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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 423 Documents
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Front & Back Matter JTAM
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 3 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Front & Back Matter
Explaining Webrooming Intention through Extended TAM and TPB: Insights from Gen Y and Z Travelers Natasya Octaviani; Putu Gde Arie Yudhistira
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.84355

Abstract

Objective: This study investigates the determinants of webrooming intention among Generation Y and Z travelers by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), extended with need for interaction and online perceived risk. Design/Methods/Approach: Using data from 479 travelers, the study applies Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA) to examine both sufficient and essential conditions that shape webrooming intention. Findings: Perceived usefulness of online search, attitude, subjective norm, perceived behavioral control, and need for interaction significantly drive travelers’ webrooming intention, while perceived ease of online search indirectly affects intention through attitude. The NCA findings indicate that perceived usefulness and subjective norm serve as small but significant necessary conditions. Originality/Value: This study contributes to the existing literature on multichannel consumer behavior by integrating TAM and TPB with interactional and risk-related constructs that explain webrooming decisions among Gen Y and Gen Z travelers. It further advances the literature by being the first to combine PLS-SEM and NCA to examine webrooming intention in the tourism context. Practical/Policy implication: Tourism businesses should enhance the usefulness and credibility of online information, strengthen offline reassurance through personal interaction, and design integrated online–offline strategies that support travelers’ multichannel decision-making.
From Awareness to Action: Decoding the Green Gap in Sustainable Fashion Consumption Using the Information-Motivation-Behavioral Skills Tiara Nur Anisah; Eri Haryanto; Andika; Pooja Nanda; Daniel Wandika
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.85259

Abstract

Objective: This study aims to decipher the "attitude-behavior gap" in the sustainable fashion market by adapting the Information-Motivation-Behavioral Skills (IMB) model. It investigates how Sustainable Awareness (Information) and Intrinsic Motivation influence Sustainable Consumption Behavior Intention, with a specific focus on Green Self-Efficacy as the central mediating mechanism. Design/Methods/Approach: A quantitative research design was employed, utilizing primary data collected from 235 consumers via an online survey. The hypothesized relationships within the IMB framework were tested using Partial Least Squares Structural Equation Modeling to ensure robust predictive validity. Findings: The empirical analysis reveals a significant anomaly: Sustainable Awareness does not directly influence purchase intention, confirming that environmental knowledge alone is insufficient to drive action. Conversely, Intrinsic Motivation emerges as a strong direct predictor. Crucially, Green Self-Efficacy functions as a pivotal bridge; it fully mediates the relationship between awareness and intention, and acts as a partial mediator for intrinsic motivation. Originality/Value: This study contributes to the existing literature on sustainable consumer behavior by adapting the IMB model, typically restricted to health psychology, to the context of fashion marketing in an emerging economy. Unlike previous research that relies heavily on the Theory of Planned Behavior, this study demonstrates that bridging the "green gap" requires a capability-based approach, validating that Green Self-Efficacy is the critical mechanism required to translate passive awareness into active purchasing intentions. Practical/Policy implication: Given the results, managers should shift their strategies from simple environmental education to consumer empowerment. Managers are advised to enhance green self-efficacy through transparent labeling and "lifestyle" narratives that simplify decision-making, thereby helping consumers feel competent to translate their intrinsic motivation into actual purchasing behavior. Additionally, policy initiatives should focus on removing pragmatic barriers to support this transition.
Impulse Buying in E-Commerce Livestreaming: A Dual-Process Examination of Flash Sales and Gender Differences Andika; Della Nanda Luthfiana; Nadia; Tiara Nur Anisah
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.86819

Abstract

Objective: This study examines how scarcity cues embedded in flash sales in e-commerce livestreaming environments influence impulse buying behavior. Drawing on the Stimulus–Organism–Response (SOR) framework and the Technology Acceptance Model (TAM), the study distinguishes between quantity-based and time-based scarcity and explores how these cues shape consumers' cognitive and emotional responses. The model proposes a sequential process in which perceived usefulness and positive emotions strengthen the urge to buy impulsively, thereby leading to impulse buying behavior. Gender is also examined as a moderator of the structural relationships in the model. Design/Methods/Approach: Data were collected via an online cross-sectional survey of 308 consumers with prior experience purchasing through livestreaming commerce platforms. The model was tested using partial least squares structural equation modeling, including sequential mediation and multigroup analysis. Findings: Both quantity-based and time-based scarcity significantly increase perceived usefulness and positive emotions, with quantity-based scarcity showing stronger effects. Perceived usefulness mediates the relationship between scarcity cues and the urge to buy impulsively, whereas the emotional pathway is significant only for quantity-based scarcity. The urge to buy impulsively emerges as the strongest predictor of impulse buying behavior. Gender differences appear only in the final stage of the process, where the conversion of the urge to buy impulsively into actual purchasing behavior is stronger among female consumers. Originality/Value: This study contributes to impulse-buying research by integrating the SOR framework with the TAM to explain the sequential process linking scarcity cues, cognitive and emotional evaluations, motivational activation, and purchasing behavior in e-commerce livestreaming environments. Practical/Policy implications: The findings suggest that the effectiveness of flash sales in livestream settings depends on reinforcing perceived usefulness before activating urgency cues and ensuring frictionless checkout when consumers’ purchase motivation peaks.
The Influence of Digital Literacy, Interpersonal Trust, and Innovation Culture on Employee Adaptability: An Empirical Study of Digital Agriculture Startups in Indonesia Sutopo; Sudianto
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.91883

Abstract

Objective: This study aims to empirically investigate the influence of digital literacy, interpersonal trust, and innovation culture on employee adaptability, with a specific focus on digital agriculture startups in Indonesia. Design/Method/Approach: Data were collected through an online survey of 432 permanent employees working at various digital agriculture startups in Indonesia with at least one year of work experience. Data analysis was conducted using structural equation modeling (SEM) with Lisrel 8.8 software to examine the relationships between variables. Findings: The results of this study indicate that digital literacy, interpersonal trust, and a culture of innovation each have a positive and significant influence on employee adaptability. Employees who integrate digital skills with high levels of social trust in an innovative work environment are better able to navigate the dynamics of work in the digital agriculture sector. Originality/Value: This research provides a contextual contribution by exploring the synergy between digital literacy and interpersonal trust within the specific ecosystem of agricultural startups. Unlike studies in the general technology sector, this research examines the adaptability mechanisms at the intersection of the fundamental agrarian sector and the national digital economy. Rather than proposing a new theory, this study demonstrates how these established mechanisms operate at the intersection of the traditional agrarian sector and the modern digital economy, offering practical insights into the socio-technical challenges of digital transformation in emerging markets. Practical/Policy Implications: Digital agriculture startup leaders are advised to strengthen digital literacy programs and build a social safety net through employee trust to support a culture of innovation. This strategy is essential to ensuring organizational sustainability amid the complexities of integrating traditional agricultural technology and digital business systems in Indonesia.
How Smart Destinations Influence Tourist Satisfaction and Revisit Intention? An Integrated TAM Perspective Denis Fidita Karya; Mohamad Yusak Anshori
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.91762

Abstract

Objective: This study aims to analyze the influence of smart destination and digital information quality on tourist satisfaction and revisit intention through perceived usefulness and perceived ease of use in digitally based tourism destinations. Design/Methods/Approach: This study employed a quantitative research design using purposive sampling. Data were collected from 250 tourists who had utilized digital tourism services, including online ticketing systems, tourism applications, and digital information platforms. The proposed research model was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Findings: The results indicate that smart destination and digital information quality positively and significantly influence perceived usefulness and perceived ease of use. Furthermore, perceived usefulness and perceived ease of use significantly enhance tourist satisfaction, while satisfaction positively influences revisit intention. The mediation analysis shows that perceived usefulness and perceived ease of use significantly mediate the relationship between smart destination and satisfaction. In contrast, only perceived ease of use significantly mediates the relationship between digital information quality and satisfaction, whereas the mediating role of perceived usefulness is not supported. These findings suggest that tourists place greater emphasis on the usability of smart tourism technologies and integrated digital experiences than on the functional value of digital information alone in shaping satisfaction. Originality/Value: This study contributes to the smart tourism and Technology Acceptance Model (TAM) literature by demonstrating how smart destination and digital information quality influence tourist satisfaction through different cognitive mechanisms. The findings show that the effects of smart destination are transmitted through both perceived usefulness and perceived ease of use, whereas digital information quality influences satisfaction primarily through perceived ease of use. This evidence provides a more nuanced understanding of technology acceptance in digitally enabled tourism destinations. Practical/Policy Implication: The findings suggest that destination management organizations should prioritize investments in integrated digital infrastructure, user-friendly tourism applications, and seamless digital services to enhance tourist satisfaction and encourage revisit intention. Policymakers are also encouraged to strengthen smart tourism governance and support sustainable digital transformation initiatives to improve destination competitiveness.
Social Media Characteristics and Generation Z’s Intention to Apply: Employer Brand Attractiveness and Person-Organization Fit as Mediators Angela Sheren; Oloan Situmorang
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i1.91805

Abstract

Objective: This research, grounded in Signaling Theory and Congruity Theory, investigates how social media characteristics affect job seekers’ intention to apply to a job and explores the role of employer brand attractiveness and person-organization fit as mediators. Design/Methods/Approach: The researcher employs purposive sampling to gather 397 data points from job seekers aged 25 to 29. Data were analyzed using SmartPLS 4 with the PLS-SEM approach. Findings: The findings reveal that social media characteristics significantly influence employer brand attractiveness, person-organization fit, and intention to apply. Employer brand attractiveness and person-organization fit also significantly affect intention to apply. Moreover, the relationship between social media characteristics and intention to apply is partially mediated by person-organization fit and employer brand attractiveness. Originality/Value: This research contributes to expanding empirical and contextual validation by exploring the linkage between social media characteristics, intention to apply, and the mediating role of employer brand attractiveness and person-organization fit, which focuses on a specific company in Indonesia. Practical/Policy implication: The results underscore the importance of effectively utilizing social media by consistently sharing relevant information to help shape and strengthen job seekers' perceptions of the organization’s attractiveness and their personal fit with the organization, thereby encouraging job seekers to apply to jobs at the organization. Consequently, the likelihood of easily finding suitable candidates is expected to increase for the organization.
Front & Back Matter JTAM
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 19 No. 1 (2026)
Publisher : Universitas Airlangga

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Abstract

Front & Back Matter
The Dual Psychological Mechanisms of Financial Transparency: Consumer Resonance and Financial Control in Fintech Continuance Ketut Gede Sri Diwya; Naomi Aurelia Johnny Alberta
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 19 No. 2 (2026): In progress (August 2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i2.93792

Abstract

Objective: This research examines how perceived financial transparency relates to continuance intention toward fintech payment services, testing whether the relationship is direct or operates indirectly through two psychological pathways, consumer resonance (affective) and perceived financial control (cognitive), based on Dual Process Theory. Design/Methods/Approach: A quantitative cross-sectional online survey of active Fintech payment users produced 352 valid responses, analysed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with bootstrapping (5,000 resamples). Findings: Perceived financial transparency has no significant direct effect on continuance intention. However, it is significantly associated with both consumer resonance and perceived financial control, each of which, in turn, is significantly associated with continuance intention. Both indirect effects are statistically significant, and the effect through consumer resonance is numerically larger than the effect through perceived financial control, although the two were not compared statistically. Originality/Value: This study contributes to the fintech continuance literature by specifying the appraisal route through which financial transparency becomes behaviourally meaningful, rather than treating it as a determinant in its own right. The direct hypothesis is deliberately derived from the competing informational account, so that this account and the mechanism account become empirically distinguishable instead of assumed. Applying Dual Process Theory at the construct level, the study shows that transparency is linked to continuance intention through two distinct affective and cognitive routes, which questions the assumption that psychological antecedents contribute additively. Practical/Policy implication: Because transparency alone showed no significant direct association with retention in this sample, fintech providers may need to design transparency features that also support users’ emotional attachment to the platform, given that the affective route had the larger indirect effect. Regulators may wish to consider that transparency requirements framed solely in terms of information availability may not, by themselves, change user behavior.
From Relational Capital to Business Model Innovation: Effectuation and Bricolage as Serial Mediators in Resource-Constrained Education Institutions Kita Radisa; Elok Savitri Pusparini
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 19 No. 2 (2026): In progress (August 2026)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v19i2.93871

Abstract

Objective: This study aims to examine the serial mediation roles of effectuation and bricolage in the relationship between entrepreneurial networks and business model innovation (BMI) among resource-constrained non-formal education institutions. Design/Methods/Approach: Data were collected from 210 owners, directors, and managers of non-formal education institutions (i.e., course institutions and job training centers) through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, employing a two-stage higher-order construct approach. Findings: All eight hypotheses were supported. Entrepreneurial networks positively influence effectuation, which drives both bricolage and BMI directly, while bricolage further predicts BMI. Mediation analyses confirm that effectuation and bricolage, both individually and jointly as a full serial chain, significantly transmit the influence of entrepreneurial networks on BMI. Originality/Value: This study is among the first to integrate entrepreneurial networks, effectuation, bricolage, and BMI into a single serial mediation model tested empirically in a resource-constrained, non-formal education setting, extending prior work by Xu et al. (2022, 2024). Effectuation emerged as a strong predictor of bricolage, suggesting that relational capital translates into BMI through a sequenced cognitive-behavioral chain under conditions of resource constraint. Practical/Policy implication: Owners, directors, and managers of resource-constrained education institutions should cultivate effectual decision-making and bricolage capabilities to drive BMI without substantial financial investment. Industry associations and policymakers should pair network facilitation programs with effectuation capacity-building initiatives to systematically convert relational resources into BMI in similar resource-constrained settings.  

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