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Jurnal Manajemen Teori dan Terapan

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Published by Universitas Airlangga

ISSN : 19793650 EISSN : 25482149 DOI : 10.20473/jmtt.v13i1.14399

Core Subject : Science, Education,

Decision Sciences, Operations Research & Management Education

Arjuna Subject : -

Articles 403 Documents

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Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya Angela Stephani; Indarini Indarini; Christina Rahardja Honantha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 1 No. 3 (2008): Jurnal Manajemen Teori dan Terapan - Desember 2008
Publisher : Universitas Airlangga

Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the social identification function, dan the status function. Consumer response is an effort to satisfy a drive. Reaction evoked by a stimulus consumer response, which it is determined with willingness to pay a price premium for the brand, willingness to accept brand extentions, dan willingness to recommend the brand to other. This research aim to test the effect of brand association of LV to consumer response with linier regression. The result shows that brand association of LV affect consumer response significantly.

Bentuk Loyalitas Donatur Pada Organisasi Filantropi Tanti Handriana
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 3 (2015)
Publisher : Universitas Airlangga

Baik organisasi laba maupun nonlaba, keduanya membutuhkan relasi yang baik dengan pelanggan (donatur). Relasi yang terjalin di antara donatur dan organisasi filantropi merupakan kunci untuk meraih keberhasilan dan kelanggengan organisasi. Tujuan dari artikel ini adalah untuk menggali dan menganalisis informasi tentang bentuk-bentuk loyalitas pelanggan/donatur pada organisasi filantropi. Riset ini menggunakan metode penelitian kualitatif, dengan menggunakan teknik pengumpulan data berupa wawancara mendalam (indepth interview) pada para donatur organisasi filantropi. Sebagai pembanding (tri angulasi), maka dilakukan wawancara mendalam juga dengan pakar manajemen pemasaran serta organisasi filantropi. Hasil riset menunjukkan bahwa donatur yang memiliki komitmen relasional yang tinggi, kepercayaan yang besar pada organisasi, dan rasa terima kasih pada organisasi filantropi cenderung memiliki perilaku loyal pada organisasi filantropi di mana mereka selama ini mendonasikan uangnya. Adapun bentuk-bentuk loyalitas yang mereka lakukan antara lain adalah berupa kemauan untuk terus memberikan sumbangan di organisasi filantropi, apabila mendapat rezeki yang lebih banyak maka jumlah donasi yang mereka berikan juga akan ditingkatkan, tidak akan beralih ke organisasi lainnya, rela/berkenan untuk memberikan sumbangan tenaga dan fikiran mereka apabila organisasi membutuhkannya, serta tidak sungkan-sungkan untuk memberikan masukan demi kebaikan dan masa depan organisasi tersebut. Dengan demikian, hasil riset ini mendukung konsep relationship marketing dan konsep loyalitas di organisasi non laba.

Strategic Leadership as Determinant of Strategic Change: A Theoretical Review and Propositions Ayi Ahadiat
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 2 (2009): Jurnal Manajemen Teori dan Terapan - Agustus 2009
Publisher : Universitas Airlangga

The strategic change is an issue that closely related to strategic leadership. As this paper elaborates how strategic leadership determines the strategic change, the elaboration of both concept and their relationship are presented through propositions that are developed from the modified Hambrick’s model. Strategic leadership that causes strategic change in terms of strategic process and content within environmental and organizational context will lead to organizational performance as an ultimate outcome.

Pengaruh Modal Psikologi Dan Keterlibatan Pegawai Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pegawai Politeknik Ilmu Pelayaran Semarang) Adhi Prastistha Silen
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 3 (2016)
Publisher : Universitas Airlangga

The research objective to be achieved to analyze the effect of psychological capital and employee involvement to job satisfaction in Seamanship Polytechnic Semarang. To analyze the effect of psychological capital, employee engagement and job satisfaction to employee performance in Seamanship Polytechnic Semarang. To analyze the effect of psychological capital and employee involvement to employee performance, moderated by Job Satisfaction in Seamanship Polytechnic Semarang In this study took the population in this study were employees of the Polytechnic Semarang Seamanship, amounting to 218 persons. Sampling with random sampling technique that randomly sampling 142 respondents. Based analyst who conducted the study concluded that psychological capital and employee involvement and significant positive effect on job satisfaction. Capital psychology, employee engagement and job satisfaction positive and significant impact on performance. Job satisfaction does not mediate the effect of psychological capital and employee involvement to employee performance.

Pengaruh Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Smartphone Blackberry Bunga Geofanny Fredereca; Chairy Chairy
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 2 (2010): Jurnal Manajemen Teori dan Terapan - Agustus 2010
Publisher : Universitas Airlangga

Repurchase decision is influenced by several factors, among others are, marketing stimuli (marketing mix) environmental stimuli, consumer characteristics, and consumer psychology. Previously, marketers were more interested in studying consumer response to marketing mix. This study investigated the influence of consumer psychology on repurchase decision. The independent variables of the research are motivation, perception, learning, and attitude. The dependent variable is the repurchase decision of the BlackBerry. Data were collected by distributing questionnaires to 200 BlackBerry smartphone users. Data analysis was performed using multiple regression. The results showed that there is only one variable (attitude) that has a significant influence on repurchase decision. Thus, marketers with limited budgets need to be more selective in allocating their funds, which is primarily should be intended to build and develop positive attitudes towards BlackBerry.

Hubungan Antara Perilaku Kewargaan Organisasional Dan Kinerja Tugas D. Wahyu Ariani
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 1 (2011): Jurnal Manajemen Teori dan Terapan - April 2011
Publisher : Universitas Airlangga

The main purpose of this study is to find out relationship between organizational citizenship behavior and task performance in banking industries in Indonesia. Organizational citizenship behavior is composed of four components: altruism, civic virtue, and sportsmanship. To analyzed results mean, standard deviation, and correlation analysis techniques are used. 636 questionnaires were received and response rate 95 percent. Results prove that organizational citizenship behaviors do not have positive relationship with task performance.

The Influence Of Work’s Motivation And Compensation Effects Towards Employee’s Satisfaction, And The Impact On The Work Performance At State Employees Civil Sub Company, Kebun Jeruk, West Jakarta Susan Novita Rotua Situmorang; Haryadi Sarjono
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 5 No. 1 (2012): Jurnal Manajemen Teori dan Terapan - April 2012
Publisher : Universitas Airlangga

Success in realizing the objectives company relies heavily on existing human resources in organizations in such company. To realize the objectives of the company, the company must consider factors that affect the performance of Civil Servants Work Motivation among others factors, Compensation, and Job Satisfaction. With the achievement of expected performance of Civil Servants Kebon Jeruk District Company can achieve its objectives. Kind research used is descriptive method, Pearson Correlation and Path Analysis is useful to know the response of employees on Work Motivation, Compensation for Job Satisfaction and Their Impacts on Civil Service Performance Kebon Jeruk District Company District Company where the employee population of 60 respondents. Provided the results of a calculation of the structural equation, Y = 0.579 X1 + 0.325 X2 + 0.644 ε1, where R2 = 0.585, sub-structure structural equation 2 ie, Z = 0.191 X1 + 0.239 X2 + 0.618 Y + 0.402 ε2 where R2 = 0.838 Conclusions and Recommendations of this research work motivation (X1) and Compensation (X2) jointly have a significant influence on job satisfaction (Y) equal to 58.8%. Work motivation (X1), Compensation (X2), and Job Satisfaction (Y) jointly have a significant influence on the performance of Civil Servants (Z) equal to 83.8%.

Persepsi Konsumen Terhadap Warna, Tipografi, Bentuk Grafis Dan Gambar Pada Kemasan Produk Dengan Pendekatan Multidimensional Scaling Ariesta Sekarlaranti; Shellyana Junaedi
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 1 (2013)
Publisher : Universitas Airlangga

The aim of this research is to understand consumer perception of color, typography, graphical form and picture at product packaging using multidimensional scaling. Result from this research successfully understands consumer perception to color, typography, graphical form and picture at product packaging. This research concluded that positioning product simply influences packaging design. So packaging company cannot disregard graphical element in design packaging because correct combination between graphical elements of packaging can assist company to create packaging that is not only interesting but also can communicate visually carefully. Result of research is expected able to become benchmark for packaging company in making packaging design.

The Existence Of Loyalty In Indonesia Ministery Education Regulation On Electronic Text Book. (Study Of Vocational High School’s Electronic Text Book In Bandung)*) Zulganef Sutan Sati; Usin Susanto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 3 (2013)
Publisher : Universitas Airlangga

The Indonesian government believes that textbooks play a strategic role in improving the quality of primary and secondary education (Regulation of the Minister of National Education of the Republic of Indonesia No.11 of 2005). Nevertheless, Abdulkarim (2010) revealed that the quality of school textbooks, either in junior or vocational / high school is very low. The contradiction between Regulation of the Minister of National Education Regulation goal and Abdulkarim (2010), and some previous research, such as Heskett et al. (1997), and Dimitriades (2006) motivates this study to analyze the effect of satisfaction to commitment and loyalty of vocational teachers in Bandung. The results showed that there was no correlation between satisfaction and the commitment and between the commitment and loyalty, but there is a significant direct correlation between satisfaction and loyalty. This shows that users of textbooks as the government policy consumers has loyalty in the sense will do its use continuously, but the loyalty is not based on a commitment, but only based on satisfaction.This is suggests that vocational high school teachers are satisfied with the textbook but don’t want to rely on Regulation of National Education Minister, since commitment is defined by Dwyer et al. (1987), Morgan and Hunt (1994), and Pritchard et al. (1999) as a stable seeking and defensive attitude towards not to change a choice. They are easy to change attitudes through using of Electronic Text Boook (ETB) as teaching materials. The Authors also revealed some limitations and recommendations

Pengaruh Innovation Terhadap Firm Performance Pada Umkm Meubeldi Kabupaten Bojonegoro Raka Guntur Saleksa; Arif Firmansyah
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 3 (2014)
Publisher : Universitas Airlangga

Innovation is needed by SMEs to survive and thrive in business also increase performance of the firm. Previous research referred to this study that the innovation has resulted in a positive effect on the performance of the firm. While this research discusses Effect Innovation Against Firm Performance In Furniture SMEs in Bojonegoro. The population in this study amounted to 306 the number of the sample that is used as much as 175 respondents. There are two hypotheses in this research, innovation with dimensions Product Innovation, Process Innovation, Market Innovation simultaneously significant effect on the Firm Performance as the first hypothesis, and Product innovation, has dominant influence significantly to the Firm Performance for the second hypothesis. The method used for the calculation and testing of linear regression analysis premises with SPSS tool 22. This study resulted in that the dimensions of Product Innovation, Process Innovation, Market Innovation simultaneously significant effect on Firm Performance and Product innovation, has dominant influence significantly to the Firm Performance so the both of hypothesis in this study is received. For further research that examines the SMEs, can use the object of another, larger study outside the furniture business, adding a secondary data without compromising the primary data to determine the performance of the company, also with other research models based on theories that support.

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Rahmat Heru Setianto

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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

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Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rahmat Heru Setianto

Contact Email jmtt@feb.unair.ac.id

Phone +6231-5033642

Journal Mail Official jmtt@feb.unair.ac.id

Editorial Address Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rahmat Heru Setianto

Contact Email
jmtt@feb.unair.ac.id

Phone
+6231-5033642

Journal Mail Official
jmtt@feb.unair.ac.id

Editorial Address
Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA