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Pesan Kesehatan Dalam Dakwah Digital Melalui Instagram @ZAIDULAKBAR Azalia Hartoputri; Ratih Hasanah Sudradjat
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4576

Penelitian ini dilakukan untuk menemukan frekuensi isi pesan kesehatan dalam dakwah yang terdapat pada akun resmi dr. Zaidul Akbar di Instagram. dr. Zaidul Akbar merupakan seorang dokter, penulis, salah satu penggagas dan menjabat sebagai ketua umum pada perkumpulan bekam Indonesia (PBI), salah satu pendiri Kebun Sehat JSR dan pengurus pusat Asosiasi Pengobatan Tradisional Indonesia (ASPETRI) yang kerap kali menyampaikan dakwah melalui Instagramnya dengan fokus pada kajian-kajian mengenai pengobatan yang disarankan oleh Al-Qur’an dan mengajarkan pola hidup sehat kepada 3.7 juta pengikutnya. Penelitian ini ditujukan untuk menjadi referensi bagi para pendakwah atau content creator Instagram dengan pesan dakwah sebagai kontennya agar dapat menyebarkan kajian kesehatan menurut agama Islam sehingga masyarakat dapat lebih banyak menerima ilmu kesehatan Islam dari media sosial khususnya Instagram. Penelitian ini menggunakan metode penelitian analisis isi kuantitatif dengan jenis penelitian deskriptif. Teknik analisis data yang digunakan adalah mengumpulkan konten unggahan akun Instagram @zaidulakbar pada periode 17 Mei hingga 30 November 2022, selanjutnya dilakukan pengisian lembar koding oleh koder yang dimana lembar koding sudah disiapkan oleh peneliti dengan tujuan menjaga objektivitas penelitian. Kemudian hasil pengkodingan oleh para koder dihitung reliabilitasnya. Hasil yang didapatkan dari analisis isi pada konten unggahan Instagram @zaidulakbar yaitu terdapat pesan kesehatan melalui kebersihan individu sebanyak 39 unggahan dengan besar frekuensi 63% dari total 62 unggahan. Sedangkan kategori kesehatan mental dengan jumlah 17 unggahan dan frekuensi sebesar 27% dari total 62 unggahan. Kesehatan Lingkungan sebanyak 4 unggahan dengan frekuensi sebesar 6% dari total 62 unggahan, dan pesan kesehatan ibu dan anak sebanyak pada 2 konten dengan frekuensi sebesar 3% dari total 62 konten unggahan Instagram.

Dinamika Komunikasi Mitigasi Bencana Kebakaran Hutan Dan Lahan Pemerintah Dan Masyarakat Fatan Audi Havip; Susie Perbawasari; Agus Rahmat
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4597

Forest and land fires (Karhutla) have received great attention because of their large impact on the environment. Fire contributes to deforestation rates, habitat loss & species extinction, as well as greenhouse gas emissions. Jambi is the smallest province of the provinces in Sumatra which is a land and forest fire-prone area compared to the provinces of Riau and South Sumatra. This study examines the dynamics of karhutla disaster mitigation communication between the government and the community in Muaro Jambi district, Jambi Province, which is the district with the most high level of karhutla. Through the use of a constructivist paradigm, this study is expected to uncover the dynamics of communication between the government and community karhutla disasters that occur in Jambi Province and how these dynamics cause forest and land fires in Jambi which occur every year. The results of this study found the dynamics of communication between the government and the government, the government and the community, and the community and the community in mitigating karhutla disasters in Jambi Province.

Peran Dinas Perikanan Dalam Pemberdayaan Petani Rumput Laut Di Desa Matakus Kecamatan Tanimbar Selatan Kabupaten Kepulauan Tanimbar Meisye Fordatkosu; Hengky. V. R. Pattimukay; I. Y. Rahanra Rahanra
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4619

This research is a qualitative descriptive study that aims to find out the role of the Fisheries Service in Empowering Seaweed Farmers in Matakus Village. This research was conducted in Matakus Village, South Tanimbar District, Tanimbar Islands Regency. Primary data collection was carried out through interviews with a number of informants who were considered to be directly involved in the Process of the Fisheries Service's Role in Empowering Seaweed Farmers in Matakus Village. The research results show (1). In providing training, the Fisheries Service focuses on determining the location, providing seeds and designing cultivation methods that really help seaweed farmers in dealing with existing problems. For example in dealing with pests. (2). Providing tools to seaweed farmers is very helpful because most of the seaweed farmers have old tools and are damaged.(3). Providing funds to seaweed farmers can assist farmers in completing cultivation infrastructure such as buying stakes, cork, main rope and also increasing the enthusiasm of seaweed farmers in cultivating existing seaweed. Based on the results of the research above, it is suggested to the Department of Fisheries to continue to conduct training for seaweed farmers to improve the ability of farmers in seaweed cultivation. It is hoped that the Fisheries Service will continue to provide tool assistance to farmers so that during the cultivation process the farmers do not lack the tools needed. It is hoped that the Fisheries Service will continue to provide funds to seaweed farmers in meeting all the needs of farmers and can increase seaweed production in Matakus Village.

Implementasi Program Kartu Cerdas Dalam Upaya Mengurangi Siswa Rawan Putus Sekolah Pada Jenjang Sekolah Dasar Di Kota Sukabumi Ilham Zanata; Yana Fajar Basori; Andi Mulyadi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4630

Program Kartu Cerdas adalah program Pemerintah Kota Sukabumi yang bertujuan memberikan dana stimulan pendidikan berupa beasiswa kepada masyarakat Kota Sukabumi dari golongan ekonomi yang kurang mampu. Tujuan penelitian ini adalah Untuk mengetahui implementasi program kartu cerdas dan faktor yang mempengaruhi program kartu cerdas dalam upaya mengurangi siswa rawan putus sekolah pada jenjang sekolah dasar di Kota Sukabumi oleh Dinas Pendidikan dan Sekolah Dasar di Kota Sukabumi. Penelitian ini menggunakan metode kualitatif deskriptif dan menggunakan teori implementasi kebijakan publik menurut Donald van Metter dan Carl van Horn. Data diperoleh melalui observasi, wawancara, dan dokumentasi dengan pihak-pihak terkait dalam pelaksanaan program kartu cerdas. Prosedur pengujian keabsahan data dilakukan dengan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa pada pengimplementasian kartu cerdas ini sudah sesuai dengan teori yang dikemukakan oleh Donald Van Metter dan Carl Varn Horn Berdasarkan 6 (enam) variabel yakni Ukuran dan Tujuan Kebijakan, Sumber Daya, Karakteristik Agen Pelaksana, Sikap atau Kecenderungan (Dispotition) Para Pelaksana, Komunikasi Antar-Organisasi dan Aktivitas Pelaksana, Lingkungan Ekonomi, Sosial dan Politik

Pengaruh Harga, Cita Rasa, Dan Kemasan Terhadap Kepuasan Konsumen Pada Canteen Anugerah School Sidoarjo Yenny Hadi Murdjono; Handy Aribowo; Aloysius Jondar
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4652

This study aims to examine the effect of price, taste, and packaging both individually and simultaneously on customer satisfaction at Canteen Anugerah School Sidoarjo. The population taken is consumers of Canteen Anugerah School Sidoarjo aged 10 to 70 years who made purchases in the last 2 months. 76 respondents filled out the questionnaire and met the requirements. The variables in this study are price, taste, packaging, and customer satisfaction of Canteen Anugerah School Sidoarjo, with indicators, namely price affordability, price compatibility with product quality, price competitiveness, price compatibility with benefits, smell, taste, oral stimulation, packaging quality, packaging innovation, conformity to expectations, interest in visiting again, and willingness to recommend. Data collection methods using questionnaires. The data analysis used is Multiple Linear Regression Test. The results showed that the price variable (X1) was found to have a t value of 1.569 < 1.992 (t-table) and a sig. of 0.121> 0.05. From these results, it can be interpreted that price has no influence on customer satisfaction at Canteen Anugerah School Sidoarjo. The Taste variable (X2) is known to have a t value of 4.851> 1.992 (t-table) and sig. of 0.000 < 0.05 and the Packaging variable (X3) is known to have a t value of 5.195> 1.992 (t-table) and sig. of 0.000 < 0.05. From these results, it can be interpreted that Taste and Packaging have an influence on customer satisfaction at Canteen Anugerah School Sidoarjo.

Pengaruh Rekrutmen, Pelatihan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Di Pt Sinar Mandiri Semesta (Tara Hotel Yogyakarta) Jiman Budiharja; Handy Aribowo; Aloysius Jondar
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4653

The purpose of this study was to determine whether the recruitment process, training, and job satisfaction and determine which of the three independent variables have the most effect on employee performance. The procedure used in data collection uses a survey method, distributing questionnaires through Google Forms. While data analysis is done through SPSS and Annova software testing. The results showed that (1) recruitment has a positive and significant effect on employee performance based on the t value of the recruitment variable (X1) is 2.279 and the t table value is 1.692. The magnitude of the influence of recruitment (X1) on employee performance (Y) is 0.353, which means that every time there is recruitment (X1), it will increase employee performance (Y) by 0.353 units, (2) training has a positive and significant effect on employee performance based on the t value of the training variable (X2) is 1.935 and the t table value is 1.692. The magnitude of the effect of training (X2) on employee performance (Y) is 0.217, which means that every time there is training (X2), it will increase employee performance (Y) by 0.217 units, (3) job satisfaction has a positive and significant effect on employee performance based on the t value of the satisfaction variable (X3) is 6.548 and the t table value is 1.692. The magnitude of the effect of satisfaction (X3) on employee performance (Y) is 0.678, which means that every time there is satisfaction (X3), it will increase employee performance (Y) by 0.678 units, (4) job satisfaction (X3) is the most influential variable on employee performance seen from the t-test value and multiple linear regression.

Pengaruh Brand Ambassador Dan Citra Merek Terhadap Keputusan Pembelian Azarine Cosmetic Di Pakuwon Mall Surabaya Nabila Salsabila; Is Fadhillah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4669

This study aims to analyze Azarine Cosmetic in conducting brand ambassadors and brand image in influencing customer purchasing decisions as part of a marketing strategy. This research method uses a quantitative approach. Azarine cosmetic customer participants purchase azarine cosmetics through the sampling method at Pakuwon Mall Surabaya. The analytical tools used are validity, reliability, classical assumptions, and hypothesis testing. Data collection methods used through field research and literature. The results of this study indicate that the path analysis in the t-test for the first hypothesis (H1) shows with a significance level of 0.001 that Brand Ambassador affects Purchasing Decisions. Meanwhile, the results of the t-test path analysis for the second hypothesis (H2) show that brand image affects purchasing decisions at a significance level of 0.001. The regression coefficient shows a positive relationship, which indicates that (H2 accepted) purchasing decisions are influenced by brand image.

Pengaruh Trend Dan Promosi Terhadap Minat Beli Mahasiswa STIE IBMT Surabaya Di Aplikasi Tiktok Grasela Abigail Giri; Is Fadhillah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4670

This research has the aim of wanting to find out more about " The Influence Of Trends And Promotions On The Buying Interest Of Stie Ibmt Surabaya Students In The Tiktok Application ". The background of this research is whether technological developments can increase a person's buying interest with trends and promotions on social media. This research is Descriptive Quantitative research using the survey method. The population in this study were 2019-2021 STIE IBMT Surabaya students who used the TikTok application. The number of samples studied by researchers was 51 respondents. The sampling technique used was purposive sampling. The data in this study were obtained using a questionnaire, and then analyzed using Multiple Liner Regression analysis with the help of the SPSS program. The results showed that trends and promotions have a significant effect on buying interest.

Pengaruh Word Of Mouth, Pengetahuan Produk Dan Citra Merek Terhadap Minat Pembelian Ipad Di Kota Surabaya Vierri Lipsendy Lo; Iswati Iswati
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4671

Nowadays technological developments, there are various kinds of technology circulating in society. Various examples of technology that have been circulating include computers, mobile phones, smart watch and tablets. Various examples of technology that have been circulating include computers, mobile phones, smart watch and tablets. There is one tablet brand that has been circulating among the public. One of them is the Apple company with their tablet product iPad. This study aims to determine and analyze the influence of word of mouth, product knowledge and brand image on iPad purchase interest in the city of Surabaya. This research is based on iPad purchase interest that is increasing from year to year and is based on purchase interest that occurs before the purchase of the product. This study used non-probability sampling and had a response of 150. The sample is taken through the number of indicators times the parameter 10. The analysis method used in this study is PLS-SEM (Structural Equation Model based on Partial Least Square). The results of this study show a significant influence of word of mouth on purchase interest, a significant influence of product knowledge on purchase interest and a significant influence of brand image on purchase interest.

Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya Nadia Tamara Effendi; Is Fadhillah; Handy Aribowo
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.4687

Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that the company get for the digital marketing technique that the company have also enhancement for the better brand image that the company have. With the improvement obtained the brand image of the company also it will increase the quality of service, and the popularity of the products that are owned also a higher level of consumer trust appears as well. The purpose of this study is to find out digital marketing and brand image have a significant influence on consumer trust . The type of research that used in this study is quantitative research with purposive sampling with 61 respondent. The results of this study showed that digital marketing has a significant effect on consumer trust and brand image also has a significant impact on consumer trust.

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Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027

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Kota bengkulu,

Bengkulu

INDONESIA

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Home Page

OAI Link

Editorial Team

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Google Scholar

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Editorial Address Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027

Location Kota bengkulu, Bengkulu INDONESIA

Abstract

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Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu Jl. Meranti Raya No. 32, Sawah Lebar, Bengkulu Telpon: 0736-22027

Location
Kota bengkulu,

Bengkulu

INDONESIA