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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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Jawa timur
INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 411 Documents
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Analysis of Service Quality and Trust on Customer Satisfaction of Ojek Online in Banyuwangi Titin Lestariningsih
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 3 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i3.30033

Abstract

Gojek online is a partner for two-wheeled drivers who can contribute 8.2 trillion per year to the Indonesian economy. This study is to analyzes the factors that influence online motorcycle taxi customer satisfaction in Banyuwangi. This research is a type of explanatory quantitative research with causal prediction measuring the strength of the relationship between variables. The population in this study is application users (consumers) who have received online motorcycle taxi services in 2021 in Banyuwangi. The sample is 100 respondents. The data were processed using SPSS 21 and SmartPLS 3.0. The hypothesis was processed using Structural Equation Modeling Path Least Square (SEM-PLS). The results of this study indicate that service quality has a significant positive effect on customer satisfaction and trust. Trust has no significant effect on customer satisfaction. Service quality has no significant effect on customer satisfaction with trust moderation. This research is to improve the service quality of online motorcycle taxi partners.
Front Matter Volume 14, No 3 (Tahun 2021) Front Matter
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 3 (2021)
Publisher : Universitas Airlangga

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Abstract

Front Matter Volume 13, No 1 (Tahun 2020) Erika Sefila Putri
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 1 (2020)
Publisher : Universitas Airlangga

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Abstract

The Impact of Interactivity, Perceived Effectiveness, Trust, and Experiential Marketing on Online Transportation Customer Loyalty Ananda Sabil Hussein; Raditha Hapsari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 3 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i3.30111

Abstract

The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research.
Information Technology Implementation in SMEs: A Comparison of Indonesia and Malaysia Budhi Cahyono; Lutfi Nurcholis; Marno Nugroho
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.30182

Abstract

Objective: The purpose of the study is to compare SMEs in Indonesia and Malaysia regarding the implementation of information technology, especially on the sustainable competitive advantage factors, IT adoption, perceived simplicity, green technology capability, and performance. Design/Methods/Approach: Survey data are collected from 269 SME leaders and managers SMEs in Indonesia and 241 respondents in Malaysia. The sampling model is purposive sampling while analysis involved a non-parametric test (Mann-Whitney U-test).  Findings:  The results show that there are significant differences for the variables SCA, SMEs performance expectation, and IT adoption. There are no significant differences between Indonesian and Malaysian SMEs for the variables of perceived simplicity and green technology capability. Originality: The paper contributes to the growing research on information technology implementation by using factors within Sustainable Competitive Advantage, IT adoption, perceived simplicity, green technology capability, and performance. Practical/Policy implication: This finding can encourage SMEs in Indonesia and Malaysia to work together to develop important variables to improve the implementation of information technology to increase competitiveness.
The Effectiveness of Training Methodology on Innovative Work Behavior and Government Employee Performance during the Covid-19 Pandemic: The Role of Soft Skill and Emotional Intelligence Fonda Ambita Sari; Lia Amalia
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.31486

Abstract

Objective: This study aims to determine the effect of training methodologies on innovative work behavior and employee performance mediated by emotional intelligence and soft skills during the Covid-19 pandemic. Design/Methods/Approach: The object of this research is the employees of the State Civil Apparatus. They work in the field of education, especially in Jakarta. This study uses a quantitative approach with the Partial Least Square (PLS) analysis method to estimate the suitability of the hypothesized model. The total sample size is 160 respondents, obtained using the saturated sampling technique. Validity and reliability tests are conducted with 70 questions using the SmartPLS 3.0 application. Findings: This study finds that training methodology has a significant effect on innovative work behavior and employee performance, training methodology has a significant effect on soft skills and emotional intelligence, and the mediating role of emotional intelligence and soft skills has a positive and significant effect between training methodology on innovative work behavior and employee performance. Originality: This study develop a new frame work and use Covid-19 pandemic period as a background setting
Back Matter Volume 14, No 3 (Tahun 2021) Back Matter
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 3 (2021)
Publisher : Universitas Airlangga

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Abstract

Antecedents and Consequences of Credibility and Parasocial Interaction on Food Shopping Intentions Dea Farahdiba
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.32513

Abstract

Objective: In recent years, vlogging or a trending term, especially among YouTube viewers, has increasingly bombarded content on Google's video site. This study examines the antecedents and consequences of credibility and parasocial interactions on food shopping intentions. Design/Methods/Approach: The data was obtained through a survey of 117 followers of one of the five favorite food vlogger accounts of the Indonesian people based on a survey conducted by CNBC Indonesia (2020) and who have shopped for food products at least three times in the last six months. Data analysis is performed using the Structural Equation Model- Partial Least Square (SEM-PLS) to test the suitability of the hypothesized model. Findings: The findings of this study suggest that food stall owners can consider choosing celebrities or ambassadors to have their products reviewed to attract wider consumers. Originality: This study explores the attractiveness of celebrities on social media, especially YouTube, which can influence the purchase intention of their followers and the role of parasocial interaction and credibility in these interactions and results. Practical/Policy implication: The results of this study indicate that company management pays attention to who is right to promote their products. Influencers who will be used as promotional materials must also be in line with the products produced by the company so that there is no mistake in getting a wider consumer.
The Marketing Mix, Customers' Attitude, and Purchasing Intention in Social Commerce with Internet Access as a Moderating Variable Randrianantenaina Solohery Mampionona Aime; Gancar Candra Premananto; Sedera Rakotoarisoa
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.33220

Abstract

Objective:  Based on cognitive-affective-conative theory, this study aims to create an integrated model that investigates the effects of six marketing-mix components (cognitive) on purchase intention (cognitive) in social commerce (SC) via customer's attitude toward SC (affective). Design/Methods/Approach: An online survey was used to facilitate the collecting data procedure. A structural equation model with partial least squares is employed to analyze valid data from 200 members of the SC store (Coulisses) who have never purchased in SC. Findings The results from PLS analysis show that only two components of the SC marketing mix (SCMM) have significant effects on customers' attitude toward social commerce (Att.), which is social influence (SI) and SC needs (SCN). Moreover, customers' attitude toward SC value positively influences purchase intention (PI). Another finding from this research was that internet access (IA) could not moderate the relationship between Att. and PI. Originality: This paper explained the overarching impacts of SCMM components on PI in SC, as mediated by Att. This study enriches the SCMM theory, which is scarcely discussed nowadays despite the rapid development of SC. Practical/Policy implication: Practical implications are made for new and old online sellers who want to expand their channels. Sellers need to focus on the role of influencers in their trading business. Moreover, sellers should accommodate more product varieties at competitive prices and quality to compete with offline shops' products.
Increasing Nurses' Affective Professional Commitment through Person Job-Fit Praptini Yulianti; Noorlaily Fitdiarini
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.33481

Abstract

Objective: The nurses must have an affective professional commitment to do their job. They must be competent and have more emotional response to caring for the patients. This study aims to develop affective professionals commitment through job-fit in two perspectives: demand-abilities perspective (DA-fit) and supply-value perspective (SV-fit). Design/Methods/Approach: The sample consisted of 187 nurses that collected through simple random sampling techniques in a private hospital in Surabaya. This study employs SmartPLS 3.0 program to analyze the data. Findings: The results indicate that Person Job-fit (DA-fit) has positive and significant relationship with self-efficacy. Person Job-fit (SV-fit) has positive and significant effect on job satisfaction. Self-efficacy and job satisfaction have positive and significant influence to affective professional commitment. Originality: This study focuses on the general person-job fit and examines person job fit from DA-fit and SV-fit perspectives separately Practical implication: The recruitment process should consider nurses' passion for work and competency.

Page 27 of 42 | Total Record : 411

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