cover
Contact Name
Prasetyo Adhitama
Contact Email
prasetyoa@yahoo.com
Phone
+6222-86010080
Journal Mail Official
jvad@lppm.itb.ac.id
Editorial Address
LPPM ITB, Gedung CRCS, Institut Teknologi Bandung, Lt. 6 & 7, Jl. Ganesha No. 1, Bandung, 40132
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Visual Art and Design
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Articles 267 Documents
Understanding ‘Batik Belanda’ in Dutch Society via Co-Creation Experience of Creative Tourism Practice Arlene Dwiasti Soemardi
Journal of Visual Art and Design Vol. 15 No. 2 (2023): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2023.15.2.6

Abstract

Batik Belanda is a long-established acculturated cultural heritage from the Dutch East Indies era. Some examples of Batik Belanda can be seen in Batik Buketan (bouquet) and Batik Snow White (folklore). However, the representation and understanding of Batik Belanda remain deceptive. Additionally, this specific batik is still underrepresented in modern society, losing its dialogical purpose as a heritage and its connection to Indonesian and Dutch individuals’ cultural identities. Developing creative tourism is one of the solutions to promote heritage – deemed to provide a better understanding via in-depth learning and personal contact. This qualitative research was conducted in the Netherlands to analyze the potential of Batik Belanda and creative tourism practice. The creative tourism practice was done by creating an immersive batik workshop with the goal of generating interest in both Indonesian and Dutch communities in the Netherlands to connect with their cultural heritage from Indonesia. Participants’ observations and interviews with 10 workshop participants served as the main methodology. This research indicated how participants’ experiences increased their understanding of cultural heritage and fulfilled their emotional needs through the workshop, giving them motivation and shaping their interest in the pre-visit stage of cultural tourism in Indonesia. On the other hand, their interest in culture and tourism in Indonesia was divided, determined by how they perceive post-colonial subjects and their cultural identities as a community in the Netherlands.
Transformation of Malay Manuscript Illumination as Embroidery Motif on Baju Kuruang Basiba Riza, Yulfira; Ihsania, Nadia; Fitria Utami, Shinta
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.1

Abstract

This study proposes creative industry products with decorative motifs inspired by antique illuminated manuscripts collected by the Leiden University Library. Three illuminated Malay manuscripts were taken, namely: the manuscript with the number Or. 1703 entitled Sejarah Melayu; Or. 1768 entitled Collective Volume with Texts in Malay; and Or. 1967 entitled Hikayat Iskandar Zulkarnain. A descriptive qualitative method was used in this research. Field observation was conducted by interviewing an expert in decorative motifs to achieve the harmony of motifs and aesthetics in baju kuruang basiba. The motif was created using the CorelDrawX7 software. This study created embroidery motifs that can be classified as naturalistic ornaments. The design of decorative motifs for baju kuruang basiba can be embroidered with the suji and kapalo samek techniques. Meanwhile, the material used is a material that does not show because the sewing of baju kuruang basiba does not use furring. The decorative patterns that can be used are rasp patterns and fringe patterns. Baju kuruang basiba is a typical Minangkabau shirt that must be preserved as a cultural heritage object. The addition of this embroidery motif can add to the aesthetic appearance of the shirt to make it more attractive and luxurious.
Crafting the Future: A Sustainable Practice of Endek Woven Cloth in Jinengdalem Village, Buleleng District, Bali Province, Indonesia Arfan, Nadia; Widiawati, Dian; Ardini, Sasanti Puri
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.2

Abstract

While Endek cloth weaving Bali is a long-standing tradition for Balinese people, there is currently an urgency to achieve sustainability. The concern of addressing environmental aspects makes traditional clothing more relevant to the present and future. This paper aims to connect Balinese Endek weaving with natural dyes to preserve the tradition and adapt it to today’s needs. Implementing a participatory approach and collaborating with Poni Songket, the weaver’s community and SME in the Buleleng district of Bali province, this research developed state-of-the-art innovative designs for Balinese Endek weaving by utilizing local potentials such as traditional architecture (paddy and paddy barns) as inspiration for the designs and local natural dyes from the surrounding area for colorization of the fabric. These practices will open advanced opportunities to enhance the community’s economic perspective and expand their knowledge to support sustainable purposes of Indonesia Emas 2045 and the Sustainable Development Goals (SDGs) of the UN.
Cultural Origin of European Modern Design Wang, Zhiyong
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.3

Abstract

Cultural studies of modern design are of great importance to scholarly research of modern design history, particularly in the context of the trend towards analysis and interpretation of modern design from sociological and cultural points of view. This article investigates the link between European modern design and the tradition of Western culture. Based on the definition of rationalism and idealism as ideal types of the Western cultural tradition, the investigation revealed that European modern design presents these ideal types through diversified design activities in the modern movements. It concludes that European modern design, as visualization of cultural codes, is a manifestation of Europe’s cultural heritage, although it reflects a revolutionary stance against the cultural background of modernization and achieved a breakthrough that showed the innovative quality of modern culture. This study also unfolded the long-term effect of culture on the rise of European modern design, which strongly indicates culture’s continuity in the long-range historical process and explains that the significance of European modern design is embodied not only in the revolution or innovation of modern culture but also in cultural inheritance and historical continuity.
The Impact of Different Media Materiality on the Creative Process Fauzan Sidik, Muhamad; Damayanti, Nuning Yanti; Mutiaz, Intan Rizky; Grahita, Banung
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.4

Abstract

As a complex phenomenon, the creative process is shaped by multiple factors such as emotions, cognitive abilities, and contexts. Media materiality, as one of the contextual aspects of the creative process, has a significant impact on shaping and informing creative outcomes. To better understand the impact of different media materiality on the creative process, nineteen published studies were analyzed adhering to the PRISMA guidelines, focusing on four comparison groups: physical media vs non-immersive 2D/3D media, physical media vs immersive 3D media, digital 2D media vs immersive 3D media, and non-immersive 3D media vs immersive 3D media. The findings suggest that the choice of media materiality significantly influences the creative process, impacting factors such as ideation, expression, collaboration, and the overall experience of creating. This review concluded that media materiality in immersive virtual reality has the potential to enhance creativity, but traditional media may have more significant psychological benefits compared to virtual reality experiences. Future research directions in fine arts and design will be discussed based on the review results.
Identifying the Meaning of Colors as Design Information for Design Tools: A Systematic Literature Review Swasty, Wirania; Utami, Lira Anindita; Ronggowarsito, Bimahadi Ilmawan; Yudiarti, Diena
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.5

Abstract

The meaning of colors has been widely researched in various disciplines. In design, understanding the contextual meaning of color influences design decisions and, hence, is important design information. This research aimed to compile information about the meaning of colors that can be used as design information in design tools so that users can choose the right color palette. This research used a qualitative approach by conducting a contextual document review of reference books about color. Data collection was carried out by identifying relevant data regarding the meaning of colors. The data collected included color association, positive-negative meanings, and cultural links. Although the information derived from these three sources varied in terms of information themes, we could observe some consistent meanings shared by the sources. This research output can be implemented as design information in design tools such as web-based color palette generation applications, graphic design tools and others. It is hoped that the results of this research can provide comprehensive guidance in choosing an appropriate color palette based on the meaning of the colors contained.
Multimodal Discourse Analysis of Studio Ghibli Movie Posters: (Study of Studio Ghibli Movie Posters 1984-2023) Yudhanto, Sigied Himawan
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.6

Abstract

Ghibli Studio's animated film posters are visually beautiful, with a unique, alluring art style that reflects the story's essence. The images of the posters are eye-catching and portray nuances and emotions that have become very iconic in the world of animation. This research method used Fairclough's critical discourse analysis model and Kress and van Leeuwen's visual grammar in the context of visual semiotics to find the meaning behind the posters of Studio Ghibli animated films. The research method used was multimodal discourse analysis combined with a descriptive qualitative approach and quantitative narratives. The purpose of this study was to identify the use of a specific visual language in Studio Ghibli film posters, employing the visual grammar framework of three metafunctions in semiotics as an explorative tool to find out how these elements can strengthen visual messages and themes within the multimodal discourse analysis framework. The contribution of this research is the examination of the visual and textual aspects of film poster media to increase public awareness of the importance of discourse analysis in interdisciplinary science, namely the combination of visual communication design and systemic functional linguistics (SFL).
Flexible and Demountable Urban Furniture Design Approach with H-Shaped Light Concrete Modules Kolbay, Sevda Duygu
Journal of Visual Art and Design Vol. 17 No. 1 (2025): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2025.17.1.1

Abstract

Flexibility and adaptability are primary needs in the design and organization of public spaces. The main objective of this study was to model a derivative grammar in designing public furniture units with a blockwork system that can adapt to the recreational potential of any urban area. The proposed design is aimed at being shaped in line with users’ requirements as the surrounding environment is continually transforming. Hence, the potential geometric arrangements of the proposed design are meant to enable different functional scenarios. The formation and differentiation parameters of the units can be associated and interpreted according to their shape variants. In this context, the compositional principles for arrangement of the proposed H-shaped blocks are defined by a set of rules. By means of morphological, derivative, and pragmatic evaluations, different compositional options were targeted to be turned into essential grammatical schemata within the scope of this study. Design references were achieved by procedural modeling with grammar-based algorithms. Generative prototypes were created by the formulation of algorithms as the vocabulary; the syntax was developed by a shape grammar.
Participatory Action For and Through Ecological Integrity: Toroidality as a Circular Design Model Yurt, Canberk; Deniz, Deniz
Journal of Visual Art and Design Vol. 17 No. 1 (2025): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2025.17.1.2

Abstract

The ecological crisis corrupts natural cycles, damages networks of organisms, and disrupts the ecosystem equilibrium. In response to the ecological crisis, the concept of circularity proposes reformative actions. However, these actions are insufficient to reverse the crisis and achieve ecological integrity because they are non-holistic and based on human concerns and priorities. A more inclusive and integrative mindset is necessary for better-functioning circular processes. In this regard, this research presents a theoretical framework for an alternative circular design model – Toroidality – which is driven by collective knowledge and participatory action. Toroidality functions through the integrative capacity of collective knowledge and collaboration among human and non-human stakeholders in the ecosystem. Based on the intertwined cycles of collective knowledge and collective value-creation, Toroidality becomes a self-feeding circular design model. Through its four-phased circular design processes, Toroidality claims to generate solutions that have regenerative capacities. This article clarifies the conceptual background, theoretical framework and complementary notions to present the fundamentals of Toroidality. After this initial explanatory article, the dynamics of the phases and interactions among the stakeholders are aimed to be explored and reported in the following research, through a real-life case study.
Taiji’s Design Philosophy by Imagining New Practice Through Three Kingdoms Character Graphic Design Tu, ChanJuan; Wang, Yanjun
Journal of Visual Art and Design Vol. 17 No. 1 (2025): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2025.17.1.5

Abstract

The present study examined the design philosophy of Taiji with the objective of developing a novel graphic design approach and substantiating its viability through a practical graphic design implementation. Application of the Taiji design philosophy was examined by using the characters from the Three Kingdoms in a graphic design practice as a case study. The objective was to assess the practicality and effectiveness of this design approach. The outcome of the research and subsequent discussion indicates that the Taiji design philosophy represents a novel framework for interdisciplinary investigation, encompassing a design methodology centered around the principles of yin and yang contrast as well as harmony and unity. The present findings hold significance in at least two distinct manners. One of the primary objectives was to illustrate how Taiji, when viewed as a philosophical concept, offers a systematic approach for the development of graphic creativity. Additionally, the yin-yang contrast and virtual-real relationship inherent in the Taiji design philosophy facilitate the transformation of two-dimensional space into a three-dimensional visual design concept for graphic designers. Undoubtedly, numerous issues regarding the underlying principles of Taiji’s design philosophy remain unresolved.

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