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INDONESIA
The Indonesian Journal of Communication Studies
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 26855259     DOI : -
Core Subject : Education,
Education
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Articles 169 Documents
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Analysis of Audience Receptions of Jusuf Hamka's Simple Style in Denny Sumargo's Podcast "Toll Conglomerate ⁉ I Want To Be a Really Rich Person, Not Just To Look Rich ‼" Naufal, Muhammad Raihan
The Indonesian Journal of Communication Studies Vol 17, No 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11846

Abstract

This research analyzes the public's reception of Jusuf Hamka's simple style in the podcast "Toll Conglomerate ⁉ I Want to Become a Real Rich Person, Not Just Look Rich ‼" by Denny Sumargo. The research method uses a qualitative approach with content analysis techniques to understand the audience's responses, perceptions, and interpretations of the content presented. Hopefully, this Research will provide deeper insight into how Jusuf Hamka's simple style in the context of a podcast is understood and absorbed by the audience. These findings can provide an important contribution to understanding public communication, especially in the context of digital media such as podcasts, and provide new insights regarding people's aspirations and perceptions of the financial security theme presented in the podcast. The author uses a reception analysis method with a qualitative approach; researchers here use several research concepts, namely, new media, communication style, reception, audience, and simple style. The research results indicate that all informants have a uniform view, creating a dominant hegemony in the reception of Jusuf Hamka's simple style. The implications of these findings can be used as a basis for content creators and media to understand audience preferences and improve the quality of communication in delivering straightforward, everyday content.
Social media marketing campaign #realsupport to develop consumers brand engagement Uniqlo Indonesia Dianthea, Anastasia Salsa; Fatonah, Siti; Ardhanariswari, Kartika Ayu
The Indonesian Journal of Communication Studies Vol 16, No 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11570

Abstract

Various brands are increasingly using social media marketing strategies. This activity encourages companies to increase the emotional bond between brands and consumers. Therefore, local and international brands compete with each other to carry out effective and innovative social media marketing strategies. Through this social media marketing strategy, Uniqlo Indonesia presents the #RealSupport campaign movement with Creative House 6616 with the main objective of getting customer brand engagement while at the same time meeting the key performance indicators of the campaign. Some of the objectives of this study are to 1) find out the process of formulating Creative House 6616's social media marketing strategy in building Uniqlo Indonesia's customer brand engagement. 2) knowing the form of customer brand engagement in Uniqlo Indonesia's #RealSupport campaign. This study uses the concept of Breakenridge's Social Media Strategy Wheel, Media Ecology Theory, and the concept of Customer Brand Engagement. The research method uses descriptive qualitative with case studies through observation and in-depth interviews to collect data. This study finds that Creative House 6616 implements social media marketing strategies organically in every process. By utilizing Key Opinion Leaders, Uniqlo can build engagement on the Uniqlo Instagram account. Not only successful in getting engagement with the achievement of intention to buy and use, intention to recommend, electronic word of mouth, and loyalty, the #RealSupport campaign has also become a social movement to support women throughout Indonesia. The campaign's success can also be seen from the use of the #RealSupport hashtag on all AIRism Uniqlo product variants even though the campaign has long been over
Endorser Strategies in Efforts to Increase Audience Purchase Interest in Social Commerce: A Systematic Literature Review Sari, Prasiani Purnama
The Indonesian Journal of Communication Studies Vol 17, No 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11681

Abstract

Social media has evolved into an advertising platform due to the active engagement of audiences, brands, and endorsers, giving rise to the new term 'social commerce,' which refers to trade activities involving social interaction. This research aims to compile studies on endorsers in social commerce and analyze the strategies employed to enhance the purchasing interest of the audience. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support endorser and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. This systematic literature review can be revisited to ascertain if there have been changes or additions to endorser strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from endorsers, brands, and relevant stakeholders.
A survey of awareness and adoption of artificial intelligence journalism among Lagos and Kwara States journalists Bello, PhD, Semiu; Salaudeen, Abdullah; Umeaku, Perpetua Chinonye
The Indonesian Journal of Communication Studies Vol 16, No 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.10282

Abstract

Artificial Intelligence (AI) has become a transformative force in various industries worldwide, and journalism is no exception. This technological advancement has the potential to revolutionize the field of journalism by enhancing efficiency and accuracy in news reporting. In this study, the researchers leveraged the strength of the diffusion of innovation theory. The survey method was adopted to examine journalists' level of awareness and adoption of AI in their journalistic engagements and their perception of the likely impacts of AI on conventional journalism practice. With a survey of 376 journalists in Lagos and Kwara States, Nigeria, the study found a high awareness of artificial intelligence journalism among Lagos and Kwara States journalists in Nigeria. However, only a few have adopted the innovation in their day-to-day practice. This is because of the perceived professional and ethical challenges that undermine journalists' ingenuity, creativity, and skillfulness. Therefore, the study recommended that journalists and media stakeholders embrace artificial intelligence in journalism practice for effective and efficient outcomes.
Festival Communication: A Critical Analysis of Ukwuani People of Delta State Okocha, Desmond Onyemechi; Faloseyi, Michael; Elele, Felix Chibuzo; Onobe, Melchizedec Jame
The Indonesian Journal of Communication Studies Vol 17, No 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11687

Abstract

Beyond their abilities to facilitate social gatherings, festivals have been identified as a platform for communicating and transferring social values. This study investigated the role of festivals as a medium of communication among the Ukwuani ethnic nationality of Delta State. It further evaluated the challenges associated with using festivals as a communication tool. This quantitative study administered a questionnaire to purposively selected respondents from the three local government councils of Delta State, led by the Ukwuani ethnic group. The study relied on symbolic interactionism and ritual theories as theoretical frameworks. The study findings confirmed festivals as a means of communication among Ukwuani people and a platform for intergenerational transfer of values and social norms such as gifting to older adults. Notwithstanding, modernization, especially information and communication technology, impacts festival celebrations in many ways. Nonetheless, the most profound impact of modernization and ICT is reducing the youth's interest in festivals among the Ukwuani people. Recommendations to reverse this trend include deliberate efforts to explore the tourist potential of these festivals and more publicity to encourage corporate institutions' and marketers' involvement in festivals.
PT. Laju Banyu Semesta digital marketing communication strategy of Sidat Putra, Aldo Aditya
The Indonesian Journal of Communication Studies Vol 16, No 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.10865

Abstract

Due to the lack of education and literacy, the public has yet to consume the Sidat (Anguilla sp) commodity widely. One company that is active in introducing Sidat is PT. Laju Banyu Semesta (Sidat Labas). This study aimed to determine the digital marketing communication strategy carried out by Sidat Labas. This research method is descriptive qualitative with an interpretive paradigm. Researchers conducted observations, documentation, and interviews with the general manager and marketing manager of Sidat Labas as well as several followers of Labas social media, which were determined by purposive sampling technique. This study uses the Computer-Mediated Communication (CMC) theory and SOSTAC Analysis from PR Smith. This research results show that PT. Laju Banyu Semesta implemented a digital marketing communication strategy targeting all groups. Message delivery is age-appropriate and spread across different social media platforms. Digital marketing communication messages are packaged in graphic designs and videos; some are delivered during ES Talk activities. In addition to conveying information, the message conveyed is a form of multi-dimensional communication to guide public perceptions about Sidat. The popularity of Sidat is still very low, and policies and collaboration with related agencies that still need to be comprehensive are obstacles in delivering messages. PT. Laju Banyu Semesta has done four of the ten tactics that PR Smith did.
Performance of Generative AIs in Detecting Dengue-Related Misinformation: ChatGPT and Google Bard Mahmud, Md. Rifat
The Indonesian Journal of Communication Studies Vol 17, No 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11768

Abstract

Dengue outbreaks have become a common occurrence in South Asian countries, including Bangladesh. It has caused widespread concern among people from all walks of life. Various misinformation about dengue proliferates among people, mainly through social media platforms. The project was designed to investigate the performance of generative AIs in detecting dengue-related disinformation. In this study, two famous generative AIs were chosen to explore the performance of generative AI in detecting dengue-related misinformation: ChatGPT and Google Bard. These AI platforms were given widely distributed misinformation about dengue and asked to determine whether it was accurate or untrue.  False information was identified through content analysis of various stories about the dengue outbreak, particularly those circulating on social media platforms. After getting responses from generative AIs, the answers were cross-checked using fact-checkers and public health databases such as WHO and CDC to determine whether the answers were correct or not.  This study examined the performance of three AI systems (ChatGPT and Google Bard) in reacting to ten regularly disseminated misconceptions about dengue, particularly on social networking sites. Based on public health database statements (e.g., WHO, CDC) and fact-checker comments, ChatGPT and Google BARD demonstrated promising outcomes in detecting disinformation and presenting factual information. Dengue outbreaks have become common in developing nations such as Bangladesh, and spreading dengue-related misinformation has become commonplace. While it is known that generative AI systems have inherent limitations and may not always excel at dealing with complex real-world circumstances, they have shown promise in terms of consistent answers and performance in the public health sector. More studies in this field are needed to realize the full promise of AI chatbots in these sectors.
Generative AIs in Detecting Mpox Related Misinformation: ChatGPT and Gemini Corraya, Badhan Hubert; Khan, Miron; Mahmud, Md. Rifat
The Indonesian Journal of Communication Studies Vol. 17 No. 2 (2024): The Indonesia Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the performance of two generative AI systems, ChatGPT and Gemini, in detecting Mpox-related misinformation. As the Mpox outbreak in recent times led to widespread dissemination of both accurate and false information, particularly on social media platforms, the potential of AI in combating health misinformation has gained attention. The research presented ten commonly circulated pieces of Mpox misinformation to both AI systems, evaluating their responses against fact-checks and public health databases. Results demonstrated that both ChatGPT and Gemini performed admirably in identifying false information and providing accurate data about Mpox. Their responses aligned closely with authoritative sources such as the World Health Organization and Centers for Disease Control and Prevention. The study's findings suggest that these AI tools could be valuable assets in combating the spread of misinformation during disease outbreaks. However, the researchers emphasize that AI systems should not be considered infallible and should be used in conjunction with human expertise and authoritative sources. The performance of ChatGPT and Gemini in this context aligns with broader trends of generative AI platforms showing potential across various fields, including science and medicine. While promising, the study calls for further research to fully realize the potential of AI chatbots in addressing health misinformation, including investigations into practical applications such as integrating AI systems into public health communication strategies or developing AI-assisted fact-checking tools for social media platforms.
Evaluation of Drug and Food Education Information Communication Strategy in Special Schools in the Special Region of Yogyakarta Wulandari, S.T.P., M.I.Kom., Wulandari
The Indonesian Journal of Communication Studies Vol. 17 No. 2 (2024): The Indonesia Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

BBPOM in Yogyakarta took the initiative expanding the scope of communication, information, and education (KIE) for Drugs and Food by implementing KIE in special schools (SLB). The purpose of this study is toensure that educational messages can be delivered in a way that is appropriate and effective for the SLB community. With this evaluation, the effectiveness of communication strategies can be assessed, obstacles identified, influences analyzed, and perceptions of the SLB community regarding the IEC program that has been implemented can be explored.The research is in the form of an evaluation (Evaluation Research), using quantitative methods with surveys via questionnaires and document studies, based onbased on the IEC dimensions in Decree Number 104 of 2022 concerning Guidelines for Information and Education Communication Strategies, namely target group strategy, creative, message, media amplification, activity program, and implementation of IEC. The survey was conducted on 7 SLBs that had received IEC during 2023 to April 2024. The respondents numbered 135 consisting of students, principals, teachers, employees, and canteen managers. The strategies implemented received good assessments from respondents, namely target group strategy 86.1%, creative 85.1%, message 82.4%, media amplification 85.0%, activity program 84.2%, and implementation of IEC 84.7%, there was input for IEC to be implemented periodically and it was necessary to exemplify the review of food in schools. The IEC strategy for Drugs and Food in SLB by BBPOM in Yogyakarta is good and appropriate. The implementation of IEC for SLB in DIY can be accelerated with a tiered method, namely providing training to representatives of each SLB first. Constraints related to limited student abilities can be overcome by developing more creative, interesting, and specific educational materials according to the needs of the SLB community.
INDEPENDENT CAMPUS IMPLEMENTATION AT UPN “VETERAN” YOGYAKARTA Kusumo, Yudhy Widya; Ardhanariswari, Kartika Ayu; Perdana, Arika Bagus; Indah, Sika Nur
The Indonesian Journal of Communication Studies Vol. 13 No. 2 (2020): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v13i2.4067

Abstract

Independent campus policy was a form of Student Centred Learning (SCL) actual implementation. Through this policy, learning might be performed outside campus area, yet still within lecturer’s supervision. The policy implementation needed carefulness. Objective of this research was to establish the implementation of independent campus at UPN “Veteran” Yogyakarta. This research used qualitative descriptive method using in-depth interview. This research, also, used diffusion of innovation theory to see how the adaptation process performed by academics of UPN “Veteran” Yogyakarta in implementing independent campus policy. Result of this research showed that University of National Development (UPN) “Veteran” Yogyakarta satisfied Independent Campus program preparation in the future and would be elaborated and referred to 5 decision making processes. Stages in diffusion of innovation were stages of knowledge, persuasion, decision, implementation, and confirmation. Lecturer as educator had been socialized about Freedom to Learn – Independent Campus (MBKM) program. Therefore, after draft of Independent Campus had been implemented, freshmen would be the first batch that would be tried with this policy. In competency, UPN “Veteran” Yogyakarta lecturers had been known that they met the teaching quality standard. In addition, learning process method would be made creatively and innovatively to balance the MBKM dynamics.

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