And Service Innovation Capabilities Toward Agencies’ Sales Performance In Products Marketing Komarudin Komarudin; Yani Restiani Widjaya
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.172

Abstract

This study focuses on three variables that serve as a framework of thinking of Customer Relationship Management as independent variables, Service Innovation Capabilities and Agencies’ Sales Performance  as a dependent variable. The object of the research is the marketing agency TIKI Bandung in Bandung Raya area with a sample of 32 marketing agencies. Data collection techniques using questionnaires and then processed with data analysis techniques structural equation modeling (SEM) using Smart PLS 3.0 software. The results in this study indicate the existence of positive   and   significant   impact   CRM   and   Innovation   Capabilities   to   Sales Performance marketing agency. Keyword : Customer Relationship Management, Innovation Capabilities, Sales Performance, Marketing Agency.
Aplikasi Penjualan Hijab Fashion Dadi Rosadi; Nisa Rahmaniar Adilah
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.168

Abstract

AbstractThe development of science and information technology at the present time has been more advanced and growing. This is already a lot of products from science and information technology created and used by humans at this time. These products are usually used with the aim of helping to alleviate human work and also to improve the efficiency and effectiveness of a job.A store that provides a variety of products hijab clothes or moslem clothing at an affordable price. However, the objective conditions that exist in the store in the process of marketers still use the manual system. In the process of processing sales data is still manual with written in the book sales or reports only. At the time need information about the stock of goods in the warehouse must check one by one. Therefore it takes a long time.As a solution of the existing problems in the store then the authors create a new system so that problems about data processing sales can be overcome. Keywords : Sales, Product.
Faktor-Faktor Yang Mempengaruhi Kepuasan Dan Loyalitas Mahasiswa (Studi Kasus Pada Perguruan Tinggi Swasta Di Jakarta) Mohamad Saparudin; Bambang Rahardjo
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.173

Abstract

Increasingly intense competition among universities demands good knowledge and strategy from all universities to attract prospective students. For use in the education industry, reference is required on the values consisting of three factors, namely: Quality, Price, and Service. This research is the satisfaction and loyalty of students by several factors, namely price equity and SERQUAL. The results of the study showed that the sensation of sensitivity to loyalty and attitude as mediation by perception of the price of justice, and SERQUAL. The Serqual construct directly affects student loyalty and the directness of pricing justice also affects student loyalty. and the price of justice has the greatest effect compared to other constructs. Keyword : Price fairness, SErqual,.
Temu Kembali Citra Berbasis Konten Pada Citra Lintas Domain Yaya Wihardi; Herbert Siregar; Ali Mulyawan
Jurnal Computech & Bisnis (e-Journal) Vol 12, No 1 (2018): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55281/jcb.v12i1.169

Abstract

This research aimed to develop a cross domain content based image retrieval system by using Histogram of Oriented Gradient (HoG) features. To compute visual similarity, we use Gaussian Approximation for Fast Image Similarity (GAFIS), Online Algorithm for Scalable Image Similarity Learning (OASIS), and Hybrid method that combine both of GAFIS and OASIS. The results show that the hybrid method outperforms the others, it is because the methods could extract uniqueness of each image query and image database by utilizing Gaussian parameters from negative-set and combine it with OASIS parameters Keywords : Image Retrieval, CBIR, Gaussian Approximation, OASIS.

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