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INDONESIA
The Indonesian Journal of Communication Studies
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : -     EISSN : 26855259     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 169 Documents
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The discourse of “failed” women: a critical reflection toward standards of happiness in Indonesian society Karolus, Meike Lusye; Betyarini, Angela Frenzia
The Indonesian Journal of Communication Studies Vol. 15 No. 2 (2022): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v15i2.9424

Abstract

The dominant standard of happiness in Indonesia is still rarely discussed as a crucial issue that oppresses, exploits, and excludes women. In that case, ideal happiness places a burden on women to play and fulfill their role in society. Instead of being critical, most women preserve the image of ideal women which is driven by the intersection of patriarchy, colonialism, feudalism, capitalism, and binary thought. The intersection of oppressive ideologies creates psychological and emotional torture for other women who are considered different or do not fit in with the standards (failed). The restrictions on space and social pressure are increasingly burdening women, creating emotional tension that produces specific lingering feelings (affects). This study discusses the contribution of queer-feminist knowledge in forming women’s knowledge to understand and accept their subtle experiences as those who are considered to be failures and how they create strategies to deal with society's standards of happiness. This research was conducted by combining textual analysis (Instagram’s posts) and empirical research (in-depth interview and testimonials) of urban women who live in Yogyakarta, Bali, Seoul, and Singapore. By using the affect theory approach and queer-feminist thinking, this research aims to distribute queer-feminist knowledge in intervening concepts and standards of happiness in Indonesian society that marginalize and perpetuate oppression toward women.
Response to threatening messages in anti-smoking campaigns Suryaningtyas, Annis Azhar; Sandy, Fadillah; Rahayu, Alya Amali
The Indonesian Journal of Communication Studies Vol. 16 No. 1 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i1.10115

Abstract

The campaign on the risks and dangers of smoking has become prevalent through social media, including the Instagram account @suara_tanpa_rokok. It is known that there are 56 content pieces with a threatening message approach regarding the risks of smoking from @suara_tanpa_rokok between 2021 and June 2023. The messages and responses to these messages are interesting to explore from a health communication perspective. This study employs the Extended Parallel Process Model (EPPM) as its analytical framework. The quantitative content analysis method was chosen for this research. The results indicate that health campaign content utilizing a threatening message approach on the risks of smoking in @suara_tanpa_rokok elicits an 83.9% maladaptive response. The lack of awareness and willingness to quit smoking contribute to the emergence of this response.
A survey of awareness and adoption of artificial intelligence journalism among Lagos and Kwara States journalists Bello, PhD, Semiu; Salaudeen, Abdullah; Umeaku, Perpetua Chinonye
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.10282

Abstract

Artificial Intelligence (AI) has become a transformative force in various industries worldwide, and journalism is no exception. This technological advancement has the potential to revolutionize the field of journalism by enhancing efficiency and accuracy in news reporting. In this study, the researchers leveraged the strength of the diffusion of innovation theory. The survey method was adopted to examine journalists' level of awareness and adoption of AI in their journalistic engagements and their perception of the likely impacts of AI on conventional journalism practice. With a survey of 376 journalists in Lagos and Kwara States, Nigeria, the study found a high awareness of artificial intelligence journalism among Lagos and Kwara States journalists in Nigeria. However, only a few have adopted the innovation in their day-to-day practice. This is because of the perceived professional and ethical challenges that undermine journalists' ingenuity, creativity, and skillfulness. Therefore, the study recommended that journalists and media stakeholders embrace artificial intelligence in journalism practice for effective and efficient outcomes.
PT. Laju Banyu Semesta digital marketing communication strategy of Sidat Putra, Aldo Aditya
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.10865

Abstract

Due to the lack of education and literacy, the public has yet to consume the Sidat (Anguilla sp) commodity widely. One company that is active in introducing Sidat is PT. Laju Banyu Semesta (Sidat Labas). This study aimed to determine the digital marketing communication strategy carried out by Sidat Labas. This research method is descriptive qualitative with an interpretive paradigm. Researchers conducted observations, documentation, and interviews with the general manager and marketing manager of Sidat Labas as well as several followers of Labas social media, which were determined by purposive sampling technique. This study uses the Computer-Mediated Communication (CMC) theory and SOSTAC Analysis from PR Smith. This research results show that PT. Laju Banyu Semesta implemented a digital marketing communication strategy targeting all groups. Message delivery is age-appropriate and spread across different social media platforms. Digital marketing communication messages are packaged in graphic designs and videos; some are delivered during ES Talk activities. In addition to conveying information, the message conveyed is a form of multi-dimensional communication to guide public perceptions about Sidat. The popularity of Sidat is still very low, and policies and collaboration with related agencies that still need to be comprehensive are obstacles in delivering messages. PT. Laju Banyu Semesta has done four of the ten tactics that PR Smith did.
The Role of fact-checking sites during the Israel-Palestine conflict Reza, Raiyan; Sunvy, Ahmed Shafkat
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11272

Abstract

  As a result of the information explosion, a great amount of data has been created, including stuff that is deceptive, ethically problematic, tolerant, and hateful. The rapid and extensive circulation of false news, on the other hand, appears to show that many people either do not comprehend the concept of "fake news" or, if they do, share it nonetheless. False news has increased in Palestine in concert with the expansion of social media, maybe more than in other countries due to the ongoing Israeli occupation and the broader Arab-Israeli conflict. This research studied 147 news items from three important fact-checking websites—AP Fact Check, Reuters Fact Check, and AFP Fact Check—to detect trends in misinformation on the Israeli-Palestinian conflict. The results are going to help in understanding the influence of media coverage on peace initiatives and conflict settlement, and they have significant implications for the study of interpersonal disputes, past recollections, and political inaccuracies. 
Social media users' privacy limits on adult content: a case study of the Instagram account @catwomanizer Nuraini, Rahmi; Dwiandini, Afifah; Mardhika, Herdiantyara; Sari, Prasiani Purnama; Susanto, Stephanie
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11386

Abstract

Providing personal information can strengthen interpersonal relationships, but it can also subject individuals to judgments from the recipient and result in a loss of control over that information. The Communication Privacy Management (CPM) theory can be utilized to understand how individuals manage their personal information. This research aims to investigate how the user of the Instagram account @catwomanizer, a popular influencer who frequently shares adult and sex education content, implements privacy in the interaction of adult content on Instagram. The approach employed in this study is qualitative, using instrumental case study methodology. Based on Zoom interviews conducted with @catwomanizer and three of their followers, as well as document analysis, it was found that @catwomanizer implements five derived concepts from the CPM theory. @catwomanizer establishes privacy boundaries through two processes: content creation and content delivery. Moreover, each of these processes has its own set of filters.
Social media marketing campaign #realsupport to develop consumers brand engagement Uniqlo Indonesia Dianthea, Anastasia Salsa; Fatonah, Siti; Ardhanariswari, Kartika Ayu
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11570

Abstract

Various brands are increasingly using social media marketing strategies. This activity encourages companies to increase the emotional bond between brands and consumers. Therefore, local and international brands compete with each other to carry out effective and innovative social media marketing strategies. Through this social media marketing strategy, Uniqlo Indonesia presents the #RealSupport campaign movement with Creative House 6616 with the main objective of getting customer brand engagement while at the same time meeting the key performance indicators of the campaign. Some of the objectives of this study are to 1) find out the process of formulating Creative House 6616's social media marketing strategy in building Uniqlo Indonesia's customer brand engagement. 2) knowing the form of customer brand engagement in Uniqlo Indonesia's #RealSupport campaign. This study uses the concept of Breakenridge's Social Media Strategy Wheel, Media Ecology Theory, and the concept of Customer Brand Engagement. The research method uses descriptive qualitative with case studies through observation and in-depth interviews to collect data. This study finds that Creative House 6616 implements social media marketing strategies organically in every process. By utilizing Key Opinion Leaders, Uniqlo can build engagement on the Uniqlo Instagram account. Not only successful in getting engagement with the achievement of intention to buy and use, intention to recommend, electronic word of mouth, and loyalty, the #RealSupport campaign has also become a social movement to support women throughout Indonesia. The campaign's success can also be seen from the use of the #RealSupport hashtag on all AIRism Uniqlo product variants even though the campaign has long been over
Endorser Strategies in Efforts to Increase Audience Purchase Interest in Social Commerce: A Systematic Literature Review Sari, Prasiani Purnama
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11681

Abstract

Social media has evolved into an advertising platform due to the active engagement of audiences, brands, and endorsers, giving rise to the new term 'social commerce,' which refers to trade activities involving social interaction. This research aims to compile studies on endorsers in social commerce and analyze the strategies employed to enhance the purchasing interest of the audience. The study utilizes the Systematic Literature Review method and identifies 15 documents meeting the criteria following a limitation process. The gathered strategies to support endorser and brand activities include enhancing parasocial relationships, possessing distinct characteristics, increasing interactions, utilizing attributes, garnering high numbers of 'likes' and 'comments,' avoiding hashtag usage, and informing about preannouncement discounts. This systematic literature review can be revisited to ascertain if there have been changes or additions to endorser strategies in social commerce, given the rapid evolution of algorithms and trends, necessitating adjustments from endorsers, brands, and relevant stakeholders.
Festival Communication: A Critical Analysis of Ukwuani People of Delta State Okocha, Desmond Onyemechi; Faloseyi, Michael; Elele, Felix Chibuzo; Onobe, Melchizedec Jame
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11687

Abstract

Beyond their abilities to facilitate social gatherings, festivals have been identified as a platform for communicating and transferring social values. This study investigated the role of festivals as a medium of communication among the Ukwuani ethnic nationality of Delta State. It further evaluated the challenges associated with using festivals as a communication tool. This quantitative study administered a questionnaire to purposively selected respondents from the three local government councils of Delta State, led by the Ukwuani ethnic group. The study relied on symbolic interactionism and ritual theories as theoretical frameworks. The study findings confirmed festivals as a means of communication among Ukwuani people and a platform for intergenerational transfer of values and social norms such as gifting to older adults. Notwithstanding, modernization, especially information and communication technology, impacts festival celebrations in many ways. Nonetheless, the most profound impact of modernization and ICT is reducing the youth's interest in festivals among the Ukwuani people. Recommendations to reverse this trend include deliberate efforts to explore the tourist potential of these festivals and more publicity to encourage corporate institutions' and marketers' involvement in festivals.
Performance of Generative AIs in Detecting Dengue-Related Misinformation: ChatGPT and Google Bard Mahmud, Md. Rifat
The Indonesian Journal of Communication Studies Vol. 17 No. 1 (2024): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v17i1.11768

Abstract

Dengue outbreaks have become a common occurrence in South Asian countries, including Bangladesh. It has caused widespread concern among people from all walks of life. Various misinformation about dengue proliferates among people, mainly through social media platforms. The project was designed to investigate the performance of generative AIs in detecting dengue-related disinformation. In this study, two famous generative AIs were chosen to explore the performance of generative AI in detecting dengue-related misinformation: ChatGPT and Google Bard. These AI platforms were given widely distributed misinformation about dengue and asked to determine whether it was accurate or untrue.  False information was identified through content analysis of various stories about the dengue outbreak, particularly those circulating on social media platforms. After getting responses from generative AIs, the answers were cross-checked using fact-checkers and public health databases such as WHO and CDC to determine whether the answers were correct or not.  This study examined the performance of three AI systems (ChatGPT and Google Bard) in reacting to ten regularly disseminated misconceptions about dengue, particularly on social networking sites. Based on public health database statements (e.g., WHO, CDC) and fact-checker comments, ChatGPT and Google BARD demonstrated promising outcomes in detecting disinformation and presenting factual information. Dengue outbreaks have become common in developing nations such as Bangladesh, and spreading dengue-related misinformation has become commonplace. While it is known that generative AI systems have inherent limitations and may not always excel at dealing with complex real-world circumstances, they have shown promise in terms of consistent answers and performance in the public health sector. More studies in this field are needed to realize the full promise of AI chatbots in these sectors.

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