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<![CDATA[Evaluasi Program Sertifikasi CHSE Desa Wisata Dalam Pembangunan Pariwisata Berkelanjutan ]]>
<![CDATA[Wulandari, Septi]]>;
<![CDATA[Septian, Esa]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8252
<![CDATA[This study aims to evaluate the effectiveness of the CHSE (Cleanliness, Health, Safety, Environment) Certification Program implemented in tourist destinations in Sleman Regency for the recovery of the tourism sector post-COVID-19 pandemic. Using a qualitative approach with a case study method, this research collects data through literature review and policy analysis, focusing on the input, output, and outcome indicators of the program. The findings show that the CHSE program can enhance tourists' trust in the cleanliness and safety of tourist destinations. However, significant challenges were found in its implementation, particularly in tourist destinations and village tourism, which have not fully understood the certification procedures and face financial constraints. The implications of this study highlight the importance of improving training, socialization, and technical support for destination managers to expand the application of CHSE, especially in village tourism. This research contributes to the literature on the recovery of the tourism sector in Indonesia by emphasizing the challenges of implementing CHSE certification at the destination level, which is crucial for sustainable tourism policies.]]>
<![CDATA[Perancangan Produksi Video Dokumenter Merangkai Keindahan Menganyam Harapan Sebagai Media Promosi Kerajinan Rangkaian Bunga Nusantara ]]>
<![CDATA[Kamilah, Eka Putri]]>;
<![CDATA[Almanzhani, Shifa Amalia]]>;
<![CDATA[Hanafi, Ardiansyah Rizal]]>;
<![CDATA[Kurnia, Kurnia]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8260
<![CDATA[Weaving Beauty, Weaving Hope is the idea of a short documentary video work which is designed as a work object analyzed in depth to be able to communicate the meaning behind the creation of the flower arrangement. Based on these phenomena and problems, the aim of designing the documentary short video work Arranging the Beauty of Weaving Hope is to understand how to design a short documentary video production to promote the value of the product so that it can persuade consumer decisions. The project for making this work is a documentary video entitled "Creating the Beauty of Weaving Hope". This work tells the story behind the creation of the Indonesian Flower Basket Series from Bouquet Bucket, which is a form of appreciation and harmony towards local Indonesian woven bamboo crafts. In making this promotional documentary video, the creator of the work is to inform and educate the public about making products related to Indonesian craftsmen. Based on the results of the YouTube social media promotional documentary video entitled "Creating the Beauty of Weaving Hope" it has fulfilled the author's hopes. The hope of the author of this YouTube social media promotional documentary video is that it can fulfill the requirements for obtaining a Bachelor's degree in Communication Science, provide information about product making and provide education related to Indonesian cultural crafts. The aim of this work is to build understanding of Bouquet Bucket consumers so that they are aware of the importance of choosing the work of local craftsmen to appreciate the preservation of Indonesian culture.]]>
<![CDATA[Optimalisasi Penggunaan Media Sosial Instagram Oleh Diskominfo Provinsi Jambi Dalam Penyebaran Informasi Kepada Publik ]]>
<![CDATA[Artha, Kania Chairunnisa Dwi]]>;
<![CDATA[Santoso, Hudi]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8281
<![CDATA[This research focuses on Content Optimization on Social Media Instagram of the Jambi Province Diskominfo. Social media is a forum for interaction that is done online / online, so that information is obtained through social media such as Instagram. The Jambi Province Diskominfo actively uses social media and uses Instagram to spread news/information in Jambi Province. This research aims to explain the Jambi Provincial Diskominfo optimizing the dissemination of public information through Instagram social media and explain the obstacles faced by the Jambi Provincial Diskominfo in disseminating information through Instagram social media. This study uses a qualitative approach. The results of the study show that the Jambi Provincial Diskominfo has used Instagram quite well in optimizing the dissemination of public information through features such as feeds, reels, and instastories. However, the entertainment aspect and social interaction have not been optimally optimized, causing low appeal, especially for young people. The main obstacles in content management include limited human resources, budget, low digital literacy of the community, and lack of audience participation.]]>
<![CDATA[Faktor-Faktor Yang Mempengaruhi Penyusunan Anggaran Pendapatan Dan Belanja Daerah Kabupaten Buton Tengah ]]>
<![CDATA[Kasim, Kasim]]>;
<![CDATA[Ramadhan, Syahril]]>;
<![CDATA[Abidin, Zainul]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8307
<![CDATA[This study aims to describe the factors that influence the preparation of the Regional Budget of the Central Buton Regency Government. This research uses a descriptive method with a qualitative approach. Data were collected using interview, observation and documentation techniques. The results showed that the leadership style carried out by the head of the regional apparatus organization was very influential in designing, planning and selecting programs related to the needs of the agency. The success of budgeting is also determined by administrative improvement factors, including the use of performance-based budget measurement instruments. The reward factor given by the Central Buton Regency Government to planners who excel in their duties and responsibilities can have a positive influence on competition and performance in budget preparation. Finally, the provision of sanctions for agencies that do not implement performance-based budgeting also motivates employees in the budget preparation process.]]>
<![CDATA[Quality Of Public Services Of Bojonegoro District Government Through A Study Of Compliance Analysis On Public Service Standards, Indonesia ]]>
<![CDATA[Suprastiyo, Ahmad]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8314
<![CDATA[During 2021 to 2023, the level of compliance of the Bojonegoro Regency Government in the provision of public services has always increased from 2021 to 2023. In 2021, the fulfillment value of Bojonegoro Regency was 62.80 (yellow zone), in 2022 the fulfillment value of Bojonegoro Regency was 71.21 (yellow zone) there was a fairly small increase in value of 8.41 so that it was still in the yellow zone. Bojonegoro Regency in 2023 obtained a compliance level value of 86.80 (green zone) there was an increase in value of 15.59 from 2022. This study aims to realize the level of fulfillment of public service standards in improving the quality of service to the community. Qualitative research methods with data collection through interviews and document studies of regional secretariat reports and ombudsman reports, data analysis includes data collection, data condensation, data presentation, and conclusions. Research findings show that the level of public satisfaction with the Bojonegoro Regency Government is still in the moderate and good category with the average public satisfaction value in 2021 (95.50), 2022 (85.08), 2023 (87.82) still not in the very good category.]]>
<![CDATA[Program Seribu Jalan Mulus Kota Bengkulu: Analisis Strategi Infrastruktur Untuk Pembangunan Wilayah ]]>
<![CDATA[Rikardo, Yanuar]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8326
<![CDATA[The Seribu Jalan Mulus (A Thousand Smooth Roads) Program is a flagship policy of the Bengkulu City Government aimed at accelerating the development of neighborhood road infrastructure to enhance regional connectivity and improve residents’ quality of life. This study analyzes the implementation strategy of the program, identifies the challenges encountered, and evaluates its effectiveness in promoting sustainable regional development. Using a qualitative case study approach, data were collected through in-depth interviews, field observations, and document analysis focused on the implementation by the Public Works and Spatial Planning Agency (PUPR) of Bengkulu City. The findings indicate that the program has significantly improved accessibility and mobility, especially in densely populated and peripheral areas. However, the implementation faces several obstacles, including budget constraints, geographic difficulties, inconsistent construction quality, and weak interagency coordination. The analysis also shows early signs of good governance principles being applied, although impact-based evaluation remains underdeveloped. The study recommends strengthening performance-based monitoring and evaluation systems, enhancing technical capacities of field implementers, and encouraging broader involvement from communities and non-government sectors in infrastructure oversight.]]>
<![CDATA[Komunikasi sebagai Instrumen Kepemimpinan: Analisis Komparatif Dinamika Internal HIMAKSI dan HIMAPLIK ]]>
<![CDATA[Is, Tuti Handayani]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8327
<![CDATA[I Communication within student organizations does not merely serve as a means of conveying information, but also represents the leadership style applied within the organization. This study aims to analyze and compare the communication styles that have developed within the Communication Science Student Association (HIMAKSI) and the Public Administration Student Association (HIMAPLIK) at Dehasen University in Bengkulu, as well as to examine how these communication styles reflect the leadership patterns of each organization. The approach used is descriptive qualitative with data collection techniques in the form of in-depth interviews with the chairpersons, executives, members, and advisors of both organizations. The results of the study indicate that HIMAPLIK adopts an open, participatory, and professional communication style, consistent with democratic leadership and a communication structure that runs vertically and horizontally in a balanced manner. Conversely, HIMAKSI exhibits a tendency toward inconsistent and one-way communication, reflecting a semi-authoritarian leadership model. These findings were analyzed using organizational communication theory (Goldhaber), communication style theory (Norton), and leadership style theory (Lewin). Based on these results, it is concluded that the effectiveness of student organizations is highly determined by the extent to which internal communication is built in a dialogic, open, and inclusive manner, supported by leadership that is adaptive to organizational dynamics.]]>
<![CDATA[Komunikasi Organisasi Pada Karang Taruna Dalam Meningkatkan Motivasi Pemuda Kreatif Di Desa Selingsingan ]]>
<![CDATA[Putra, Dilmai]]>;
<![CDATA[Hidayat, Rikardo Imran]]>;
<![CDATA[Heriniazwi, Martha]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8329
<![CDATA[This study aims to explore the organizational communication strategies implemented by the Karang Taruna (youth organization) of Selingsingan Village in fostering motivation among creative youth. Using a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and documentation involving six informants, including the chairman, administrators, and active members of the organization. The research adopts Hersey and Blanchard's situational leadership theory as a framework, focusing on four communication styles: telling, selling, participating, and delegating. The findings reveal that the chairman's adaptive communication approach significantly enhances member engagement and motivation. Clear, open, and participatory communication practices are key to building a sense of belonging and active involvement among youth. This study recommends the continuous development of persuasive two-way communication within Karang Taruna to further strengthen youth participation in social and entrepreneurial activities.]]>
<![CDATA[Pesan Kampanye Dan Efektivitas Retorika Politik ]]>
<![CDATA[Yanto, Yanto]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8335
<![CDATA[This study aims to analyze campaign message strategies and the effectiveness of political rhetoric employed by incumbent legislative candidates from the Golkar Party in Mukomuko Regency during the 2014 Legislative Election. A qualitative approach with a case study design was applied, utilizing in-depth interviews, field observation, and campaign material documentation. The findings reveal that candidates structured their campaign messages contextually, emphasizing personal credibility (ethos), emotional closeness (pathos), and programmatic argumentation (logos). Message delivery was conducted interpersonally through social gatherings and informal meetings, reflecting the local community’s communication culture. Candidates consciously avoided negative campaigning and prioritized narratives of achievement and performance records. These findings suggest that effective political communication in local contexts requires a combination of message substance and sensitivity to prevailing social norms.]]>
<![CDATA[Strategi Digital Marketing PDAM Air Moedal ]]>
<![CDATA[Amri, Ulul]]>;
<![CDATA[Albab, Choirul Ulil]]>
<![CDATA[ Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni ]]>
Publisher : <![CDATA[UNIVED PRESS, Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/professional.v12i1.8346
<![CDATA[Pemasaran digital memiliki peran penting dalam membuka peluang usaha, khususnya dalam memperkenalkan serta memasarkan produk kepada audiens yang lebih luas. Perkembangan pemasaran digital terus mengalami pertumbuhan,Air Moedal memilih menggunakan digital markeeting sebagai salah satu metode pemasaran yang digunakan untuk menjangkau pasar yang lebih luas. Tujuan penelitian ini untuk mengkaji tingkat ketertarikan masyarakat terhadap Air Moedal melalui penerapan digital markeeting khususnya instagram dan tiktok. penelitian kualitatif dipilih untuk menggali secara mendalambagaiman implementasi strategi digital marketing yang digunakan Air Moedal. Teknik pengumpulan data menggunakan wawancara mendalam dan observasi dengan 2 narasumber yang berbeda, dengan menggunakan metode deskriptif untuk menjelaskan pelaksanaan digital marketing yang dilakukan Air Moedal melalui instagram dan tiktok. Berdasarkan hasil penelitian yang diperoleh dapt disimpulkan bahwa penggunaan patform instagram dan tiktok terbukti efektif dan efisien dalam merespon perubahan perilaku konsumen. Dengan memanfaaatkan platform instagram dan tiktok secara konsisten dan rutin, membuat Air Moedal mampu bertahan dan terus menemukan ide-ide baru dalam persaingan yang ketat di era digital saat ini. Memanfaatkan kelebihan digital markeitng yang meliputi kecepatan dalam menyebarkan informasi, jangkauan yang luas dan evaluasi yang sangat terukur dalam bentuk data, hal itu merupakan sebuah cara untuk mengoptimalkan promosi. Secara keseluruhan, strategi yang diterapkan Air Moedal dalam penggunaan digital marketing dinilai efektif dan efisien dala meningkatkan ketertarikan, kesadaran dan potensi penjualan yang terus meningkat terhadap produk Air Moedal.]]>
