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AGRISE

AGRISE
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Published by Universitas Brawijaya

ISSN : 14121425 EISSN : 22526757 DOI : 10.21776/ub.agrise

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun 2011, Jurnal Agrise bekerjasama dengan Perhimpunan Ekonomi Pertanian Indonesia (Perhepi) untuk meningkatkan kualitas dan kuantitas penerbitan. Jurnal Sosial Ekonomi Pertanian Agrise diterbitkan tiga kali setahun (bulan Januari, Mei, dan Agustus). Frekuensi penerbitan akan ditambah bila diperlukan. ISSN cetak : 1412-1425 ISSN Elektronik : 2252-6757

Arjuna Subject : -

Articles 467 Documents

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Communication Strategy of Kasepuhan Sinar Resmi Community in Maintaining Local Varieties for Strengthening Leuit (Village Barns) Mas Ayu Ambayoen; Bayu Adi Kusuma; Resya Eka Pratiwi
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Village food barn is one concept of food security based on local wisdom that is able to maintain the stability of food supply of the community. Leuit (barns) for Kasepuhan Sinar Resmi Community is a tradition of harvesting of rice that still exists today. The harvests stored in Leuit come from local varieties that are still preserved its authenticity. There are about 68 local varieties that are still cultivated by the Kasepuhan community. The results of this study indicate that there is a communication strategy conducted by Kasepuhan Sinar Resmi community in maintaining local varieties and Leuit sustainably. The communication strategy is reflected in the oral tradition from generation to generation. As a society, that still follows the paternalistic culture; the role of traditional leader is very dominant. In addition, customary values and norms are still well maintained, such as taboo culture (pamali), selling crops and the sharing of local varieties grown to maintain the existence of Leuit sustainability and their local genetic resources.

DEVELOPMENT OF FOOD SECURITY IN INDONESIA Sujarwo Sujarwo; nuhfil hanani
Agricultural Socio-Economics Journal Vol 16, No 1 (2016)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.771 KB)

Agricultural policy in Indonesia has several steps historically. It is started from land distribution in old-order government of Sukarno. In that time, government focussed on distributing resources and preparing for agricultural development. However, lack of research and development of technology caused low in agricultural production and less food sufficiency. Bringing new perspective of agricultural development, new order government in 1960s brought significant progress in agricultural production in Indonesia but the farmers had to pay cost in depletion of agricultural resources and dependency in chemical fertilizer and pesticides in the production. Currently, more efforts are implemented in sustainable agriculture and diversification in food consumption expecting gains in getting higher nutrition status of individual, braking land conversion and increasing farmers’ income.

TECHNICAL EFFICIENCY ANALYSIS OF SUGAR CANE PRODUCTION IN SUTOJAYAN VILLAGE, PAKISAJI SUB-DISTRICT, MALANG, EAST-JAVA, INDONESIA Nanda Anggiadita; Sujarwo Sujarwo
Agricultural Socio-Economics Journal Vol 16, No 2 (2016)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.269 KB)

Government has a sugar self-sufficiency program in 2020 up to 2025. However, based on data from the Directorate General of Plantation (2013), the amount of sugar production is lower than the national sugar demand. The research location is Sutojayan village, Pakisaji district, Malang Regency, East Java, Indonesia. The purposes of this research are: (1) analyzing the factors that affect sugar cane production, (2) analyzing the level of technical efficiency on the sugar cane production, and (3) identifying the characteristics of respondents related to the level of efficiency achieved in the sugar cane production activities. The methods used in this research are SFA (Stochastic Frontier Analysis) approach and descriptive statistical analysis. Based on the results, seed and labor affect the increase of sugar cane production significantly. Farmers at the research location also has 5 percent opportunity to increase the production of sugar cane. The farmer respondents have high technical efficiency which is 95%. The characteristics of respondents generally consist of the age between 51 – 60 years, the last level of education is primary school, sugar cane farmer is the main job, the household size is 3 – 4 people, the experience of sugar cane farmer ranged between 21 – 30 years, using the BL (Bululawang) variety, the farm size of sugar cane is 0.10 – 0.50 hectares, and the status of land is the owner.

ANALYSIS THE EFFECT OF MARKETING MIX IN PURCHASING DECISION OF GROWING UP MILK (GUM) ON THREE SOCIO-ECONOMIC CLASSES IN MALANG Sunardi Sunardi; Jabal Tarik Ibrahim; Anas Tain
Agricultural Socio-Economics Journal Vol 16, No 2 (2016)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.525 KB)

The changing of consumer behavior is one of the attractive topic in consumer research. The dynamic of consumer behavior could be part that is caused the shorter life cycle product. Then, proper mapping of consumer’s socio-economic class is important thing to enable manufacturers in providing the best product according to customer expectation. The research aims to obtain an explanation about the effect of marketing mix (product, price, place and promotion) towards purchase decision of Growing Up Milk (GUM) products on three socio-economic classes (lower, middle and upper class) and to discover the differences among those three classes. The study was conducted in Malang using questionnaire and data processed by using Partial Least Squares as an alternative to the Structural Equation Modeling. The results showed that one of the marketing mix whis is product significantly affect purchase decision of GUM across the three classes. Price had significant effect to the purchase decision only at lower and upper class. Furthermore, place and promotion do not significantly affect the purchase decision across all classes. Variation change in endogenous variable (purchase decision) could be explained by exogenous variables (marketing mix), for 64.8% (upper), 48.3% (middle) and 49.9% (lower), respectively. Multi Group Analysis (MGA) showed that there are no significant differences between middle and lower class. A significant differences between upper class and middle class and also between upper class and lower class place on product and price. Upper class tends to purchase GUM due to its quality instead of product design and packaging. Price discount and lower price are not the main factors considered for the upper class.

CONSUMER PREFERENCES FOR RICE IN MALANG, EAST JAVA, INDONESIA Anisa Aprilia; Fitrotul Laili; Sujarwo Sujarwo
Agricultural Socio-Economics Journal Vol 16, No 3 (2016)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.78 KB)

This research aims to investigate characteristic of rice consumers in Malang and determine which combination of rice attributes that included into consumer preferences. The research method was descriptive analysis and conjoint analysis. The results show that the consumer preferences for rice in Malang are affected by taste, colour, rice grain, packaging size and label. Rice taste that desired by consumers in Malang is a tasty rice. In addition, consumers prefer small packaging, pure white colour and labelled rice product, which contains information related to the rice and brand product.

CONSUMER ACCEPTANCE TOWARDS ONLINE GROCERY SHOPPING IN MALANG, EAST JAVA, INDONESIA Wisynu Ari Gutama; Anggya Puspita Dewi Intani
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Online grocery shopping in Indonesia has been applied by one platform called Happyfresh, which cooperates through many modern supermarkets. One supermarket that conducts this cooperation to supply grocery products is Loka Mart. Currently, online grocery shopping facility that implemented by Loka Mart is still limited and only coverage Jakarta area. Thus, it is necessary to conduct study related to the public acceptance to the online grocery shopping in Malang City as the potential online market due to the level of education of the society. The data are obtained through the questionnaire of 140 respondents of Loka Mart consumer. Technology Acceptance Model (TAM) is employed as the foundation in this study. Besides, visibility, risk perception, and social influence variable – which used in the study of Sherah and Ai-Wen (2003) – analyzing Australian people acceptance towards online grocery shopping – used in this study. Multiple regression analysis, pearson correlation, and biserial point used as analysis instrument in this study. The study result showed that basic model of TAM – which consists of perceived of usefulness, perceived ease of use, and social influence variable – could explain public acceptance in Malang City to the online grocery shopping. Moreover, the visibility and risk perception variable have no effect in explaining public acceptance to use online grocery shopping. This result also shows that, Online Grocery Acceptance Model explains how the behavior and characteristics of the consumers in utilizing online grocery service. Perceived of usefulness is the main factor affecting online grocery acceptant and the perceive ease of use is correlated highly with perceived of usefulness.

ADOPTION OF SRI PLANTING SYSTEM IN RANDUAGUNG VILLAGE, LUMAJANG REGENCY, EAST-JAVA, INDONESIA Reza Safitri
Agricultural Socio-Economics Journal Vol 17, No 2 (2017)
Publisher : Socio-Economics/Agribusiness Department

SRI (System of Rice Intensification) planting system is technological innovation which emphasizes on soil function as growth media and source of plant nutrition. Introduction process to the SRI technology in Randuagung Village, Lumajang Regency has implemented for 5 years. However, farmers are still unwilling to implement the system. Therefore, it is necessary to know obstacles that caused slow process of that system adoption. This research was qualitative descriptive and conducted on September to October 2016 to the “Tani Khisma Agung” Farmer Group. Sample determination method that used in this research was snowball sampling, thus it was obtained 2 key informants and 18 informants. Data analysis used interactive model data analysis by Miles , Huberman, and Saldana (2014), which is data condensation, data display, and conclusion drawing or verification. The research result showed that there were obstacles that caused slow process of SRI planting system innovation adoption as follow: Labour system, water availability, less real proofs, program continuity, late assistance, plant pest organism, and cost. Besides that, there were other obstacles such as planning process with top-down system and group counseling method that less appropriate to the actual condition.

FACTORS AFFECTING FARMERS’ ACCEPTABILITY TOWARD AGRICULTURAL INSURANCE PROGRAM IN MALANG, EAST JAVA, INDONESIA Sujarwo Sujarwo
Agricultural Socio-Economics Journal Vol 17, No 3 (2017)
Publisher : Socio-Economics/Agribusiness Department

Farmers face high risk and uncertainty in their production. There are farmers that are able to manage the risk; however, most of them fail to adapt the risk and uncertainty. If catastropihic losses happen then the farmers will suffer and come to the poverty. Therefore, government of Indonesia attempts to conduct agricultural insurance policy to prevent that case happening specially for small-scale farming. This study contributes in understanding what factors will endorse the acceptance of agricultural insurance for small-scale farming. The data analysis employed is binomial logistic regression in finding factors that negatively or positively affect the agricultural insurance program. The data was obtained through survey conducted in January to Mei 2017. The location of this study is Malang Regency, East-Java Province, Indonesia. The results found that there was 50 percent of the farmers accepting the agricultural insurance program and the other half of farmers unwilling to support the program. Regarding factors which affect negatively to the willingness to accept agricultural insurance are age, profit, and the number sources of income. Then, the factors which affects positively to the agricultural insurance are farming size, the experience of buying insurance, and also the intencity of farmers in attending farmers’ group meeting.

ANALYSIS OF FARMERS’ SATISFACTION ON HYBRID RICE SEED MAPAN P-05 IN PENDEM VILLAGE, JUNREJO SUBDISTRICT, BATU CITY Sri Wahyuni; Ratya Anindita; Condro Puspo Nugroho
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

The purpose of this research is to describe the knowledge of farmers about the seed of hybrid rice Mapan P-05, to analyze the conformance of performance and importance level, and to analyze farmers’ satisfaction to hybrid rice seeds of Mapan P-05. Sampling method used is census, where all the population members are farmers who use the seed of Mapan P-05. Methods of data analysis use descriptive analysis and quantitative analysis, which are IPA (Importance Performance Analysis) and CSI (Customer Satisfaction Index). The results found that the conformance level of performance and importance of hybrid rice seed Mapan P-05 is 80.2%; while the level of overall satisfaction is 62.06%. From the CSI, the attributes which should be considered by producers are the price, the seeds productivity, the seeds availability and the harvest age. Mapan P-05

ANALYSIS THE IMPACT FACTORS OF APPLICATION CONSERVATION FARMING ON PRODUCTIVITY POTATO FARMING IN BUMIAJI BATU INDONESIA Novil Dedy Andriatmoko; Nuhfil Hanani; Syafrial Syafrial; Peng Ke-Chung
Agricultural Socio-Economics Journal Vol 18, No 1 (2018): JANUARY
Publisher : Socio-Economics/Agribusiness Department

This paper attempts to find out the potato conservation farming in Batu, East Java, Indonesia. This research is conducted because the potato can be used to substitute rice. Data used in this study is primary data obtained from the research location, Bumiaji, Batu, Indonesia. This study has three objectives. First objective is to find out the impact of conservation on farmers’ income; the second is to assess the adoption rate of conservation farming; and the third is farming efficiency of the potato farming, as well as the adoption of conservation farming implementation factors. From the research results, the implementation of conservation influences the income of farmers. From second objective, it can be found that the efficiency level of potato production is relatively low. Additionally, the factors that influence farmers to adopt conservation farming are age, land area, and knowledge of the importance of conservation farming.

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Sujarwo

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+62341-551665

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agrise@ub.ac.id

Editorial Address
Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145

Location
Kota malang,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sujarwo

Contact Email sujarwo@ub.ac.id

Phone +62341-551665

Journal Mail Official agrise@ub.ac.id

Editorial Address Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145

Location Kota malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sujarwo

Contact Email
sujarwo@ub.ac.id

Phone
+62341-551665

Journal Mail Official
agrise@ub.ac.id

Editorial Address
Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145

Location
Kota malang,

Jawa timur

INDONESIA