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<![CDATA[Exploring Creating Shared Value in Corporate Social Responsibility Initiatives: A Case Study of PT Nusa Halmahera Minerals ]]>
<![CDATA[Ruliyanto Syahrain]]>;
<![CDATA[Muhammad Hasnin]]>;
<![CDATA[Faradisa Bachmid]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4961
<![CDATA[This study aims to look at the governance of the implementation of the Community Development and Empowerment Program from the point of view of Creating Shared Value. This qualitative research involves PT Nusa Halmahera Mineral and the community around the mine. Data collection techniques, namely observation, interviews, and document review. The results showed that PT NHM's Community Empowerment Program had 8 programs, and only 5 were realized. After being analyzed, PT NHM's Community Development and Empowerment Program (PPM) has carried out the practice of Creating Shared Value in three stages: redefining products and markets, redefining productivity in the value chain and developing local clusters. These programs have positively impacted the lives of the people in the 5 districts surrounding the mine.]]>
<![CDATA[Factors Influencing Interest In Entrepreneurship Among Bengkulu University Students Using The Theory Of Planned Behavior ]]>
<![CDATA[Anggun Kusuma Wardhani]]>;
<![CDATA[Lela Rospida]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4967
<![CDATA[This study involved seventh-semester students of Bengkulu University who are interested in entrepreneurship or already have a business and have taken entrepreneurship courses. The purpose of this study was to identify all the factors that influence students' entrepreneurial interests. Using Google Forms, an online questionnaire of fifty participants was used to collect data. The results of the research conducted using the theory of planned behavior show that the variables of self-efficacy, subjective norms, and need for achievement have a positive and significant influence on the entrepreneurial interest of Bengkulu University students. In other words, the stronger a person's self-efficacy, subjective norms, and need for achievement, the more interested in entrepreneurship they are.]]>
<![CDATA[The Influence of Environmental Knowledge, Green Product Knowledge, Green Word of Mouth, Greenwashing, and Green Confusion as Mediator of Green Purchase Intention ]]>
<![CDATA[Nita Aulia Eka Putri]]>;
<![CDATA[Rina Suthia Hayu]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
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DOI: 10.37676/ekombis.v12i1.4970
<![CDATA[Global warming is a major concern throughout the world. In this context, the role of consumers in preserving the environment is increasingly under the spotlight. Consumer purchasing decisions can have a significant impact on business practices. This research aims to explore the relationship between environmental knowledge, green product knowledge, green word of mouth, and greenwashing practices which often become challenges in the business environment. Apart from that, the research explains the role of green confusion as a mediator of greenwashing on green purchase intention. This research provides insight for business practitioners in their efforts to support consumers in making environmentally friendly purchasing decisions. The research methodology adopted a quantitative survey approach, with a research population of consumers who were aware of single-use gallon products. In this study, 150 samples were used. The analytical tool used in the research is SMART PLS 4. The research results found that environmental knowledge has a positive and significant effect on green purchase intention. Apart from that, green word of mouth also has a positive but not significant effect on green purchase intention. However, the most interesting result is the relationship between greenwashing and green confusion. Greenwashing was found to have a positive and significant effect on green confusion. Interestingly, when greenwashing is mediated by green confusion, the results have a negative but not significant effect on green purchase intention. The limitation of this research is the sample size. In future research, it is hoped that the research subjects and sample size will be expanded so that better results can be obtained.]]>
<![CDATA[The The Mediating Role Of Trust In The Influence Of Viral Marketing And Online Consumer Reviews On Purchasing Decisions Skintific Product In TikTok ]]>
<![CDATA[Dewi Murni]]>;
<![CDATA[Muhartini Salim]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4971
<![CDATA[Online shopping in Indonesia will continue to increase along with technological advances, Data collected by APJII and Suara.com shows that "more than 74% of Indonesians choose to shop online." This study aims to examine the mediating role of trust in the influence of viral marketing and online consumer reviews on purchasing decisions through trust. The data obtained by this study through a questionnaire from 100 respondents of Skintific users on TikTok. This research data is processed using SEM (Structural Equation Modeling) using the SmartPLS4 application. The results of this study are Viral Marketing has a significant impact on Trust, Online Consumer Reviews has a significant impact on Trust, Trust has a significant impact on Purchasing Decisions, Viral Marketing has a significant impact on purchasing decisions, Online Consumer Reviews has a significant impact on Purchasing Decisions, Viral Marketing has a significant impact on Purchasing Decisions through Trust, Online Consumer Reviews has a significant impact on Purchasing Decisions through Trust. The implication of this research for the Skintific company is that it is expected to always maintain a good message on Viral Marketing, create a good reputation in consumer perceptions starting from the products sold, the services provided, and other aspects that appear in TikTok media.]]>
<![CDATA[The Influence Of Social Media, Financial Literacy, Self-Control And Financial Attitudes On Financial Behavior (Student Of The Faculty Of Economics Univ. Sarjanawiyata Tamansiswa) ]]>
<![CDATA[Yetti Saripah]]>;
<![CDATA[Risal Rinofah]]>;
<![CDATA[Pristin Prima Sari]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4974
<![CDATA[Abstract The purpose of this research was to examine and explain the influence of social media, financial literacy, and self-control on financial behavior in the study of students of the Faculty of Economics, Tamansiswa University, Yogyakarta. This research was conducted on students of the Faculty of Economics, Universitas Bachelor of Law Tamansiswa using the lemesslow formula with a sample size of 96 respondents who used statements for each variable via Google form for questionnaires that were distributed to students. The results of the study show that social media and control have no influence on financial behavior, while financial literacy and financial attitudes have a positive and significant influence on financial behavior.]]>
<![CDATA[The Influence Of Career Development, Training, And Communication On Employee Performance At The Nusantara Sakti (NSS) Dealer In Bengkulu City ]]>
<![CDATA[Merta Kusuma]]>;
<![CDATA[Dinda Ermnaya Novaliza]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4975
<![CDATA[The purpose of this research is to find out the influence of Career Development, Training and Communication on Employee Performance at the Nusantara Sakti (NSS) Dealer in Bengkulu City. The population in this study were all employees of the Bengkulu City Dealer Nusantara Sakti (NSS), totaling 36 people and sampling using the saturated sampling method. In this study the researcher used data collection methods by means of observation, interviews and distributing questionnaires.The data analyzed using the instrument tests , classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination. The results showed that career development had a positive and significant effect on the employee performance, then training had a positive and significant effect on the employee performance and communication had a negative and insignificant effect on the employee performance due to a lack of communication between superiors and subordinates as well as fellow co-workers. So, from the results of the research,it can be concluded that career development, training and communication have a simultaneous effect on employee performance at Nusantara Sakti (NSS) Dealer of Bengkulu City. While partially the communication variable has no effect on employee performance at Nusantara Sakti (NSS) Dealer of Bengkulu City.]]>
<![CDATA[Excellent Service Based on Human Capital and Leader Mindfulness (Survey of Sharia Hotel Employees in Bandung) ]]>
<![CDATA[Tatiek Ekawati Permana]]>;
<![CDATA[Tjutju Yuniarsih]]>;
<![CDATA[Eeng Ahman]]>;
<![CDATA[Rofi Rofaida]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4976
<![CDATA[Human resources have a very important role in providing services, especially those that are interpersonal or require empathy. The hotel industry, which is closely related to service, is the object of this research because there are still many complaints. Service complaints including 3A (attitude, attention, and action) remain a highlight that still needs to be improved. This research aims to analyze how human contribution as company capital with the support of leaders continues to improve service quality. The research uses a quantitative approach, with an explanatory survey method. The population determined was employees of the Syariah Hotel in Bandung using random sampling. The data collection tool is a questionnaire with a Likert scale which is distributed online to Syariah Hotel employees in Bandung. The research results show that human capital contributes positively to leader mindfulness. Human capital contributes positively to excellent service, and leader mindfulness contributes positively to excellent service. The research has implications for prioritizing human capital development and cultural awareness across organizations for sustainable business.]]>
<![CDATA[Literacy and Knowledge of Financial Behavior ]]>
<![CDATA[Indrawati Mara Kesuma]]>;
<![CDATA[Ronal Aprianto]]>;
<![CDATA[Nora Puspita]]>;
<![CDATA[Suyadi Suyadi]]>;
<![CDATA[Suwarno Suwarno]]>;
<![CDATA[Weni Susanti]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4980
<![CDATA[The purpose of this study was to analyze and measure the effect of financial literacy and financial knowledge on financial management behavior in active students of private universities in Lubuklinggau City. The total population in this study was 8,071 students and the sample technique used was random sampling using the slovin formula. Data was collected using a questionnaire method from 381 students who were the sample in this study. The data analysis technique used in this research is descriptive statistical analysis, data quality test, classical assumption test (outer model and inner model) with the help of the PLS version 3.0 software program. The results of this study indicate 1) that financial literacy has a negative and significant effect on financial management behavior in active students of private tertiary institutions in Lubuklinggau City with a statistical value showing a number of 1.600 which is <1.96 and it can also be proven that the P values are 0.110 or called more greater than 0.005 2) that financial knowledge has a positive and significant effect on financial management behavior in active students of Lubuklinggau City Private Higher Education with a statistical value showing a number of 14.446 which is> 1.96 and it can also be proven that the P Values are worth 0.000 or are called smaller of 0.005 and 3) that financial literacy and financial knowledge have a positive effect on financial management behavior in active students of private universities in Lubuklinggau City. This is evidenced by the R-Square value of 0.628.]]>
<![CDATA[The Influence of Social Assistance Expenditure, Education, and Unemployment on Poverty in Districts/Municipalities of D.I. Yogyakarta Province 2013-2022 ]]>
<![CDATA[Yulida Wanda]]>;
<![CDATA[Azansyah Azansyah]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4982
<![CDATA[This study aims to determine the effect of social assistance spending, education, and unemployment on poverty in 5 regencies/cities of D.I Yogyakarta Province in 2013-2022. The analysis method uses panel data regression. The time series data covers 2013-2022, and the cross-section data involves five districts/cities in D.I Yogyakarta Province. The selected model is the random effect model (REM). The results state that social assistance expenditure, education, and unemployment affect poverty in the districts/cities of D.I Yogyakarta Province 2013-2022.]]>
<![CDATA[Student Decision to Enter College in Bengkulu ]]>
<![CDATA[Ririn Harini]]>;
<![CDATA[Susiyanto Susiyanto]]>;
<![CDATA[Onsardi Onsardi]]>;
<![CDATA[Fitri Nur Hafidzah]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v12i1.4989
<![CDATA[Universities in Indonesia face increasingly fierce competition in attracting prospective students to remain and compete with other universities, Muhammadiyah University of Bengkulu needs to apply factors that can influence student decisions. This research aims to examine the influence of social media marketing, university reputation, tuition fees, location, and product variations on students' decisions to study at UM Bengkulu. The data used is primary data. This research is included in quantitative research with a purposive sampling technique. The population of this research was all UM Bengkulu students, totaling 800 respondents. This research uses SEM-PLS version 4.0. The results of this research state that tuition fees, location, and product variety have a significant influence on student decisions, while social media marketing and university reputation have no influence on students' decisions to study at UM Bengkulu.]]>
