Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)

kompetensi
Website

Published by Universitas Trunojoyo Madura

ISSN : 19074824 EISSN : 25412655 DOI : -

Core Subject : Economy, Education,

Economics, Econometrics & Finance Education

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 189 Documents

6 7 8 9 10

MENYIBAK KETABUAN: SEBUAH TINJAUAN ATAS SOCIAL MARKETING PROGRAM PENCEGAHAN HIV-AIDS DI INDONESIA Yera Ameilia
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 1 (2015): APRIL
Publisher : Universitas Trunojoyo Madura

HIV-AIDS cases has been increasing around the world and became one of the worrying problem faced by most parts of the world. Social marketing be one way that can be done to reach social objectives in influencing people's behavior, including HIV-AIDS prevention. Social marketing programs can be applied for the prevention of HIV-AIDS, but social marketing of condoms be an effective way in preventing HIV-AIDS. Social marketing of condoms has been effectively implemented by various countries to raise public awareness of used the condoms in preventing the transmission of HIV-AIDS, but the application of a condom social marketing program regarded taboo and supported with various problems in the society. It makes Indonesian people lack awareness about condoms and do not understand that the actual use of condoms is very important in the prevention of HIV-AIDS.

PERAN KERJA KERAS DAN KERJA CERDAS MELALUI MOTIVASI KERJA DALAM MENINGKATKAN KINERJA KARYAWAN AGENT ASURANSI (Studi Pada PT. Prudential Life Assurance Surabaya) Rudi Hartono; Mochammad Isa Anshori
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

This study aims to empirically examine the role of hard work and smart work through work motivation in improving the performance of insurance agents PT. Prudential Life Assurance Surabaya, this analysis uses an independent variable that is the variable of hard work, smart work and work motivation. For the dependent variable is the performance of the sample of this study is the insurance agent PT. Prudential Life Assurance Surabaya Titans Surabaya office unit. The sample is done by random sampling method. Collecting data by distributing questionnaires directly to insurance agents as many as 91 respondents. The statistical method uses multiple linear analysis, by testing the hypothesis R test, t test and f test. the results of this study indicate that hard work, smart work and work motivation have a positive and significant effect on the performance of insurance agents, and the most dominant influence is an indirect relationship with the performance of insurance agents.

STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN DAYA BELI KONSUMEN MELALUI MEDIA SOSIAL Nurul Aini Safitri
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Currently social media has an important role in promotional activities, is due to social media is the Internet activity with the most visitors, be it facebook, instagram, phatt, etc .. Therefore, the company began to enter the media to play an important role in promotional activities of a product by involving some nitizen as the owner of the account and make it as Resseler. The main task of a Resseler is to promote products and find customers. The income of a Resseler depends on the cost of the customer and the agreed price. There is no target set by the company, so that Resseler for an onlineshop is in great demand by all circles.

PERSEPSI DAN MOTIVASI MAHASISWA TERHADAP STUDI DI UTM BANGKALAN Elita Yuvika Wulandari; Nurul Imamah
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

ABSTRACTThe aim of this study was to obtain data on the perception and motivation of students towards the study of lecturer’s general subjects (MKU), to answer the question, whether there is an effect of student perception and motivation towards the study of lecturer’s general subjects (MKU) on learning outcomes. We tested 20 students drawn from the population of students participating in MKU, using multistage random sampling technique. The results of data analysis concludes that there is significant effect of student perception and motivation towards the study of lecturer’s general subject (MKU) on learning outcomes, or in other words, the better and stronger the perception and motivation of students are, the better the students’s absorbtion. Through MKU, expected the third mission can be achieved, the competence of MKU’s lecturers need to be improved, permanently.

PERAN CITY BRANDING DAN EVENT PARIWISATA DALAM MENIGNKATKAN KUNJUNGAN WISATAWAN Lailatus sa’diya; Nurita Andriani
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

ABSTRACT The natural and cultural wealth of the regions in Indonesia has become a tourism potential to be developed in improving the country's economy. The implementation of regional autonomy has encouraged the government to further develop and market the advantages of the tourism sector, one of which is creating city branding. City branding can attract the attention of tourists to visit an area because the city can build a clear identity, strong associations, and embed positive attributes so as to win competition with other cities, especially in the tourism sector. Tourism events as tourist attractions serve as one of the strengths of the local government and the community to attract visiting tourists. City branding and events can create perceptions for visitors so that they can stimulate the decision to visit tourists to an area.

Loyalty is a measure of the success of a company in satisfying customers with the products or services they offer. Bank as a financial institution that takes everyone always competed to develop innovative new service products to entice consumers to make a purchase. Consumer banks always want something practical and fast in the process of their business transactions, therefore the effectiveness of e-servqual to note the features of e-banking as one of the keys to making a consumer be loyal. In this article will discuss about how effective use of e-servqual towards the establishment of a consumer satisfaction and loyalty in the use of e-banking products.

PRODUK PERTANIAN ORGANIK DI INDONESIA: TINJAUAN ATAS PREFERENSI KONSUMEN INDONESIA TERHADAP PRODUK PERTANIAN ORGANIK LOKAL Melisa Khorniawati
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Health becomes the most important and searchable, because more diseases appear and attack people. Many diseases that appears partly due to the unhealthy and unhygienic foods. Most of the people are starting to realize the importance of health and then switch to healthier foods such as organic food products. Organic food products are believed to be good for health and environmentally friendly. But, the price of organic agricultural products are more expensive so make some people prefer non-organic products. For people who have high awareness of health and the environment (green consumer) are willing to pay more to buy organic products. The difficulty of finding the desired product, the lack of information and limited places that sell organic products is another constraints besides the price factor that causes people not choose organic products. The necessity increasing the number of organic farmers in Indonesia can be one of the solutions to overcome existing constraints, because by increasing number of organic’s farmer also increase the amount of the availability of organic agricultural products so it can meet market demand and lower prices.

BAGAIMANA CONSUMER PERCEPTION DAN CONSUMER ATTITUDE MEMPENGARUHI MOTIVASI PEMBELIAN GREEN PRODUCT (KAJIAN PERILAKU KONSUMEN DARI BERBAGAI BUDAYA DAN NEGARA) Novia Astri Leonora
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

ABSTRACTCurrently, the environmental damage occurs almost throughout the earth. Many people try to find the way to save the environment. It causes the companies to make green products in the contribution of protecting the environtment. But not everyone can accept the green product. This study case choosesvarious countries, such as Niger, China, United States, India, Lesotho, Italia, Sweden, South Korea, and Hong Kong. Not all countries have good perception and good attitude towards green products, but most of them have good perception towards green products and they have good attitude if the green products can give them a benefit. Marketers can give more education about green product to countries which have negative perception and negative attitude towards green product. Marketers also have a big opportunity to market their green product to countries which have a positive perception and positive attitude toward green products

KAJIAN KOMPARATIF PENERAPAN GREEN CAMPAIGN DI ASIA TENGGARA Yohannes Cahyadi
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Environmental condition in the world become worst dan under threat. The main cause of this damage is garbage problem. Therefore, This article is expected to help government to share the information about go green campaign and expected that people can understand the importance of preserving the environment. To solve that garbage problem, the world need a good anticipation, one of the ways is to apply green campaign concept. This green campaign can be does with many ways, consist of green marketing program, go green campaign, and many more. Firm regulation and the application of fines for noncompliance is the key to success to implementing green campaign in many countries.

PENILAIAN APARTEMEN DI SURABAYA Njo Anastasia; Samantha Christy Tandono
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

Focus for this apartment appraisal is the physical factor, which is involved location attribute, facilities and building of its apartment, with market comparison approach which is worked with regression. Location attribute is described into the distance between apartment and CBD area, shopping mall and hospital. Facilities attribute is divided into standard facilities and non-standard facilities which are use dummy variable. Building of the apartment is described into square meters, floor of the unit apartment, view from the apartment and number of room in the unit apartment. The result of this research is variable location; facilities and building of its apartment together determine influence of apartment market value. For facilities and view partially do not determine influence of apartment market value. The distance between apartment and CBD area, shopping mall and hospital; square meters, floor of the unit apartment and number of room in the unit apartment partially determine influence of apartment market value.

Page 8 of 19 | Total Record : 189

6 7 8 9 10

Filter by Year

2014 2025

Filter By Issues

All Issue Vol 19, No 2 (2025): Oktober Vol 19, No 1 (2025): April Vol 18, No 2 (2024): Oktober Vol 18, No 1 (2024): April Vol 17, No 2 (2023): Oktober Vol 17, No 1 (2023): April Vol 16, No 2 (2022): Oktober Vol 16, No 1 (2022): April Vol 15, No 2 (2021): Oktober Vol 15, No 1 (2021): April Vol 14, No 2 (2020): Oktober Vol 14, No 1 (2020): April Vol 13, No 2 (2019): Oktober Vol 13, No 1 (2019): April Vol 12, No 2 (2018): OKTOBER Vol 12, No 1 (2018): APRIL Vol 11, No 2 (2017): OKTOBER Vol 11, No 1 (2017): APRIL Vol 10, No 2 (2016): OKTOBER Vol 10, No 1 (2016): APRIL Vol 9, No 2 (2015): OKTOBER Vol 9, No 1 (2015): APRIL Vol 8, No 2 (2014): OKTOBER Vol 8, No 1 (2014): APRIL More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dr. Mohammad Arief, SE., MM.

Contact Email kompetensi.feb@trunojoyo.ac.id

Phone +62 8123227266

Journal Mail Official kompetensi.feb@trunojoyo.ac.id

Editorial Address Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location Kab. bangkalan, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA