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Jurnal Manajemen Teori dan Terapan

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Published by Universitas Airlangga

ISSN : 19793650 EISSN : 25482149 DOI : 10.20473/jmtt.v13i1.14399

Core Subject : Science, Education,

Decision Sciences, Operations Research & Management Education

Arjuna Subject : -

Articles 403 Documents

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Pengukuran Kinerja Mesin Perusahaan Menggunakan Overall Equipment Effectiveness Dan Usulan Perbaikan Menggunakan Diagram Sebab Akibat (Fish-Bone) Pada CV. Jati Makmur Pasuruan Fredo Karismawan; Puspandam Katias
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 2 (2015)
Publisher : Universitas Airlangga

This study aims to to know costs inflicted of a system of preventive maintenance and maintenance of the breakdown and its effect on downtime. The research was done in the lumber CV .Jati prosper with the qualitative study approach uses the descriptive. Procedures data collection in penellitian it has several stages of, namely the preliminary survey, theoretical survey, and field study. The result from research found that among januari until december 2010 OEE range 65,093% -81,175%. After research found that two factors majority affect OEE value in CV.Jati Makmur two factors is reduce speed losses and setup and adjustment losses with proportion 45,83% and 40,88%.

Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild Mohamad Hadi Prasetyo
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 1 (2016)
Publisher : Universitas Airlangga

The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing social welfare, the government also has a moral responsibility particularly for raising public awareness of their health. Draft of Government Regulation regarding tobacco based-product as an addictive substance expressly prohibits the advertising, promotion and sponsorship of products containing tobacco. In the industry of mild class cigarette, the level of competition gets tighter where many cigarette companies conduct their integrated marketing communication activities in creative ways. This research is aimed at determining the effect of Integrated Marketing Communication variables on Brand Image of mild class cigarette companies in Bandung region. This research type is descriptive and verification research. The method used is survey descriptive method i.e collecting data on the research object by taking a sample of the population. Questionnaires are used as the principal means of collecting data. The positive coefficient shows that there is a positive relationship between the integrated marketing communications with brand image. As t count > t table (7.748> 1.965), H0 is rejected. Thus, it is found that there is a significant influence of integrated marketing communications on brand image.

Analisis Faktor-Faktor Internal Dan Eksternal Terhadap Persaingan Bisnis (Studi Pada Perusahaan Food And Beverage Yang Terdaftar Di Bursa Efek Indonesia 2002 – 2007) Ardi Hamzah
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 3 (2009): Jurnal Manajemen Teori dan Terapan - Desember 2009
Publisher : Universitas Airlangga

This research objectives were to analysis the internal and external factors on business competition, both simultaneously and partially. This research done with quantitative approach. The population in this research were food and beverage firms listed in Indonesia Stock Exchanges. This research samples were manufacture firms listed in Indonesia Stock Exchanges period 2002 – 2007. Technique of taking the samples done with purposive sampling, namely firm manufacture have not negative earnings and equity for 2002 – 2007. Analysis technique done with statistic descriptive and examination regression, both simultaneously and partial regression. The result of this research without and with lag showed simultaneously internal and external variables have significant effect on business competition. For partial examination without lag showed human resources and marketing, production and finance (equities) had significant effect on business competition, while finance (liabilities), economic development, and outstanding money amount had not significant effect on business competition. In this matter indicated that human resources, marketing, production and finance especially at equities necessarily concerned related with business competition. For partial examination with lag-1 show human resources, marketing, and finance (equities) had significant effect on business competition, while production, finance (liabilities), economic development and outstanding money amount had not significant effect on business competition. In this matter indicating that human resources, marketing, and finance necessary concerned at future business competition.

Prediksi Kebijakan Utang, Profitabilitas, Likuiditas, Ukuran, Dan Status Perusahaan Terhadap Kemungkinann Penentuan Peringkat Obligasi: Studi Empirik Pada Perusahaan Yang Menerbitkan Obligasi Di Bursa Efek Indonesia Bram Hadianto; M. Sienly Veronica Wijaya
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

The aim of this research is to know the prediction of debt policy, profitability, liquidity, size, and firm’s status on bond rating, and to find the accuracy rate for classifying companies that have investment grade of bond rating and non investment grade of bond rating based on these given factors. We employ logistic regression model as data analysis method. Our sample is taken fromIndonesian Bonds Market Directory (IBMD) in the year of 2008 which collected by purposive sampling method. There are 105 listed bond’s issuers until 2008. In our observation, there are 3 issuers that have no bond rating so that we use only 102 issuers as the sample. The results show that profitability is the only explanatory variable which has significant impact on bond rating with positive sign and the accuracy rate of debt policy, profitability, liquidity, size, and firm’s status to classify bond issuer category are as high as 85.3%.

Efektivitas Hedging Kontrak Futures Komoditi Emas Dengan OLEIN Fitri Ismiyanti; Hendra Ima Sasmita
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 2 (2011): Jurnal Manajemen Teori dan Terapan - Agustus 2011
Publisher : Universitas Airlangga

This research is for comparing hedging effectiveness in gold and olein commodity. Using Ordinary Least Square (OLS) model to determine the hedge ratio, it’s found that olein hedge ratio is bigger than gold hedge ratio. The value of olein hedge ratio is bigger than gold hedge ratio indicate that to eliminate loss in olein spot market is needed a lot of futures contract as compared to eliminate loss in gold spot market. However, independent t-test to return hedged variance both commodity show there is no different variance. This mean the return hedged variance of gold commodity has the same value with olein return hedged variance. So, handling the systematic risk of olein hedger have the same as of gold hedger handling. With the result that, if doing hedging strategy and there is no same instrument to be hedged in futures market, so hedger may considering to use cross hedging strategy, but previously determined first the optimum hedge ratio, because the optimum hedge ratio can reduce the variance return caused by market risk (systematic risk).

Pengaruh Kualitas Layanan Terhadap Komitmen Afektif, Komitmen Normatif, Komitmen Kontinuan Serta Loyalitas Nasabah Debitur Pada Pt. Bank Kalbar Di Kalimantan Barat Nur Afifah
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 5 No. 2 (2012): Jurnal Manajemen Teori dan Terapan - Agustus 2012
Publisher : Universitas Airlangga

Perusahaan perbankan saat ini harus berupaya semaksimal mungkin untuk menciptakan pengalaman pelanggan terhadap kualitas layanan, dikarenakan memiliki dampak terhadap hasil hubungan pelanggan (Customer Relationship). Salah satu kunci sukses dalam industri perbankan adalah dibutuhkannya interaksi personal dalam bentuk implementasi strategi relationship marketing (pemasaran relasi), hal ini dikarenakan sifat layanan yang tidak berwujud dan tidak bisa dipisahkan dari penyedia layanan dengan demikian lembaga perbankan harus peduli dengan pengembangan dan pengelolaan hubungan dengan pelanggan.Tujuan studi ini mengkaji pengaruh kualitas layanan terhadap komitmen afektif, komitmen normatif, komitmen kontinuan serta loyalitas nasabah debitur pada PT. Bank Kalbar di Kalimantan Barat. Hal ini di karenakan, kualitas layanan selain memiliki efek pada komitmen hubungan, kualitas layanan yang disampaikan dapat menjadi motivasi dalam diri nasabah debitur untuk melanjutkan hubungan dengan perusahaan perbankan. Komitmen pelanggan dipandang sebagai faktor kunci dalam retensi pelanggan dan loyalitas, sedangkan kualitas layanan umumnya dipandang sebagai struktur utama yang mendorong loyalitas pelanggan. Dalam studi ini, ukuran kualitas layanan diantaranya, adalah; kualitas interaksi (interaction quality), kualitas lingkungan (environment quality) dan kualitas hasil akhir (outcome quality). Adapun komitmen pelanggan, dalam hal ini dibedakan menjadi tiga yaitu, komitmen afektif, komitmen normatif dan komitmen kontinuan.Sampel dalam studi ini adalah 126 nasabah debitur PT. Bank Kalbar di Kalimantan Barat yang menggunakan kredit untuk kegiatan usaha dan minimal satu kali transaksi peminjaman, dengan menggunakan teknik cluster sampling untuk menentukan kantor cabang dikarenakan lokasi PT. Bank Kalbar menyebar secara geografis serta proporsional sampel dalam menetapkan jumlah responden pada masing-masing cabang. Teknik analisi data dengan Structural Equation Modeling (SEM). Hasil study mengatakan bahwa kualitas layanan berpengaruh signifikan terhadap komitmen afektif, komitmen normatif, dan komitmen kontinuan, dan kualitas layanan berpengaruh signifikan terhadap loyalitas, serta komitmen afektif, komitmen normatif dan komitmen kontinuan berpengaruh signifikan terhadap loyalitas nasabah debitur PT. Bank Kalbar di Kalimantan Barat.

Pengaruh Kepemimpinan Dan Lingkungan Kerja Terhadap Komitmen Organisasional Dan Kinerja Karyawan PT. Sumber Djantin Di Kalimantan Barat Ahmad Shalahuddin
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

Crumb Rubber has been one of mainstay industry in West Kalimantan since the wood processing industry declined in 2000 due to the reduced supply of raw materials. The importance of the rubber industry for the West Kalimantan Province development is shown by the large contribution of the rubber industry to the total value of exports of West Kalimantan. While every industry faces higher competition levels, so does industrial crumb rubber in West Kalimantan. The competition level faced not only at the regional level , but also at national and international levels . In order to improve the competitive advantages, a company engaged in the field of crumb rubber in West Kalimantan, in particular PT. Sumber Djantin, must conduct an evaluation or improvement in all areas to improve the performance of the company . One important element that should be improved is the performance of employees. Leadership and Work Environment is an important factor for improving the performance of employees. This study aims to examine and analyze the effect of Occupational and Environmental Leadership towards Organizational Commitment and Employee Performance PT. Sumber Djantin in West Kalimantan. Leadership and work environment are the exogenous variables in this study while organizational commitment as an intervening variable and employee performance as the endogenous variable. Sample of the study respondents totaled 150 production employees of PT. Sumber Djantin Kalbar. The analysis technique used in this study is variant-based Structural Equation Modeling ( SEM ), PLS, using SmartPLS software version 2.0 for windows . The results of study showed that leadership significantly influences organizational commitment, but does not significantly effect employee performance. Work environment significantly influences organizational commitment, but does not significantly effect on employee performance. Organizational commitment has a significant effect on employee performance.

Analisis Kelayakan Ekonomi Dan Finansial Usaha Batik Papua Studi Kasus Pada Perusahaan Batik Port Numbay Papua Indo Yama Nasarudin
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 1 (2014)
Publisher : Universitas Airlangga

This research analyze the economic and financial feasibility of Papua’s Batik Port Numbay. The economic performance for business was good at marketing aspect and good enough for management and human resource, production, and environment analysis aspect. While finance aspect assessment indicates that Benefit Cost Ratio (BCR) is 1,30, Value of Payback Period is 2,16 years which is below time specified 10 years. The Net Present Value is Rp 1.146.518.993, profitability index is 4,54, Internal Rate of Return (IRR) is 52,42%. Based on the overall financial measurement, it shows that the business is viable to be continued.

Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen Iin Mayasari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 1 No. 1 (2008): Jurnal Manajemen Teori dan Terapan - April 2008
Publisher : Universitas Airlangga

This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.

This study aims to to know costs inflicted of a system of preventive maintenance and maintenance of the breakdown and its effect on downtime .The research was done in the lumber cv .Jati prosper with the qualitative study approach uses the descriptive . Procedures data collection in penellitian it has several stages of , namely the preliminary survey , theoretical survey , and field study . The result from research found that among januari until december 2010 OEE range 65,093% -81,175%.after research found that two factors majority affect OEE value in CV.Jati Makmur two factors is reduce speed losses and setup and adjustment losses with proportion 45,83% and 40,88%.

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Rahmat Heru Setianto

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+6231-5033642

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jmtt@feb.unair.ac.id

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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rahmat Heru Setianto

Contact Email jmtt@feb.unair.ac.id

Phone +6231-5033642

Journal Mail Official jmtt@feb.unair.ac.id

Editorial Address Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rahmat Heru Setianto

Contact Email
jmtt@feb.unair.ac.id

Phone
+6231-5033642

Journal Mail Official
jmtt@feb.unair.ac.id

Editorial Address
Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286

Location
Kota surabaya,

Jawa timur

INDONESIA