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INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
Other
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol. 36 No. 2 (2025): August" : 9 Documents clear
Millennial Consumer Preferences for Healthy Instant Noodle Products in East Java (Choice Experiment Method) Prameswari, Syera Aqila; Toiba, Hery; Andriani, Dwi Retno; Noor, Arif Yustian Maulana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.11

Abstract

Healthy living is now a popular lifestyle among the millennial generation, health consciousness is a concern for some who prefer to engage in activities that can be beneficial to the body, one of which is paying attention to dietary intake. Porang (Konjac) is an alternative raw material for processed products, especially konjac noodles, and those containing gluten. At present, there is little consumer research, apart from the fact that it is a relatively new product on the market, previous studies have focused on the glucomannan content of konjac noodle products. The results of the multinomial logit analysis for the five attributes, calorie content, fibre content, food additives and price, show that respondents prefer products with low calorie content, high fibre content, using natural food additives and the lowest price category. The attribute that consumers consider important, the use of natural food additives and fiber content, comes last. The implications of this study could be considered by manufacturers who want to produce konjac noodle to add natural food additives and list them on the label on the packaging. Building economical packaging and partnerships to achieve lower prices and attract consumers.
Social Capital on The Performance of Microfinance Institutions of Agribusiness (MFI) in Indonesia Analia, Devi; Budiman, Cipta; Hariance, Rika; Raesi, Syahyana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.10

Abstract

Social capital is an essential aspect in improving the performance of Agribusiness Microfinance Institutions (MFI). The Social capital discussed in this study is trust, norms, and networks. Meanwhile, the performance of MFI could be seen from aspects of MFI services, MFI management, credit supervision, and alleviation of bad loans. This study aims to determine the impact of social capital seen from the aspects of trust, networks, and norms in improving MFI performance in Padang City, West Sumatra. This study used the analysis method of Structural Equation Modeling (SEM) Second Order Condition. It collected primary data from trust, networks, and norms to improve MFI performance. The research was obtained from 60 MFI Customers. The study showed that social capital positively influences the performance of MFI in the city of Padang. Social capital, consisting of trust, norms, and networks, significantly affects MFI performance, such as MFI services, MFI management, credit supervision, and alleviating bad loans.
Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method Lutfi, Annisa Zahara; Dewi, Heptari Elita; Koestiono, Djoko; Shabrina, Ajeng Rizqya; Julin, Aleisha Julia Deme Anak
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.8

Abstract

Small Medium Enterprise SL (SME SL) has a fluctuating volume of demand for ground coffee and to forecast demand for the following month, they only use the owner's intuition, so they cannot ensure the availability of product stocks precisely. Therefore, the use of accurate forecasting methods is necessary for forecasting in the future. The purpose of this research is to describe the demand forecasting for robusta ground coffee in SME SL, analyze the demand forecasting for robusta ground coffee products in SME SL and compare the value of forecasting accuracy to get the best forecasting method. Determination of the sample using judgment sampling is the owner of SME SL. The data used is ground coffee demand data for the period January 2015 to August 2022. The forecasting methods used is Holt-Winters Exponential Smoothing and SARIMA. The results showed that SME SL applies executive opinion for forecasting, and the best model for forecasting product demand is the SARIMA model (0,1,1) (0,1,1)12, because it produces an MSE error value of 1.8868 and a MAPE value of 0.20% with the highest demand in January 2023 of 866.32 kg. Suggestions for SME SL to increase demand for their products by applying the SARIMA method, developing appropriate process and capacity planning strategies and making the best use of existing tourism opportunities.
The Scenarios for Sustainability of Vannamei (Litopenaeus vannamei) Aquaculture Through Environmental Management Accounting Utami, Tiwi Nurjannati; Mulyanto; Wardhani, Niken Hendrakusma; Setijawati, Dwi; Iranawati, Feny; Lelono, Tri Djoko; Harlyan, Ledhyane Ika; Agustin, Rizky Fadilla
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.9

Abstract

There is increasing awareness of the importance of sustainability in aquaculture, however, research that explicitly integrates accounting with environmental information in decision-making remains relatively unexplored. Sumenep Regency in East Java is one of the largest producers of vannamei shrimp with high economic value. This research was conducted at a vannamei shrimp farming company in the area. This company uses a semi-intensive system and has made efforts to care for the environment, but has not fully integrated environmental aspects into its financial support. It has the potential to hurt sustainability. Environmental management accounting is an accounting approach that integrates environmental information into the company's accounting system, to support better decision-making in terms of environmental and economic performance. This study aims to design a scenario for the sustainability of aquaculture vanname shrimp (Litopenaeus vannamei) business through environmental management accounting in the company Sumenep Regency. The data are collected through interviews, observation, and documentation. It employs prospective analysis of SMIC-Prob based on probability with subjective probability. It is used to compute the probability of the event. This study uses probability sampling. The experts are top manager, middle managers in production and finance, local government, and researchers in fishery agribusiness. This study shows that the primary scenario recommendation for the sustainability of vanname shrimp farming is integrated environmental management in accounting. Meanwhile, the government needs to support them to apply it through socialization, regulation, and educating/training about it.
The Impact of Indonesia’s Cocoa Downstream Policy on the Derivative Product Competitiveness, Export Specialization, and Farmers Benefits Fatkurrohim; Fitri, Annisa; Andriyanty, Reny; Agustia, Devi; Hutagaol, Manuntun Parulian; Harianto, Harianto
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.13

Abstract

The cocoa downstream policy should be aims to improve the welfare of cocoa farmers, not merely to develop the cocoa downstream industry. This study aims to analyze the impact of Indonesia's cocoa downstream policy through cocoa beans export taxes on the competitiveness and trade performance of cocoa derivative products, as well as its benefits to cocoa farmers. The methods employed include TBI values, RCA index, and product mapping classification. The results show that export taxes have enhanced the export competitiveness of cocoa derivative products such as cocoa paste, butter, and powder, with RCA indices exceeding 1 (comparative advantage) and TBI values approaching 1 (net exporter). Cocoa butter stands out as Indonesia's leading export product, deserving prioritization in export specialization, based on the product mapping classification that consistently place it in Group A. However, the benefits of the export taxes are not significantly felt by cocoa farmers, as the growth in the selling price and planted area of cocoa beans have become more stagnant and tend to decline. The government should evaluate the policy's impact on the welfare of cocoa farmers. The policy should benefit not only the downstream actor (industry) but also upstream actor (cocoa farmers).
The Role of Cooperatives in Shallots Production in Sukasari Kidul Village Majalengka Regency Ainurrahma, Annisa; Suryantini, Any; Mulyo, Jangkung Handoyo
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.12

Abstract

Majalengka regency as a shallots center contributes 22.7% of shallot production in West Java. This agribusiness opportunity can be pursued through downstreaming, but there are constraints in economic institutions. Today, agricultural cooperatives have a diminishing role and have been replaced by other stakeholders who partner with farmers. This problem does not prevent some farmers in Sukasari Kidul Village from forming a cooperative that is expected to help farmers to increase production. This study aims to determine the role of Mandiri Jaya Cooperative on shallot production in Sukasari Kidul Village, Argapura District, Majalengka Regency. The sampling method is non-probability sampling with purposive sampling respondent selection criteria. The number of respondents used was 60 farmers. The data analysis method used was descriptive quantitative, namely multiple linear regression analysis of the Cobb-Douglas production function. The results show that farmer members perceive agricultural cooperative services as high, meaning that the performance of Mandiri Jaya Cooperative supports shallot production. Other factors that influence increasing shallot production are land area, urea fertilizer, pesticides, labor, education level.
Persuasion Over Time: A Longitudinal Analysis of Message Strategy and Engagement in B2B Instagram using ELM Astaningrum, Meita Dinar; Safitri, Reza; Oktaviani, Fitri Hariana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.15

Abstract

The rise of mobile-first platforms has transformed how Business-to-Business (B2B) communication operates, including the persuasive mechanisms involved. Instagram, a platform typically associated with lifestyle content, is increasingly used by professionals and enterprises for branding and talent marketing. However, most persuasion models, including the Elaboration Likelihood Model (ELM), have not accounted for such digital shifts. ELM traditionally views persuasion as a single-message effect, underestimating the role of repetition, platform structure, and cumulative engagement. This study aims to examine the persuasive architecture of B2B content on Instagram through the case of @AcademyBINAR, an Indonesian digital education platform that adopted an enterprise communication strategy between June and December 2024. The research employs content analysis and linear trend regression to measure the prevalence of rational vs. emotional appeals and central vs. peripheral cues, alongside engagement trends over time. The findings reveal a dominance of rational appeals and central cues, coupled with statistically significant growth in likes, saves, and shares indicating that elaboration is not immediate, but cumulative. This study contributes to the theoretical refinement of ELM by proposing a temporally responsive framework in which professional persuasion is driven by consistency, message utility, and platform-specific repetition. It also offers practical insights for B2B content strategists operating in visual-first digital environments.
Decoding Organic Food Buying Intention: The Interplay of Health Consciousness and Perceived Value Among Urban Consumers in Malang Napitupulu, Simon Azriel; Setiawan, Budi; Rayesa, Neza; Haryati, Novi; Rohman, Ach. Ainur
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.14

Abstract

This study investigates the role of health consciousness and consumer perceived value (CPV) in shaping organic food purchase intentions among urban consumers in Malang City, Indonesia. Amid rising health awareness and growing demand for organic products, this research explores how functional, emotional, economic, and social value dimensions mediate the link between health consciousness and purchasing intention. A quantitative approach was employed, gathering data from 90 purposively sampled individuals with prior organic food purchasing experience. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that while health consciousness does not directly influence purchase intention, it significantly enhances perceptions of functional, emotional, and economic value. Among CPV dimensions, functional and economic values have the strongest positive impact on purchase intention, whereas emotional value shows no significant effect, and social value is found to be insignificant. These results highlight that consumers primarily pursue organic food for utilitarian benefits related to health safety, reliability, and cost-effectiveness rather than for social recognition or emotional gratification. The study underscores the importance of targeted marketing strategies that emphasize tangible product benefits and consumer education to boost organic food consumption. Implications include the need for policy support and certification transparency to bridge gaps between health awareness and sustainable consumption behavior. This research contributes to the literature by clarifying the indirect pathways through which health consciousness influences purchase decisions via CPV constructs.
Developing Edu-Ecotourism as an Innovative Strategy for Community Empowerment in Social Forestry Program: Lessons from Gunungkidul Regency, Special Region of Yogyakarta Wiyono, Wiyono; Subejo, Subejo; Sulastri, Endang
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.16

Abstract

The Indonesian government is committed to implementing a social forestry program to ensure forest sustainability and improve community welfare. Community groups living near forest are granted permission to utilize forest resources, including timber, non-timber products, and environmental services such as ecotourism. This study aims to identify potential supporting resources and formulate strategies for developing edu-ecotourism within social forestry group in Gunungkidul Regency, Special Region of Yogyakarta. The study employs a qualitative method with a case study approach. Data collection was conducted through in-depth interviews, field observations, and documentation studies. This research was carried out at Sedyo Lestari Community Forest Farmer Group (SL-CFFG). The data were analyzed using the SWOT analysis model. The findings indicate that SL-CFFG has eight potential packages of learning materials to support edu-ecotourism development. These learning packages are derived from the group’s extensive experience in implementing social forestry programs under the community forestry scheme for over 20 years. These materials include: 1) Story telling of community forest management; 2) Forest land planning techniques; 3) Terracing techniques on forest land; 4) Teak replanting using a coppice system; 5) Agroforestry techniques; 6) Silvopasture techniques; 7) Nursery techniques; 8) Organic fertilizer production. Based on the SWOT analysis, four strategies for developing edu-ectourism in SL-CFFG were formulated: 1) Developing edu-ecotourism based on extensive experience, resources, and local wisdom in community forest management; 2) Establishing collaborations with multiple stakeholders to enhance human resource capacity, improve supporting facilities, and secure business capital; 3) Innovating sustainable edu-ecotourism management to adapt to changes in government policies and tourist behavior; 4) Building collaborative partnerships with tourism business and leveraging social media to enhance marketing and promotion networks.

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