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Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)

kompetensi
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Published by Universitas Trunojoyo Madura

ISSN : 19074824 EISSN : 25412655 DOI : -

Core Subject : Economy, Education,

Economics, Econometrics & Finance Education

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 189 Documents

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HUBUNGAN ANTARA PENGGUNAAN CELEBRITY ENDORSER PADA IKLAN BEAUTY PRODUCT DENGAN PEMBENTUKAN BODY IMAGE KONSUMEN REMAJA PEREMPUAN Susan Mintaraga
Kompetensi (Competence : Journal of Management Studies) Vol 9, No 1 (2015): APRIL
Publisher : Universitas Trunojoyo Madura

Adolescent have a sense of dissatisfaction and have lessof the confidence in them body image. Adolescent use their ways to transform their appearance that considered unsatisfying. Beauty products is one of alternative for adolescent to improve them look, like a skin care, hair care, nail care, and make up. Currently, beauty products become one of the need and must be met by adolescent, especially young girls. The needs for the beauty products be used as by companies to develop their businesses. The company trying to attract the attention of consumers, so that the adolescent are increasingly interested to using beauty products. Advertising is the one of techniques in the promotional marketing. With the advertising, company can introduce, promotion, persuade, and give the information the product to consumer (the adolescent, especially young girls). In the advertising, use of celebrity endorseris expected toattract more consumers to buy the dangusing beauty products. In addition to attract customers, the use of celebrity endorser in advertisements can change consumer behavior toward body image among girls has. Appearence attractive celebrity endorsea shaving a perfect body shape, a beautiful face, and white skin causing consumer desire to becomes like their idols, even they will make every effort to have the appearance and use whatever is used by celebrity endorser.

PENGARUH KARAKTERISTIK PEKERJAAN DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI PADA UNIT BISNIS COMMERCIAL BANKING BANK Y SURABAYA Dyike Adella Ramdhani; Ahmad Rizki Sridadi
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

Persaingan dunia bisnis semakin ketat sehingga sumber daya manusia sebagai sumber penting yang dimiliki perusahaan perlu dimanfaatkan dan dikelola secara efektif dan efisien untuk mencapai tujuannya. Tetapi, rata-rata pencapaian kinerja karyawan selama tahun 2018 hanya 87% dari target yang ditentukan. Seiring dengan perubahan yang terjadi, perusahaan melakukan upaya-upaya untuk mengkatkan kinerja karyawan. Penelitian ini menggunakan beberapa variabel sebagai anteseden untuk meningkatkan kinerja karyawan. Pertama, karakteristik pekerjaan yang mengacu pada isi dan sifat dasar dari pekerjaan. Kedua, karakteristik individu yang mengacu pada kompetensi, komitmen, organizational citizenship behavior dan pengalam kerja. Ketiga, motivasi kerja digunakan sebagai variabel mediasi karena dianggap dapat mendorong kinerja karyawan yang lebih baik karena dapat mendorong faktor-faktor di dalam karakteristik pekerjaan yang cocok dengan karakteristik individu, maka karyawan tersebut akan termotivasi dan meningkatkan kinerja karyawan. Objek penelitian ini adalah karyawan tetap unit bisnis commercial banking bank Y. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis SEM-PLS.Hasil penelitian menunjukkan bahwa karakteristik pekerjaan dan karakteristik individu berpengaruh positif dan signifikan terhadap kinerja karyawan melalui motivasi kerja sebagai variabel mediasi. Motivasi kerja memiliki efek mediasi parsial terhadap kinerja karyawan. Arah pengaruh dari variabel ini juga positif, yang artinya bahwa semakin tinggi tingkat kesesuaian karakteristik pekerjaan dan karakteristik individu karyawan maka akan meningkatkan kinerja karyawan

HUBUNGAN RELATIONSHIP MARKETING, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY Nia Rohmatin Nikmah
Kompetensi (Competence : Journal of Management Studies) Vol 11, No 2 (2017): OKTOBER
Publisher : Universitas Trunojoyo Madura

Relationship marketing is a customer-based strategy. Maintaining and providing optimal service to customers is an implementation of relationship marketing strategy. Relationship marketing has an influence in shaping customer satisfaction. From customer satisfaction will create a loyalty. Of the several references examined found some opinions about the dimensions of relationship marketing theory. The theory evolved its diversity from year to year.

KEPUASAN KERJA SEBAGAI FAKTOR TERBENTUKNYA SIKAP KERJA PEGAWAI NEGERI SIPIL KANTOR KECAMATAN KLAMPIS, BANGKALAN Arisandi Tri Hardiansyah; Aisyah Amelia; Mila Santika
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

ABSTRACTThis article aims to determine the relationship between organizational job satisfaction which can determine the work attitude of civil servant in the Klampis sub-district office. We conduct interviews by drawing conclusions based on qualitative data and using our perception as authors of every answer that employees provide to us. Out of the total 17 employees, we managed to get answers from 5 employees (due to the limited time) which we were able to use it as a race to determine the level of employee job satisfaction. So that it may not have a big impact for the readers, but can provide information for consideration.

MENGUAK KESENJANGAN ANTARA PASAR MODERN DAN PASAR TRADISIONAL Khusnul Khotimah; Dadang Hartanto; Nuruh Alipah
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

ABSTRACTThis study is entitled "Perception of the Community Against Modern Markets" This study presents two formulations of the problem, namely whether the influence of modern markets on the social life of the community and how the public perception of the modern market in Kamal, Bangkalan Regency. Based on the formulation of the problem, this study has a purpose to see people's perception of the existence of a modern market in Kamal, Bangkalan Regency. To find out the influence of the modern market on people's social life in Kamal, Bangkalan Regency. To know the development of capitalism in Indonesia by connecting capitalism and the development of modern markets. This type of research is qualitative descriptive, using several informants to conduct interviews and observations. The source of the data used is the primary source, namely information that comes from direct observation to the research location by means of observation and interviews. While secondary sources are data obtained from documentation or library studies to complete primary data. Data collection is carried out through field research through observation, interviews, and documentation.

ANALISIS PENGARUH VALUE CHAIN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN PELANGGAN PADA PT POS INDONESIA DI GRESIK Jajuk Suprijati
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 2 (2016): OKTOBER
Publisher : Universitas Trunojoyo Madura

Increasingly tight competitive world of business today . Corporate leaders and staff have to work extra hard to win the competition and still exist in the business world . PT Pos Indonesia also in a position like other businesses , competitors PT Pos Indonesia engaged in freight forwarding services more and more like TIKI , JNE , LTH and so forth . All these companies are competing to provide satisfaction to its customers by providing the best service possible , so that it becomes a fanatical customer and not move to other delivery services company . In particular, it should also be done by PT Pos Indonesia branch Gresik which is the object of study This study examines how to implement CRM Value Chain ( custumer Relationship Management ) on PT Pos Indonesia branch of Gresik that there is a bond between manufacturers and customers as well as its influence on customer satisfaction . This study measured the effect of independent variables are used , the customer portfolio ( X1 ) , customer intimacy ( X2 ) , Network Development ( X3 ) , proportion of value ( X4 ) and Customer Life Cycle ( X5 ) Customer satisfaction is the dependent variable ( Y ) .Results from this study is that all the independent variables and the dependent is a valid and reliable as well as data distribution is normal . To avoid the classical assumption of multicollinearity in the independent variables and avoid heteroscedasticity between independent variables and residual . In the F test showed that the resulting model is suitable to determine the effect of independent variables on the dependent variable . At t test showed that the customer portfolio variables ( X1 ) and Customer Intimacy ( X2 ) partially no significant effect on customer satisfaction while variable network development ( X3 ) , proportion of value ( X4 ) and Customer Life Cycle ( X5 ) partial effect on satisfaction customers .

ANALISIS STRATEGI BERSAING PRODUK PRIVATE BRAND DALAM BISNIS RITEL MODERN Fransiska Fortunata
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

The growth of modern retail business in Indonesia influence the competition among retailer. The number of modern retail which increasing each year marks the rapid growth of modern retail business. The entry of foreign retailers is also a promoter factor increasing the retail business in Indonesia. Indonesia is the target for retailers because of the high purchasing power of its people. To be competitive in the retail business, retailer create private brand products. Private brand comes with a cheaper price than other brands. But for some consumers, low prices creates the perception of low quality. Consumers still unfamiliar with the private brand products and still considers that the national brand products or other brands that are well known to have better quality. This article discusses the most appropriate strategy of the attributes of private brand products to compete with national brands / other brands. The conclusion of this discussion is to set the attributes of packaging as the most appropriate attributes to be used as a competition strategy. This is because the attributes of the packaging is considered to represent the quality of the product and increase purchase intention.

APAKAH E-WOM (ELECTRONIC WORD OF MOUTH) BISA MENGALAHKAN WOM (WORD OF MOUTH) DALAM MEMPENGARUHI PENJUALAN PRODUK KULINER Lavenia Hariono
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 1 (2018): APRIL
Publisher : Universitas Trunojoyo Madura

ABSTRACTGlobalization has caused a rise of so many technology developments, such as in communication. In past communication can only be used through phone call and short message. Nowadays media social became one of the communication media until promotion media which became the origin of e-WOM. WOM has been successfully becoming one of promotion strategies in the culinary business. Due to technology developments, WOM has a new model that called e-WOM especially in culinary business. Therefore, This article is expected to help marketers who are doing a critical review about e-WOM (Electronic Word of Mouth) and WOM (Word of Mouth) that became controversy in influencing culinary sales. This research method is using literature data.

PENINGKATAN KINERJA USAHA KECIL JAMU MADURA : PEMANFAATAN TEKNOLOGI INFORMASI Helmi Buyung Aulia Safrizal; Nirma Kurriwati
Kompetensi (Competence : Journal of Management Studies) Vol 10, No 1 (2016): APRIL
Publisher : Universitas Trunojoyo Madura

Madura’s economic conditions after the operation Suramadu bridge shows the development in a positive direction. SMEs in Madura Island as one of the business entity should contribute to further boost economic growth. One of the potential is a traditional Madura herbal medicine industry in Bangkalan that produce traditional herbal medicine with different types of products. Marketing efforts undertaken by herbal medicine SMEs is still very traditional and many deficiencies. Such as the distribution channels that are not well ordered, the price disparity, promotional programs that are not designed properly, marketing range is still limited in local area Madura and a little Java and the production and marketing process not in synchronization. The main weshes of the herbal medicine SMEs is an increase in the marketing area of herbal medicine product and the brand better known by the public. From the analysis of the marketing conditions and the requirement of SMEs then drafted a marketing model of herbal medicine SMEs by utilizing information technology such as e-commerce web to improve marketing performance solutions that will bring herbal medicine SMEs in Bangkalan Madura improving business continuity.

PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS KONSUMEN SHAMPO CLEAR Nirma Kurriwati
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 1 (2014): APRIL
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v8i1.647

The quality of products is an important thing that should be pursued by each company if it is to be produced to compete in the market to satisfy the needs and desires of consumers. Increasingly adult consumers mind in considering the quality of a product is chosen, so that requires companies to continually improve their product quality. The level of customer satisfaction is very dependent on the quality of a product. High level of quality that will result in high customer satisfaction. By keeping customer satisfaction will increase survival time relationship with consumers and continue to develop new customers. The purpose of this study was to determine the effect of quality on consumer satisfaction and its impact on consumer loyalty. This study uses primary data collected from the consumer respondents in Surabaya clear shampoo (District of Gubeng) of 100 respondents. Analysis techniques used in this study is paths analisys using AMOS software. The results showed that the quality effect on satisfaction and satisfaction further effect on customer loyalty

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Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dr. Mohammad Arief, SE., MM.

Contact Email kompetensi.feb@trunojoyo.ac.id

Phone +62 8123227266

Journal Mail Official kompetensi.feb@trunojoyo.ac.id

Editorial Address Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location Kab. bangkalan, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA