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Community Based Marketing and Customer Live Time Value: an Analysis on Their Potential for Improving the Economy of East Java Province Andriani Kusumawati; Srikandi Kumadji; Devi Farah Azizah
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

The purpose of this study was to analyse the typology and factors determining the formation of customer communities, to know the patterns and forms of costumer communities, and to examine product penetration to customer communities in East Java province. This study uses a mixed method research with exploratory approach. A qualitative approach is used to find answers to the objectives of the study. Typology of communities based on factors forming the communities can be due to similarities in brand or product consumed. Product penetration in each community can be done without any intervention or direct relationship with the company. The relationship between companies and communities can be divided into three forms. First, companies do not undertake any relationship with communities. Second, companies provide sponsorship and assistance for community activities incidentally. Third, companies build continuous collaboration with communities to organize joint activities. Quantitative testing of the 16 (sixteen) hypotheses shows that only 6 (six) hypotheses are supported by this study model. These results are expected to represent the contribution of Community Based Marketing in improving the Customer Lifetime Value and its implications for the economy of East Java Province.

Local Economic Development-Based on Farming Manufacture of Coconut Sugar in West Sei Kepayang District Khairani Alawiyah Matondang; Agus Suman; Sasongko Sasongko; Putu Mahardika A.S.
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

The existence of coconut commodity abundance in the district of West Sei Kepayang of Asahan regency of North Sumatra province has not been utilized to the fullest. Though the potential of this commodity can be the basis of local economic development (LED). Of some its derivative products, coconut sugar has the economic potential to improve farmers welfare due to various advantages as well as a good market share prospect.This study aims to analyze the potential for the farm manufacture of coconut sugar to be used as a base of LED in the district of West Sei Kepayang. Data collected by survey method and then analyzed by descriptive quantitative by a financial feasibility analysis those are the Net Present Value (NPV), Net Benefit Cost Ratio (NBCR), Internal Rate of Return (IRR) and Payback of Period (PP) and by descriptive qualitative. The results of a financial feasibility analysis showed that the NPV is positive, NBCR is greater than one, the IRR is greater than the actual interest rate and PP can be restored in a relatively short time.Keywords: Local Economic Development, Coconut Sugar, Financial Feasibility Analysis.

Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency Supriono Supriono; . Al-Musadieq; Topowijono Topowijono
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

This study focused on the identification of marketing innovation model using the Business Model which was introduced by Alexander Osterwalder. The preparation of the marketing innovation model was based on the data and information obtained from interviews and secondary data (literature reviews) in the form of books, magazines, newspapers, the internet, and journals. The study was divided into 2 (two) stages: (1) identifying Marketing Characteristics of SMEs in Bondowoso; and (2) establishing a model of Marketing Innovation through Business Model Canvas. In this study, it was found that being passive in marketing and having limited access were the main problems faced by SMEs. Based on the data obtained, the marketing model offered was by classifying some of the elements involved in the marketing of SMEs to the Business Model Canvas having nine important factors. The first factor is Value Proposition by taking the government, distribution partners, investors, and suppliers as the elements. The second is Key Activities in the form of production, promotion, and distribution. The third is Key Resources in the form of human resources. The fourth is Value Proposition in the form of effective, efficient, and competitive marketing. The fifth is Customer Relationship in the form of bonus, discount, and total quality management. The sixth is Channel in the form of delivery service and the bureau of tourism. The seventh is Customer Segment in the form of customers from all economic, social, and cultural classes. The eighth is Revenue Stream in the form of profits from revenue. The ninth is Cost Structure in the form of cost incurred for the implementation process. Keywords: Innovation, SMEs, Marketing, Competitiveness, Business Model Canvas.

Behavior Change Communication (BCC) Campaign Management through New Media for Field Officer of Igama and Wamarapa HIV/AIDS Prevention Program in Malang Maya Diah Nirwana; Yuyun Agus Riani; Sri Handayani
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Methods and communication strategy are needed in order to form the safe attitude and behavior of the HIV/AIDS (Human Immunodeficiency Virus-Acquired Immunodeficiency Syndrome) prevention target group, of which the character, situation, and condition of the target group have become an important attention and consideration for Field Officer for the effectiveness of activity. BCC is a communication tools on behavior change that is developed on HIV/AIDS prevention program. The FGD of the consultant team with field officer shows that almost all the Field Officers of the institutions in implementing HIV/AIDS prevention programs, have not been fully able to produce and utilize BCC campaign media due to skill constraints. This paper provides an understanding on how to produce the right online media, as well as to utilize communication technology which is affordable and easy in supporting Field Officer’s role and function on the prevention of HIV/AIDS. In addition to producing BCC campaign media, this activity also carries out facilitation in the form of counseling and monitoring the activity’s result process. Ikatan Gay Malang (IGAMA) dan Waria Malang Raya Peduli AIDS (WAMARAPA) have become partners in this community development activity. After training and mentoring, the Field Officers are expected to be able to utilize new media, especially Facebook, WA (WhatsApp), and BBM (BlackBerry Messenger) to conduct BCC campaign of HIV/AIDS prevention based on netiquette.Keywords: Campaign, BCC, New Media, HIV/AIDS

Preparation of Standard Unit Price of Goods and Services (SHBJ) in East Java Provincial Government Kariyoto Kariyoto
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Forming standard unit price of goods and services is an activity survey to collect data required in Local Government and State requirements. Goods and services are under control of the Department or institution by the local government. Standards Unit Price of Goods and Services assist in preparing the Budget Requirement Plan, the regional work units and the Budget Implementation Document. Standards Unit Price of Goods and Services is to guide the preparation of the Budget Requirement Plan, the regional work units and the Budget Implementation Document work unit East Java Provincial Government. Data and information collection techniques are done by conducting market surveys, through distributors and the highest retail prices in stores and markets. The data types of goods and price list are based on the standard of the goods provided the provider distributors and stores. The interviews involves distributors, sellers to consumers. It also involves the data from Related Work Unit in cooperation with the Government of East Java to obtain secondary data. Conclusions are based on the description and presentation of data on survey results as the preparation of this Book Standard Unit Price of Goods and Services. This book is a guide to the standard unit price of goods and services that are indispensable in East Java Provincial Government work units.Keywords: standard unit price, goods and services, the province of East Java

The Development of Small and Medium Scale Enterprises (SME's) in East Java: A Shift-Share Analysis Setyo Tri Wahyudi
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

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Disparities in economic growth across the region in East Java, especially regions in the North of East Java and the South of East Java is still quite striking. The fact shows that the Region in the North of East Java is still dominating in term of sectoral contribution compare to South Regions. This condition occurs due to a policy that only oriented on the development of industrial zones in the North regions, but not for the South. Meanwhile, the Small and Medium Scale Enterprises (SME's) in the South East Java shows growth rapidly. This study aims to identify the potential of Small and Medium Scale Enterprises (SME's) in the South Regions of East Java. Using sample of Regency/City level, the research methods are (i) mapping the potential sector using Location Quotient (LQ) and (ii) conduct a Shift Share analysis. The results showed that there are 9 of 17 sectors in Regency/City in East Java as the basis sector or has the potential to be developed. Meanwhile, the Shift Share analysis for both region shows that there is any shift in economic structure. Then, we can conclude that the emphasizing policy to encourage the development of SME’s will be able to drive the regional growth.Keywords: Small Medium Enterprises, Shift-Share analysis

Socio-Cultural Life Of Kelud People In Connecting With Traditional Mitigation Effort Based On Local Wisdom Sri Herminingrum; Esti Junining
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Kelud is one of the 13 active volcanoes located in Java Island. The sequence of eruptions becomes a natural phenomenon which constructs the culture of the people who live around it. Therefore, this local wisdom-based research tries to investigate the relationship between the socio-cultural life of people inhibiting at the foot of Kelud Volcano and the disaster mitigation. The inhabitants of Sugihwaras Village who live within 10 km radius from the peak of Kelud are assumed as a “disaster-aware” community that becomes a valuable source of the local wisdom. The ethnography approach was stressed on the cultural tradition of the people of Sugihwaras that was observed directly from participation during traditional events, especially rituals. The rediscovery of the local wisdom in a traditional effort of disaster mitigation as the main goal of the research is expected to give contributions to good governance. This is highly possible because it is shown in most of the findings that the local wisdom of Kelud people teaches moral ethics which not only guides the relationship between human being and The Almighty, the way to respect each other among social human being, but also the harmonious life between human and nature. Keywords:Socio-cultural life, traditional mitigation, Kelud people, local wisdom

Inheritance VS Intertemporal Consumption Rina Oktavia; Burhan M. Umar; Manzilati Asfi
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

There is a difference between the final goal of conventional economics and Islamic economics. This difference is about intertemporal consumption. In conventional economics, every human being trying to meet the needs through consumption activities. It is known as the term “intertemporal consumption”. Intertemporal consumption is the consumption activities which are carried out in two periods, both present and future. Income (Y) obtained by a person is the sum of consumption (C) and savings (S) which is written in a mathematical function Y = C + S. However, in Islamic economics is known the term ”inheritance” which is the income of someone unused until someone dies thus distributed to the heirs. Thus, a person's income in Islamic economics is not just an accumulation of consumption (present and future) and savings, but also inheritance which is an instrument of wealth distribution to the heirs after death. This a literature study. And this research tries to explain the difference between inheritance as part of intertemporal consumption in Islamic economics perspective and intertemporal consumption in conventional economics perspective. From this research about inheritance and intertemporal consumption, we will know more clearly about the fundamental difference from conventional economics and Islamic economics.Keywords: Inheritance, Intertemporal Consumption, Islamic Economics, Conventional Economics

The Policies and Practices of Good Governance in Indonesian Tourism: a Case Study in Malang, East Java Ika Nurhayani; Sri Endah Tabiati; Aris Siswanti; Hamamah Hamamah
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Good governance is a method to organize resources by involving the local community to participate and to supervise the development of the country. Good governance in tourism ensures that the industry can involve and benefit the local community. This paper aims to investigate the policies and practice of good governance in Indonesian tourism using the city of Malang in East Java as a case study. This is done by: (1) a study on the Regulation of the Major of Malang on the Master Plan of the Development of Regional Tourism no. 34 year 2014 and (2) field observations in the city of Malang. The research shows that the regulation has fulfilled six characteristics of good governance: participation, consensus oriented, equity and inclusiveness, effectiveness and efficiency, and accountability but fails to fulfill the three criteria of good governance: the rule of law, the transparency and the responsiveness. On the other hand, on the practices of the good governance, the city government lacks communication with the stakeholders and it is advisable that the city government set this forum in the near future to discuss the solutions to better tourism in Malang.Keywords: Good governance, tourism, Indonesia, Malang

Efficiency and Effectiveness Analysis of Village Financial Management (VFM) (Case Study Asahan Regency) Bukit Buchori Siagian; Maryunani Maryunani; Rahmad Krishna Sakti; Dwi Budi Santoso
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

As an implementation of decentralized development, village financial management (VFM) is a financing model in a way to closer the needs of development at the village level. Theoretically, the successful objectives achievement of this authority delegation is if VFM can be done efficiently and effectively. This study aimed to analyze these efficiency and effectiveness of VFM and analyze factors inhibiting. The results showed that 1) VFM in Asahan district has not implemented both efficiently and effectively that shown from the weak implementation of both good governance principles and continuous improvement and, 2) Factors inhibiting the efficiency and effectiveness of VFM are, (i) lack of musrenbang transparency specifically the quality of information, access to information, the transparency mechanism of information and the level of information disclosure, (ii) lack of budgeting transparency, in particular the level of information disclosure, access to information and quality of information, (iii) lack of supervision transparency in particular the level of transparency, information quality and information access, (iv) the weak of oversight participation, especially the satisfaction level of participation and involve the community, and (v) lack of monitoring accountability in particular public complaints mechanism, access to the audit report and the responsibility structure.

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Contact Name
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Journal Mail Official
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Location
Kota malang,

Jawa timur

INDONESIA